Erika Heald

Are You Contributing to Fake News?

By: Erika Heald | April 5, 2017 | 
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Fake news explosion affects all of us in our professional and personal life. Some of the fake news sites are getting pretty good at convincing the casual viewer they are legitimate. How do you vet the publications and individuals who pitch you to make sure they’re aligned with your brand values? Erika Heald shares some tips
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Erika Heald

The Big Question: One Thing You Wish You Knew When Starting Out in PR

By: Erika Heald | February 17, 2017 | 
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Do you remember what it was like when you started your first professional communications job right out of college? What is one thing you wish you knew about PR when you started your first PR job
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Erika Heald

How to Find Your Dream Job

By: Erika Heald | February 14, 2017 | 
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How do you find your dream job? Is there a strategy you should use? What exactly is a dream job? This and more are tackled by Erika Heald here
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Erika Heald

People Love Your Brand, So Why Are Your Testimonials Terrible?

By: Erika Heald | February 7, 2017 | 
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Your brand gets lots of customer love on social, but your solicited customer testimonials are terrible. Why aren’t your PR and marketing teams capturing that same enthusiasm and love for your brand when they sit down with your customers? Erika Heald gets to the root of the problem
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Erika Heald

Eleven Ways to Rock Your Twitter Chat Guest Slot

By: Erika Heald | December 29, 2016 | 
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Preparing for a Twitter Chat? With dozens of participants and hundreds of tweets over the course of the hour, Twitter chats can be overwhelming. Erika Heald put together some recommendations for how to get the most out of your Twitter Chat guest slot
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Erika Heald

Content Marketing: Four Changes for 2017

By: Erika Heald | November 29, 2016 | 
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Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more
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Erika Heald

Why Every Organization Needs a Content Style Guide

By: Erika Heald | October 11, 2016 | 
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One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create. Erika Heald shares the nine things every style guide should include.
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Erika Heald

How Lazy Content Curation Is Ruining Your Influencer Relationships

By: Erika Heald | August 24, 2016 | 
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There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content
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Erika Heald

Avoid These Common Mistakes In Twitter Chats

By: Erika Heald | August 2, 2016 | 
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Twitter chats are an excellent way to build a relationship with your community. Through them you gain insight into your community you just won't find any other way. Before starting, be aware of and avoid these mistakes.
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Erika Heald

Seven Elements of a LinkedIn Audit to Improve Brand Consistency

By: Erika Heald | August 10, 2015 | 
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Too often, a LinkedIn audit fid profiles are incomplete or feature seriously outdated messaging. Here are seven things to make sure are updated consistently
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