Gini Dietrich

Gin and Topics: Brad Pitt Makes Us Uncomfortable

By: Gini Dietrich | October 24, 2014 | 
14
This week's Gin and Topics has Brad Pitt on Between Two Ferns, which makes us so uncomfortable, we have to watch with our eyes mostly covered. That and more!... Read More
Gini Dietrich

How to Write a Compelling Headline

By: Gini Dietrich | October 23, 2014 | 
59
To write a compelling headline, you have to be both creative and strategic. We tackle a checklist of things to consider for a client and share it here... Read More
Gini Dietrich

PR ROI Means You Have to Do Real Math

By: Gini Dietrich | October 21, 2014 | 
36
The evasive PR ROI cannot be figured because most pros are not good at math. It's time to get good at math, with a simple division formula. You can do it!... Read More
Gini Dietrich

SlideBatch: A Super Cool New PR Tool

By: Gini Dietrich | October 20, 2014 | 
29
SlideBatch is a new tool for PR pros that allows one to create a visual look to its news items. Just search, add, and publish. Your newsroom is pretty... Read More
Gini Dietrich

Gin and Topics: The Kids are Dancing

By: Gini Dietrich | October 17, 2014 | 
15
This week's Gin and Topics is focused on super talented kids (and drag queens) who can dance. You'll laugh, you'll cry, you'll be astounded and amazed... Read More
Gini Dietrich

How Do I Determine the ROI of PR?

By: Gini Dietrich | October 16, 2014 | 
44
Many organizations want to know how to figure the ROI of PR, but are focused on the wrong metrics. Here's how you know if your PR program is working... Read More
Gini Dietrich

PRSA International Conference (#PRSAICON) Takeaways

By: Gini Dietrich | October 14, 2014 | 
22
While a whirlwind tour of the PRSA International Conference, there were two big takeaways of interest: Visual storytelling and the new Cision... Read More
Gini Dietrich

Analytics Resources and Data for Communications Pros

By: Gini Dietrich | October 13, 2014 | 
65
Many communications professionals are afraid of data because they are not good with numbers. Here are ten analytics resources to make it less scary... Read More