Gini Dietrich

The Future of PR: Why We Must Own the PESO Model

By: Gini Dietrich | April 18, 2019 | 
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The PR industry is in trouble. 60% expect to be absorbed by marketing by 2022. Gini Dietrich says if we own and measure the PESO model, though, we have a fighting chance... Read More
Gini Dietrich

The RFP Process: When to Respond and When to Bow Out

By: Gini Dietrich | April 16, 2019 | 
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Love them or hate them, the RFP process is here to stay. They take tons of time, there’s no guarantee of a return, and most are really badly written. Gini Dietrich has more... Read More
Gini Dietrich

What is Public Relations?

By: Gini Dietrich | April 11, 2019 | 
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It's difficult to define public relations when the industry organization's definition is fluff. Here is an attempt at a new definition... Read More
Gini Dietrich

The PESO Model Course with PRSA is Here! It’s Really Here!

By: Gini Dietrich | April 10, 2019 | 
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The PESO model course, which comes to you from PRSA and Spin Sucks, is ready for you to learn how to build your integrated, and measurable, program. Gini Dietrich has all the details... Read More
Gini Dietrich

Four Things to Include in Every Crisis Communications Plan

By: Gini Dietrich | April 9, 2019 | 
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At a high level, there are two types of crisis you’re likely to run into. Gini Dietrich has how to handle the crisis communications in both instances... Read More
Gini Dietrich

The 16 Things Every Communications Plan Should Include

By: Gini Dietrich | April 4, 2019 | 
13
It's time to craft your annual communications plan, but do you know what to include? Most jump directly to tactics, but here's what you need ahead of them... Read More
Gini Dietrich

Adapting the PESO Model as Your Own is Theft

By: Gini Dietrich | April 3, 2019 | 
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In a recent Google search, Gini Dietrich discovered the PESO model graphic has been stolen and robbed of its copyright. Many, many times... Read More
Gini Dietrich

How to Pitch (Almost) Anything and Get Accepted (A Lot More Often)

By: Gini Dietrich | April 2, 2019 | 
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There is one way—and only one way—to have your media pitches end up successful without falling on deaf ears. Gini Dietrich outlines it for you here... Read More
Gini Dietrich

Unlimited Vacation Time Policies: What’s the Catch?

By: Gini Dietrich | March 28, 2019 | 
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Unlimited vacation time can't come with stipulations to be truly effective. Gini Dietrich digs into why this perk can't shouldn't have a catch... Read More
Gini Dietrich

How to Identify and Avoid Work Burnout

By: Gini Dietrich | March 26, 2019 | 
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Stop wearing the "I'm so busy" badge and falling prey to work burnout. Gini Dietrich offers tips for on how to identify and avoid burnout and stay focused at work... Read More