Bob LeDrew

Social Media Humor: Brands, Beware

By: Bob LeDrew | March 11, 2014 | 
27
Online comedy is not easy. Brands who don't 'get' social media humor, or who engage in it inappropriately, run the risk of going down in flames. Read on for more. ... Read More
Bob LeDrew

Poutsch: A New Way to Ask and Answer Questions

By: Bob LeDrew | July 16, 2013 | 
21
By Bob LeDrew How do you build the next big thing? And how much of being the next big thing is in your control? These are the questions that have been rolling around in my head since I heard about Poutsch, a new website and iOS app that is designed to be an easy, attractive, and slightly gamified way of making – and sharing – public [&hellip... Read More
Bob LeDrew

Social Media Success and the Second Commandment

By: Bob LeDrew | June 18, 2013 | 
32
I am of the atheistic persuasion. So this may come as a bit of a shock, but I’m gonna do a little preaching on the Second Commandment, social media style. For those of you who need a refresher: “Thou shalt not make unto thee any graven image…Thou shalt not bow down thyself to them, nor serve them…” Before I get down to the serious preaching, let [&hellip... Read More