Gini Dietrich

Gin and Topics: A Comedian Royale

By: Gini Dietrich | April 17, 2015 | 
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This week's Gin and Topics has lots of comedians, including Jimmy Fallon, Ellen, Jimmy Kimmel, James Corden, and Amy Schumer. You'll laugh. You'll cry. You'll start the weekend out right... Read More
Gini Dietrich

Media Relations: Increase Your Search Engine Optimization

By: Gini Dietrich | April 16, 2015 | 
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In the second prong of our media relations approach, we use the PR tactic to increase your search engine optimization. Follow this 10 step process... Read More
Gini Dietrich

Media Relations: Track Effectiveness to Prove Investment

By: Gini Dietrich | April 14, 2015 | 
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During the April webinar, Gini Dietrich taught you our three-pronged approach to media relations. This blog post accompanies the "build awareness" prong... Read More
Gini Dietrich

To Hire a PR Firm or Not to Hire a PR Firm

By: Gini Dietrich | April 13, 2015 | 
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A flare-up on the blogosphere about whether or not to hire a PR firm has reared its ugly head again. There are certainly times you should not, and times you definitely should... Read More
Gini Dietrich

Gin and Topics: Martha Stewart Kills it

By: Gini Dietrich | April 10, 2015 | 
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On this week's return to Gin and Topics, we have Martha Stewart roasting Justin Beiber and including the likes of Ludacris and Shaq. Happy viewing!... Read More
Gini Dietrich

Introducing Spider: A Super Cool Link Listening Tool

By: Gini Dietrich | April 9, 2015 | 
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If you want to take your social listening on Twitter to the next level, check out Spider. It provides link listening that lets you track specific URLs... Read More
Gini Dietrich

A Business Pivot: What You Need to Know

By: Gini Dietrich | April 7, 2015 | 
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In 2010, Gini Dietrich made a business pivot in her business that not only helped them survive the Great Recession, it saved the organization and the team... Read More
Gini Dietrich

The Dark Side of Social Media

By: Gini Dietrich | April 6, 2015 | 
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There is a dark side to social media. Most already know that. But do you relate it to a perception issue? Gini Dietrich has more on perception is reality... Read More