Last night I attended the PRSA Chicago senior leaders event, where Helen Ostrowski, the chairman and CEO of Porter Novelli, was honored.

She discussed an Arthur Page Society meeting at which Jeff Immelt spoke and said the most important thing leaders can do right now is be present.

Be present.

That means all of the advice we give our clients…

  • Get out of your office and walk around
  • Lead by communicating
  • Attend staff meetings
  • Discuss the good, the bad, and the ugly
  • Be the first one to arrive and the last one to leave
  • Don’t take vacation or work from home

…is applicable to all of us.

Be present.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO ModelĀ© and has crafted a certification for it in collaboration with USC Annenberg. She has run and grown an agency for the past 19 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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