Today’s guest post is by Stacey Acevero

It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers.

As communications professionals, we try to place emphasis on the quality of our networks, rather than the quantity, but what is it about those follower numbers that makes us feel so good?

Be wary professionals…fake social media accounts are increasing and if you’re not careful, they can diminish your credibility and destroy your social media high.

The folks over at StatusPeople, home of the Fake Follower Tool, recently shared some shocking stats. Did you know 71 percent of Lady Gaga’s 29 million followers on Twitter are fake or inactive? (more…)