Gini Dietrich

The Fireside Chat: Email Marketing with Andy Crestodina

By: Gini Dietrich | August 25, 2017 | 
14
The August Fireside Chat guest is Andy Crestodina, chief marketing officer for Orbit Media. He and Gini Dietrich discuss email marketing, organic growth, and more
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Gini Dietrich

Six Reasons You Should Take the Content Marketing Plunge

By: Gini Dietrich | August 24, 2017 | 
11
The organizations that are doing content marketing well are few and far between. Most have written it off as ineffective. Here are six reasons that's wrong
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Gini Dietrich

How to Create Content that Shows Up in Voice Search

By: Gini Dietrich | August 23, 2017 | 
20
Voice search for communicators may be on the back burner, but it's important to consider when creating content. Here are three things you can do right now
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Gini Dietrich

Create a Professional Development Plan to Actually Accomplish Something

By: Gini Dietrich | August 22, 2017 | 
22
Professional development is typically the first thing to go when we're busy and have other responsibilities. To reach your goals, you need a plan
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Gini Dietrich

Gin and Topics: In a Crazy World, You Can Find Lots of Love

By: Gini Dietrich | August 18, 2017 | 
6
In this week's Gin and Topics, we encourage you to find love in the world, starting with these heartwarming videos. You will laugh and you will cry
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Gini Dietrich

Three Ways to Earn Links and Win SEO Dominance

By: Gini Dietrich | August 17, 2017 | 
18
There are three ways communicators can earn links to their websites, build awareness, and win SEO dominance. Here is the process with ideas that work
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Gini Dietrich

The Pros, Cons, and Policies of Unlimited PTO

By: Gini Dietrich | August 16, 2017 | 
37
Unlimited PTO sounds good on paper, but does it work in real-life? Here are the pros and cons, along with what to include in your policy
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Gini Dietrich

How to Measure PR with a Communications Stack

By: Gini Dietrich | August 15, 2017 | 
10
You need a communications software stack to measure PR in an integrated PESO model program. Here is what you should consider using and tracking
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Gini Dietrich

Gin and Topics: Kesha is No Longer a Hot Mess; She’s a PR Stud

By: Gini Dietrich | August 11, 2017 | 
8
On this week's Gin and Topics, Kesha begins her new album publicity tour with a letter to her younger self. That and more to start your weekend right
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Gini Dietrich

What is Public Relations?

By: Gini Dietrich | August 10, 2017 | 
30
It's difficult to define public relations when the industry organization's definition is fluff. Here is an attempt at a new definition
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