29
117
Gini Dietrich

Increase Blog Traffic with These 12 Ideas

By: Gini Dietrich | August 4, 2015 | 
154

Increase Blog Traffic

By Gini Dietrich

Yesterday, my friend Sheryl Brown-Madjlessi posted on my Facebook wall, “Facebook is a jerk and never lets me see your posts in my newsfeed.”

But, actually, it’s not Facebook. It’s me.

I haven’t posted much there lately because I have the summer doldrums (I have them every summer…I think I should have been a school teacher so I could have summers off), hence nothing showing up in her feed.

So, it is at this time every year that I have to come up with ways to become more engaging, more funny, more entertaining, more informative, and more interesting with A LOT of effort.

I was going through some old posts to do exactly those things for you today (and repurpose some content because, well, summer doldrums) and found this gem.

Increase Blog Traffic

Following is a list of 12 things to increase blog traffic and beat the summer doldrums.

  1. Create a video series. Think about “Will It Blend” or the “HelloFlo” ads. Both companies are extremely creative in their approach to otherwise either boring or embarrassing subjects. But they take a new approach with their video series and make it fun.
  2. Write case studies. Or, heck, video them and provide images and graphics. People love to know what you do, but also want to be entertained. Do a better job with your case studies.
  3. Write more guest posts. Guest posts work ridiculously well for both your own SEO and for media relations. But we all get busy and they tend to get pushed down the priority list. Make an effort to do one or two a month.
  4. Write longer form content. I’m talking about the how-to guides, the beginner’s guides, and the gospel according to your organization.
  5. Start an affiliate program. Earlier this year, I had the opportunity to sit with Danny Iny and his affiliate group. In it were 10 people who had helped him build his business…and sell seven figures. The people in that group are people I really respect and I decided it was time to get affiliate marketing a fair shake. If you’re still on the fence about it, read Chris Kramer’s affiliate marketing article he wrote here a week ago.
  6. Network with new groups. There are likely some crowds where you are well known, but others who have never heard of you. Network—yes, in person—with those groups. Try for one new group each quarter.
  7. Use owned images for content. A couple of years ago, I attended a pre-conference session on how to use your iPhone to create images for your content. Create as much visual content on your own as you can.
  8. Participate in Q&A sites. Not just on LinkedIn, but on Quora, Yahoo, and others. Find the sites where people ask questions about marketing communications—or your topic du jour—and begin to build your influence and authority there.
  9. Test pop-ups. Not pop-ups for more subscriptions (though that is always nice), but to encourage people to share your content as they read. The social share buttons should already be on the content, of course, but this encourages additional sharing, which Google loves.
  10. Survey your readers. We did this in May while we were launching our coaching program (which has since closed, but will re-open next year). During that process, I learned what many of you miss in the content here…and have made changes to fix that. We’ll also launch additional products this fall to accommodate your needs.
  11. Create a podcast series. Of course, we have Inside PR and that won’t change. What kind of podcast can you create?
  12. Host an event. An event is a huge undertaking and the digital world is amazing, but nothing replaces the in-person experience. Try to host something—even if it’s an intimate dinner—once a year.

Of course, you can’t do all of these things at once, nor should you. But this gives you a lot of great fodder to get you through the next month of wishing you were still on summer vacation.

What else would you add?

I drew/wrote the image on an Admiral’s Club napkin in the Austin airport. 

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

167 comments
Danny Brown
Danny Brown

Grrr... can you please post a disclaimer at the beginning of posts that you've "reactivated" from a couple of years ago, so we don't read ones we've already commented on?

#kthxbai  :)

(Just out of curiosity, what's the thinking behind this? Content experiment?)

TaraFriedlundGeissinger
TaraFriedlundGeissinger

@Danny Brown Ha! I was actually away from the office checking my phone and trying to figure out why my email was blowing up for a post I didn't think I had commented on yet. But now I see why! I had commented before! :) 

Joshua Wilner/A Writer Writes
Joshua Wilner/A Writer Writes

@Danny Brown We all got sucked into the Gini D. time machine and are commenting here using a modem that is only 56K and complaining about how hard life in our late twenties, early thirties is.


Wait, I just saw my head and I have no hair and don't get me started on my waistline. 


It is just another PR trick, more spin. Damn. Well, we know one thing that won't change, the Cubs won't win and neither will the Bears so it is almost like a time machine.

DorothyCrenshaw
DorothyCrenshaw

Ditto on those doldrums. These are great ideas, and I'd like to cast another vote for podcasting....poolside, of course. Also curious to know if anyone's had luck with Twibes or similar groups.

biggreenpen
biggreenpen

@ginidietrich @DorothyCrenshaw for my personal blog, Triberr has been a big help. It takes time every morning to approve posts (because I am not going to pay the fee which would allow me to auto approve people). It has also resulted in some funny convos with a Twitter friend who thinks I have a new-found expertise in futbol (because one of my tribemates tweets almost exclusively about European sports). :-)

danielschiller
danielschiller

Interview someone notable in your industry and promote the stuffing out of it. Get them to do so as well. The theme could be *Beach Chats* or whatever is seasonally appropriate. Just make it interesting. No one here has an issue with that last point.

ginidietrich
ginidietrich moderator

@Corina Manea I actually have a question about Twitter chats. Abbie and I were talking about this last week. I feel like they're completely overdone in the marketing circles, but they could still work in other niches/industries. What do you think?

Latest blog post: Six Tips for a Blog Redesign

Corina Manea
Corina Manea

@ginidietrich I agree Gini, everything digital marketing, PR, communications related is covered by (too) many Twitter chats. However, there are industries and niches that are not well or at all represented. Using different tools, one can find out if a certain industry or niche has Twitter chats and if not can jump in. 

On the other hand, if there are too many chats in the niche you want to enter, it doesn´t make sense to reinvent the wheel, but you can make sure to be invited as a guest and still earn "coverage" and awareness. 

biggreenpen
biggreenpen

@Corina Manea @ginidietrich I can't speak to the metrics of Twitter Chat success but I think as with anything else, it depends on organization, goals, and cultivating a community. The weekly #runchat (Sundays) is a solid community that has been going on for years. It attracts relevant sponsors and a lot of participation from people who actually care about running. // There are plentiful other chats where you can tell a lot of the participants are doing the technicalities in order to win prizes -- they don't care if it's for petroleum jelly or petroleum refineries. 

Karen_C_Wilson
Karen_C_Wilson

@ginidietrich @Corina Manea I agree that getting a new marketing twitter chat would be a yawner, but jumping in regularly on one that is already established could be a good way to reach a new audience if you pick one that isn't in your usual circles. I really like Corina's idea of going on as a guest, too.

biggreenpen
biggreenpen

Great ideas. I have been thinking about doing a quick YouTube every day (or once a week) introducing the Lead Change Post for the day (or the best one of the week ... something). It's easy to overcomplicate the idea but how hard is it to turn the camera to "on" and say "here's one of our favorite posts this week"? // One of our clients has me doing curated posts every couple of weeks --- do you have thoughts on the usefulness of those? 

SMVermillion
SMVermillion

Hi Gini + Spin Sucks team! After giving myself a break for a couple of months to focus on adjusting to a new city/ job (and new apartment decorating!), it's good to be back! 

Anyway, love the post today (and totally hear you on summer doldrums), but I had one question ... do you have any upcoming posts on affiliate marketing for beginners? Or any resources for newbies to learn about what it is and how/when it fits into content strategies (more beginner than Chris' post)? It's one of those terms I've very vaguely followed, but now I realize I need to dive in further to see if it's worth considering for my clients. Thank you! 

LauraPetrolino
LauraPetrolino

@SMVermillion Stephanie! I was going to reach out to you this week to see how you were doing! So great to see you pop back up!

SMVermillion
SMVermillion

@LauraPetrolino Hi Laura! Yes, good to be back! I gave myself a good two months "off" to really adapt to the new city, job and everything, but finally have my footing back. So many changes! We should schedule a time to catch up on Skype or something soon - I hope all is well in Maine!

SavvyCopywriter
SavvyCopywriter

I think an affiliate program could work as long as you only endorse products you truly trust and believe would add value to your community. That is a win-win. If you're up front about it being an affiliate program, people generally don't mind supporting your efforts to earn an extra dollar by providing something that would help them over time. It becomes less of a sales piece and more of a "Hey, I found this great product and loved it so much I joined forces with them to help deliver it to you" kind of a thing. 

On another note, I would love a guest post from the Spin Sucks team, so feel free to add TheSavvyCopywriter.com to your list of possibilities :) 

JoeCardillo
JoeCardillo

Say, Idea #13 could be - "Write a blog post with 12 ideas for increasing blog traffic" 

;)

photo chris
photo chris

Gini, I don't think there's anything wrong with an affiliate program so long as it's stated as such (as if you'd do anything else!) and you continue to add good things to your community. I actually would find it helpful. 

Sean McGinnis
Sean McGinnis

May I add to your list?

I still like the ideas of creating topical anchor pages. You have SO MUCH content, I think users would find it valuable if you curated a list of the top 20-25 posts on a variety of each topic and promoted those with a side bar link to ensure you are driving user and link value to those pages.

If done correctly, those pages would rank for harder to reach topical queries in the search engines and pull users deeper into the site in areas of their interest, reminding them about high quality posts about a topic of interest to them.

The selection could be based purely on traffic metrics, or could be built more along the lines of telling a story or educating on the overall complexity of a topic (or both). A win for the site and users either way.

Latest blog post: Protected: Social Slides

bitofmomsense
bitofmomsense

Love this post. After hearing you speak at Social Capital Conference in Ottawa, and nodding my head the entire time, this shouldn't surprise me. What I especially love is that you don't mention anything about paying for coverage. While that may work in some cases, most of you what you recommend is content driven.  Really like that! 

OneJillian
OneJillian

First: if you host an event, @ginidietrich, you may rest assured that I will be present, come hell or high water (or snow or that biting, ridiculous face-peeling Chicago wind). So that's settled. (also: DO THIS.)

Secondly, I am very interested in seeing a he/she video series. Two viewpoints (now with a variety of differences from male/female to agency/in-house) are very valuable in discussing digital marketing, especially when one has so much content to take in on a daily basis. Pulling in two bits of current advice in one place makes a LOVELY offering for visitors and for new audience discovery.

Third, the last idea I'll call out for you to implement is networking with new groups. I think this will be the hardest of all, but when you succeed, building a presence and authority in a setting/group that isn't seeded with adoring fans like myself, it will shake that shroud that many speakers and authors have in this industry: once you start talking the talk, you forget entirely about walking the walk.

I hope as you go along, it'll ignite the fire for other business to follow suit and start spreading knowledge of best practices even further.

jennimacdonald
jennimacdonald

Gini I agree with all 12 points, 100%. I do have a quick question though, if you don't mind. If your blog didn't have any traffic before you started managing it and it now has a lot of traffic, the percentage of growth is huge but that's expected. Is there another number to look at for the wow factor? Monthly visits?

briansrice
briansrice

Hi Gini

Great suggestions and if you or anyone on your team would like to guest post, you are welcome to do so on Business2Community.com.  Just email us at contribute@business2community.com and I will make sure that you get all setup.

All the best,

Brian


KevinVandever
KevinVandever

This may seem obvious, and you're probably already assuming this, and you would even be correct in assuming this, but you have to be relevant and interesting otherwise most, or all, these tools and ideas won't help. The analogy to my world is when a business unit comes to my department asking for a software solution or tool to automate a specific function. When we sit down to discuss the function, it sometimes turns out that there is no process behind the function. Folks think the tool will bring about the process, and it can, but it may not be the most efficient process for their business, it may the process created by the tool. Go back and create the process, or in your example of increasing blog traffic, make sure the foundation is set, that you have relevant and interesting content, and build from there. Or, I could be completely wrong here. 

Andrea T.H.W.
Andrea T.H.W.

This is something I'm thinking about too. I was having good results from my blog, so much that I could easily aim to get around 1000 visitors a day for the end of 2013. Unfortunately the last Google updates somehow threw everything in the bin. I'm doing nothing wrong from their point of view only that I'm more or less gone from page 1 to page 4 or 5 which means very little traffic and consequently money.


It's surely partly my fault because I'm pretty little social so my content isn't shared a lot but writing in a different language from my mother tongue, having a real life and being mine a one person blog there is only a certain amount of time I can work on it. But I begun doing it, if something doesn't work anymore we must change.


Also it might be, and this it's pretty common for niche websites whatever gurus think about it, that in this period my aimed keywords are not searched enough.


Well, at least I have to be more creative which is always good. :)

Patrick McNease
Patrick McNease

So many ideas. I love the fact that you used a napkin to write down these ideas haha. 

I have one addition. For Number 11 I thought it would be awesome to utilize SoundCloud for your Podcast. Or maybe even uStream. Have you looked into answering fan questions and broadcasting via Google Hangouts?

Thank you @ginidietrich for an excellent article. Guest Posting is fun. I think I will take the whole month off and focus on guest posts.  

jolynndeal
jolynndeal

Your ideas are excellent (and will be tried on my blog).  One thing I can add that I have been doing is using non traditional sharing platforms, like slideshare.  With slideshare, I capture key points (or use the subheadings) of my blog posts (using nice photos or other graphics) and then also embed the presentation into the post.  Slideshare has 50+ million in its audience.  With slideshare, I use a call-to-action that directs viewers to the blog post for more information, so I am able to promote my blog and use creative content.  Another idea we've been considering is using Vine or Vimeo to create a short video about the blog content, and sharing it with a call-to-action back to the blog post.  If people only knew how much time and energy is put into entertaining and engaging them!  As for your pictures.... using your own gives you great flexibility and can save money, especially for new bloggers. I use free platforms like Quozio, Pinstamatic, and Picmonkey to spice up photos I take.  I can't wait to see your feedback on the ideas your team has come up with.

dbvickery
dbvickery

If any of the SpinSucks community wants to guest post, I'm game! I love reading your content, so I'd be happy to see it on my blog any time. The "prompt" is to write a sports analogy that somehow conveys a social media/leadership/"life" lesson.

FYI, I have NOTHING on cycling...

I totally agree that LinkedIn is an untapped platform for increasing visibility and thought leadership. As much as I believe in the professionalism of that platform, and the power (especially for B2B relationships), it still seems to be the "redheaded stepchild" when it comes to my time allocation.

bradmarley
bradmarley

Does anyone actually read long-form content on a blog? I love it, but I get the sense a blog is not the right place to put it.

susancellura
susancellura

I'm going to add this to my list of "News Desk" items!

LauraPetrolino
LauraPetrolino

this.is.so.exciting!!!! 

So exciting that I Laura Petrolino am at a loss for additional words to ramble about here in what is normally my comment soliloquy. That right there says alot! 

And any member of the AD team (human, canine or other species) is always welcome to blog, vlog or utilize your new photography and illustration skills on the Flying Pig! 

EdenSpodek
EdenSpodek

@ginidietrich I'm exhausted just reading this list. ;) In all seriousness, I'm looking forward to seeing your results. When my new blog is launched, I'd be honoured to have members from the team contribute guest posts, if you'll deem it worthy of your sage words of wisdom.

clientkudos
clientkudos

Great stuff. I particularly like your second point in this post! 

And great ideas in your latest post on photo composition.

Thanks for the good ideas, Gini.

yvettepistorio
yvettepistorio

Haha, love this statement - "Well, Lindsay wants us to have one so I just smile and nod." - Maybe we should host a casino night...all proceeds go to the Spin Sucks Foundation ;)

biggreenpen
biggreenpen

First of all, lovely image, no doubt taking into account your lessons about using your own image. :-) Second, I think 12 is plenty and can't really think of anything else EXCEPT ......... maybe this is implied within the 12, but maybe some cross pollination with other industries/communities .... something completely out of your usual ..... like pick a pasttime that is considered old fashioned but is becoming "new again" (crochet comes to mind) and engage THAT community in yours. Third, I *heart* the event idea. No idea how to make that happen with everyone being so far flung geographically but I'm getting the feeling there are some creative minds who could apply themselves to that. Fourth, anyone on the SS/AD team is welcome to guest post on my blog. My 3.2343 readers could use an break from my usual outpouring of perspicacity. :-)

Danny Brown
Danny Brown

Wasn't 2009 the year you started to try beat me? See, that upped your game and now you have me in your rearview mirror, well... ;-)

We all hit slumps. Some slumps are around ideas; some are around traffic; some are just around plain old content.

One thing to maybe consider - this blog has become very active in the amount of content shared. Twice daily posts, weekly updates, weekend updates, the Three Things, etc. Do you think that maybe readers are being burnt out?

I know personally when I reduced content to two weekly posts and a Sunday Share, the audience grew. Subscribers were up, as were visits and length of stay  on site.

Sometimes we just give too much and, while it's great for SEO and building authority, it may not always be what our actual audience wants.

Just a thought. :)

Trackbacks

  1. […] Increase Blog Traffic with These 12 Ideas, Spin Sucks […]

  2. […] simple: link roundups are a great way to get your blog noticed – whether other blogs mention your epic content or you run a roundup of your […]

  3. […] three months. So I can focus on some longer form content and test some of the ideas outlined in Increase Blog Traffic with These 12 Ideas, I am scaling back by three blog posts per week. I’ll be here Monday, Tuesday, Thursday, and […]

  4. […] three months. So I can focus on some longer form content and test some of the ideas outlined in Increase Blog Traffic with These 12 Ideas, I am scaling back by three blog posts per week. I’ll be here Monday, Tuesday, Thursday, and […]

  5. […] for, Spin Sucks, supplies an article for when these burn-out feelings hit you.  In her article, “Increase Blog Traffic with These 12 Ideas,” Dietrich supplies us with tips for what to do when what you’re used to doing stops […]

  6. […] Here is an excerpt from the original Spin Sucks post, which can be found here. […]

  7. […] Increase Blog Traffic with These 12 Ideas, Spin Sucks […]