Gini Dietrich

Five Tips to Get Your Media Pitches Opened and Read

By: Gini Dietrich | March 15, 2017 | 
10
According to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. We tested his theory. Here are the results
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Gini Dietrich

The Challenges and Solutions of the PESO Model

By: Gini Dietrich | March 14, 2017 | 
21
A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution
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Gini Dietrich

Gin and Topics: Mom Truths, Sleeping Animals, and Real Apps

By: Gini Dietrich | March 10, 2017 | 
1
On this week's Gin and Topics, we have mom truths, sleeping animals, if apps were real, Shortland Street, and the best parade on the face of this earth
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Gini Dietrich

The Big Question: Artificial Intelligence and the PR Industry

By: Gini Dietrich | March 10, 2017 | 
2
How are you preparing for the changes to the PR profession due to the rise of artificial intelligence? We ask six experts where they see the changes coming
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Gini Dietrich

Three Ways to Be Prepared for the Inevitable Fake News Crisis

By: Gini Dietrich | March 9, 2017 | 
7
No brand, organization, or executive is immune from fake news or a 5 a.m. Twitter frenzy. Here are three things you can do right now to prepare. Insurance, if you will
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Gini Dietrich

Three Ways to Build Executive Thought Leadership

By: Gini Dietrich | March 8, 2017 | 
3
While some think thought leadership is a buzzword, it's a tactic that is very effective. If you can build influence for all of your execs, you will win in the public eye, and with prospective customers
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Gini Dietrich

How to Gain Executive Buy-in for PESO Model Implementation

By: Gini Dietrich | March 7, 2017 | 
1
While presenting the PESO model in person, we often hear how PR pros love it, but they'll never gain leadership's buy-in. Here's how to fight that battle
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Gini Dietrich

Gin and Topics: Dance Battle with JLo and a Moana Duet

By: Gini Dietrich | March 3, 2017 | 
7
On this week's Gin and Topics, we have a Jimmy Fallon and JLo dance battle, a father daughter Moana duet, hunting tigers, and more
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Gini Dietrich

The Big Question: Is Thought Leadership Dead?

By: Gini Dietrich | March 3, 2017 | 
14
Is the term thought leadership a buzzword and it's time to shelf it, or is it alive and well, but used improperly? We ask five experts for their thoughts
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Gini Dietrich

How to Get an 80% Response Rate from Your Media Relations Efforts

By: Gini Dietrich | March 2, 2017 | 
5
Media relations is becoming increasingly difficult because of all the crap out there. But Michael Smart has found one thing that will get you an 80% response rate
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