Bob LeDrew

The Secret Behind Crisis Communications

By: Bob LeDrew | March 15, 2016 | 
15
If we look at crises as opportunities to show our skills under great challenge, perhaps we should all work a little harder at simulating those challenges on a day-to-day basis in order to keep our tools shiny, sharp, and effective... Read More
Bob LeDrew

Social Media Humor: Brands, Beware

By: Bob LeDrew | March 11, 2014 | 
27
Online comedy is not easy. Brands who don't 'get' social media humor, or who engage in it inappropriately, run the risk of going down in flames. Read on for more. ... Read More
Bob LeDrew

Poutsch: A New Way to Ask and Answer Questions

By: Bob LeDrew | July 16, 2013 | 
21
Tweet Share Share +1 Pin EmailTotal Shares 138By Bob LeDrew How do you build the next big thing? And how much of being the next big thing is in your control? These are the questions that have been rolling around in my head since I heard about Poutsch, a new website and iOS app that is designed to be an easy, attractive, and slightly gamified way [&hellip... Read More
Bob LeDrew

Social Media Success and the Second Commandment

By: Bob LeDrew | June 18, 2013 | 
32
Tweet Share Share +1 Pin EmailTotal Shares 160I am of the atheistic persuasion. So this may come as a bit of a shock, but I’m gonna do a little preaching on the Second Commandment, social media style. For those of you who need a refresher: “Thou shalt not make unto thee any graven image…Thou shalt not bow down thyself to them, nor serve them…” Before I [&hellip... Read More
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