Today’s guest post is by Ken Mueller.

What do you think when you hear Spike’s Salon & Spa?

Joe’s Garage says one thing, but what about Fifi’s Garage?

The name of your business is important.

It says a lot about you, and it can convey all sorts of information: From what you do to who you are, and what your mindset is as well.

The name of your business is often one of the first components in an overall branding strategy, but there’s a lot more to your name than meets the eye.

You can’t always just go with the obvious or what may have worked for others in the past.

There was a time when your business name was purely utilitarian.

Back on the prairie we had Oleson’s Mercantile and Walnut Grove Feed and Seed. Those names told you just about everything you needed to know: What they did, who owned it, and/or where it was located. (more…)