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By: Gini Dietrich | July 24, 2014 |
42
Media relations is typically done in a spray and pray fashion. Here is a seven step process to help you do it well, get results, and make everyone happy... Read More
By: Gini Dietrich | July 22, 2014 |
One of the most difficult things to do with a communications program in today's fast-paced world, is to convince executives patience and time are key... Read More
By: Gini Dietrich | July 21, 2014 |
A robot I am not, therefore I have allowed others to do my work for me today. Here are five articles every marketer should read for extra credit in life... Read More
By: Gini Dietrich | July 18, 2014 |
This week's Gin and Topics has some really great inspiration in a family band and #LikeAGirl, and some laughs with dog dubbing and Malcolm Gladwell... Read More
By: Gini Dietrich | July 18, 2014 |
On the Spin Sucks Inquisition hot seat today is none other than Mr. C.C. Chapman. He is an author, marketing consultant, and speaker about content marketing... Read More
By: Gini Dietrich | July 17, 2014 |
Too often an organization hires a communications firm expecting magic to be built without their involvement. But a thought leader needs you, not your team... Read More
By: Gini Dietrich | July 15, 2014 |
Walmart recently responded to The New York Times in a brilliant and creative way. Here is what communicators can take from this case study... Read More
By: Gini Dietrich | July 14, 2014 |
It recently came out that Facebook did a study to manipulate the streams of users to elicit responses. It's icky, but they don't owe us an apology... Read More
By: Gini Dietrich | July 11, 2014 |
In this week's Gin and Topics, we discover that it's summer everywhere, but in Canada, where they have tornadoes slash earthquakes and it's always winter. ... Read More
By: Gini Dietrich | July 11, 2014 |
On the Spin Sucks Inquisition hot seat is one Bob LeDrew, a friend, a communicator, a musician, a comedian, an introvert, and an all-around good guy... Read More
