Gini Dietrich on Spin Sucks Spin Sucks

A Social Media Contest, Cole Haan, Pinterest, and the Rules

By: Gini Dietrich | July 28, 2014 |

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Cole Haan held a social media contest on Pinterest that gave away up to a $1,000 shopping spree. But the FTC came knocking when they broke the rules... Read More

Gin and Topics: Kid Calls 911 for Help with Homework

By: Gini Dietrich | July 25, 2014 |

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In this week's Gin and Topics, we have a four-year-old who calls 911 for help with his homework, the Fifty Shades of Grey trailer, dogs, bands, and more... Read More

The Spin Sucks Inquisition: Mark Schaefer

By: Gini Dietrich | July 25, 2014 |

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On the Spin Sucks Inquisition hot seat this week is one Mr. Mark Schaefer. Learn that he grew up in a two room house, that he holds some patents, and more... Read More

Seven Step Process for Media Relations

By: Gini Dietrich | July 24, 2014 |

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Media relations is typically done in a spray and pray fashion. Here is a seven step process to help you do it well, get results, and make everyone happy... Read More

A Communications Program that Works

By: Gini Dietrich | July 22, 2014 |

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One of the most difficult things to do with a communications program in today's fast-paced world, is to convince executives patience and time are key... Read More

Extra Credit Reading

By: Gini Dietrich | July 21, 2014 |

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A robot I am not, therefore I have allowed others to do my work for me today. Here are five articles every marketer should read for extra credit in life... Read More

Gin and Topics: Some Inspiration and Some Dog Dubbing

By: Gini Dietrich | July 18, 2014 |

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This week's Gin and Topics has some really great inspiration in a family band and #LikeAGirl, and some laughs with dog dubbing and Malcolm Gladwell... Read More

The Spin Sucks Inquisition: C.C. Chapman

By: Gini Dietrich | July 18, 2014 |

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On the Spin Sucks Inquisition hot seat today is none other than Mr. C.C. Chapman. He is an author, marketing consultant, and speaker about content marketing... Read More

Thought Leaders, Not Organizations, Are Enticing to Publications

By: Gini Dietrich | July 17, 2014 |

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Too often an organization hires a communications firm expecting magic to be built without their involvement. But a thought leader needs you, not your team... Read More

Walmart Responds to Scathing Article in Brilliant Way

By: Gini Dietrich | July 15, 2014 |

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Walmart recently responded to The New York Times in a brilliant and creative way. Here is what communicators can take from this case study... Read More