Gini Dietrich

The 2016 PR Trends…How Did the PR Industry Do?

By: Gini Dietrich | November 29, 2016 | 
11
It's the time of the year that everyone and their brothers makes predictions for the following year. But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends... Read More
Gini Dietrich

The 2016 Personal Grateful Challenge

By: Gini Dietrich | November 23, 2016 | 
27
For the fourth year in a row, we challenge our community to set a timer for 10 minutes and write down everything you're grateful for—with a goal of 99. This year, though, Gini Dietrich did something a little bit differently, listed only 10, and included photos and memes... Read More
Gini Dietrich

Fake News: How PR Pros Can Ethically Fight Back

By: Gini Dietrich | November 22, 2016 | 
17
During this year's presidential election, there was an influx of fake news that spread like wildfire. One would hope it would subside, but bottom-feeding PR pros have discovered it works. Here is Gini Dietrich on how to handle it... Read More
Gini Dietrich

Gin and Topics: Dad Argues with Toddler

By: Gini Dietrich | November 18, 2016 | 
8
On this week's Gin and Topics, a dad argues with his toddler about the placement of a TV. That, the Cubs, SNL, Jimmy Fallon, and more... Read More
Gini Dietrich

How to Effectively Measure PR, Part Two

By: Gini Dietrich | November 17, 2016 | 
9
In the second part of our two-part series on how to measure PR, Gini Dietrich looks at the ROI of our efforts, and how to prove you generated real cash... Read More
Gini Dietrich

How to Effectively Measure PR, Part One

By: Gini Dietrich | November 16, 2016 | 
14
In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started... Read More
Gini Dietrich

The Five PR Metrics That Will Win You Business

By: Gini Dietrich | November 15, 2016 | 
13
Gone are the days of AVEs and media impressions. Today, we have to look at PR metrics that prove we are generating revenue for an organization. Gini Dietrich provides the five metrics you should stop tracking and the five metrics that will win you business every time you use them... Read More
Gini Dietrich

Gin and Topics: Dancing Mom Will Make Your Day

By: Gini Dietrich | November 11, 2016 | 
5
On this week's Gin and Topics, we have a dancing mom who will totally make your day...and make you a little envious. And, though Gini Dietrich tried really hard not to include the Cubs again, she failed miserably. Come check both out and more!... Read More
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