Gini Dietrich

24 Reasons You Hate Your Job and What to Do About It

By: Gini Dietrich | August 15, 2019 | 
37
It turns out a good majority of you—70 percent—hate your job, which is a sad statement on the American Dream. If that's you, Gini Dietrich has some tips to help you do something about it... Read More
Gini Dietrich

How to Generate Content Ideas and Forever Avoid Writer’s Block

By: Gini Dietrich | August 13, 2019 | 
0
It’s always easier to start with something versus a blank sheet of paper. Gini Dietrich helps you find ways to generate content ideas all around you. ... Read More
Gini Dietrich

The 2019 Spin Sucks Summer Reading List

By: Gini Dietrich | August 8, 2019 | 
0
On the annual Spin Sucks summer reading list, Gini Dietrich details 40 books and assigns 29 thumbs up and 11 thumbs down. ... Read More
Gini Dietrich

Doin’ It For the ‘Gram: Six Ways to Use Instagram in Business

By: Gini Dietrich | August 6, 2019 | 
0
Most organization’s social media goals include getting prospects off the platform and into their funnels...but what if Instagram is the exception? Gini Dietrich explains... Read More
Gini Dietrich

How the PESO Model Can Prevent the Convergence of PR and Marketing

By: Gini Dietrich | August 1, 2019 | 
0
The 2019 Global Communications Report shows, in the next five years, marketing will own the PESO model and PR will be relegated to a tactic. Gini Dietrich has a solution, but it will take some elbow grease and left-brained thinking... Read More
Gini Dietrich

Outsourcing: The 3 Ways to Decide When and How to Do It

By: Gini Dietrich | July 30, 2019 | 
0
When does outsourcing make sense? Gini Dietrich has a fool-proof way to help you figure out when you can outsource and when you have to suck it up... Read More
Gini Dietrich

Communicators: It’s Time to Step Up and Own the PESO Model

By: Gini Dietrich | July 25, 2019 | 
0
The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's time to step up... Read More
Gini Dietrich

The Whys and the Hows of Extraordinary Onboarding

By: Gini Dietrich | July 23, 2019 | 
0
Clients are often very excited when they sign on with a new communications firm, but the wind goes out of their sails quickly if the onboarding stinks. Gini Dietrich has more... Read More
Gini Dietrich

How Journalists View Earned Media in Today’s Digital World

By: Gini Dietrich | July 18, 2019 | 
0
The 2019 MuckRack State of Journalism survey of 720 journalists gives us all the information we need to stay abreast of earned media changes. Gini Dietrich has some of the results and four key takeaways... Read More
Gini Dietrich

How to Integrate Owned and Earned Media In the PESO Model

By: Gini Dietrich | July 16, 2019 | 
0
If you want to get a gold star from Google, you need to know how to integrate owned and earned media. Gini Dietrich tells you how... Read More