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Gini Dietrich

2012 Digital Marketing Year in Review

By: Gini Dietrich | December 20, 2012 | 
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It’s my last blog post of the year (next week we’re going to rerun some older posts) and I’m sitting in my office, in the dark, listening to the rain pound against the windows, trying to decide what to write about.

Yes, rain. I still haven’t gotten my beloved snow a mere five days before Christmas. There wasn’t even any snow in Utah this past weekend. I don’t like Global Warming.

But, as I write, guided only by the light of my laptop, I’m forced to think about this year and what’s to come in 2013.

Compared to last year, this year was a breeze. Geoff Livingston and I had Marketing in the Round come out, we went on book tour, I supplemented that with my regular speaking, the Arment Dietrich business grew 200 percent, I hired some amazingly talented people in Yvette Pistorio, Allen Mireles, and Lindsay Bell, and we began to outline what a performance-based model looks like, which we’re beta testing with two clients next year.

I’ll tell you what: It’s a lot more fun to run a business that is growing and is goal-focused than one that is barely surviving. 

Year in Review

Of course, there was a lot that went on online this year.

Pinterest gained in popularity. So did Instagram (and then they changed their terms of service and everyone freaked out – you can watch my video about it here).

Google+ introduced Communities and Twitter shut down its API, preventing the very companies that helped it grow from using the social network (not that I have an opinion on it).

The Cloud gained even more popularity and businesses began to consider virtual workers, even testing it out a couple of times a week.

And, as I’ve traveled the world speaking to different organizations, I’ve seen an amazing thing happen. Business leaders went from, “Oh this social media thing is a fad and I don’t have to worry about it” to “Holy crap! I have to figure this thing out.”

It’s been really fun to watch and even more fun to be a part of their learning.

The Big 2013

Assuming we don’t all die tomorrow, I’m looking forward to doubling our growth and adding at least two more full-time professionals next year.

I also (big drumroll, please) am going to write Spin Sucks, the book.

Patti Knight has promised me I’m only going to make one trip each month (I did 63 this year) and my big goal is to spend a lot more time with my team, mentoring and coaching them toward their very aggressive goals I made them each write.

As for this crazy world we call the web, I wrote my predictions yesterday (though lots of people hope I’m wrong about QR codes). But I also see a big shift toward cloud-based, virtual offices where people use their own technology and companies have to figure out how to support them, keep the organization’s information safe, and remain productive.

Change is happening quickly and it’s everything we can do to keep up. But it’s an exciting time to run a business and I’m more excited for 2013 than I was for 2012.

Here’s to a safe and happy holiday season for each and every one of you. Come back relaxed, refreshed, and ready to kill it next year!

Oh…and…if we all die tomorrow, it sure was a pleasure getting to know some of you through the comments here, your emails, your LinkedIn messages, your Facebook messages, your tweets, your phone calls, and at events.

Happy Holidays!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

74 comments
Adam | Customer Experience
Adam | Customer Experience

Belated happy holidays G, and hope you have a great new year! It was great to see all that happened for you and the Spin Sucks team this year.

 

Looking forward to an awesome 2013! And I plan to be around more, so apologies in advance. :)

Nikki Little
Nikki Little

One trip per month is MUCH more manageable! Congrats on all the growth and success this year. Wishing you the happiest of holidays!

JoeCardillo
JoeCardillo

Congrats to you & your team on a great year Gini, y'all are awesome folks and I'm sure I'm not the only one who enjoys seeing a business succeed with such sincere, smart people. 

 

One of these days I'm going to get a job doing less back end project-y stuff and more comms/marketing and then you'll see me talking up a storm here. Watch out! ;)

HughAnderson
HughAnderson

Spin Sucks the book - wow - my reading list just got even longer. And I can recommend Scotland in August :) . 2013 is going to be amazing so have a great break to recharge those batteries for back-to-back 200%'s!

belllindsay
belllindsay

*sniff* I get so emotional when I'm sick. You guys are making me verklempt over here!! I couldn't have dreamed at the start of 2012 that I would be ending the year with the incredible team - and amazing community - at AD/Spin Sucks. I feel very blessed. 

AnneReuss
AnneReuss

Now I feel sentimental. See you next year you sweet human being @ginidietrich .. Off to do my snow dance. 

annelizhannan
annelizhannan

What a delightful way to wrap up the year and give a slight tear to the wrapping of 2013.  You know we all like to peek at this time of year. I wish you bountiful flakes of snow for your holidays, happy reflections at the new year and glistening sunshine for your 2013 horizon.

sydcon_mktg
sydcon_mktg

Congrats on a great 2012 & here's to a even better 2013 - maybe we will finally be able to work together!!

 

And...are you ready for the snow?!?!?! Remember if you dont get much in the city, hop on metra & come out, I will pick up at the train. You could have snow ball fights with my kids!!! 

 

Happy Holidays to you & your staff!!

geoffliving
geoffliving

Thanks for the shout out, GIni. I enjoyed writing and launching the book with you. The book was a great business tool for both of us, and I hope it continues to serve your career in 2013 and beyond.  And word is Draco may deliver some snow to you tonight.  Merry Christmas to you and Mr. D.

jasonkonopinski
jasonkonopinski

2013 is already looking like it's going to be a darn good year - and I'm very excited to see what lies around the bend.  

Latest blog post: It’s All Changed

yvettepistorio
yvettepistorio

Spin Sucks the book...S-A-WEET!! That's great news on top of AD growth :) And we're not dying. I've got way too much more to accomplish in life but we should have a Mayan party tomorrow...who's in?

TonyBennett
TonyBennett

@ginidietrich @belllindsay Charles is very proud of you Lindsay, he told me so over drinks last night. And oh Ms. I get whatever I want... Happy Holidays

geoffliving
geoffliving

@ginidietrich And good luck with Spin Sucks the book (would have been smart to read the whole post before blathering on about the old book).

TonyBennett
TonyBennett

@ginidietrich @belllindsay whoops, sorry, missed the internal memo on that.

ginidietrich
ginidietrich moderator

 @sydcon_mktg I'm going to McHenry County. You can find me and my laptop in front of a fireplace. 

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