The PR industry is in trouble. 60% expect to be absorbed by marketing by 2022. Gini Dietrich says if we own and measure the PESO model, though, we have a fighting chance... Read More

Love them or hate them, the RFP process is here to stay. They take tons of time, there’s no guarantee of a return, and most are really badly written. Gini Dietrich has more... Read More

It's difficult to define public relations when the industry organization's definition is fluff. Here is an attempt at a new definition... Read More

The PESO model course, which comes to you from PRSA and Spin Sucks, is ready for you to learn how to build your integrated, and measurable, program. Gini Dietrich has all the details... Read More

At a high level, there are two types of crisis you’re likely to run into. Gini Dietrich has how to handle the crisis communications in both instances... Read More

It's time to craft your annual communications plan, but do you know what to include? Most jump directly to tactics, but here's what you need ahead of them... Read More

In a recent Google search, Gini Dietrich discovered the PESO model graphic has been stolen and robbed of its copyright. Many, many times... Read More

There is one way—and only one way—to have your media pitches end up successful without falling on deaf ears. Gini Dietrich outlines it for you here... Read More

Unlimited vacation time can't come with stipulations to be truly effective. Gini Dietrich digs into why this perk can't shouldn't have a catch... Read More

Stop wearing the "I'm so busy" badge and falling prey to work burnout. Gini Dietrich offers tips for on how to identify and avoid burnout and stay focused at work... Read More