Gini Dietrich

The Big Question: How to Drive PR Results at Trade Shows

By: Gini Dietrich | May 12, 2017 | 
15
On this week's Spin Sucks Big Question, we asked, "How can you drive PR results from your trade show participation?" Here is what six experts had to say
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Gini Dietrich

Two Steps to Build Your Individualized Productivity Plan

By: Gini Dietrich | May 11, 2017 | 
10
Productivity, doing more with less, work-life balance..these are all things we struggle with daily. Take these two steps to create your productivity plan
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Gini Dietrich

Flip the PR Model to Attribute Value and Garner Business Results

By: Gini Dietrich | May 10, 2017 | 
1
Rather than run your next campaign as event-driven, it's recommended you flip the PR model and build a continuous program driven by influencers
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Gini Dietrich

Why President Obama’s Fee Matters to the Speaking Industry

By: Gini Dietrich | May 9, 2017 | 
21
President Obama is under attack because he has accepted a $400,000 speaking fee for an event this fall. Gini Dietrich describes this matters to an entire industry
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Gini Dietrich

Gin and Topics: Dog Tantrums, Wonder Woman, and Life Coaches

By: Gini Dietrich | May 5, 2017 | 
10
On this week's Gin and Topics, you'll find videos that include dog tantrums, a homemade Wonder Woman trailer, a life coach for Steph Curry, and more
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Gini Dietrich

The Big Question: Should a PR Agency Be Active on Social Media?

By: Gini Dietrich | May 5, 2017 | 
9
On this week's Spin Sucks Big Question, we asked, "Should you hire a firm to do social media for your brand that doesn’t do it for its own firm?" Here is what seven experts had to say
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Gini Dietrich

The Power of PR to Build Your Executive Team’s Thought Leadership

By: Gini Dietrich | May 4, 2017 | 
2
There are three really easy ways to use public relations to build your executive team's thought leadership, including media training, blogging, and more
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Gini Dietrich

Three Ways to Add Fake News to Your Crisis Communications Plan

By: Gini Dietrich | May 3, 2017 | 
5
In a world of 5 a.m. tweet storms and the spread of untrue information, every organization needs to add fake news to their crisis communications planning
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Gini Dietrich

#DressLikeAWoman: It’s Time to Abolish Gender-based Dress Codes

By: Gini Dietrich | May 2, 2017 | 
20
A couple of months ago, he who shall not be named instituted a female dress code in the White House and #DressLikeAWoman was born.
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Gini Dietrich

Gin and Topics: Take Your Parents to Work Day

By: Gini Dietrich | April 28, 2017 | 
0
On this week's Gin and Topics, Jimmy Fallon asks kids to take their parents to work and we learn all sorts of fun things. That and much more!
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