Dear Steve (Jobs, of course),
Word on the street is that you are the most hands-on CEO in business today. Therefore I am writing to let you know “funnest” is not a word.
You might want to send your copywriter back to school.
Signed,
A Huge Fan
Gini Dietrich
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model© and has crafted a certification for it in collaboration with USC Annenberg. She has run and grown an agency for the past 19 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.
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