Gini Dietrich

Gin and Topics: The Kids are Dancing

By: Gini Dietrich | October 17, 2014 | 
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This week's Gin and Topics is focused on super talented kids (and drag queens) who can dance. You'll laugh, you'll cry, you'll be astounded and amazed... Read More
Gini Dietrich

How Do I Determine the ROI of PR?

By: Gini Dietrich | October 16, 2014 | 
36
Many organizations want to know how to figure the ROI of PR, but are focused on the wrong metrics. Here's how you know if your PR program is working... Read More
Gini Dietrich

PRSA International Conference (#PRSAICON) Takeaways

By: Gini Dietrich | October 14, 2014 | 
21
While a whirlwind tour of the PRSA International Conference, there were two big takeaways of interest: Visual storytelling and the new Cision... Read More
Gini Dietrich

Analytics Resources and Data for Communications Pros

By: Gini Dietrich | October 13, 2014 | 
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Many communications professionals are afraid of data because they are not good with numbers. Here are ten analytics resources to make it less scary... Read More
Gini Dietrich

Gin and Topics: RDJ, RDJ, and More RDJ

By: Gini Dietrich | October 10, 2014 | 
14
In this week's Gin and Topics, we have Robert Downey, Jr., more Robert Downey, Jr., a lizard, a dance party, and ultimate treadmill falls (and more RDJ)... Read More
Gini Dietrich

Content, Analytics, and You

By: Gini Dietrich | October 9, 2014 | 
36
As content marketers, we're too focused on the averages. We need to figure out how to get past the averages and find the content that entices people to stay... Read More
Gini Dietrich

Use Lead Magnets to Generate Qualified Leads

By: Gini Dietrich | October 8, 2014 | 
29
If you are charged with lead generation through content, consider using lead magnets with your landing pages. We walk you through how in three easy steps... Read More
Gini Dietrich

It’s Planning Season! Plan to Work With Us!

By: Gini Dietrich | October 6, 2014 | 
62
It's planning season, which means some organizations are thinking about hiring a communications firm. You can plan to work with us for fun *and* results... Read More