Gini Dietrich

#FollowFriday: International Women’s Day

By: Gini Dietrich | March 8, 2013 | 

#FollowFriday- International Women's DayToday is International Women’s Day, a holiday that has been celebrated since the early 1900s.

In nearly 30 countries throughout the world, the day is often honored by men giving small gifts to the women in their lives (cough, cough).

But it’s grown into helping women gain equality globally and this year celebrates women such as Sheryl Sandberg, author of “Lean In” and chief operating officer at Facebook.

Closer to home, I’d like to celebrate four women who help me get through each and every day. They take on more and more responsibility to help us grow and exceed our goals and they are passionate, focused, and determined to be part of a vision that looks to change the perception of the public relations industry.

They are: Patti Knight, Allen Mireles, Lindsay Bell, and Yvette Pistorio.

Patti Knight

The other day Patti sent me a screen grab with the subject line, “Look what comes up when I Google my name.”

About halfway down the page is a blog post I wrote called, “Work Wife Patti Knight.”

While hilarious, it’s also very true. Patti will celebrate five years in July as my executive assistant, but she’s grown into the organization’s go to for everything expert.

She manages HR, accounts receivables, accounts payables, facilities, IT, and (most importantly) me.

If I ever complain to my mom about being overwhelmed at work, she’ll say, “But you have Patti.” And she’s right. Patti makes everything better.

An Elvis Presley super fan, secret love of Jay Cutler (in her dreams), wearer of holiday socks (even on non-holidays), and lover of coffee, she’s not only a colleague, she’s one of my best friends.

Allen Mireles

Ask anyone online about Allen and they’ll say, “Oh #whatnot?”

I can’t remember how she got that nickname, but every once in a while you’ll see her say something such as, “Oh you know. It’ll be like this and this and whatnot.”

And so the nickname stuck.

She’s hilarious and kind and one of the most sensitive women I know. Quick to raise her hand to volunteer to do something new, she analyzes client challenges and finds several solutions to not only deliver results, but provide high-level counsel on business issues.

Lover of unicorns, oatmeal raisin cookies, and rainbows, she’s optimistic about all things in life, including the crazy obstacles thrown at her nearly daily.

Give her a little extra love today. Her longtime companion, Annie, who is nearly 20 years old is close to dying. As a dog lover myself, that breaks my heart.

Lindsay Bell

Most of you likely already know Lindsay. She is the content director here and manages all of the guest authors, our monthly Spin Sucks Pro webinars, and is working feverishly to finish content inside our paywall to bring you consistent and daily education.

New mom to puppy Hank (which I know will come to a surprise to you if you’re friends with her on Facebook) and old mom to a 13-year-old son, Lindsay has her hands full with the men in her life (including her husband, Drew).

She is one of the few people on earth who can look at a problem, analyze it, and fix it in a moment’s notice (my mom is like that, too).

That is, unless she “loses” the send button in her email.

But, other than that, she’s a content whiz, fantastic writer, and a totally inappropriate and hilarious woman.

All of us (you included) are lucky to have her as part of the Spin Sucks team.

Yvette Pistorio

You know those lists that go around of people to watch? The up-and-coming stars in their fields?

Yvette belongs on those lists.

Of the group of us, she’s the quiet one, but I have a feeling it’s because she’s absorbing as much as she can from the craziness of the rest of us and using it to her advantage (though none of us have been blackmailed yet).

Mom to Lola (if you like our Facebook page, you’ll see photos of her there) and lover of all things green, Yvette spends her days working directly with me on client accounts, which means she has her hands really, really full.

And, mark my words, she’s going to explode on the scene like an overnight sensation and you’ll have heard it here first.

On this International Women’s Day, say hello to PattiAllenLindsay, and Yvette, follow them online, and thank the women in your life.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • HarrisonNick

    ginidietrich Every time I see “International” I think of pancakes (iHope). Does this mean men should make women pancakes today?

    • ginidietrich

      HarrisonNick I think you should make me pancakes today!

  • I’m delighted to call each and every one of these brilliant women a friend.

    • @jasonkonopinski I wonder if they feel the same about you?

      • @ginidietrich Well, you’re punchy this morning. Must be the snow.

        • @jasonkonopinski No snow. It’s all gone. It’s supposed to be 60 degrees on Sunday. AND I CANNOT RIDE!!

        • @ginidietrich  @jasonkonopinski I can’t wait for 60 degree weather!!

        • PattiRoseKnight1

          @yvettepistorio  @ginidietrich  @jasonkonopinski They say it’s going to be 40 today  and 50 on Sunday – will that suffice?

        • @PattiRoseKnight1  @yvettepistorio  @ginidietrich It’s 72 and rainy in Austin right now. But I’ll take it.

    • @jasonkonopinski Awwwww…it’s like a mushy love fest this morning!

    • PattiRoseKnight1

      @jasonkonopinski Jason ditto!

  • Four cheers for these fine ladies! Happy International Women’s Day!

  • belllindsay

    Awwwwww!!! “….a totally inappropriate and hilarious woman.” – that’s the nicest thing anyone’s ever said about me! LOL Yes, I have problems with what’s right in front of my face – every single day. But I like to say that’s because my brain is just such an explosion of information that I can’t see the forest for the trees! Yeah, I like to *say* that. But it’s not true! LOL Thanks for the chance to work with such a great team Gini – even though you’re a tad gimpy these days, you’re one of the most inspirational women I know. 😀

    • @belllindsay I AM NOT GIMPY!

    • PattiRoseKnight1

      @belllindsay Gimpy – funny 🙂

    • @belllindsay I’d say Gini’s got your number on that count. But secretly, your snappy comments are some of my favorites to read =)

      • belllindsay

        @JoeCardillo LOL!! Tell it to the boss!! 😀

  • Love it! Awesome and inspiring women to follow today!

  • You all are bring joy and countless blessings (and laughs) to my life. A truly inspiring bunch.

  • ElissaFreeman

    Bravo!  Standing ovation to these women!

  • This is awesome!! It’s pretty easy to be the quiet one in this group!! Lol!! And yes, I’m like a sponge, just trying to absorb everything and make my team proud! It’s funny you mention those up and coming lists cause I always think, one day, I’ll be on that list…
    Couldn’t agree more with what you’ve said about the rest of the team. The other day Patii made me smile when I was ready to cry, Lindsay always helps me when I need something (pictures, to vent, help with content, etc.), and Allen she’s always throwing out ideas and offering a helping hand (especially when I’m stuck on what the heck to write about next for a certain client!) And Gini, well you actually know me pretty well (which isn’t always easy, I’ve been told I’m like an onion…you have to peel back the layers) and inspire me to do more and be even better at my job.
     Allen Mireles Sending lots of hugs and Lola kisses your way!!

    • @yvettepistorio  Maybe some day you’ll teach me how you get those perfect curls in your hair.

      • @ginidietrich Lol!! Not sure how perfect they are, but of course I’ll show you 🙂

    • belllindsay

      @yvettepistorio  Allen Mireles I think you just made that list, Yvette. 😉

  • Such a great post! I have enjoyed getting to know these four lovely ladies, and yer fine self, through the blog and my relentless social media creep-fest. Often, groups of women get painted as catty and backstabbing, but you show the world that in reality women are loving and supportive of each other. I appreciate all of you and the hard work you do.

    • belllindsay

      @RebeccaTodd Actually, we’re only nice to each other during the weekly staff meeting.

  • PattiRoseKnight1

    I don’t know about go to for everything expert – our CPA has watched me fade away during 401K discussions and legal is not high on my list of favorites but overall I love this job.  i was very close to my maternal grandmother and my interview was on gram’s birthday.  I’ve always joked about grandma sending me to Gini and after 4 1/2 years I think more and more that it wasn’t a joke. Gini empowers me to do what I love and I like to call myself the jack of all trades but the master of nothing LOL!.  
    Our team is stellar.  Seriously ladies but don’t let it go to your head we have work to do!!! It’s international women’s day – We are women – hear us roar.  I have been an advocate for women’s rights since the 60s.  God has blessed me with 3 boys who were all raised to respect the women in their life!  Happy day to all of us!
    Great post as always Gini!!!!!

  • Huh. Not a bad group of women!

    • PattiRoseKnight1

      @KenMueller you’re not so bad yourself Mr. Mueller

  • A lady friend of which I am very fond – really digs the “little gift” gig. She reminds me a week in advance of International Women’ Day that a nice box of candy would be most appropriate to celebrate the occasion. For some reason she always forgets to tell me she wants it wrapped in a baby blue Mercedes.

    • @jdrobertson You’d think you’d learn…

      • @ginidietrich
         Hey! When you’ve got a woman keeping you – you’ve got to figure the odds!

  • What an awesome post @ginidietrich . Love you and all these wonderful ladies. I learn something from each of you every time I read a post here…that, you all make me laugh. Happy to call all of you friends. 🙂 Happy Friday ladies!

    • PattiRoseKnight1

      @katskrieger  @ginidietrich back at ya!

      • HowieG

        @PattiRoseKnight1  @katskrieger  @ginidietrich wait now I get it! Geez it was right there for all to see. In 3 weeks when taskmaster Gini is riding her crew 22.3hrs a day she can say ‘But I blogged how amazing you all are! Don’t make me reblog and out you!’
        She is shifty!

        • @HowieG  @PattiRoseKnight1  @katskrieger HOWIE! That’s a secret!

  • Lindsay Bell-Wheeler

    Put a ring on it.

  • Y’all are great. In the roughly year since I’ve been reading SS, and few months since I stopped being a silent lurker, I’ve learned different and useful things from every person mentioned here. I think co’s and teams work best when they are enthusiastic about each other’s talents and passions, which you clearly are. In my mind you’re basically superheros….perhaps we should call you the SS Avengers?

    • PattiRoseKnight1

      @JoeCardillo I’m liking the Spin Sucks Avengers??  I’m really liking that!

      • @PattiRoseKnight1  @JoeCardillo I like it, too! Can I be Iron Man?

        • HowieG

          @ginidietrich  @PattiRoseKnight1  @JoeCardillo Hey Gini your work is done! You finally taught 1 reader something useful! @bdorman264 and I just come for the free pretzels and cheese whiz dip.

        • @ginidietrich  @PattiRoseKnight1  @JoeCardillo More like Iron Boot.

        • rdopping

          @ginidietrich @PattiRoseKnight1 @JoeCardillo *snort*

  • HowieG

    You should of dropped a line to Rush Limbaugh and asked him for a comment! 8)
    Don’t worry guys we have International Men’s Day coming up in 2 Sundays! St Patty Day which is the only day of the year guys can start drinking beer at 7am and not be considered an Alcoholic.
    Great post Gini!

    • PattiRoseKnight1

      @HowieG Top of the morning to you Howie. I  L O V E St. Patty’s Day.  I raised my boys on the south side of Chicago and they have the South Side St. Patty’s Day parade every year the week before the actual downtown parade.  It is one of the largest parades outside of Dublin.  I’ve seen it all!!! Trust me!!!  My oldest son once let a strange drunk lady use our bathroom and when I saw her come out of there and asked Kenny about it he said “mom she gave me $20 cuz she didn’t want to go in the port a potty outside”. Boys!

      • HowieG

        @PattiRoseKnight1 a few years back I was at the parade in NYC and got to shake Mayor Bloomberg’s hand. He was wearing gloves. At first I thought what? Gloves? Then I thought about shaking a few thousand NYer strangers hands, what would I do and then was grossed out I shook that glove LOL

        • PattiRoseKnight1

          @HowieG that’s why i’m obsessed with mini hand sanitizers and have them everywhere

    • belllindsay

      @HowieG Gini’s got *binders* full of women.

  • Women are cool; 
    Quite the lineup, very worthy indeed; I think I need a work wife. Actually, the person I work the closest with at LUI for the last 15 years is like my work wife and she’ll certainly give me the business if I start to stray from what I’m supposed to be doing. If you ask her what her # 1 job is, she will reply ‘to make Dorman look good.’ Yes, it’s a monumental task, but if she can pull that off, then all things are good. 
    That’s funny about the nickname; my college roommate dubbed me Billy ‘huh’ Dorman because I would always end a statement w/ ‘huh?’ It didn’t stick, but if you read any of my posts I’m sure to have at least 1-2 huh’s in there. It makes me chuckle, because my roomie was spot on, huh? 
    I guess I better go, spring training beckons…it’s tough being ‘insurance guy’…..

    • HowieG

      @bdorman264 did you know if you take @ginidietrich to a Tigers sppring training game front row she will host you in her Soldier Field Luxury Suite any game you chose next fall.

      • @HowieG  @ginidietrich And I heard she will take me to a Bull’s game as well if I come during the season. Mets actually played well today, but I didn’t even recognize a single name…
        I did the Lightning last night, the Tigers today and going to a local Arena football game tomorrow night. And of course,somebody else is paying for all three so it’s a beautiful thing, right?

        • @bdorman264  @HowieG I can actually do the Bulls, Bears, and Cubs. But don’t ask to go see the Sox…I don’t care if Sale is there now.

    • @bdorman264 Make Dorman look good. Poor woman.

  • Neil5yhzex
  • patmrhoads

    I LOVE that @ginidietrich has chosen to recognize International Women’s Day. And all these of women all seem wonderful. Actually, I’m sure they are, because Gini said so. 🙂
    If you all will indulge me for just a few moments, I am going to jump onto a soapbox about something that I feel is very important. Before my current role, I spent eight years working for international relief and development organization World Vision. In that time, I learned that if you really wanted to change a community for the better, long term, you had to educate the girls and empower the women. Give them a voice and the training and skills to enact positive change for the families and communities. As a result, I did and still do sponsor several children through World Vision, because part of the benefit is that the children GO TO SCHOOL. Especially for the girls, that can be a huge game-changer in their lives.
    I’m not here to promote World Vision, though I think they’re great. But I do encourage people to consider finding an organization they like and respect who empowers and educates girls in developing countries to reach their full potential. The difference you can make for her entire community could be huge.
    OK, please forgive my soapbox speech. I just think this is something that is very, very important. Now stepping off the box. Thanks. 🙂

    • @patmrhoads You are more than welcome to step up on that soapbox here anytime. Thank you!

  • ginidietrich

    KristenDaukas How was your trip??

    • KristenDaukas

      ginidietrich Mahhhvelous, Mon! Made this crazy week bearable!!

      • ginidietrich

        KristenDaukas I saw the red flags. You had crazy weather

        • KristenDaukas

          ginidietrich luckily that was just the last day as we were leaving so it wasn’t too bad.

  • @ginidietrich What a lovely way to recognize the women around you every day and big hugs to Allen.

  • rdopping

    Awesome team! It’s great to get a glimpse behind the curtain. Hope you 5 had a great day. Sorry I missed it. Cheers ladies!