Gini Dietrich

Gin and Topics: A Thanksgiving Edition

By: Gini Dietrich | November 21, 2014 | 
14
This week's Gin and Topics is a Thanksgiving edition, with hamsters eating a turkey dinner, the Holderness family with "All About That Baste," and more... Read More
Gini Dietrich

The Uber Issues Cannot Be Fixed by PR

By: Gini Dietrich | November 20, 2014 | 
73
The latest news from Uber is that they want to hire opposition researchers to dig up dirt about journalists. No amount of PR can fix this company... Read More
Gini Dietrich

Plan Your Content Using a Marketing Funnel

By: Gini Dietrich | November 18, 2014 | 
30
Do you plan your content? Too often we sit down and create content without intention. Here's an easy way to create intentional content for your organization... Read More
Gini Dietrich

Anonymous Social Media: Why You Shouldn’t Participate

By: Gini Dietrich | November 17, 2014 | 
71
We tend to forget that we should never put anything in writing that we don't want to come back and bite us when participating in anonymous social media... Read More
Gini Dietrich

Gin and Topics: Guys Recreate Kardashian’s Rear-End Photos

By: Gini Dietrich | November 14, 2014 | 
31
On this week's Gin and Topics, we have a video of four guys recreating the photos of Kardashian's rear-end, that was meant to break the Internet. And more!... Read More
Gini Dietrich

Business Development for Communications Firms

By: Gini Dietrich | November 13, 2014 | 
12
Every communications firm in the world starts off building by referrals. At some point, business development becomes imperative. Here's what you need to do... Read More
Gini Dietrich

13 Things to Include in a Communications Firm Business Plan

By: Gini Dietrich | November 11, 2014 | 
21
One of the worst things for a communications firm to have to do is create its own business plan. Here are 13 things you should include, to get you started... Read More
Gini Dietrich

The Four-Step Process of Communications Planning

By: Gini Dietrich | November 10, 2014 | 
45
Every month, we bring you a free webinar that has actionable advice you can implement immediately. This month we talk communications planning... Read More