Debbie Johnson is a veteran communications professional with a background in public affairs, media relations and crisis management. When she’s not working, she can be found reading a good novel, writing in her journals, or training for her upcoming marathon.
Entrepreneur | October 1, 2018
Be stingy with your ‘yeses’ and be unapologetically free with saying no on a daily basis. It will not only free you, but will be far more productive. Debbie Johnson has more.
Communication | November 29, 2017
A successful public relations professional knows it is important to have delegation skills and knows how to delegate effectively.
Social Media | July 19, 2017
Twitter is about building relationships. Using Twitter to network, to engage with new people, to build relationships can help you meet fantastic PR professionals and advance in your career. Debbie Johnson explains.
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It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
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