A few weeks ago, we highlighted Shonali Burke on the Spin Sucks Inquisition.
During the conversation in the comments, I promised to get her for a webinar so you could hear her gorgeous voice.
Not only does she have a lilt you could listen to forever, she is a brilliant PR professional and she gets PR measurement like only a handful in 0ur industry do.
She’s not afraid of data. She did not go into PR because she hates math.
She loves the ability to measure what we do to real business results and she’s here to help you.
She begins the PR measurement webinar by helping you think through two things:
Then she asks you what you are trying to do:
If it doesn’t do one of those three things, she challenges you to start over.
She also discusses return-on-investment versus a cost/benefit analysis and the formula for success.
Then she provides two in-depth case studies that show you exactly how to measure a PR program—from beginning to end.
You’ll walk away with:
You’ll also learn the seven deadly sins of bad PR measurement, which will help you make a case away from vanity metrics toward something that helps an organization grow.
The webinar is one week from today—March 19 at noon ET (that’s 11 a.m. CT, 10 a.m. MT, and 9 a.m. PT, for those of you who can’t do time zones).
It is free and it’s a two-step process.
First, go to Spin Sucks Pro and click the blue “purchase” button at the bottom of the page.
That button will then change to “checkout.” Click that.
Either create a new account or login to your account.
Click “purchase” (it’ll show $0.00 so don’t panic that you have to pay for it).
Click the blue “You Can Call Me Boss: How Smart Measurement Can Take You from the Break Room to the Board Room” blue link. This will take you to the registration page on ClickWebinar (you’ll also receive an email with this information).
Register for the webinar on that page and you’ll be good to go!
If you can’t attend live, please still register for the webinar. This will tell us to send you a copy of the recording.
It’s really easy to read about how to do PR measurement, but putting it into practice is another thing altogether.
Because of the two case studies Shonali shows, you’ll quickly begin to piece it all together.
You’ll walk away with a great sense of:
Throughout the webinar, and at the very end, Shonali also gives you a huge list of PR measurement resources.
Though you’ll receive a copy of the webinar, I thought it’d be easier to list them all here for you.
Books
Organizations
Blogs and Blog Posts
Twitter Chat
Hope to “see” you next week!
photo credit: Shutterstock
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.