It turns out a good majority of you—70 percent—hate your job, which is a sad statement on the American Dream. If that's you, Gini Dietrich has some tips to help you do something about it... Read More

It’s always easier to start with something versus a blank sheet of paper. Gini Dietrich helps you find ways to generate content ideas all around you. ... Read More

On the annual Spin Sucks summer reading list, Gini Dietrich details 40 books and assigns 29 thumbs up and 11 thumbs down. ... Read More

Most organization’s social media goals include getting prospects off the platform and into their funnels...but what if Instagram is the exception? Gini Dietrich explains... Read More

The 2019 Global Communications Report shows, in the next five years, marketing will own the PESO model and PR will be relegated to a tactic. Gini Dietrich has a solution, but it will take some elbow grease and left-brained thinking... Read More

When does outsourcing make sense? Gini Dietrich has a fool-proof way to help you figure out when you can outsource and when you have to suck it up... Read More

The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's time to step up... Read More

Clients are often very excited when they sign on with a new communications firm, but the wind goes out of their sails quickly if the onboarding stinks. Gini Dietrich has more... Read More

The 2019 MuckRack State of Journalism survey of 720 journalists gives us all the information we need to stay abreast of earned media changes. Gini Dietrich has some of the results and four key takeaways... Read More

If you want to get a gold star from Google, you need to know how to integrate owned and earned media. Gini Dietrich tells you how... Read More