Erika Heald

Eleven Ways to Rock Your Twitter Chat Guest Slot

By: Erika Heald | December 29, 2016 | 
11
Preparing for a Twitter Chat? With dozens of participants and hundreds of tweets over the course of the hour, Twitter chats can be overwhelming. Erika Heald put together some recommendations for how to get the most out of your Twitter Chat guest slot
... Read More
Erika Heald

Content Marketing: Four Changes for 2017

By: Erika Heald | November 29, 2016 | 
4
Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more
... Read More
Erika Heald

Why Every Organization Needs a Content Style Guide

By: Erika Heald | October 11, 2016 | 
2
One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create. Erika Heald shares the nine things every style guide should include.
... Read More
Erika Heald

How Lazy Content Curation Is Ruining Your Influencer Relationships

By: Erika Heald | August 24, 2016 | 
26
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content
... Read More
Erika Heald

Avoid These Common Mistakes In Twitter Chats

By: Erika Heald | August 2, 2016 | 
22
Twitter chats are an excellent way to build a relationship with your community. Through them you gain insight into your community you just won't find any other way. Before starting, be aware of and avoid these mistakes.
... Read More
Erika Heald

Seven Elements of a LinkedIn Audit to Improve Brand Consistency

By: Erika Heald | August 10, 2015 | 
18
Too often, a LinkedIn audit fid profiles are incomplete or feature seriously outdated messaging. Here are seven things to make sure are updated consistently
... Read More
[postmatic_subscribe_widget]
[postmatic_subscribe_widget]