Gini Dietrich

A Review of Triberr and the Spin Sucks Analytics

By: Gini Dietrich | April 12, 2011 | 
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It’s been a month that I’ve been a member of Triberr. I’ve had lots of direct messages, emails, and Facebook messages asking what the heck it is and how I like it.

So I’m here to tell you.

For those of you who don’t know, or haven’t seen the shorted tribr link, Triberr is a way for you to retweet the work of bloggers you know and trust. According to Dino Dogan and Dan Cristo, the founders, “every time you publish a new post, everyone in your tribe will tweet it to their followers. And you do the same for everyone in your tribe.”

I’ll be honest. It felt really icky to me at first. I was automatically tweeting blog posts that I hadn’t yet read. Granted, the tweets were of people I already read and typically RT anyway, but I still hated seeing that in my stream without having read the post.

But Dino and Dan listened to their tribes and made some changes. Now the blog posts are stored in your cue and you can schedule it or delete it before it hits your stream. I like this A LOT better because that gives me time to read WTH I’m tweeting. It feels less like I don’t know what’s going on and more like I’m scheduling those tweets, just like I’ve done since I started on Twitter.

But you know what I like best about it? The stats!

Of course, you’ll say, you love stats, Gini.

It’s no secret that our goal is to drive highly engaged traffic. And lots of it. Triberr helps us do that. Extremely well.

For instance, when I compare Spin Sucks analytics from March 8-April 7 and January 8-February 7 (I didn’t compare to February because it was a short month and not a fair comparison), I found:

  • Traffic is up 59 percent
  • Pageviews are up 140 percent
  • Pages per visit are up 51 percent
  • Bounce rate is down 51 percent
  • Average time on site is up 24 percent
  • New visits are up three percent
  • Twitter referrals are up 155 percent

My own Twitter followers have increased by five percent, but I don’t think that’s Triberr because that number is consistent with the organic growth I’ve had month-by-month without the service.

Just like Livefyre, I’d like to take some credit for the content and the community, but Triberr has helped us significantly increase our goals. What I’m going to track is what happens during the next month as more people are introduced, and form an either love or hate opinion, to Triberr. That will help me completely determine if this tribal automation tool is useful or not.

But I do know I’m going to begin building my own tribes now. If one of your goals is to increase traffic and pageviews, I think it’s worth it!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • KenMueller

    Great to hear. I have to admit, the one thing I was somewhat curious about was the same thing you felt yucky about: tweeting stuff you haven’t read yet. Curious: now that you have the chance to read them first, have there been any you have deleted and not tweeted?

    I’m hoping this is something I can jump on, like Livefyre, that is certainly giving me a boost, though not as large as what you are seeing.

    Not sure if you’ve checked it out yet, but have you seen Clicky Stats? It’s a pay thing (but very cheap…I think I pay $50 per year) but it provides real time stats (and is addictive to watch) and does a lot of the things Google Analytics SHOULD do while taking out all the guess work. You can literally see every visitor as they visit your site, and follow their path from where they came from to when they leave. Incredibly helpful.

  • Gini,

    Thanks, I’ve been watching for this post!

    The stats are interesting. I have one question. How does your “new visits” stat compares to your natural organic growth? That stat surprised me. I know pageviews are great and traffic, time on sight and pages per visit but how do you account for such a slight rise in new visits. I would have thought New Visits would be be most impacted by all the extra Tweets. It would be interesting to know why the other factors were so greatly impacted while this one was not, unless 3% is a HUGE amount relative to your site. I don’t know – this stuff is all new to me, though I am a fanatic about watching stats.

    Please enlighten!

    Lori

    P.S. My other concern is that when I am deciding to follow someone and I see the tribr in their stream, I might hesitate because I know I’m going to receive a LOT of tweets from them, and not in the personal, “let’s talk” sense. I guess my jury is still out on this.

  • ginidietrich

    @KenMueller There have been a couple I have deleted, but I’d say it’s less than three percent. It takes less time to do that than to read, comment, and schedule in SocialOomph, which is what I do with those not in my tribe.

    I haven’t seen Clicky Stats! You gave me a tool to check out. Thank you!

  • KenMueller

    @ginidietrich I think Clicky might come in it’s full version one month for free. Once you try it, you’ll see it’s worth the money. Plus, if you build sites, etc. for clients, they even have a white label option. It has even helped me find inbound links that Google Analytics and other services haven’t found. Not sure how they do it, but it works!

  • ginidietrich

    @Lori Hi Lori! I think it really depends on your goals. Our goal is to get into the AdAge top 20 for the benefit of driving members to Spin Sucks Pro. We know that people won’t buy subscriptions unless they know us and love us. So reading and engaging with us on Spin Sucks is critical to success. That’s why it works for us. But I don’t think it would have worked early on, like we discussed last week, because we hadn’t yet built a foundation. The foundation is key.

    I haven’t done a complete analysis on the new visitors because another goal is to keep people coming back. But three percent seems low to me, as compared to say, this time last year.

    As for your PS…I ran through my tweet stream this morning, before I published this, and I saw a TON of @ replies, one or two tribr tweets, a few bit.ly tweets, and a few ow.ly tweets. So I really spread it out and still use Twitter as an engagement tool. If people are only automating their tweets, no matter what tool they use, you probably don’t want to follow them anyway.

  • ginidietrich

    @KenMueller COOL! Thank you!!

  • Woot! #Thatisall

  • dino_dogan

    @ginidietrich@Lori

    I would like to speak to the New Visits quandary 🙂

    I think having a 3% increase in new visits for a mature blog like spinsucks is kind of a big deal. Could it have been better? Most definitely.

    Gini is in my tribe on Triberr. And everyone in that tribe is already a close friend of Gini’s. In other words, Gini’s stuff was being retweeted by people who were already retweeting Gini’s stuff before Triberr. Triberr only automagicated the process leaving more time for other great things.

    Once Gini starts to build out her own tribes, steps out on the town in a bigger way (so to speak), I think she will see a more significant increase in new visits.

    hope that helps 🙂

  • Thanks for introducing me, Gini. I’ll have to get a look at it soon, and scrutinize the blogs I like to find ones I feel comfortable with tweeting (nearly) in the blind. I like the idea of a safet net, though. I like waiting a bit and coming back to new SM functions like this because they tend to change so rapidly as you noted. I did log in to Quora and I’m stuck, so I think I’ll come back later to see if things improve in terms of useability.

  • NancyD68

    I have been looking at this with some interest. I am reading up on it, and going to see if I think it is a good fit for me. I am just a bit confused about all this tribe thing. Do you pick, or do you get assigned a tribe?

  • ShellyKramer

    Funny, Gin, I created my own tribe a long time ago and we have grown to be a very tight group. And I didn’t need an app or separate platform to do it. Doesn’t mean this isn’t a good idea, but it’s not exactly a novel idea. The stats are nice, but if you’re watching your traffic anyway, you’d see the impact of your tribe. Not to be a Debbie Doubter, I do see why this would be appealing to some. But my point is that this is really nothing new. It just “automates” the bonds of friendship. Not bad. Will definitely be interesting to watch. I might like my organic group of friends better, though.

    Shelly

    @ShellyKramer

  • ShellyKramer

    @KenMueller Ken, I’ve been using GetClicky for a few years now and love it. We also install it on all the websites we build for clients. Love it!

  • It’s interesting – I didn’t see any increase in traffic apart from an initial spike, and then it reverted back to normal. I’ve since left the initial Triberr tribe I was in, and started an individual tribe that concentrates more on bloggers I’d really be relevant to/with, so I’ll be watching that one instead.

    Then again, Twitter’s always been a tertiary source of traffic for me – Google and direct (RSS, shared email links) have been far more effective. And I also use Twitterfeed, which I feel has a better solution that Triberr (currently).

  • What stopped me from being an early adopter of this one (and I usually am!) is that I not only didn’t have an invite, but the “tribes” seemed to be organized around subjects. I have a general philosophy that in changing times the future belongs to people who cross disciplines and can think on their feet. I wasn’t one to be put into a box and didn’t pay a lot of attention to this particular service for that reason.

    Now, if someone had a real cross-discipline tribe I’d certainly join it. That’s the sort of stuff I’m always interested in. And, of course, I’d start my own if someone else gave me an invite to. (hint!)

  • ginidietrich

    @ShakirahDawud They definitely are listening to their current members and making changes, practically, overnight. So if you prefer to wait and see how it all shakes out, I recommend doing that with Triberr.

  • ginidietrich

    @NancyD68 You get assigned your first tribe. But once you’re in there, you can build your own tribes. The only thing I don’t like about it is that people I’d include in my tribes are already in other tribes so I can’t have them. They call that inbreeding. Boo.

  • ginidietrich

    @NancyD68 You get assigned your first tribe. But once you’re in there, you can build your own tribes. The only thing I don’t like about it is that people I’d include in my tribes are already in other tribes so I can’t have them. They call that inbreeding. Boo.

  • dino_dogan

    wow Gini….what an amazing write up. Thank you.

  • dino_dogan

    wow Gini….what an amazing write up. Thank you.

  • ginidietrich

    @ShellyKramer Like you, I have a tribe, as well. The thing that this does is create more visibility among my organic group. I haven’t stepped out beyond my organic group yet. I won’t do that until some additional changes are made. But I’m willing to experiment and see what happens when I do that.

  • @ginidietrich @KenMueller Woopra does the same thing – it’s an excellent platform and one I’ve been using for a while.

    http://woopra.com

    http://dannybrown.me/wp-content/uploads/2011/04/woopraplans.png (plans, including free option for up to 30,000 pageviews monthly)

  • dino_dogan

    @ShellyKramer haha…how right you are…indeed this tribe thing has been around for a long time 🙂

  • ginidietrich

    @DannyBrown I’d be interested to hear if there is a change in traffic for your bloggers tribe. And you’re right on the Twitter traffic. Just when I’d hoped to move away from it being our number one referrer, I begin to experiment with Triberr.

  • ginidietrich

    @wabbitoid Interesting thought on the cross-discipline tribe. I will consider that for one of mine! And, if I do it, you’ll get an invite.

  • C_Pappas

    I cannot keep up with all the cool stuff you find! Just yesterday I got hooked on PostRank (cannot believe I have never heard of it but then again I am a newbie blogger) and now Triberr? I have always loved the idea of tribes and the power that one can provide to you as a growing professional and your idea as a growing business. Thanks for all these great tool review posts! Jumping into the Triberr now…

  • ginidietrich

    @C_Pappas I’m a junkie.

  • ginidietrich

    @dino_dogan You’re welcome! It won’t come as a surprise to you that I’m a big fan of how you guys take constructive criticism and make it better. It’s my pleasure to help you grow.

  • @ginidietrich You need someone to look at your SEO for you. Oh… wait a minute… 😉

  • ginidietrich

    @DannyBrown @KenMueller I’d be interested to hear the difference between the two because, according to Clicky, they do A LOT more than Woopra.

    http://getclicky.com/

  • KenMueller

    @ginidietrich @DannyBrown trying to check Woopra out but they are experiencing errors. Their free plan, and even the first level plan, don’t seem to have everything Clicky has.

  • wendyroan

    Are there other analytics tools, other than Google, PostRank, and getclicky, that you would recommend?

  • KenMueller

    @ShellyKramer Yeah, I love it. When I first got it, I sat there all day staring at it updating!

  • KenMueller

    @wendyroan If you have a WordPress site, you can also get SOME useful info from WordPress Stats. I use that in conjunction with Clicky and Google and Postrank

  • KenMueller

    @DannyBrown Danny, how do you use Twitterfeed? I used to use it to push my blog out, but what does it do that compares to Triberr?

  • @ginidietrich @KenMueller Looking at that comparison, there are some areas that I know Woopra supports that GetClicky say it doesn’t… 😉

    I’ll check GetClicky out though I’m curious how they get phone information, etc, from a web visitor. Seems kinda stalkerish. 😉

  • @KenMueller Hi Ken,

    I use it to send out posts by bloggers I read regularly and trust implicitly with content.

    For example, the bonsaica account uses Twitterfeed, along with a couple of other accounts I set up to be blog respository feeds. I can choose which Twitter account it goes out; if it has an intro; hashatgs and more.

    Pretty useful approach. 🙂

  • ginidietrich

    @wendyroan You can also pay for stats through Ominiture and Woopra (see what @DannyBrown says below about it). I like my free tools…for now.

  • KenMueller

    @DannyBrown bonsaica ah, understood. But I guess where it varies from Triberr is that while you are sending them out, they aren’t necessarily sending yours out. Which isn’t necessarily bad, but I guess Triberr has the built in “you scratch my back, i’ll scratch your back” approach.

    so many tools so little time.

  • @KenMueller @ShellyKramer I have getclicky as well. It’s very addicting. I still get stuck staring at the stats all day. I also bookmarked it on my iphone so I can even check it out on the go.

  • rdempsey

    100% agree with you Gini. And in addition to the greater reach that we get through our tribes, I’ve gotten introduced to some excellent folks such as yourself that I didn’t know before. I know, gasp, shock. But it’s true, and I’m sure you had no idea who I was.

    So it’s a double win in my book.

  • rdempsey

    @KenMueller @DannyBrown +1 on Twitterfeed. I also have friends who aren’t in my Triberr tribes who’s content I really like to share. TwitterFeed makes that automatic. And another cool feature is that you can see the click stats on the tweets, so you can find out what your peeps on Twitter are most enjoying, and perhaps create a follow-up post of your own.

  • KenMueller

    @rdempsey @DannyBrown good points. I used Twitterfeed only to send my own out, but moved on to better options. So now I’ll need to reevaluate.

  • @KenMueller True. Though I don’t set feeds up just so others will send my stuff out anyhoo (my Ne’er Do Wells tribe on Triberr is set up to post my friend’s blog instead).

    The way I use Twitterfeed is to highlight the great bloggers on my list that others might miss. Anything else is a bonus. 🙂

  • @rdempsey @KenMueller Great point, completely forgot about the click stats. I know Triberr has this too, though that’s only for your content, so Twitterfeed a great fit there. 🙂

  • KenMueller

    @DannyBrown understood. something to think about. now to see who will make the cut of posts I send out…mwahahaha

  • ginidietrich

    @rdempsey Do I know you?!

    HAHAHAHAHA! I crack myself up.

  • wendyroan

    Thanks, Gini and Ken.

    Gini, I’m a new reader and get a lot of value from your posts. Thanks!

    @ginidietrich @wendyroan @DannyBrown

  • wendyroan

    Thanks, Gini and Ken.

    Gini, I’m a new reader and get a lot of value from your posts. Thanks!

    @ginidietrich @wendyroan @DannyBrown

  • rdempsey

    @ginidietrich it’s all in hand Gini. It is all in hand.

  • rdempsey

    @ginidietrich it’s all in hand Gini. It is all in hand.

  • @dino_dogan @ginidietrich It does, thanks Dino!

  • Impressive stats Gini, I need to make some time to use Triberr.

    Was this review useful? 5 stars 🙂

    Joe

  • ginidietrich

    @hackmanj LOL! The thing is, you don’t really have to make time. It just happens.

  • ExtremelyAvg

    @ginidietrich @DannyBrown Why did you want to move away from Twitter?

  • ExtremelyAvg

    I am going to give it a try, but I do have one concern. I don’t mind tweeting people’s blogs, whom I like and find wonderful. I just worry about them RTing mine, as most of my blog posts, aren’t really posts but chapters in my novels. Not very exciting to read, out of context. I wouldn’t want to mess up the tribe. All my really good posts I give to Gini and Shanoli. The left over dreck I use for my blog. But I suppose it is worth understanding.

    Great post. Thanks.

  • ExtremelyAvg

    I went to Triberr but alas, couldn’t figure it out. I was hoping to find a tribe of mockers who roam the countryside, teasing small rodents and narcissists.

  • ginidietrich

    @ExtremelyAvg I believe Twitter is going to die an untimely death and then I’ll be stuck with a loss of 30 percent of our traffic overnight. So I’m working pretty hard to move more eggs into the referral basket.

  • ginidietrich

    @ExtremelyAvg The beauty of Triberr is you’re in a tribe with people who read and tweet your stuff anyway. So it wouldn’t be a burden on them to tweet your chapters, if that were your goal. If it’s not, then Triberr isn’t a good tool for you. The tribe of mockers you’re looking for? They’re on Facebook.

  • 3HatsComm

    @ExtremelyAvg I’ll be more than happy to take that leftover dreck, run it on my own blog. 😉

  • Wait wait wait- how do you KNOW the bump is from Triberr?

  • 3HatsComm

    @ginidietrich @KenMueller That was part of my question Ken, deleting what you don’t want to share. Another part of that Gini, is the time factor.. I tweet what I’ve had time to read and/or comment, but it’s not everything so glad to see you can take some things out of the queue.

    As yet, I just don’t see how this makes me more efficient, saves me that much time as I’d typically read some posts, write my own pithy little RTs, then schedule them throughout the day. Now if it could do the reading, clever writing for me.. that’d be something.

  • ExtremelyAvg

    @ginidietrich That seems like a smart move. I like Twitter and would be sad to see it go. I haven’t heard of the pending death of Twitter, may I ask what leads you to such a conclusion?

  • ExtremelyAvg

    @3HatsComm Hmmm….let me get the old dreck machine up and running and see what I can do. I have an idea about a party where everyone is deaf and talking, with delusions that they are building a network. What do you think?

  • ExtremelyAvg

    @3HatsComm Hmmm….let me get the old dreck machine up and running and see what I can do. I have an idea about a party where everyone is deaf and talking, with delusions that they are building a network. What do you think?

  • 3HatsComm

    @ExtremelyAvg For some odd reason this reminds me of some silly tweet I shared.. about a ‘new’ social network that’s flat and comes in different shapes and people sit around it and talk, maybe even eat or play cards. IIRC it was called ‘Table.’ FWIW.

  • ExtremelyAvg

    @3HatsComm I am sorry I missed that tweet. I have sent you your own Extremely Average dreck. Enjoy.

  • ginidietrich

    @faybiz I don’t KNOW it. I’d like to take credit for the content. And you crazy people should get credit for the comments. But Triberr is the only thing that’s changed in the past 30 days.

  • Mywritingworld

    Hi Gini

    You are an awesome promoter. It is a wonderful promotion for Tribber. But then again Danny Brown is saying, in the comment section to this post that he didn’t get any increase in his traffic.

    So, now what do I do? Who to believe? Since you have a proof and you find that Tribber is the reason, i guess I have to say you are right.

    I like dreading the post.

    All the best

    Fran A

  • @Mywritingworld Hi Fran,

    I just joined up with Triberr last night. It seems to me that Triberr is a good resource for promoting your blog posts through like minded twitter users. But overall, I find that there is a lot of noise on twitter and often I don’t get a majority of my traffic from there. However, that said, I can’t gainsay a service that helps me promote my posts to more people.

  • @ginidietrich @ExtremelyAvg Death of Twitter? do tell?

  • KenMueller

    @faybiz @ginidietrich @ExtremelyAvg I’ll take traffic from wherever I get it. I get heavy visits from Twitter, FB, and LinkedIn. doesn’t matter where it comes from as long as they come, and as long as it helps me generate business. so far so good!

  • KenMueller

    @faybiz @ginidietrich @ExtremelyAvg I’ll take traffic from wherever I get it. I get heavy visits from Twitter, FB, and LinkedIn. doesn’t matter where it comes from as long as they come, and as long as it helps me generate business. so far so good!

  • @ginidietrich I’d like to see if there are other factors… and happy anniversary!

  • @ginidietrich I’d like to see if there are other factors… and happy anniversary!

  • KenMueller

    @faybiz @ginidietrich @ExtremelyAvg oh, and Twitter has been great for referrals for me…

  • @ginidietrich @wendyroan You’re such a cheapskate, Dietrich… 😉

  • ExpatDoctorMom

    Thanks for the review Gini! Will definitely have check it out as twitter is the social media I use the least but want to work on developing.

    I like that they have the option for you to cue the RT’s as I agree i would want to know WTH I am RTing.

    Best,Rajka

  • ExpatDoctorMom

    Thanks for the review Gini! Will definitely have check it out as twitter is the social media I use the least but want to work on developing.

    I like that they have the option for you to cue the RT’s as I agree i would want to know WTH I am RTing.

    Best,Rajka

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  • ginidietrich

    @ExpatDoctorMom You can have some of my Twitter traffic. I’m trying to get rid of some of it! 🙂

  • ginidietrich

    @Mywritingworld You should ALWAYS believe me over @DannyBrown !

  • @ginidietrich @Mywritingworld HEY!!! I get notified of these comments, you know!!!! 🙂

  • ExpatDoctorMom

    Gini

    You can send any of your twitter traffic you want my way!

  • ginidietrich

    @DannyBrown Crap. I have to stop hitting that @ sign.

  • @ginidietrich It’s OK. I like that you talk to me, even when you diss. Now about that BlogWorld thing… 🙂

  • redpage75

    Huh. I’ll check it out. Can you have personal tribes and professional tribes? ‘Cause my mommy blog does not need to get RTed to the likes of, well, you. And vice versa.

  • rdempsey

    Once you’re in you get 3 tribes of your own to build. You can invite whomever you want into each, so you could have one for your fellow mommy bloggers and another for people like Gini 🙂

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  • Faryna

    The best approach for those interested in Triberr is NOT what can your invite tribe do for you. The best approach is what you can contribute and build together with those tribespeople in your first triberr tribe.

    Triberr offers several things that dazzle and delight, but if you focus on building micro-communities, connecting with other bloggers (especially those that don’t share your particular niche or point of view), and curating people – you’ll do awesome.

    Detach yourself from personal interest, smart goals, and ambitious outcomes as you consider Triberr, those items will be served (beyond your imagination) if you demonstrate a servant heart.

    • Gini Dietrich

      Great points. Thank you.

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  • @redpage75 I have professional tribe and dad blog tribes.

  • The best part about Triberr is the people. That is where I have noticed the biggest and most significant impact. My numbers are up somewhat, but the people are what keep me in it.

  • ginidietrich

    @TheJackB What do you mean? Do you have access to people through Triberr that you don’t on Twitter alone?

  • @ginidietrich I wouldn’t say call it access I would call it introduction. Prior to Dino’s invitation to join Anubis I spent most of my time interacting with parent, political bloggers and the jblogosphere.

    Triberr helped remind me about how many interesting people there are in the blogosphere and it has been a real benefit.

  • ginidietrich

    @TheJackB That is a great point. One more feature of Triberr that allows access to different voices.

  • Well I did try it in the beginning and did not get much of an impression. But now you are saying it is much better than before. So I will give it another try. Thanks for the message. If it is such a great traffic builder, it is going to be good for every blogger. Thanks for the post and new added info.

    Make it great for yourself

    Fran A

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  • Hi Jini,

    i liked your review about triberr and i went on to signup rigth away, however it asked for an invite code, how do i get one, am a little confused!

    i hope you can help.

    thanks and cheers!

  • ginidietrich

    @favour39 You have to have an invite for a tribe that makes sense for your blogging topic. If you can tell me that, I’ll see if I can get you a code.

  • Hi Jini,

    thanks for responding, from what i understood of your response i went to triberr and checked out their sections and i think my blog falls into the Health and fitness category, my blog is favorazzi.com you may check it out to confirm my guess.

    Do have a great day.

    thanks again and cheers!

  • Hi Jini,

    thanks for responding, from what i understood of your response i went to triberr and checked out their sections and i think my blog falls into the Health and fitness category, my blog is favorazzi.com you may check it out to confirm my guess.

    Do have a great day.

    thanks again and cheers!

  • crumpyliciousblog

    I just joined triberr so its very comforting to have a good feedback from you.

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