Gini Dietrich

Increase Blog Traffic with These 12 Ideas

By: Gini Dietrich | August 4, 2015 | 
179

Increase Blog Traffic

By Gini Dietrich

Yesterday, my friend Sheryl Brown-Madjlessi posted on my Facebook wall, “Facebook is a jerk and never lets me see your posts in my newsfeed.”

But, actually, it’s not Facebook. It’s me.

I haven’t posted much there lately because I have the summer doldrums (I have them every summer…I think I should have been a school teacher so I could have summers off), hence nothing showing up in her feed.

So, it is at this time every year that I have to come up with ways to become more engaging, more funny, more entertaining, more informative, and more interesting with A LOT of effort.

I was going through some old posts to do exactly those things for you today (and repurpose some content because, well, summer doldrums) and found this gem.

Increase Blog Traffic

Following is a list of 12 things to increase blog traffic and beat the summer doldrums.

  1. Create a video series. Think about “Will It Blend” or the “HelloFlo” ads. Both companies are extremely creative in their approach to otherwise either boring or embarrassing subjects. But they take a new approach with their video series and make it fun.
  2. Write case studies. Or, heck, video them and provide images and graphics. People love to know what you do, but also want to be entertained. Do a better job with your case studies.
  3. Write more guest posts. Guest posts work ridiculously well for both your own SEO and for media relations. But we all get busy and they tend to get pushed down the priority list. Make an effort to do one or two a month.
  4. Write longer form content. I’m talking about the how-to guides, the beginner’s guides, and the gospel according to your organization.
  5. Start an affiliate program. Earlier this year, I had the opportunity to sit with Danny Iny and his affiliate group. In it were 10 people who had helped him build his business…and sell seven figures. The people in that group are people I really respect and I decided it was time to get affiliate marketing a fair shake. If you’re still on the fence about it, read Chris Kramer’s affiliate marketing article he wrote here a week ago.
  6. Network with new groups. There are likely some crowds where you are well known, but others who have never heard of you. Network—yes, in person—with those groups. Try for one new group each quarter.
  7. Use owned images for content. A couple of years ago, I attended a pre-conference session on how to use your iPhone to create images for your content. Create as much visual content on your own as you can.
  8. Participate in Q&A sites. Not just on LinkedIn, but on Quora, Yahoo, and others. Find the sites where people ask questions about marketing communications—or your topic du jour—and begin to build your influence and authority there.
  9. Test pop-ups. Not pop-ups for more subscriptions (though that is always nice), but to encourage people to share your content as they read. The social share buttons should already be on the content, of course, but this encourages additional sharing, which Google loves.
  10. Survey your readers. We did this in May while we were launching our coaching program (which has since closed, but will re-open next year). During that process, I learned what many of you miss in the content here…and have made changes to fix that. We’ll also launch additional products this fall to accommodate your needs.
  11. Create a podcast series. Of course, we have Inside PR and that won’t change. What kind of podcast can you create?
  12. Host an event. An event is a huge undertaking and the digital world is amazing, but nothing replaces the in-person experience. Try to host something—even if it’s an intimate dinner—once a year.

Of course, you can’t do all of these things at once, nor should you. But this gives you a lot of great fodder to get you through the next month of wishing you were still on summer vacation.

What else would you add?

I drew/wrote the image on an Admiral’s Club napkin in the Austin airport. 

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Oh my god I love the image! LOL Practice what you preach and all that! I’m super excited to start (and/or continue one with) much of what you’ve mentioned here – come on Spin Sucks Crazies – what else can we do and what else do YOU want!?

    • belllindsay I got my Sharpies out and took some napkins from the bartender and voila!

      • ginidietrich belllindsay You will be especially impressed with what I just drew for my podcast post. Just need to stop hanging out here and click publish. Stay tuned.

        • ginidietrich belllindsay Published.

        • katskrieger ginidietrich belllindsay Kat, I saw that this morning and was extremely impressed and envious! I tried to draw donald duck once at Disney and it was such an embarrassing representation that the people at Disney contemplated taking my annual pass away

        • LauraPetrolino katskrieger ginidietrich Goofy is Hank’s nickname! LOL

    • belllindsay 2, 3, and 10 all lend themselves well to being visual content too. If I were running a company I would never do another text only case study again.

      • JoeCardillo Way to make my job harder Cardillo.

        • belllindsay JoeCardillo True. On the other hand I could be saving you from boring case-study-land. It’s all perspective 😉

        • JoeCardillo Way to spin it Cardillo.

  • You guys rock. That is all. And you can guest post on my little blog anytime you want. Have your people contact my people. Well, my people is my dog. So have your dogs contact my dog.

    • suzemuse Hank will be in touch. 😉

      • @belllindsay I’ll tell Charlie to turn on his phone.

        • suzemuse He might also receive a call from Jack Bauer

        • ginidietrich suzemuse And Lola…she’ll doesn’t want to be left out.

  • Love these tips! You know I am a podcast freak, can’t wait to hear the Spin Sucks one. Wooo! I’d welcome a guest blog post from any/all of you anytime! Now, time for me to blog. 🙂

    • katskrieger I have a guest post ready for a publisher ‘1001 reasons why Jack Bauer is the Spin Sucks Ghost Writer and ginidietrich just a figurehead’ and each reason I go over in detail. So far no luck.

      • Howie Goldfarb katskrieger ginidietrich Email me. LOL

    • katskrieger We just have to figure out what the heck we’re going to talk about.

  • Great list, Gini. A lot of this boils down to practicing what you preach (or at least it is for me). I know some of these are on my list – especially the long form content and case studies. I’ve also wondered about podcasting, but I think that’s much farther down the line for me. I’ll be interested to see how these work for you guys!

    • Oh, and I’d gladly have you on my blog if it’s a fit for you.

      • lauraclick don’t do it. I once had ginidietrich guest bartend and the riff raff she brought with her left my place in a shambles.

        • Howie Goldfarb lauraclick ginidietrich You talking about me again Howie?

    • lauraclick I have no idea how this stuff is going to work, but we’re going to try!

    • lauraclick If you ever want to talk shop about podcasting, call me maybe? 😉

      • jasonkonopinski Yes, of course! I never listen to podcasts (need to figure out how to make the time). But, I’m subscribed to yours and need to give it a listen. If I pursue it, I’ll definitely call!

  • As you get closer to 100% market penetration your growth rate will slow just like yours did. Facebook user growth rate in the US has been low single digits last 2 years.
    I like to host casino nights myself.

    Great tips Gini!

    • Howie Goldfarb Are you saying we’re close to total market penetration?

      • ginidietrich Howie Goldfarb You said “penetration”.

        • jasonkonopinski ginidietrich Howie Goldfarb I’m so glad you said this first Jason!

        • LauraPetrolino jasonkonopinski ginidietrich Howie Goldfarb #mymindisalwaysinthegutter

        • jasonkonopinski LauraPetrolino ginidietrich Howie Goldfarb Leave it to Jason to make that comment…always!

        • yvettepistorio LauraPetrolino ginidietrich Howie Goldfarb It’s kinda my thing.

      • ginidietrich yes per my number crunching you have 96.2% of all PR industry workers and 89.3% of all marketing industry workers reading this blog. Where you lag is you don’t have many doctors reading and only a few lawyers. So you could expand your market potential with some viagra pitches and a DUI PSA.

  • This all sounds exhausting but very smart. I’m sharing your posts on Twitter and invite you to guest post on my blog, but so far my only followers are my dad and my 4th grade English teacher.

    • Word Ninja That’s pretty good! Not even my mom read this blog in the beginning.

  • Levi Wardell

    Duck and cover!!

    • @Levi Wardell I don’t know what to say to this. LOL!

  • Oy. This list is both fabulous and exhausting. One step at a time though … I’m always inspired by your commitment, and the commitment of your team, to constantly be better, braver and brighter for your business, industry and clients. It’s amazing. Go, go, gadget Gini!

    • KateFinley That’s right…just one at a time.

  • Great advice, Gini!  I have added all to my to-do list! 😉

    • SusanMcLeod It looks like I barely missed you at O’Hare last night. Oh the lives of the road warriors.

  • I’d totally co-host a podcast with belllindsay.

    • jasonkonopinski belllindsay I would totally listen to that.

      • JoeCardillo jasonkonopinski G’ah! Hate my voice.

        • belllindsay JoeCardillo Fine. I’ll be on-air talent and you can keep me on time and focused.

        • jasonkonopinski JoeCardillo DONE!

        • belllindsay JoeCardillo Now we just need to pitch the boss lady. 😉

      • JoeCardillo jasonkonopinski belllindsay Me too!!

        • yvettepistorio JoeCardillo jasonkonopinski belllindsay I can get you people to interview. Suzy Chapstick. Willy Wonka. Where’s the Beef Lady. Lindsay Lohan. Elmer Fudd. JFK. KFC.

  • Also, you know I’d take a guest post from you or anyone else on the AD team. 🙂

  • Wasn’t 2009 the year you started to try beat me? See, that upped your game and now you have me in your rearview mirror, well… 😉
    We all hit slumps. Some slumps are around ideas; some are around traffic; some are just around plain old content.
    One thing to maybe consider – this blog has become very active in the amount of content shared. Twice daily posts, weekly updates, weekend updates, the Three Things, etc. Do you think that maybe readers are being burnt out?
    I know personally when I reduced content to two weekly posts and a Sunday Share, the audience grew. Subscribers were up, as were visits and length of stay  on site.
    Sometimes we just give too much and, while it’s great for SEO and building authority, it may not always be what our actual audience wants.
    Just a thought. 🙂

    • Danny Brown Damn you and your logic, Brown!

    • Danny Brown We’ve considered it, but we’ve polled our readers on that particular question and the answer was a resounding, “No. Don’t cut back.” As well, our goal is to be more like a publishing house. We now have PR Daily in our sights.

      • ginidietrich I hear you. Although that’s your existing readers, who don’t add to your growth. Perhaps new readers see the amount of content and are put off? Or, we’ve talked before about the comments here, and how they can appear “cliquey” due to in-jokes and common friends.
        I know you’re aware of that, but perhaps that also puts people off?

        • Danny Brown Good point…it’s something we debate quite a bit internally. I think the vision almost requires the daily content, but perhaps there are ways to segment it more so the topics a person might want to read are only a couple of times a week. 
          I also think there are a few other factors: Things are back on a trajectory growth path after Lindsay joined us. She rocks! I didn’t speak at all in the first quarter and there is a direct correlation between that and growth here. And we lost some readers when we switched from Feedburner, who are just now realizing they no longer receive the emails or feed and are resubscribing.

        • Danny Brown ginidietrich I have had several “complaints” about the amount of content I produce because some people say they feel guilty when they don’t read it.
          While it is important to pay attention to the readers I have a hard time with the idea that some people feel guilty. Good content is good content.
          I am definitely an advocate of making inroads into new groups. We have a habit of getting locked in with the same people/places.
          New groups provide access to lots of potential new readers.

        • Joshua Wilner/A Writer Writes ginidietrich Great point, Joshua. I made a major redirection in the second half of 2011, and lost a lot of readers. BUT – I gained more new ones, who were more aligned with my goal for the blog and what it would stand for.
          Like you say, we stay still, we grow stagnant. Cheers!

      • ginidietrich Danny Brown feed the pig feed the pig!

  • First of all, lovely image, no doubt taking into account your lessons about using your own image. 🙂 Second, I think 12 is plenty and can’t really think of anything else EXCEPT ……… maybe this is implied within the 12, but maybe some cross pollination with other industries/communities …. something completely out of your usual ….. like pick a pasttime that is considered old fashioned but is becoming “new again” (crochet comes to mind) and engage THAT community in yours. Third, I *heart* the event idea. No idea how to make that happen with everyone being so far flung geographically but I’m getting the feeling there are some creative minds who could apply themselves to that. Fourth, anyone on the SS/AD team is welcome to guest post on my blog. My 3.2343 readers could use an break from my usual outpouring of perspicacity. 🙂

    • biggreenpen You want to come to Chicago for an event??

      • ginidietrich I love Chicago.

        • ginidietrich I love cities.

        • biggreenpen Sweet!

        • ginidietrich and I finally found the post that was behind me mentioning crochet in particular! http://soulati.com/the-happy-friday-series-beads-buttons-and-crochet/

  • Arment Dietrich, Inc.

    Hahaha!! Good answer 😉 ^yp

  • Haha, love this statement – “Well, Lindsay wants us to have one so I just smile and nod.” – Maybe we should host a casino night…all proceeds go to the Spin Sucks Foundation 😉

  • clientkudos

    Great stuff. I particularly like your second point in this post! 
    And great ideas in your latest post on photo composition.
    Thanks for the good ideas, Gini.

    • clientkudos Yeah…case studies are something you would love!

  • ginidietrich I’m exhausted just reading this list. 😉 In all seriousness, I’m looking forward to seeing your results. When my new blog is launched, I’d be honoured to have members from the team contribute guest posts, if you’ll deem it worthy of your sage words of wisdom.

    • EdenSpodek  Yay! Can’t wait to see your blog!

      • biggreenpen Thanks!  I’ve had a blog since 2006 but it needs some major surgery. 😉

    • EdenSpodek I was overly tired when I wrote it. I’m surprised I got this much on paper.

  • this.is.so.exciting!!!! 
    So exciting that I Laura Petrolino am at a loss for additional words to ramble about here in what is normally my comment soliloquy. That right there says alot! 
    And any member of the AD team (human, canine or other species) is always welcome to blog, vlog or utilize your new photography and illustration skills on the Flying Pig!

    • LauraPetrolino your actions always speak louder than words Laura. Like that time you saved that whole family of puppies from the burning 54th floor in a single bound. Then said no comment when they interviewed you.

      • Howie Goldfarb Truth. And I would definitely save ginidietrich from a burning building. In fact, I already have a complete fire evacuation plan mapped out for the entire AD squad, which let me tell you was some task considering they all live in different locations. The only thing that is making it possible is my assumption that things burn slower in Canada. and some favors they owe me at the boarder due to some old hockey bets.
        But if they have ambitious goals, such as the ones laid out above, emergency preparedness is of upmost importance. 
        #petropower

    • LauraPetrolino I cannot believe I have rendered you speechless!

  • susancellura

    I’m going to add this to my list of “News Desk” items!

  • Does anyone actually read long-form content on a blog? I love it, but I get the sense a blog is not the right place to put it.

    • PTheWyse

      bradmarley  I think long form content works if you break up the post into multiple posts. This approach builds anticipation. What do you think about this approach Brad?

      • PTheWyse Oh, yeah, broken out into a series of posts is a great idea. But then it becomes short form again. 🙂

        • I disagree about the impulse to break apart longer form content into smaller bite sized chunks.
          As a counterargument, think about the sites in this space that you consider “authoritative.” Sites like Moz.con or Search Engine Land. The posts that get run on Moz are very long and authoritative.
          Longer posts tend to get shared more and generate more links, in my experience – so I would counsel you to not be afraid of them even if your initial thinking is to break them up.
          My two cents.

        • photo chris

          Sean McGinnis ahhhh, and the “break” between what is considered “long” and what is considered “short” is….???? What is the “magical word count?”

        • I don’t think there is one. But I can give you a real world example of what I mean.
          I wrote a couple thousand word post on “Link Building Techniques” and announced it was my longest ever post on Facebook. At leats 3-4 people told me I should break it into a series.
          I refused and posted it as one long post. That post is now #1 for “Link building techniques.” I knew I’d have a shot at getting it onto page 1 when I posted it. It’s been linked to a handful of times. Now, imagine I broke it into a series if 2-3 different posts. Would that post series be thought of as “authoritative”? Which post would get linked to? Both of them? That splits the authority of that writing into 2-3 different locations. It’s the same philosophical discussion we’ve had at various times about having multiple websites. You can find reasons to do that strategically, but doing so splits your link building efforts and the authority you would naturally build by concentrating your writings on one domain.
          The same holds true for posts, IMHO.

        • Sean McGinnis Agree. The point above is solid, the other thing to keep in mind is that one of the limitations of long-form content (scrolling/reading on a trad. computer) is being / will be addressed by smartphone / tablet and GGlass type technology.

        • photo chris

          Sean McGinnis That’s a great example and really gives me something to think about as I “strive” to maintain a 700 word cap. in our upcoming blog. Thank you!

        • In general, I’m not exactly a fan of self-imposed word count maximums. Your goal should be to create the most authoriotative web page about the topic you are writing about, whatever that takes. Sometimes, that’s only a few hundred words. Sometimes, a few thousand. My gut tells me that’s more frequently longer rather than shorter, but I have no data to back that up. Just my gut.

        • photo chris

          Sean McGinnis oh, I agree. But while I have a (sometimes really loud) voice in the program, I don’t get to run the show. But now I have more ammo on how to design the program. 🙂

    • bradmarley This is exactly the argument I’ve been making, but it’s less about on a blog and more about PDFs people can download. Andy Crestodina said, “How many people who bought your book actually read it?” Oh. Good point.

      • ginidietrich bradmarley I read it!!!!

      • I read it yesterday

        • Sean McGinnis Um?

        • ginidietrich Sean McGinnis Um what? Are you mad it took me that long or what? 😉

        • ginidietrich Sean McGinnis The funny thing is I’m doing almost everything you hit on in the book in terms of planning. I picked it up because of all the work I’m doing at the new gig and realized it would probably be a good touchstone in terms of review.

  • If any of the SpinSucks community wants to guest post, I’m game! I love reading your content, so I’d be happy to see it on my blog any time. The “prompt” is to write a sports analogy that somehow conveys a social media/leadership/”life” lesson.
    FYI, I have NOTHING on cycling…
    I totally agree that LinkedIn is an untapped platform for increasing visibility and thought leadership. As much as I believe in the professionalism of that platform, and the power (especially for B2B relationships), it still seems to be the “redheaded stepchild” when it comes to my time allocation.

    • dbvickery I will guest post on why road cycling is just a drug fueled pavement dead end to no where and how mountain biking is what real cyclists do. And I will interview ginidietrich

      • Howie Goldfarb ginidietrich – This could be rich. You KNOW I love the heckling interview format!

    • dbvickery I can totally write you something on cycling. I just heard the communications team from Livestrong speak about their experience from October through January. Would that be appropriate?

      • ginidietrich dbvickery Would love it – cycling is a blindspot in my sports repertoire. And I bet the Livestrong story would be VERY interesting!

        • dbvickery Consider it done (in a couple of weeks).

  • Your ideas are excellent (and will
    be tried on my blog).  One thing I can add that I have been doing is using non traditional sharing platforms, like slideshare.  With slideshare, I capture key points (or use the subheadings) of my blog posts (using nice photos or other graphics) and then also embed the presentation into
    the post.  Slideshare has 50+ million in its audience.  With slideshare,
    I use a call-to-action that directs viewers to the blog post for more
    information, so I am able to promote my blog and use creative content.
     Another idea we’ve been considering is using Vine or Vimeo to create a
    short video about the blog content, and sharing it with a call-to-action back
    to the blog post.  If people only knew how much time and energy is put
    into entertaining and engaging them!  As for your pictures…. using your own gives you great flexibility and can save money, especially for new bloggers. I use free platforms like Quozio, Pinstamatic, and Picmonkey to spice up photos I take.  I can’t wait to see your feedback on the ideas your team has come up with.

    • jolynndeal That’s such a good idea! I’m not a visual learner so I always forget about stuff like that. You’re brlliiant!

  • PTheWyse

    So many ideas. I love the fact that you used a napkin to write down these ideas haha. 
    I have one addition. For Number 11 I thought it would be awesome to utilize SoundCloud for your Podcast. Or maybe even uStream. Have you looked into answering fan questions and broadcasting via Google Hangouts?
    Thank you ginidietrich for an excellent article. Guest Posting is fun. I think I will take the whole month off and focus on guest posts.

    • PTheWyse We do fan questions on video through Facebook, but have never thought to do it through a Google Hangout. That sounds like a fun idea!

  • This is something I’m thinking about too. I was having good results from my blog, so much that I could easily aim to get around 1000 visitors a day for the end of 2013. Unfortunately the last Google updates somehow threw everything in the bin. I’m doing nothing wrong from their point of view only that I’m more or less gone from page 1 to page 4 or 5 which means very little traffic and consequently money.

    It’s surely partly my fault because I’m pretty little social so my content isn’t shared a lot but writing in a different language from my mother tongue, having a real life and being mine a one person blog there is only a certain amount of time I can work on it. But I begun doing it, if something doesn’t work anymore we must change.

    Also it might be, and this it’s pretty common for niche websites whatever gurus think about it, that in this period my aimed keywords are not searched enough.

    Well, at least I have to be more creative which is always good. 🙂

    • Andrea T.H.W. For you, I would recommend using Google+ to enhance your traffic. You don’t need to use it as a social network, but use it to beef up your search rankings. Google wants you to use their products so they’ll reward you for doing so.

      • ginidietrich Andrea T.H.W. Great advice. I need to use Google+ more myself. Because lets face it, you’re right. Google likes their products and rewards us when we use them.

      • ginidietrich you’re surely right and I begun using it as well as rel author and such but I really hate when things are forced down my throat this way. 
        One thing is using a service because it’s either or both good and useful, another is when someone has a monopoly and forces you to use its services and obey its dictats.

        Imho it’s definitely not an ethic way to do business. But that’s the way it goes, for now. 🙂

        Do not evil: reminds me of the Inquisition.

        • Andrea T.H.W. HA! I suppose they think they’re not doing evil. I like it because it is useful. It really helps with SEO, which makes me very, very happy.

  • KevinVandever

    This may seem obvious, and you’re probably already assuming this, and you would even be correct in assuming this, but you have to be relevant and interesting otherwise most, or all, these tools and ideas won’t help. The analogy to my world is when a business unit comes to my department asking for a software solution or tool to automate a specific function. When we sit down to discuss the function, it sometimes turns out that there is no process behind the function. Folks think the tool will bring about the process, and it can, but it may not be the most efficient process for their business, it may the process created by the tool. Go back and create the process, or in your example of increasing blog traffic, make sure the foundation is set, that you have relevant and interesting content, and build from there. Or, I could be completely wrong here.

    • KevinVandever Yes, you’re right. I was writing this only from our perspective so the assumption is we are already relevant to the audience here.

  • briansrice

    Hi Gini
    Great suggestions and if you or anyone on your team would like to guest post, you are welcome to do so on Business2Community.com.  Just email us at contribute@business2community.com and I will make sure that you get all setup.
    All the best,
    Brian

    • briansrice Thank you so much, Brian! We’ll be in touch.

  • Gini I agree with all 12 points, 100%. I do have a quick question though, if you don’t mind. If your blog didn’t have any traffic before you started managing it and it now has a lot of traffic, the percentage of growth is huge but that’s expected. Is there another number to look at for the wow factor? Monthly visits?

    • jennimacdonald We use the authority from Google and revenue now. I don’t think that helps you, though. You could do increase in social shares to the blog each month, increase in monthly visitors, increase in unique visitors, and increase in how many pages a person visits.

  • Pingback: Marketing Day: June 12, 2013 ,Vancouver Island, Canada()

  • First: if you host an event, ginidietrich, you may rest assured that I will be present, come hell or high water (or snow or that biting, ridiculous face-peeling Chicago wind). So that’s settled. (also: DO THIS.)

    Secondly, I am very interested in seeing a he/she video series. Two viewpoints (now with a variety of differences from male/female to agency/in-house) are very valuable in discussing digital marketing, especially when one has so much content to take in on a daily basis. Pulling in two bits of current advice in one place makes a LOVELY offering for visitors and for new audience discovery.
    Third, the last idea I’ll call out for you to implement is networking with new groups. I think this will be the hardest of all, but when you succeed, building a presence and authority in a setting/group that isn’t seeded with adoring fans like myself, it will shake that shroud that many speakers and authors have in this industry: once you start talking the talk, you forget entirely about walking the walk.
    I hope as you go along, it’ll ignite the fire for other business to follow suit and start spreading knowledge of best practices even further.

    • OneJillian If we do an event, it will be in May when the city is gorgeous and not cold or too hot. I promise you won’t have to be here for that biting, ridiculous wind.

      • ginidietrich ……….pencils in May 2014 on mental wishlist……… cc: OneJillian

        • photo chris

          biggreenpen ginidietrich OneJillian May I just add, profit smaa-fit? Yeeeees, we all need to make money, but holy CATS would that be fun! And think of all the wonderful things that happen because of fun. I wonder if the Purple Pig would hold us?  Hrm, maybe not. How many are we talkin’ Gini?

  • FollowtheLawyer

    Gini, would LOVE a guest post (or five) from Team Spin Sucks for the Big Ideas Blog 🙂

    • FollowtheLawyer I have added you to the list!

  • bitofmomsense

    Love this post. After hearing you speak at Social Capital Conference in Ottawa, and nodding my head the entire time, this shouldn’t surprise me. What I especially love is that you don’t mention anything about paying for coverage. While that may work in some cases, most of you what you recommend is content driven.  Really like that!

    • bitofmomsense I’m a big believer in the owned content and there is a place for paid media, but I don’t think it’s right for something like this. That said, you bring up a good point. I wonder if we should be integrating some paid and earned media in here?

      • bitofmomsense

        ginidietrich I think there is a time and place for paid content, but if people only look to that as their source for growing traffic, it’s not sustainable, I don’t think. But when integrated into ideas you’ve already mentioned there can be success. I do like that you focused on the content primarily though.

        • bitofmomsense Yeah, I think you’re right. Plus content is more fun!

  • May I add to your list?
    I still like the ideas of creating topical anchor pages. You have SO MUCH content, I think users would find it valuable if you curated a list of the top 20-25 posts on a variety of each topic and promoted those with a side bar link to ensure you are driving user and link value to those pages.
    If done correctly, those pages would rank for harder to reach topical queries in the search engines and pull users deeper into the site in areas of their interest, reminding them about high quality posts about a topic of interest to them.
    The selection could be based purely on traffic metrics, or could be built more along the lines of telling a story or educating on the overall complexity of a topic (or both). A win for the site and users either way.

    • photo chris

      Sean McGinnis Sean I think this is FANTASTIC! I was just looking for the blog “backup info” to something I was trying to share with my boss the other day and this would have helped. Also- I think if there was a topics page and several areas applied to him, he’d be more likely to dive in himself, take best practices seriously, and would know, et hrm, where to look and who to consult when we needed to.

    • Sean McGinnis You make my head hurt.

      • Awwww. That’s the sweetest thing you’ve ever said to me…

  • photo chris

    Gini, I don’t think there’s anything wrong with an affiliate program so long as it’s stated as such (as if you’d do anything else!) and you continue to add good things to your community. I actually would find it helpful.

    • photo chris I can’t decide on the affiliate program. I mean, we need to monetize our content, but it still feels kinda icky to me.

      • photo chris

        ginidietrich photo chris
         If you think on it, it’s just getting paid for the referrals you already make. Does that help?
        I think it’s only icky if you 
        1. “hide it” 
        2. Start saying wonderful things about books, programs, etc. that are NOT.
         I know where you are coming from through…. I am the networking marketing manager for a wedding studio in Chicago. When we started our thank you program of sending a gift card to catering directors when a couple said they referred us, I wanted to go home and scrub myself clean; I felt like I was “bribing” them,  so I get it.
         But, the program has gone well. My relationships ALWAYS start with mutual affection and respect and grow from that. I don’t “offer” them cards as an incentive to say nice things, they just get sent when couples say they were referred. 
        On the positive side, it keeps us at the top of their minds inbetween visits AND I get the benefit of a phone call if something has gone amiss- rather than simply being kicked off their list and bad-mouthed publicly. 
         I’ll bet that you could, right now, think of ten things: books, paid webinars, seminars, a gadget of some sort, software, that you LOVE and would love us to know about and that we would love. Its a LOT of LOVE!  If you find a good and honest fit for something for the community here, then what’s wrong with “selling it?” 
        Also- can we please re-visit the t-shirt idea? Millions Gini- MILLIONS! Black t-shirt (v-neck for the ladies) Orange Go PRO! semi-circle  on the front and …Cause Spin Sucks (spin sucks in Orange Circle).

  • Say, Idea #13 could be – “Write a blog post with 12 ideas for increasing blog traffic” 
    😉

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  • SavvyCopywriter

    I think an affiliate program could work as long as you only endorse products you truly trust and believe would add value to your community. That is a win-win. If you’re up front about it being an affiliate program, people generally don’t mind supporting your efforts to earn an extra dollar by providing something that would help them over time. It becomes less of a sales piece and more of a “Hey, I found this great product and loved it so much I joined forces with them to help deliver it to you” kind of a thing. 
    On another note, I would love a guest post from the Spin Sucks team, so feel free to add TheSavvyCopywriter.com to your list of possibilities 🙂

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  • bestofshayari2

    Good suggestions  for the front end of the blogging process, but promotion is still the key on the backend to driving more traffic..I think there are many other factors have come in importance when we talk about SEO to increase traffic. i think getting natural backlinks is tough so it is better not to be dependent on this. I am using some of your techniques that you mentioned above and i am getting good results too. Like i did exactly as you said and after 10 days of reading this post , i am writing here that yes!! my traffic increased. Thanks for your post.Social media is still a key and better than blog commenting.http://bestofshayari.blogspot.in/2014/03/11-inspirational-life-quotes-for.html

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  • emmahardy

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    introducing it is goods without selected features purposely. To enable them
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  • philipshaun

    Thanks
    for the information! Now I know what i will do the next time i travel.
    Looking forward to go to Thailand later this year! Thanks for some pointers!
    http://www.marketonlineprofits.com

  • Hi Gini + Spin Sucks team! After giving myself a break for a couple of months to focus on adjusting to a new city/ job (and new apartment decorating!), it’s good to be back! 
    Anyway, love the post today (and totally hear you on summer doldrums), but I had one question … do you have any upcoming posts on affiliate marketing for beginners? Or any resources for newbies to learn about what it is and how/when it fits into content strategies (more beginner than Chris’ post)? It’s one of those terms I’ve very vaguely followed, but now I realize I need to dive in further to see if it’s worth considering for my clients. Thank you!

  • Great ideas. I have been thinking about doing a quick YouTube every day (or once a week) introducing the Lead Change Post for the day (or the best one of the week … something). It’s easy to overcomplicate the idea but how hard is it to turn the camera to “on” and say “here’s one of our favorite posts this week”? // One of our clients has me doing curated posts every couple of weeks — do you have thoughts on the usefulness of those?

  • Yes, summer does that to me too!
    How about hosting a monthly Twitter chat in your industry/niche. This is a great awareness tool, not to add networking opportunity.

  • SMVermillion Yay! So glad to have you back! And yes, I do on the affiliate marketing. But give me a couple of weeks to get back to you on it. I have something up my sleeve.

  • Corina Manea I actually have a question about Twitter chats. Abbie and I were talking about this last week. I feel like they’re completely overdone in the marketing circles, but they could still work in other niches/industries. What do you think?

  • biggreenpen Curated posts work REALLY well. I mean, Gin and Topics is curated and look how well that works.

  • danielschiller

    Interview someone notable in your industry and promote the stuffing out of it. Get them to do so as well. The theme could be *Beach Chats* or whatever is seasonally appropriate. Just make it interesting. No one here has an issue with that last point.

  • danielschiller We could do Beach Chats FROM THE BEACH!

  • ginidietrich SMVermillion Great question. I was just reading Chris’s post and wondering the same thing.

  • SMVermillion Stephanie! I was going to reach out to you this week to see how you were doing! So great to see you pop back up!

  • ginidietrich I agree Gini, everything digital marketing, PR, communications related is covered by (too) many Twitter chats. However, there are industries and niches that are not well or at all represented. Using different tools, one can find out if a certain industry or niche has Twitter chats and if not can jump in. 
    On the other hand, if there are too many chats in the niche you want to enter, it doesn´t make sense to reinvent the wheel, but you can make sure to be invited as a guest and still earn “coverage” and awareness.

  • DorothyCrenshaw

    Ditto on those doldrums. These are great ideas, and I’d like to cast another vote for podcasting….poolside, of course. Also curious to know if anyone’s had luck with Twibes or similar groups.

  • Grrr… can you please post a disclaimer at the beginning if posts that you’ve “reactivated” from a couple of years ago, so we don’t read ones we’ve already commented on?
    #kthxbai  🙂
    (Just out of curiosity, what’s the thinking behind this? Content experiment?)

  • LauraPetrolino Hi Laura! Yes, good to be back! I gave myself a good two months “off” to really adapt to the new city, job and everything, but finally have my footing back. So many changes! We should schedule a time to catch up on Skype or something soon – I hope all is well in Maine!

  • ginidietrich That’s great news. Looking forward to it! Thanks, Gini!

  • ginidietrich danielschiller WE HAVE A FEW OF THOSE (BEACHES) IN FLORIDA!

  • ginidietrich biggreenpen NOTE TO SELF: See if Jimmy Fallon has done anything in the “global intelligence” arena…..

  • TaraFriedlundGeissinger

    Danny Brown Ha! I was actually away from the office checking my phone and trying to figure out why my email was blowing up for a post I didn’t think I had commented on yet. But now I see why! I had commented before! 🙂

  • Danny Brown Oh. YOU MEAN LIKE THIS? “I was going through some old posts to do exactly those things for you today (and repurpose some content because, well, summer doldrums) and found this gem.”

  • Danny Brown We all got sucked into the Gini D. time machine and are commenting here using a modem that is only 56K and complaining about how hard life in our late twenties, early thirties is.

    Wait, I just saw my head and I have no hair and don’t get me started on my waistline. 

    It is just another PR trick, more spin. Damn. Well, we know one thing that won’t change, the Cubs won’t win and neither will the Bears so it is almost like a time machine.

  • DorothyCrenshaw Hiiii! I did Twibes and Triberr back in the day. They did OK for us, but not enough to make the effort worth it. It took A LOT of effort. That said, it’s something I should go back and re-investigate.

  • Joshua Wilner/A Writer Writes Danny Brown There is always next year!

  • ginidietrich danielschiller THAT is my plan!  What do you say, Gini??

  • ginidietrich DorothyCrenshaw for my personal blog, Triberr has been a big help. It takes time every morning to approve posts (because I am not going to pay the fee which would allow me to auto approve people). It has also resulted in some funny convos with a Twitter friend who thinks I have a new-found expertise in futbol (because one of my tribemates tweets almost exclusively about European sports). 🙂

  • Corina Manea ginidietrich I can’t speak to the metrics of Twitter Chat success but I think as with anything else, it depends on organization, goals, and cultivating a community. The weekly #runchat (Sundays) is a solid community that has been going on for years. It attracts relevant sponsors and a lot of participation from people who actually care about running. // There are plentiful other chats where you can tell a lot of the participants are doing the technicalities in order to win prizes — they don’t care if it’s for petroleum jelly or petroleum refineries.

  • ginidietrich Corina Manea I agree that getting a new marketing twitter chat would be a yawner, but jumping in regularly on one that is already established could be a good way to reach a new audience if you pick one that isn’t in your usual circles. I really like Corina’s idea of going on as a guest, too.

  • kuchbhiyaar1987

    Great tips!! You can also read http://onlineshouter.com/seo-tips-for-increasing-blog-traffic/ for more tips.

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