Gini Dietrich

Gin and Topics: Frolicking, Dancing, and Singing

By: Gini Dietrich | January 29, 2016 | 
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This week's Gin and Topics is full of emotion: You'll laugh, you'll cry, your heart will warm. Watch the frolicking panda, the dancing barista, the singing audition, and the lip-syncing vacation to experience it... Read More
Gini Dietrich

Content Marketing Most Certainly is Not Dead

By: Gini Dietrich | January 28, 2016 | 
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Content marketing is dead! Content marketing doesn't work! We have content shock! Sure, we're at a point of saturation, but Gartner calls this the trough of disillusionment. Gini Dietrich describes why we are here and what we need to do to make it to the slope of enlightenment in the Gartner Hype Cycle... Read More
Gini Dietrich

PR Earned its Place Long Before 2016

By: Gini Dietrich | January 27, 2016 | 
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It's true PR has always been an add-on, but to say it's finally earned its place at the strategy table in 2016 is bunk. Gini Dietrich asks why this is news and describes how the PESO model gives us center stage in any program... Read More
Gini Dietrich

Agency Specialization is Necessary for Success

By: Gini Dietrich | January 26, 2016 | 
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To specialize your agency or not to specialize your agency. That is the question. Gini Dietrich provides the reasons why you definitely should specialize—against the advice of an AdAge columnist—and provides a pre-amble to this afternoon's guest blogger... Read More
Gini Dietrich

Gin and Topics: The Undercover Boss is Kylo Ren

By: Gini Dietrich | January 22, 2016 | 
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This week's Gin and Topics has a great video of Kylo Ren on Undercover Boss, Stephen Colbert endorsing candidates with a hopey-changey attitude, our favorite weatherman—Frankie McDonald—and more... Read More
Gini Dietrich

The White House is Killing it on Social Media and You Can, Too

By: Gini Dietrich | January 20, 2016 | 
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Have you ever been told you can't do something on social media because of ? Well, the White House is going to help you put all of those excuses to bed. If they can do it, you most certainly can, too. Here is what you can learn from them. ... Read More
Gini Dietrich

To Have a Content Marketing Strategy or Not…That is the Question

By: Gini Dietrich | January 19, 2016 | 
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Content marketing lies somewhere between king and queen, yet many of us go about it haphazardly. You definitely should have a strategy written down, but what to include. Gini Dietrich offers seven things to consider and makes a case to get it written down...now!... Read More
Gini Dietrich

Gin and Topics: The Five Second Rule

By: Gini Dietrich | January 15, 2016 | 
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On this week's Gin and Topics, Ellen and Ricky Gervais meet up for the five second rule game and hilarity ensures. That and four other comical videos... Read More