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Gini Dietrich

Being More Productive Every Day

By: Gini Dietrich | February 23, 2011 | 
28

My friend Sarah Robinson has this cool thing going on over at her blog, Escaping Mediocrity, this month. It’s 28 days of getting your shit together and highlights guest bloggers each day who have new and interesting ways for you to, well, get your shit together.

I blogged on day three, which was at the beginning of the month. This is what I had to say.

As I was trying to decide what to write about for this blog post, I Googled “get your shit together” to see if anything came up that inspired me. What I found, instead, was, well, a bunch of shit.

So then I thought, “How do I write about getting your shit together without inspiration?” There are a lot of things to consider: Productivity, time management, keeping up on blogs and social media, growing a business while starting a new business, sending gifts before birthdays instead of after, remembering to eat during the day, washing your hair more than twice a week, exercising, getting more than six hours of sleep a night, mentoring a team, managing clients, getting Sarah her guest post on time instead of a week late, and more. You know, not that I’m feeling guilty or anything.

It’s not like I’ve had some life-changing experience like Les McKeown (did that give you chills, or what?) to make me think it’s time to get my shit together. But, most days, I can barely get three things checked off my to-do list and I know everyone feels that way.

I’m not a time management guru like Craig Jarrow, but I do have some things that are going to help you be much more productive every day without feeling like you can’t get anything done.

  1. Treat exercise like you do brushing your teeth – you don’t start your day without doing it. I exercise from 5:00-6:00 a.m.
  2. Set a time to write. Make it the same time every day and don’t sway from it. My time is 6:00-8:00 a.m.
  3. Set a time to read. This might be blogs, the newspaper, or a book. My time is 5:00-6:00 a.m. (while I ride my bike) and, sometimes, if I’m not too tired, right before bed.
  4. Set a time to check the social networks. I schedule all of my tweets either early in the morning or before I go home at night. I have the 80/20 rule – 80 percent about another friend, blogger, journalist and 20 percent about us (the Spin Sucks blog posts). I set them every hour from 8 a.m. until 6 p.m. and then my Twitter and Facebook time during the day is spent on conversations, which I do when I get to my desk in the morning, around lunchtime, and right before I go home. I’m never on there more than 15 minutes at a time.
  5. Write your to-do list before you shut down for the night. I actually write a weekly list and then number things. There is a HUGE sense of accomplishment when you’re focused and start checking things off.
  6. Prioritize your action items: Clients are A, Spin Sucks is B, Arment Dietrich business is C, and everything else is D. I add those letters next to everything and then create my to-do list from that.
  7. Turn your email to “work offline” in the middle of the day. I turn mine off most days from 10-3 and take periodic breaks to check and be sure nothing is on fire or needs immediate attention.
  8. Take time off from it all. I used to work all weekend, but found myself thinking, “I can do that this weekend.” Now that I refuse to work during the weekend, I’m much more productive during the week.
  9. It’s funny. People say to me all the time, “How do you pump out as much content as you do?” but I feel like it’s never enough. Perception is reality so stop being hard on yourself, figure out your plan, and get your productive shit together!

I’m not going to lie. It doesn’t always work. For instance, I’ve done no reading the past two weeks. Instead I’ve been writing and developing things we need for the Project Jack Bauer beta 1.0 launch at the end of this month. I also didn’t take last weekend off. Choosing, instead, to write the coming week’s blog posts and get everything ready so my exercise and reading time isn’t interrupted during the week.

But I try really hard to stick to the schedule because I find I’m happier and more productive when I do.

How do you stay productive?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is due out in November 2013

24 comments
rustyspeidel
rustyspeidel

I am too ADD for that many lists. Just reading it made me feel wholly inadequate and stressed.

That said:

5-6 sleep, like any NORMAL person. ;)
6-8 is kid, school, world/industry news time
8-11 is connecting, organizing, and responding to mail, opportunities, requests
12-1 exercise (winter) in summer i work through so i can bike after work
1-6 my most productive time. marketing plans, PPT, product development, creative efforts, meetings, trade show speeches, market research. all the heavy lifting is here.
6-8 biking (summer) or social time with friends, family and colleagues (winter)
8-11 music time,. writing, recording, practicing, performing. i'm a night person.
11 nigh-night. if i go any earlier, i'm up by 3 for good. a non-starter.

This is in NO way set in stone. More like set in sand or soft earth.

hackmanj
hackmanj like.author.displayName 1 Like

This reminds me of that South Park episode where Comedy Central agreed to let them say "shit" (It Hits the Fan, even has it's own wikipedia page, lol). Is there a SEO angle here?

Joking aside these are great tips, I am going to definitely consider making some adjustments. I think my biggest challenge (and I am working on it) is that some days are filled with fire drills. It tends to knock me off my plans and returning to the plan is difficult. I do find that the #1 thing for me is being organized and that involves a schedule.

Thanks Dietrich, you are the shit! (I said shit 2 times for the first time in a blog post comment, I hope I am helping your SEO! MUAH)

hackmanj
hackmanj

@ginidietrich the answer is really simple - here there is context. If someone read the tweet and not the post they might get the wrong idea. :)

I often have bursts of 3-4 hours where I get more done than I do in DAYS.

ginidietrich
ginidietrich moderator like.author.displayName 1 Like

@hackmanj I think it's hilarious that you won't tweet shit, but you said it twice in the comments! LOL!

I'm not going to pretend I stick to this every day. I do much better at the beginning of the week and, like you, I have fire drills that take me off course. My most productive times are from 5-9 and 4-7. The 9-4 time period pretty much sucks.

Howie Goldfarb
Howie Goldfarb

Are you trying to say winging it isn't a good productivity strategy? I get the same volume of stuff done. Maybe it isn't the most importrant or critical stuff but it's stuff none the less. Like playing the game Dizzy Bat.And if you have not played Dizzy Bat you really must!

One thing I find is across all industries and jobs and lifestyles we all need help in this area. And often I think that when someone reads and article, book, or watches a movie on the subject how much improvement we get if we just remember 1 tidbit.

I watched a video in 1995 that spent 30 minutes discussing your number 6. I was told to put the D's in a draw and lock it tight.

storyaday
storyaday

Great post.

I have a hard time setting times for specific tasks, but I know you're right because when I have tried it, it always works.

Thanks for sharing the breakdown of your day/tasks.

Marcus_Sheridan
Marcus_Sheridan

Fun getting inside your crazy world here Gini...I always like posts like these.

I think the key is balance and knowing where your priorities lie. You've got this down, as I can see, and I find when most people get overwhelmed is when they aren't grounded in all areas. For me, I break it out like this:

mental: blogging, writing, reading, etc.

physical: exericsise and sauna daily

emotional: time with wife, kids, and 'getting away'

spiritual: God

Those are my big 4. When I give each its due, I'm happy. When I fall short in only one, it affects the other 3.

Thanks for the fun read Gini. :-)

Marcus

EricaAllison
EricaAllison

Loved this on getting your sh*t together and love it here, too. Taking a mental break from work and my 'to do list' to pop over and say hello. I LOVE making lists and love crossing things off my list even more. Even though I spend so much time on my laptop and online, I still value the pen (sharpie, fine point) and paper (moleskin journal) when it comes to my lists and getting myself organized. Thanks for sharing your daily grind with us!

WordsDoneWrite
WordsDoneWrite like.author.displayName 1 Like

@EricaAllison I'm a list maker, too. Nothing like running a pen through something that you've accomplished ;-)

TheFriendlyBlogger
TheFriendlyBlogger like.author.displayName 1 Like

Gini:

"Perception is reality" is one of my all time favorite quotes. It's so true...doesn't matter what we know to be the truth, what other people see is their truth. For myself, I write at night..works better for me as I can let my brain wake up throughout the day. (I dont like mornings!)

I read and comment throughout the day and Twitter-ize 10-15 minutes at a time. I have extra time right now as my 9-5 grind is remodeling and I got some time off!! :)

When I go back to that grind at the end of March, things will revert back to before...crazy ridiculous hours in the wee hours.

Either way....it's always a good idea to get our productive shit together or at least evaluate our shit, er.wait.....

Claudine_Motto
Claudine_Motto

Gini,

Love every one of your tips - especially the ones that don't seem to "be" about time management, like #8 and #9, because we often tend to overlook those. Productivity encompasses so much more than just getting things done - and joy should be part of our journey. Taking the time to rest and recharge and acknowledging what we ARE getting done needs to be on our to-do lists with a big "A" next to it.

jonbuscall
jonbuscall

I so love this Gini. I thought I was the only obsessive compulsive business owner on the planet!
Seriously, it's great getting an insight into your day. Mine is pretty similar but I also have to factor in 6 dogs (a-hem!) right now.

I like to exercise in the evening to relieve the stresses of the day. Oh, and then walk the dogs again before I go to bed. :)

skooloflife
skooloflife

First I have to say that I love that you have a dog name d Jack Bauer. It's funny because I follow almost evertything here you said religiously. People ask me "how do you go surfing for 4 hours publish 3 podcasts, 3 blog posts for your blog, and run another blog." I find that my morning's are my most productive time. I do all my writing right when I wake up and some mornings's it's complete garbage, but I just put fingers to keyboard and see what happens. What's odd is I've found myself using all this writing I do on a daily basis to assemble what I though would be separate blog posts into much longer ones. People who live in their inbox are funny to me because I realize nothing is really that urgent. In fact I think that 3 hours of real work beats 8 hours of "fake work." I have ADHD so I tend to work in 2 hour spurts, but I can get quite a bit done in those two hours.

I actually wrote a post called the Jack Bauer Guide to Getting Shit done which you might get a kick out of:

http://theskooloflife.com/wordpress/time-management/

AnnieWasHere
AnnieWasHere

I'm not very good at #1-4 "scheduling" writing time, social media time, etc. because I tend to work on several projects at once. But what works for me is your #5: LISTS. Tons of lists. I make lists for everything. Sometimes I have 4-5 lists going at once for various tasks I need to do: "Editorial List" for my upcoming print publications, a "Blog list" of topics I need to write about, a "Social Media list" (or calendar) that maps out the posts I want to make for the next week or month, etc. Then I'm able to judge my productivity level by how many things I can cross off of my lists.

ginidietrich
ginidietrich moderator like.author.displayName 1 Like

@AnnieWasHere Isn't it awesome to check things off your list?! I sometimes write things on there that I've already done, just so I can check them off.

bdorman264
bdorman264

Ok, droppin' the S bomb but at least you didn't say tool..............

I too have a routine, I brush my teeth first then exercise........or maybe that was what you were saying..............

I have my routines and times for social media, exercising, socializing & reading; almost too predictable at times. However, for my payin' gig which requires me to be outside of the office if I want to make any money, I plan for the upcoming week on the Friday before. This is where I set appointments, plan the days etc. This is so much more productive for me to come in on a Monday morning and have my week already planned. Yes, there will be emergencies in flight, but I can usually make allowances and still get my week accomplished.

I don't know if people would describe me as having 'my shit together' but at least I think I do so that's all that matters, right?

ginidietrich
ginidietrich moderator

@bdorman264 As I wrote the S bomb, I thought of you! I'm so glad you brush your teeth before you exercise. I would guess it'd be hard to exercise when you can smell your own breath. And yes, as long as you think you have your shit together, that's really all that matters.

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