Gini Dietrich

Brand Awareness: A Phrase to Banish from Your PR Vocabulary

By: Gini Dietrich | December 5, 2016 | 
On the first day of Christmas, Spin Sucks gave to you, a phrase to banish forever. Brand awareness is only the beginning, not the end. Gini Dietrich challenges you to think differently about your PR goals and results... Read More
Gini Dietrich

Gin and Topics: American Kids Try French Food

By: Gini Dietrich | December 2, 2016 | 
On this week's Gin and Topics, American kids try French food, a little boy has lost his goggles, New Zealand is fed up with winter wonderlands, and more. Gini Dietrich has them all for your viewing pleasure... Read More
Gini Dietrich

A Holiday Gift to Spin Sucks Readers: From Us to You

By: Gini Dietrich | December 1, 2016 | 
In the Spin Sucks world, December 1 marks the start of the holiday season. This year, we'd like to celebrate by giving our dear readers a gift. Gini Dietrich has more on what it is, how you can claim yours, and what to expect. We hope you join us!... Read More
Gini Dietrich

Four Email Drip Campaigns to Extend Your Communications Program

By: Gini Dietrich | November 30, 2016 | 
Email drip campaigns feel like they should be left to, well, the email marketers. But Gini Dietrich proves they belong in the communications plan. Here are four examples that will extend your public relations efforts... Read More
Gini Dietrich

The 2016 PR Trends…How Did the PR Industry Do?

By: Gini Dietrich | November 29, 2016 | 
It's the time of the year that everyone and their brothers makes predictions for the following year. But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends... Read More
Gini Dietrich

The 2016 Personal Grateful Challenge

By: Gini Dietrich | November 23, 2016 | 
For the fourth year in a row, we challenge our community to set a timer for 10 minutes and write down everything you're grateful for—with a goal of 99. This year, though, Gini Dietrich did something a little bit differently, listed only 10, and included photos and memes... Read More
Gini Dietrich

Fake News: How PR Pros Can Ethically Fight Back

By: Gini Dietrich | November 22, 2016 | 
During this year's presidential election, there was an influx of fake news that spread like wildfire. One would hope it would subside, but bottom-feeding PR pros have discovered it works. Here is Gini Dietrich on how to handle it... Read More
Gini Dietrich

Gin and Topics: Dad Argues with Toddler

By: Gini Dietrich | November 18, 2016 | 
On this week's Gin and Topics, a dad argues with his toddler about the placement of a TV. That, the Cubs, SNL, Jimmy Fallon, and more... Read More