Gini Dietrich

What is the Future of Owned Media?

By: Gini Dietrich | March 23, 2017 | 
2
If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here
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Gini Dietrich

Five Owned Media Metrics Every Communicator Should Track

By: Gini Dietrich | March 22, 2017 | 
8
Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. Gini Dietrich gives you a good start
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Gini Dietrich

Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist

By: Gini Dietrich | March 21, 2017 | 
15
A recent article criticized the value of content marketing by saying it's a buzzword. When, in fact, it's one of the most powerful ways to gain traction. Gini Dietrich outlines why she thinks that criticism is wrong and what every communicator can do about it.
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Gini Dietrich

Gin and Topics: Microwave Cameras, Provocative Guys, and More

By: Gini Dietrich | March 17, 2017 | 
1
On this week's Gin and Topics, we have microwave cameras, guys who dress provocatively, a lesson in saying gyro, the babysitter, and more
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Gini Dietrich

The Big Question: Executive Media Training

By: Gini Dietrich | March 17, 2017 | 
0
As PR pros, we are well aware of why we want executives to do media training. We asked seven experts on the tips they use for convincing reluctant executives to go through media training. Here’s what they said
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Gini Dietrich

Four+ Tips to Help You Get Over Your Fear of Video

By: Gini Dietrich | March 16, 2017 | 
14
Video is extraordinarily difficult because we are our own worst critics. But if you start with video chats and move up, you'll become a pro. Gini Dietrich and Tony Gnau team up to show you how
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Gini Dietrich

Five Tips to Get Your Media Pitches Opened and Read

By: Gini Dietrich | March 15, 2017 | 
9
According to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. We tested his theory. Here are the results
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Gini Dietrich

The Challenges and Solutions of the PESO Model

By: Gini Dietrich | March 14, 2017 | 
21
A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution
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Gini Dietrich

Gin and Topics: Mom Truths, Sleeping Animals, and Real Apps

By: Gini Dietrich | March 10, 2017 | 
1
On this week's Gin and Topics, we have mom truths, sleeping animals, if apps were real, Shortland Street, and the best parade on the face of this earth
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Gini Dietrich

The Big Question: Artificial Intelligence and the PR Industry

By: Gini Dietrich | March 10, 2017 | 
2
How are you preparing for the changes to the PR profession due to the rise of artificial intelligence? We ask six experts where they see the changes coming
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