Gini Dietrich

The Three Things, Edition 16

By: Gini Dietrich | January 20, 2013 | 

Welcome to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael SchechterHowie Goldfarb, and me!

This is the 16th edition and you may notice “books” is becoming a bigger deal here. I’m a big believer in long form reading, as it improves your creativity.

For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

Happy Sunday reading!

Measuring Success: First Today, Then Tomorrow

Michael on Influencing Others. Much as I derive gratification from my own efforts, my greatest sense of fulfillment comes from the small influence I have on the work of others. Perhaps I undervalue my own work, or more likely I just can’t keep my eyes on my own paper, but one of life’s greatest pleasures comes in the form of offer feedback and occasionally having an affect on the ideas and creations of others. It seems I’m not alone in this pursuit. Randy Murray has found, after having many of his own successes, his lasting joy comes from being able to applaud those who he helped find a spotlight. Unlike Randy, I still doubt my own accomplishments. I’m believe I’m yet to realize them. That said, I just don’t believe they’ll ever be fully realized unless I put equal measure of effort into helping those around me realize their own.

The Web Just Got a Little Darker

Howie on the Dark Web. Well it really isn’t dark per se. I know it sounds ominous, but I found two very interesting thoughts on this article. First is that so little  of the web is indexed. What is indexed is freaking huge…and that is an understated. The second thought is someone actually feels all human information needs to be cataloged and saved. But that would include talking and texting and more, all that would be impossible to catalog/index. I mean 99 percent of our communication is drivel. Why should we save ‘checked in at Starbucks’ or every single blog about Justin Bieber, when three would be fine for history’s sake?

It’s All About the Lies

Gini on Lance Armstrong. It’s been a long week for this cyclist and fan of Lance Armstrong. When the USADA news broke last year, I wrote a blog post about what he needed to do to repair his reputation. His interview with Oprah followed that advice (it wasn’t unique advice; it’s crisis communications 101) and he went on the air and answered “yes” in the first two minutes to 10 or so questions about his doping. I still have a lot of emotion wrapped up in this so I’m not ready to provide my take on it, but I have read nearly everything everyone else wrote. This ESPN article by Rick Reilly is my favorite. Not because I agree, but because it shows how huge this has become for more than just Armstrong and his former team.

Now it’s your turn. Is there a podcast, video, book, or article you think we need to see?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • HowieG

    Oh the lies he told me @ginidietrich . I feel violated. Betrayed.
    You have to figure a guy like Rick Reilly has his share of hits and misses. But to miss the biggest one has to hurt. Not just miss it but be a semi-central to the lie pawn in the scheme. Lance should hire Ryan Holiday so they can be the sleaze team together. Eating beanie weenie from a can together while scheming ways to screw with reporters to see what lies can be spread.

    • @HowieG His PR team is the best in the country…maybe even the world. The work they do is the kind of crisis communications I would LOVE to do. But alas, I decided growing a business was more important.

      • HowieG

        @ginidietrich you should become the Gloria Allred for pro sports crisis management.

        • @HowieG Ahhhh. In another life. I would have loved to have done that with my career.

  • HowieG

    BTW does @livefyre give you the ability to check if I made the first official beanie weenie mention on your blog? That would be a slick feature.

    • @HowieG  @livefyre Um, I don’t think so.

  • magriebler

    We all wanted Armstrong to be clean because his life was such a great story and we’re hard-wired to need great stories. So you’re exactly right when you say this is bigger than professional cycling. Many of us know cancer survivors and their friends and families who hadn’t ridden a bike since grammar school but wore that Livestrong bracelet because of the hope it gave them. What a sad, sad mess this is.
    Watching the interview with my PR hat on, it was clear that he’d been coached to say the right words. But you can’t coach or manufacture genuine emotion and that was sorely lacking. He just wants to be able to compete again and he’s willing to do anything to make that happen, including lie through his teeth and genuflect before Oprah. The only time he looked uncomfortable was talking about his kids. But not when he talked about trying to destroy people’s lives when they spoke the truth. At that point the interview was scarier than any horror movie.

    • @magriebler But also, from a PR perspective, he did exactly what I would have coached him to do. I thought he looked really nervous and upset when she only let him answer yes or no to the first few questions. Other than that, I thought he was ready to fight again. I can imagine there were several times his PR team (or lawyers) broke in and made them do a second or third or fourth take.

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