Hessie Jones

Online Integrity: Are You Who You Say You Are?

By: Hessie Jones | April 14, 2014 | 

Online Integrity- Are You Who You Say You Are?By Hessie Jones

I believe all humans were created with a reasonable sense of integrity.

We are on this earth to do good, right?

But along the way, we were misguided. Our egos got the better of us and we lost our way.

The real life that we lead can be easily masked, however. We have the haven of online to safeguard who we really are.

Integrity and Fakery: Are Some People Invincible?

I’ve witnessed this on more than one occasion. In my specific circumstance, I have followed people online who seemed reputable, who had the perception of being the epitome of integrity.

I felt honored to be in the company of such people, who have built a loyal following because of their magnetic words of wisdom, how inspirational they are, as well as through the hypnotic, emotion laden stories they share.

I, too, have been taken in by these masters.

One person in particular, in my eyes, could do no wrong. When we connected, I felt lucky she made the time to talk. She had been on a pedestal in my mind for many years, as well as in the minds of her many loyal followers. This gal had integrity!

But the community wasn’t privy to the relationship that I was building with this amazing person. No, this wasn’t a Jim Jones cult (although it does eerily feel like I was programmed).

I brought this person into my life and we became fast friends. It took some time, but I started really figuring out this individual. The persona that had been so carefully crafted was slowly crumbling before my eyes. She didn’t reveal herself readily, but nuances of the real person came out.

The person who she claimed to be–the persona the world knew– wasn’t the person who sat before me. She was a sham. She was a hypocrite. And I had been fooled. Shame on me.

Reputation is Absolutely Everything

We carefully shape the way we want to be perceived. There are those among us who are calculated in the way they approach situations and people, always mindful of how others will react, and how they will be judged.

When I met people who know (knew) of my affiliation, they couldn’t believe how “lucky” I was to be in the company of such a great individual. How little they know. And how desperately I wanted to shout, “You have no idea!”

In real life, we falter. My mother says all she has to do is look into my eyes to see the window to my soul, and when she does, I know I’ve been found out. I can’t hide the truth. My actions speak louder than words.

Online, Somehow, Seems So Much Safer

For those who have built their reputation online and have carefully honed it to perfection, the online space is a safe haven. The words on their blogs hide their true selves.

Words can easily manipulate and influence the human spirit. We cannot see the eyes of deceit as these words are carefully crafted on the keyboard.

And so we continue to believe the lie.

However, this “keyboard” that unites individuals across the social space cannot – and will not – ever be substituted for face-to-face contact.

I’ve come to believe that.

Hypocrisy is Perpetuated by the Community

When I opened my eyes to the truth, it didn’t seem real that I, alone, could have discovered this false integrity.

The reality is, there are so many instances of people portraying false personas of themselves.

They continue to walk among us. We can easily point them out. But we don’t. I wonder why.

And there are many naive individuals who buy into these falsehoods.

They follow in droves and they are the very ones to come to the defense of these manipulators again and again – because they’ve been programmed.

Perhaps Online is the ONLY Place to Hide

I’ve come to believe that those who exist mainly online, are there for a reason.

The fairy tale they’ve built around them is enough to properly shield them from the reality of who they actually are.

If there is disparity between who you are online and offline then there is something very wrong.

As much as I believe in transparency, I also believe we do not have to fully disclose every part of our being to the world.

But, at the very least, have some integrity. Be true to who you really are.

I’ve become more pragmatic these days. I live online but I also have a balanced and healthy life outside of the Internet.

It’s what keeps me real and keeps me grounded.

These days, I’m not as easily fooled by gurus and online pundits. Because sadly, I’ve learned the hard way to be more judgmental of my online relationships.

I’ve come to believe in the value of meeting people in person. And the value of a gut check. It tends to go a long way towards revealing the truth.

About Hessie Jones

Hessie is the CEO of ArCompany, which operationalizes social. They help companies realize the value of social intelligence and its effects on the inevitable next level. She is also a cellist, a seasoned digital strategist, a marketer, a writer, a speaker, a podcaster, a social media addict, a wife, and a mom.

  • The anonymity of the Internet can be an ugly thing – hate how common these stories are.

  • I always say it’s super disappointing when you meet someone in real life and they aren’t the same as what they present online. That said, it doesn’t happen very often (thankfully). Here’s the thing about your story…and it’s two-fold. The first part is people like this always get found out. Always. It may take years, but it will happen. The second part is about the pedestals we put people on. We’re all just human beings and yet we tend to put people up there where we think they’re perfect. And they’re not. This is why I never want to meet Robert Downey, Jr. I don’t want my illusion of him to be ruined.

  • Eleanor Pierce  YES Eleanor, and someday I will write my response to Hessie’s post on Anonymity and Whisper

  • Thanks for sharing Hessie! I will only dispute the notion that in any way this is a “shame on you” situation- I do not believe you’ve shown any negative traits here. It is never a bad thing to believe that the world, and people, are inherently good. Sure sometimes people end up not being who we thought they were, but this is a “shame on them” situation. I get frustrated as well at the duality between the online world and the real, but then I meet people like you, and I realize that the online world is also full of kind hearted and exciting people.

  • ginidietrich  It’s why I don’t want to meet Jack Bauer. What if he smells like dog?

  • AmyMccTobin ginidietrich  I can assure you, Jack Bauer does NOT smell like dog. 🙂

  • Hessie, how much do I love this post….??? A LOT!! Seriously. I’ve told this story before, but it fits here so I’ll tell it again. One of the BEST compliments I’ve ever received was when Martin Waxman told me that as far as he was concerned, I was 100% the same person online as off. That really made my day. And it meant a lot to me! I don’t ever want to try and be what I’m not – I know my limitations in life – I know what I can and can’t do, for example – so why try and fake that? But, I agree with RebeccaTodd – putting one’s trust in someone, only to be let down, makes THEM a bad person, not the other way around.

  • belllindsay RebeccaTodd  Yes well, I try to be as sarcastic and obnoxious online as I am off 🙂

  • bobledrew

    RebeccaTodd  Dang, the only part of Hessie’s post that I wanted to disagree with and you beat me to it.

  • bobledrew RebeccaTodd  Please add your perspective, too! I see too much of this self-blaming. I don’t think we should ever have to apologise for being optimistic.

  • hessiejones

    belllindsay AmyMccTobin ginidietrich  I’ve always been starstruck — that’s the whole notion of pedestals Gini! I remember when I stalked Kirk Cameron (remember him from Growing Pains?) for two blocks thinking he was bigger than life itself and I was afraid to even say hi because I wasn’t worthy to even have a sliver of his time.  I’m done with that stuff — Kirk Cameron aside– and I just want to stop elevating people before I really get to know them and judge them honestly.

  • hessiejones

    RebeccaTodd bobledrew  You guys are kind. I used to be someone who would naively trust that you walked the walk. Unfortunately, now I’ve grown pretty cynical — hopefully not to the  point of blanketing judgement — but it’s made me wiser and more in tune with the realities and cruelties of this online world.

  • Hessie,  it is tough to admit you were fooled, but you’ve certainly used the experience to help others with this post.  I was actually fooled quite recently, and although I quickly realized it, it didn’t stop me from being embarrassed. I worry that I might become too skeptical and miss someone great.

  • Hear, hear! As a colleague of mine told me, we’re in the “Fake it til you make it” stage of life. The sad truth, though, is many people never grow out of this “fake it” stage. It’s irritating. 
    Even young amateurs my age shouldn’t “fake it.” It’s always much easier to understand and respect someone who admits they don’t know something than someone who’s a “know-it-all.” 
    It doesn’t matter how much of a “pro” someone is either. You’re bound to not know something in-depthly in your own industry from time to time.

  • bobledrew

    hessiejones RebeccaTodd bobledrew  I think the cruelties of this side of the world are only slight amplifications of the cruelties of the “offline” world. 

    Personally, I try to meet new people with the assumption that they can and will prove to me that they’re good, smart, and all those other things we want from the people we want in our lives. 

    When they aren’t able to live up to it, I kinda have two paths of response. If they’ve done it to me, I tend to just walk away. If they’ve done it to someone else, then I try to focus on the done-to rather than the doing-to. 

    I try not to focus on those people, for a couple of reasons. One is best summarized by “don’t wrestle with a pig; you’ll both get dirty and the pig likes it”; the other is that sometimes these people are struggling with some sort of problem that is not apparent to others. Sometimes people create pain to distract from their own, create a false self-image because they despise the real one, know what I mean? 

    Thanks for writing this, Ms. J.

  • bobledrew hessiejones Very eloquent, Bob.

    I am also cursed with intent- as you seem to, I usually detect the pain and sadness behind such dupes. I mean how sad and unconfident must you be to place such little value on the true you? 

    Ultimately, I’ve learned to cut people out. As Bob says, I do not commit my energy or time to feeling angry towards them, just try to eliminate them from my mind. 

    I really like what you’ve said here Bob- just because some people do fall short, I refuse to adopt the “guilty until proven innocent” mentality, even if it means I may get “burned” again.

  • I remember thinking about this a lot back in the 90s when I got my first taste of building relationships online and seeing how fake some people could be. I think those early experiences shaped how I open up online to this day. 
    I try to remain optimistic until I see the cracks forming. Even then I don’t necessarily back off, though I become more cautious. I also tend to explore their motivation – are they seeking attention, friends, money? Sometimes I can read between the lines and figure it out, which helps me come to terms with it. But in general, their deception is likely the reason I won’t continue building a relationship with them. And if they’re a business owner as well, it means I may not use their products and services too.

  • bobledrew I was really worried that you were going to say that when they don’t prove to be good and smart that they are declared to be a hideous orangutan and cast off. Fortunately, that isn’t what you said. I’m super relieved.

  • ginidietrich  I still want to build that web site we talked about back in the day. The one where people could “rate” the online persona of someone and then rate them again after they had met them.

    Unfortunately, i’d have to give credit to Dan Newman. That alone means it will probably never happen.

  • AmyMccTobin OMG. He has the WORST breath and sometimes his gas is enough to kill every living thing in the entire household.

  • hessiejones A few years ago, I met Matthew McConaughey, who I thought was soooo dreamy. He was so high, he was dancing on the dance floor, alone, with his shirt pulled up over his head. I’ve never been the same.

  • Sean McGinnis I still don’t like the idea because I think that’s mean. And it would be really hurtful to have people rate you, based on meeting you for 30 seconds at an event.

  • hessiejones

    belllindsay RebeccaTodd  Lindsay, the day you tell me I’m NOT the same in person as I am online is the day start repenting for my sins. LOL  It’s all about integrity right? It’s hard enough online to build your reputation because people don’t know you. Why not just do it right?

  • hessiejones

    jolynndeal  No more blinders for you — or ME:))

  • bobledrew

    Karen_C_Wilson bobledrew  For the record, I love orangutans.

  • hessiejones

    RebeccaTodd bobledrew hessiejones  Don’t wrestle with a pig? I think I’ll use that one Bob!

    And it’s nice of you to bring up the fact that there are two sides of the equation. Perhaps my anger and my experience have become more important that I I didn’t realize that there’s a reason they are this way.

    Thanks for pointing that out.

  • hessiejones

    JRHalloran  Very true. Sad thing is ‘Fakers’ at some point come to believe in the person they become. And you’re right, they don’t grow out of it. They become IT. Funny thing is at some point they do get found out and it’ll catch up with them. It’s the reason why no one should ever label themselves expert or guru. It’ll come back to bite them.

  • hessiejones

    Karen_C_Wilson  thanks Karen. Trust is huge for me — for everyone. Walk the walk. I guess what really matter is whether this deception (regardless of being planned or happen-chance) continues to get perpetuated. If so, THAT is the biggest lie that’ll be hard to walk away from.

  • hessiejones

    ginidietrich AmyMccTobin  seriously! You just killed my dream!  Is that the same about Brad Pitt’s BO? OMG!

  • hessiejones

    ginidietrich Sean McGinnis  that is an interesting idea. Can you game it? Could the person being rated influence their own score or is it a collective one? We also have to remember that chemistry is different for everyone. Not everyone gets along, nor should we expect ALL people to like each other.

  • Wow, what a powerful post! I think any of us who have been active in the online word for any amount of time have had at least one similar experience. It is totally unnerving, especially if you tend to be an extremely trusting person (points to self) to begin with. 

    But I think you pull out a very important point, be wary of those whose lives seem to exist only in the online world. There is probably a reason for that….

  • belllindsay RebeccaTodd oh crap I hope martinwaxman doesn’t expect his twoaster to actually make twoast when he and I meet someday!!

  • hessiejones ginidietrich The original idea was that there are people who put forth a more “likeable” persona online but who we wind up liking less off-line, having met them. And vice versa. 

    The original idea was to report out on a collective score of overall likeability based on just meeting people online and then another rating after having met them. It’s admittedly a nightmare to figure out, but a fun idea to think about. 

    There were specific examples in mind – people who come off as a bit more stand-off-ish on line but who are super genuine in person – and people who project this amazing warmth on-line but who really don’t stack up in person. 

    It would have been VERY controversial, had it taken off at all. I still think there is something to it, but not sure what, if anything you could learn from it. I see it more as a play-thing and gossip app. People would probably hate it – especially those being rated. 

    Imagine a combination of Klout, Secrety and Hot or Not for the A-listers of social media (and technically for everyone else too, I suppose – but the A-listers would get the most play).

  • LauraPetrolino I like this post so much & have no clue where to begin. I’ll start with what immediately came to mind — my struggle lately to have balance between online and IRL. I get so much enjoyment out of my online relationships and the “what if” pressure I feel about the potential success of IRL meetings with these folks is a little out of kilter. It’s definitely a challenge area for those of us who love both.

  • bobledrew

    hessiejones RebeccaTodd bobledrew  Just to be clear — that saying is NOT mine. I do take credit for: “There are no stupid questions, just stupid people with questions.”

  • Hessie, I love this post. I don’t know if there’s anything left to say that hasn’t already been said except I’m sorry you were duped by this person. Like Laura said, most of us who have been in the online playground for awhile have experienced something similar. You’re not alone. I’ve always been in a believer in what goes around comes around. In fact, you helped me see that in someone who duped me in a different type of situation. 

    With respect to not calling out the hypocrites, perhaps the rest of us are too busy trying to stay grounded in the offline world to deal with negative energy. And on that note, patio season is almost here. Get ready!

  • I like this because you covered the other side of our online persona specifically people who are fraudulent. Talk about the social influence scoring businesses trying to get this stuff right. And I have blogged how Facebook is bad at ad serving because they are only using specific data we input (age, location, brand pages we like, interest pages we like) instead of actually monitoring conversations. My facebook data is fake. Almost all of it. And I get served ads based on that. If they actually looked at who I talked with what I talk about they would know the real me…or at least the little I share. and in fact we share so little online and with so many horror stories of employers seeing things and how many businesses and celebs do stupid stuff we present a light version of ourselves.

    but actual fraud is the worst. sorry you went through this hessiejones send me a name I know people who know people who break knee caps 8)

  • AmyMccTobin Eleanor Pierce  I want to read that post Amy. I find the rise of anon and secret sharing apps scary. Especially when you think about how easy it is to hack something, those secrets will not stay secret.

  • I heard of a study that might be relevant to this discussion. These researchers believe that our gut instincts about liars are surprisingly accurate. It is our conscious awareness that makes the mistakes. It is research from UC Berkeley. 


    There are most definitely people that take advantage and abuse people’s trust. They are often the people you think are friendly and trustworthy. That is how they get you to fall into line. It sucks when we find out we were duped and it is very painful to go through.

  • biggreenpen LauraPetrolinosadly i learned belllindsayactually is a Quebec Separatist yesterday. I had no idea.

  • hessiejones

    Howie Goldfarb biggreenpen LauraPetrolino belllindsay  I heard Howie likes Taco Bell! Burn!!!

  • hessiejones

    Howie Goldfarb hessiejones  Howie, You’re my hero!  I believe in karma and believe that people will get what’s coming to them. 

    I remember going to see AmyMccTobin in Florida last year. I’ve known her online forever. She was exactly the same as I expected and that gave me some level of comfort. But really, I thought, do I really need to do this?

    In some cases, yes I did. Fraud IS the worst when these people misrepresent themselves to you, and do an about face and suddenly appear angelic to the world — all in one fell swoop. Funny this, this online space…..

  • hessiejones

    EdenSpodek  thanks Eden. I think all of us online and offline have a lot to share with each other. 

    We ALL have integrity and that’s why we don’t call these people out. It’s not our place to show them their fate. It’ll happen when it happens.

    We just have to move on!  And on that note: let’s definitely do the patio thing and soon!

  • ginidietrich AmyMccTobin  Matthew M or Jack Bauer?

  • Sean McGinnis ginidietrich  Or, you guys could create the entire thing and let someone else take it over and make a big name for themselves!!!

  • ginidietrich hessiejones  This is funny, Gini. I’m afraid our celebrity crushes are NEVER like we imagine, because who we have a crush on is a montage of all the characters they play… or in my case, his awesome songs – Sting.

  • hessiejones

    AmyMccTobin Sean McGinnis ginidietrich  It’s an intriguing idea. Almost like a yellow pages directory with a report card attached. Definitely controversial.

  • hessiejones

    bobledrew hessiejones RebeccaTodd  What about ‘Stupid is what stupid does’? Or was that from Forrest Gump?

    Bob you’re a wise man. Thanks for the friendly advice!

  • hessiejones

    AmyMccTobin ginidietrich  OMG I thought she was talking about Matthew M? LOL!

  • hessiejones

    LauraPetrolino  I think we all need to be cautious — it’s too easy to fake things online. IRL, you get found out eventually because lies tend to travel in the same communities and it comes to bite you in the butt.

    Online, yes we’ve built communities, but as long as you ‘maintain’ your online persona you don’t have to really ‘prove anything’ because people still buy into words not actions. Sad to say.

  • TabithaAquino

    Whether online or in person its is our duty to
    maintain our integrity and be respectful. What takes time to build can become
    undone in a flash. And what you are left with is a shell who is only made
    falsely whole by layers of fakeness. And it is only those that have been duped
    that know how to look for the warning signs. Keep it real!!

  • ginidietrich hessiejones  Noooooo! Poop. Scratch him off the hottie list.

  • Mirandah Farre

    Really informative article. Read this recently: Woolworths Holdings
    would dress up David Jones with private labels. Check it here: http://on.fb.me/1eHZkVb

  • hessiejones

    TabithaAquino thanks Tab! Very well said. I wonder how long you can perpetuate a lie before you eventually believe it yourself.

  • TabithaAquino hessiejones  Tabitha!!! So great to see you here, hope you’re well and still rockin’ the motorcycle! 😀

  • Howie Goldfarb biggreenpen LauraPetrolino BAHAHAHA!! That is *hilarious*!!!

  • SociableVIP

    Sean McGinnis hessiejones ginidietrich  It would still be a popularity contest (leaving it susceptible to gaming).  There are so many “cliques” online that would bled over into the concept.  Group A would rate their “people” highly as would Group B & rate the other group down.  Social media & online communities as a measurement has become a “crafted” art form.  There’s no going back.

  • hessiejones Totally. I’ve been in that situation where I so badly want to shout from the rooftops – can’t you see this person’s true nature!? But I never do. It bugs me all the more when that person’s actions impact my relationships in the future.

  • Yes, meeting people and having gut check helps to reveal the real person! Some people take reputation for granted whereas reputation is everything when it comes to online business. Every online marketer should try to maintain his reputation. This is important and would help to sustain the business. There is a limit to which hypocrisy can go. 
    This comment was shared in kingged.com – the social bookmarking website for Internet marketers where this post was found.
    Sunday – kingged.com contributor 


  • Hello Hessie,  What a wonderful article, I see myself as I am reading, I do know there are a lot of people online portraying false personas of themselves.

    I to have been taken in and have been talked into doing things I knew were not in my best interest, but since have learned from my past mistakes ( or so I hope) I am more 
    judgmental as well these days about all of my online relationships.

    Thanks for sharing.. Chery :))

    P.S. I did land on your blog today Via Kingged where I also commented and kingged this post

  • TabithaAquino

    belllindsay Lindsay!! You are a blonde bombshell now?? Love the do! Motorcycle needs some spring cleaning. After a day like today not sure if Ill be taking her out soon! Lol.

  • Hessie, what a powerful post. I don’t normally talk a lot about this sort of thing online but you posed the problem so eloquently that it made me dig in and think about a couple of things..
    1) The concept of influence online incl. “influencers” & influence marketing is hard for me to swallow.
    We all know people who talk pretty and that’s about it, and while I’ve never had the experience you have I certainly see the same people in the PR/marketing/content space and it’s disheartening. It’s because of this that I’m not big on trading favors or influence… I think it displaces the real value, which is the inspiration, ideas, and curiosity that drive us all as humans. I think you, Amy, Danny, and the ARC team really get this, and although I haven’t sent a referral your way yet, as soon as someone’s ready for the level of clarity, hard work, and vision that you provide, it’ll be coming. That’s because the contents of your life, the actual things you do and share are something I believe in. I don’t say that to puff you up at all, just to point out that the content of what you are doing, and not the influence you have or don’t have, is what means stands out to me. Yes, that doesn’t necessarily mean you’ll ever make Facebook style money, but, as you know, mo’ money mo problems. 
    2) I commented in LauraPetrolino’s post about business ethics and Ben & Jerry’s, but it’s worth repeating here too… humans have a responsibility to be good to and for each other. Period. We all know this comes with grey areas, but it doesn’t excuse us from trying every single day to be and become better.

  • LauraPetrolino  A nice corollary to this: be wary of people who seem to be and do everything. It’s good to specialize, it increases the quality of one’s life, ideas, and relationships.

  • Does participating in cool Google+ Hangouts, with wine and milk, count as meeting in person? We’ve had some candid discussions, with differing opinions, and we’ve come away better for it.

    Great post, Hessie. I still value so many people that often appear in the comment section of this blog…and I know that I am unlikely to meet many of them face-to-face. However, nobody is tooting their guru horn here, so that helps.

  • hessiejones

    dbvickery  Brian, how did I know you were going to bring up my favourite libation? White wine?… No red wine? Forgot…..:)

    You’re absolutely right. We may never be able to meet face to face. I always give people the benefit of the doubt online and offline. But a good gut check goes a long way. If working in this virtual space is to perpetuate — and that means working with people you’ll never meet IRL then trust becomes paramount to ensuring these relationships succeed. A gut check goes a long way. I don’t have the answers but I guess I’m more guarded than I used to be.  I think we’ll figure it out.

  • hessiejones

    JoeCardillo LauraPetrolino  *Clap*Clap* Awesome Joe! You laid it out nicely! We were born inherently good. Yes we do have that responsibility to each other to become better.

    I think the problem I ran into (and you were wise not to fall into this bucket) was that I gave credence to someone who ‘seemed’ credible. I ONLY saw the content of her words and just assumed her life was the same. But for a long time I only knew her online. And I use the word “assume” again because I believed she ONLY did good things — I mean it was all over her online assets: her blog, her social activity, the way she talked to people and the “genuineness” she portrayed.  

    I was reminded by my friend Andrew Jenkins of an incident when Alec Baldwin was asked for his autograph by someone who just happened to see him walk by. He was genuine, and took the time out to write out a nice note to this passerby. Shortly after, someone heard Alec say to his publicist, “Don’t ever let that happen again”!

    You are so right about the contents of your life ie what you do and believe in, but I would add that this speaks to “character” and THAT is the thing that precedes you.

  • aimeelwest

    That is exactly how I found this fabulous group. I was new to marketing and looking for advice and well this group and Gini seemed the most ‘real’ and not fake people. I didn’t want to be told that it was easy I wanted the ‘blood and guts’ stories and success. 

    I am sure some of the people I may never see in RL but to coin a phrase from RAT I feel that many are my EFF. 

    Great post.

  • aimeelwest  I’ve hung out with Rebecca, Dwayne, Gini, Andy, Amanda, Sean, Chuck, and a few others and it felt like a pretty good extension of the community here on the site. Definitely need to get SpinCon together sometime soon. (+ I’d be honored to be your EFF, too = )

  • dbvickery  For some reason this made me google “Milk Wine” and apparently it’s a thing =P
    Also, totally agree it’s nice that the community here isn’t big on the guru thing. Except RebeccaTodd and I have a startup called Guru2Guru or G2G for short. We are gurus to the gurus because hey, even enlightened people need help getting more enlightened.

  • hessiejones JoeCardillo LauraPetrolino  That’s a good point – I guess I’m a believer that you can really tell a lot by what someone presents, but I’m usually looking for what’s not being said and what they don’t realize they’re communicating. But you’re right about character. I think it’s the application of “be interested” vs. “be interesting” and the same goes for “be good” vs. “appearing good.”

  • JoeCardillo dbvickery RebeccaTodd  One of those memorable Hangouts where AmyMccTobin and I were talking red wine…and hessiejones mentioned white wine, but then said she was drinking milk…and was struggling to tell the difference.

    Perhaps it was the milk wine you googled? That’s why I’ll stick to my reds, thank you.

  • dbvickery JoeCardillo RebeccaTodd AmyMccTobin hessiejones  Ha, that’s perfect, from now on I’m going to call bad white wine “skim milk wine”

  • rdopping

    Interesting post. Transparency is something that many people strive to achieve in business but as many don’t. It’s so hard to know for sure unless you spend time figuring it out. I guess we need to ensure our spidey senses are as sharp as possible.

  • hessiejones

    rdopping  Ralph, I don’t think everybody can or ‘should’ strive to be fully transparent. There has to be some things that should remain private if we so choose. But integrity means doing what you say you’re going to do and practicing what you preach.

  • rdopping

    hessiejones Yeah, Hessie. I agree but I was talking purely from a business perspective. I shudder to think that someone can’t be transparent about their business practices. Maybe the term transparent is somewhat subjective? Dunno…..but transparency to me equals accountability. Something like that. So when I suggest that people strive to achieve transparency I mean to be accountable for what they do,.

  • Tennis77777777

    I hate the trend of tying comments to my “real life” identity.

  • aimeelwest

    Thanks  JoeCardillo I’m a little late to the party but I’m here now 🙂 YES! I would love a SpinCon meet up. We should totally plan one and take Chicago by storm.

  • aimeelwest JoeCardillo  Oh yeah SpinCon is quite overdue. I know it’s a little ways out but I’m planning on being at ContentJam Oct. 2 – that’s all day on a Thursday again, so perhaps a Fri and / or Sat thing would line up nicely.