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Gini Dietrich

A Review of Triberr and the Spin Sucks Analytics

By: Gini Dietrich | April 12, 2011 | 
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It’s been a month that I’ve been a member of Triberr. I’ve had lots of direct messages, emails, and Facebook messages asking what the heck it is and how I like it.

So I’m here to tell you.

For those of you who don’t know, or haven’t seen the shorted tribr link, Triberr is a way for you to retweet the work of bloggers you know and trust. According to Dino Dogan and Dan Cristo, the founders, “every time you publish a new post, everyone in your tribe will tweet it to their followers. And you do the same for everyone in your tribe.”

I’ll be honest. It felt really icky to me at first. I was automatically tweeting blog posts that I hadn’t yet read. Granted, the tweets were of people I already read and typically RT anyway, but I still hated seeing that in my stream without having read the post.

But Dino and Dan listened to their tribes and made some changes. Now the blog posts are stored in your cue and you can schedule it or delete it before it hits your stream. I like this A LOT better because that gives me time to read WTH I’m tweeting. It feels less like I don’t know what’s going on and more like I’m scheduling those tweets, just like I’ve done since I started on Twitter.

But you know what I like best about it? The stats!

Of course, you’ll say, you love stats, Gini.

It’s no secret that our goal is to drive highly engaged traffic. And lots of it. Triberr helps us do that. Extremely well.

For instance, when I compare Spin Sucks analytics from March 8-April 7 and January 8-February 7 (I didn’t compare to February because it was a short month and not a fair comparison), I found:

  • Traffic is up 59 percent
  • Pageviews are up 140 percent
  • Pages per visit are up 51 percent
  • Bounce rate is down 51 percent
  • Average time on site is up 24 percent
  • New visits are up three percent
  • Twitter referrals are up 155 percent

My own Twitter followers have increased by five percent, but I don’t think that’s Triberr because that number is consistent with the organic growth I’ve had month-by-month without the service.

Just like Livefyre, I’d like to take some credit for the content and the community, but Triberr has helped us significantly increase our goals. What I’m going to track is what happens during the next month as more people are introduced, and form an either love or hate opinion, to Triberr. That will help me completely determine if this tribal automation tool is useful or not.

But I do know I’m going to begin building my own tribes now. If one of your goals is to increase traffic and pageviews, I think it’s worth it!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

87 comments
crumpyliciousblog
crumpyliciousblog

I just joined triberr so its very comforting to have a good feedback from you.

favour39
favour39

Hi Jini,

thanks for responding, from what i understood of your response i went to triberr and checked out their sections and i think my blog falls into the Health and fitness category, my blog is favorazzi.com you may check it out to confirm my guess.

Do have a great day.

thanks again and cheers!

favour39
favour39

Hi Jini,

i liked your review about triberr and i went on to signup rigth away, however it asked for an invite code, how do i get one, am a little confused!

i hope you can help.

thanks and cheers!

Mywritingworld
Mywritingworld

Well I did try it in the beginning and did not get much of an impression. But now you are saying it is much better than before. So I will give it another try. Thanks for the message. If it is such a great traffic builder, it is going to be good for every blogger. Thanks for the post and new added info.

Make it great for yourself

Fran A

TheJackB
TheJackB

The best part about Triberr is the people. That is where I have noticed the biggest and most significant impact. My numbers are up somewhat, but the people are what keep me in it.

redpage75
redpage75

Huh. I'll check it out. Can you have personal tribes and professional tribes? 'Cause my mommy blog does not need to get RTed to the likes of, well, you. And vice versa.

ExpatDoctorMom
ExpatDoctorMom

Gini

You can send any of your twitter traffic you want my way!

ExpatDoctorMom
ExpatDoctorMom

Thanks for the review Gini! Will definitely have check it out as twitter is the social media I use the least but want to work on developing.

I like that they have the option for you to cue the RT's as I agree i would want to know WTH I am RTing.

Best,Rajka

Mywritingworld
Mywritingworld

Hi Gini

You are an awesome promoter. It is a wonderful promotion for Tribber. But then again Danny Brown is saying, in the comment section to this post that he didn't get any increase in his traffic.

So, now what do I do? Who to believe? Since you have a proof and you find that Tribber is the reason, i guess I have to say you are right.

I like dreading the post.

All the best

Fran A

Todd Lyden
Todd Lyden

Wait wait wait- how do you KNOW the bump is from Triberr?

ExtremelyAvg
ExtremelyAvg

I am going to give it a try, but I do have one concern. I don't mind tweeting people's blogs, whom I like and find wonderful. I just worry about them RTing mine, as most of my blog posts, aren't really posts but chapters in my novels. Not very exciting to read, out of context. I wouldn't want to mess up the tribe. All my really good posts I give to Gini and Shanoli. The left over dreck I use for my blog. But I suppose it is worth understanding.

Great post. Thanks.

hackmanj
hackmanj

Impressive stats Gini, I need to make some time to use Triberr.

Was this review useful? 5 stars :)

Joe

RobertDempsey
RobertDempsey

100% agree with you Gini. And in addition to the greater reach that we get through our tribes, I've gotten introduced to some excellent folks such as yourself that I didn't know before. I know, gasp, shock. But it's true, and I'm sure you had no idea who I was.

So it's a double win in my book.

wendyroan
wendyroan

Are there other analytics tools, other than Google, PostRank, and getclicky, that you would recommend?

C_Pappas
C_Pappas

I cannot keep up with all the cool stuff you find! Just yesterday I got hooked on PostRank (cannot believe I have never heard of it but then again I am a newbie blogger) and now Triberr? I have always loved the idea of tribes and the power that one can provide to you as a growing professional and your idea as a growing business. Thanks for all these great tool review posts! Jumping into the Triberr now...

dinodogan
dinodogan

wow Gini....what an amazing write up. Thank you.

wabbitoid
wabbitoid

What stopped me from being an early adopter of this one (and I usually am!) is that I not only didn't have an invite, but the "tribes" seemed to be organized around subjects. I have a general philosophy that in changing times the future belongs to people who cross disciplines and can think on their feet. I wasn't one to be put into a box and didn't pay a lot of attention to this particular service for that reason.

Now, if someone had a real cross-discipline tribe I'd certainly join it. That's the sort of stuff I'm always interested in. And, of course, I'd start my own if someone else gave me an invite to. (hint!)

Danny Brown
Danny Brown

It's interesting - I didn't see any increase in traffic apart from an initial spike, and then it reverted back to normal. I've since left the initial Triberr tribe I was in, and started an individual tribe that concentrates more on bloggers I'd really be relevant to/with, so I'll be watching that one instead.

Then again, Twitter's always been a tertiary source of traffic for me - Google and direct (RSS, shared email links) have been far more effective. And I also use Twitterfeed, which I feel has a better solution that Triberr (currently).

ginidietrich
ginidietrich moderator

@favour39 You have to have an invite for a tribe that makes sense for your blogging topic. If you can tell me that, I'll see if I can get you a code.

ginidietrich
ginidietrich moderator

@TheJackB What do you mean? Do you have access to people through Triberr that you don't on Twitter alone?

RobertDempsey
RobertDempsey

Once you're in you get 3 tribes of your own to build. You can invite whomever you want into each, so you could have one for your fellow mommy bloggers and another for people like Gini :)

richescorner
richescorner

@Mywritingworld Hi Fran,

I just joined up with Triberr last night. It seems to me that Triberr is a good resource for promoting your blog posts through like minded twitter users. But overall, I find that there is a lot of noise on twitter and often I don't get a majority of my traffic from there. However, that said, I can't gainsay a service that helps me promote my posts to more people.

ginidietrich
ginidietrich moderator

@faybiz I don't KNOW it. I'd like to take credit for the content. And you crazy people should get credit for the comments. But Triberr is the only thing that's changed in the past 30 days.

3HatsComm
3HatsComm

@ExtremelyAvg I'll be more than happy to take that leftover dreck, run it on my own blog. ;-)

ginidietrich
ginidietrich moderator

@ExtremelyAvg The beauty of Triberr is you're in a tribe with people who read and tweet your stuff anyway. So it wouldn't be a burden on them to tweet your chapters, if that were your goal. If it's not, then Triberr isn't a good tool for you. The tribe of mockers you're looking for? They're on Facebook.

ExtremelyAvg
ExtremelyAvg

I went to Triberr but alas, couldn't figure it out. I was hoping to find a tribe of mockers who roam the countryside, teasing small rodents and narcissists.

ginidietrich
ginidietrich moderator

@hackmanj LOL! The thing is, you don't really have to make time. It just happens.

ginidietrich
ginidietrich moderator

@wendyroan You can also pay for stats through Ominiture and Woopra (see what @Danny Brown says below about it). I like my free tools...for now.

KenMueller
KenMueller

@wendyroan If you have a Wordpress site, you can also get SOME useful info from Wordpress Stats. I use that in conjunction with Clicky and Google and Postrank

ginidietrich
ginidietrich moderator

@dinodogan You're welcome! It won't come as a surprise to you that I'm a big fan of how you guys take constructive criticism and make it better. It's my pleasure to help you grow.

ginidietrich
ginidietrich moderator

@wabbitoid Interesting thought on the cross-discipline tribe. I will consider that for one of mine! And, if I do it, you'll get an invite.

KenMueller
KenMueller

@Danny Brown Danny, how do you use Twitterfeed? I used to use it to push my blog out, but what does it do that compares to Triberr?

ginidietrich
ginidietrich moderator

@Danny Brown I'd be interested to hear if there is a change in traffic for your bloggers tribe. And you're right on the Twitter traffic. Just when I'd hoped to move away from it being our number one referrer, I begin to experiment with Triberr.

TheJackB
TheJackB

@ginidietrich I wouldn't say call it access I would call it introduction. Prior to Dino's invitation to join Anubis I spent most of my time interacting with parent, political bloggers and the jblogosphere.

Triberr helped remind me about how many interesting people there are in the blogosphere and it has been a real benefit.

ExtremelyAvg
ExtremelyAvg

@3HatsComm Hmmm....let me get the old dreck machine up and running and see what I can do. I have an idea about a party where everyone is deaf and talking, with delusions that they are building a network. What do you think?

RobertDempsey
RobertDempsey

@KenMueller @Danny Brown +1 on Twitterfeed. I also have friends who aren't in my Triberr tribes who's content I really like to share. TwitterFeed makes that automatic. And another cool feature is that you can see the click stats on the tweets, so you can find out what your peeps on Twitter are most enjoying, and perhaps create a follow-up post of your own.

Danny Brown
Danny Brown

@KenMueller Hi Ken,

I use it to send out posts by bloggers I read regularly and trust implicitly with content.

For example, the @bonsaica account uses Twitterfeed, along with a couple of other accounts I set up to be blog respository feeds. I can choose which Twitter account it goes out; if it has an intro; hashatgs and more.

Pretty useful approach. :)

ginidietrich
ginidietrich moderator

@TheJackB That is a great point. One more feature of Triberr that allows access to different voices.

Danny Brown
Danny Brown

@ginidietrich It's OK. I like that you talk to me, even when you diss. Now about that BlogWorld thing... :)

ExtremelyAvg
ExtremelyAvg

@3HatsComm I am sorry I missed that tweet. I have sent you your own Extremely Average dreck. Enjoy.

3HatsComm
3HatsComm

@ExtremelyAvg For some odd reason this reminds me of some silly tweet I shared.. about a 'new' social network that's flat and comes in different shapes and people sit around it and talk, maybe even eat or play cards. IIRC it was called 'Table.' FWIW.

Danny Brown
Danny Brown

@RobertDempsey @KenMueller Great point, completely forgot about the click stats. I know Triberr has this too, though that's only for your content, so Twitterfeed a great fit there. :)

KenMueller
KenMueller

@Danny Brown understood. something to think about. now to see who will make the cut of posts I send out...mwahahaha

Danny Brown
Danny Brown

@KenMueller True. Though I don't set feeds up just so others will send my stuff out anyhoo (my Ne'er Do Wells tribe on Triberr is set up to post my friend's blog instead).

The way I use Twitterfeed is to highlight the great bloggers on my list that others might miss. Anything else is a bonus. :)

KenMueller
KenMueller

@Danny Brown @bonsaica ah, understood. But I guess where it varies from Triberr is that while you are sending them out, they aren't necessarily sending yours out. Which isn't necessarily bad, but I guess Triberr has the built in "you scratch my back, i'll scratch your back" approach.

so many tools so little time.

KenMueller
KenMueller

@faybiz @ginidietrich @ExtremelyAvg I'll take traffic from wherever I get it. I get heavy visits from Twitter, FB, and LinkedIn. doesn't matter where it comes from as long as they come, and as long as it helps me generate business. so far so good!

ExtremelyAvg
ExtremelyAvg

@ginidietrich That seems like a smart move. I like Twitter and would be sad to see it go. I haven't heard of the pending death of Twitter, may I ask what leads you to such a conclusion?

ginidietrich
ginidietrich moderator

@ExtremelyAvg I believe Twitter is going to die an untimely death and then I'll be stuck with a loss of 30 percent of our traffic overnight. So I'm working pretty hard to move more eggs into the referral basket.

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