This edition of Gin and Topics focuses on the dads in our lives, plus a couple of crazy animals and how you can fancify the Big Mac for a dad... Read More

A piano teacher used to say, "Perfect practice makes perfect," which is the same mantra we want you to live by when you get into professional development. Gini Dietrich has more... Read More

Now that you've learned how to read data and treat your PR metrics like data, not math, it's time to create your dashboard and start to measure results... Read More

It's been in the works for many months and the Spin Sucks podcast finally launches today. Here are the first three episodes and what you can expect in the future... Read More

This week's Gin and Topics truly may be the strangest one we've ever curated. Strange doesn't mean funny or entertaining, but the videos are weird... Read More

When you start out in business, you tend to take every client who comes your way. But there is something freeing about working only with your ideal client. Gini Dietrich has more... Read More

There are three reasons people cite that they don't comment on blog posts anymore, but Gini Dietrich makes the case to bring them back for teaching and learning... Read More

In the third of four in a series on PR metrics, Gini Dietrich walks you through why measurement isn't math, it's telling a story with data—and what to measure... Read More

This week's Gin and Topics is all about weddings, proposals, and true love. Twu love. Mawiage. Princess Bride, anyone? Check it out and fill your heart... Read More

This month, Gini Dietrich talks with Melissa Agnes about the importance of every organization being crisis ready to deal with social media issues and full-on crises... Read More