Gini Dietrich

5 Ways to Stay on Top of Industry News and Happenings

By: Gini Dietrich | June 25, 2019 | 
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How do you begin to stay on top of industry news and happenings? Gini Dietrich has five ways to make it really easy so you sound and look smart all the time... Read More
Gini Dietrich

How to Grow Your Agency Without Retainer Work

By: Gini Dietrich | June 20, 2019 | 
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Clients are consistently hiring out projects, but retainers seem to be few and far between. Gini Dietrich explains why you don't need to worry... Read More
Gini Dietrich

What If We Called Thought Leadership Something Else?

By: Gini Dietrich | June 18, 2019 | 
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Thought leadership is an essential part of many communications plans, and it's turned into a buzzword that’s lost all meaning. Gini Dietrich has how to navigate it all... Read More
Gini Dietrich

Let’s Take a Trip Down the Spin Sucks Memory Lane

By: Gini Dietrich | June 11, 2019 | 
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Spin Sucks is going to celebrate its 13 year anniversary this year and Gini Dietrich thought it'd be fun to take a trip down memory lane. Join us!... Read More
Gini Dietrich

The Five Parts of Brand Storytelling to Include Every Time

By: Gini Dietrich | June 6, 2019 | 
72
Too often, we sit down at our computers and pump out crap. Why not focus on the five parts of brand storytelling and put a stop to all the crap? Gini Dietrich has more... Read More
Gini Dietrich

The Three Parts of Successful Video Marketing

By: Gini Dietrich | June 4, 2019 | 
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Create videos that, regardless of changing trends and online behaviors, continue to be useful as long as the information in them is relevant. Gini Dietrich offers 3 parts of successful video marketing... Read More
Gini Dietrich

Media Relations: Increase Your Search Engine Optimization

By: Gini Dietrich | May 30, 2019 | 
25
In the second prong of our media relations approach, we use the PR tactic to increase search engine optimization. Follow Gini Dietrich's 10-step process to get yourself on the first page of Google results... Read More
Gini Dietrich

It’s the Spin Sucks Podcast Anniversary!

By: Gini Dietrich | May 28, 2019 | 
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It's the first Spin Sucks podcast anniversary and we asked our listeners what they've learned hanging out with us for the past year. Gini Dietrich has her learnings, too... Read More
Gini Dietrich

How to Get Paid Upfront: The Structure and the Agreement

By: Gini Dietrich | May 23, 2019 | 
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It's a topic that makes some people's skin crawl—how to get paid upfront. But it's a necessity when running an agency. Gini Dietrich shows you how to do it easily and stress-free... Read More
Gini Dietrich

3 Easy-to-Make Mistakes in Communications

By: Gini Dietrich | May 21, 2019 | 
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There are three mistakes in your communications strategy that will come back and bite you. Gini Dietrich describes them and provides solutions, too... Read More