Identity Crisis

I’m having an identity crisis and I need your help.

It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a place at the social media table, that so much of it is about relationships and messaging, which is what our industry has been doing for centuries.

So why is it, then, that the PR industry isn’t all over this? The global PR firms have begun to hire social media planners or experts to help them, but it seems like it’s just a “have to do this so we’ll hire someone” kind of thing. I’m not sensing a strategy or a change in the way the businesses operate, mostly because I think even the big firms look at social media like most companies – they don’t get it and don’t like giving up control of the message (which we know is just a perception).

Am I off my rocker or do we have a severe competitive advantage now that our business model completely incorporates social media….and has for a year?

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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