How do you begin to stay on top of industry news and happenings? Gini Dietrich has five ways to make it really easy so you sound and look smart all the time... Read More

Clients are consistently hiring out projects, but retainers seem to be few and far between. Gini Dietrich explains why you don't need to worry... Read More

Thought leadership is an essential part of many communications plans, and it's turned into a buzzword that’s lost all meaning. Gini Dietrich has how to navigate it all... Read More

Spin Sucks is going to celebrate its 13 year anniversary this year and Gini Dietrich thought it'd be fun to take a trip down memory lane. Join us!... Read More

Too often, we sit down at our computers and pump out crap. Why not focus on the five parts of brand storytelling and put a stop to all the crap? Gini Dietrich has more... Read More

Create videos that, regardless of changing trends and online behaviors, continue to be useful as long as the information in them is relevant. Gini Dietrich offers 3 parts of successful video marketing... Read More

In the second prong of our media relations approach, we use the PR tactic to increase search engine optimization. Follow Gini Dietrich's 10-step process to get yourself on the first page of Google results... Read More

It's the first Spin Sucks podcast anniversary and we asked our listeners what they've learned hanging out with us for the past year. Gini Dietrich has her learnings, too... Read More

It's a topic that makes some people's skin crawl—how to get paid upfront. But it's a necessity when running an agency. Gini Dietrich shows you how to do it easily and stress-free... Read More

There are three mistakes in your communications strategy that will come back and bite you. Gini Dietrich describes them and provides solutions, too... Read More