Gini Dietrich

The Big Question: What is the Worst PR Advice You’ve Ever Received?

By: Gini Dietrich | February 10, 2017 | 
1
Free advice. We all so love to give it. Especially when it’s about something we don’t really know a heck of a lot about, but find interesting. What is the worst PR Advice you've received in your career
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Gini Dietrich

Build Your PR Content Strategy with This Targeted Toolbox

By: Gini Dietrich | February 8, 2017 | 
10
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article
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Gini Dietrich

Three Ways to Pitch Journalists—and Get Results

By: Gini Dietrich | February 7, 2017 | 
28
There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips
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Gini Dietrich

Gin and Topics: You’ve Got a Friend in Me

By: Gini Dietrich | February 3, 2017 | 
13
On this week's Gin and Topics, a father and daughter perform "You've Got a Friend in Me" on Ellen's stage and it is the sweetest thing you'll see all week. We've curated that and more for your viewing pleasure
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Gini Dietrich

The Big Question: Amplify Your PR Success

By: Gini Dietrich | February 3, 2017 | 
8
As PR pros, we tend to spend a lot of time defending our work versus celebrating our wins. It's time to amplify your PR success and show off your great work
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Gini Dietrich

A Simple Way to Craft Better Awards Submissions

By: Gini Dietrich | February 2, 2017 | 
2
Too often, awards submissions go down to the wire and rarely win. If you want to win, you have to plan to win. Gini Dietrich has tips to do exactly that
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Gini Dietrich

The Three Email Bombs Sending Your Team into a Tailspin

By: Gini Dietrich | February 1, 2017 | 
16
Email is one of the biggest causes of stress in the workplace. And it's often the fault of the leader. Gini Dietrich says there are three email bombs you must stop sending right this very second
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Gini Dietrich

Extend Media Relations Efforts With Engaging, Shareable Content

By: Gini Dietrich | January 31, 2017 | 
6
Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it
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Gini Dietrich

Gin and Topics: An Alcohol Brewing Machine…Awesome or Disastrous?

By: Gini Dietrich | January 27, 2017 | 
4
On this week's Gin and Topics, Ellen presents an alcohol brewing machine that can either be awesome or disastrous. Gini Dietrich has that and more. Check it out!
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Gini Dietrich

The Fireside Chat: Customer Experience with Jay Baer

By: Gini Dietrich | January 27, 2017 | 
7
In the inaugural Spin Sucks Fireside Chat, Jay Baer joins Gini Dietrich to discuss customer experience, talk triggers, and licorice.
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