Gini Dietrich

Four Pricing Alternatives to Consider in a Communications Firm

By: Gini Dietrich | April 4, 2018 | 
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In a service business, we make money on our time, but that doesn't mean we have to always bill our time. Here are four pricing alternatives to consider

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Gini Dietrich

How to Prove PR Value to the CEO

By: Gini Dietrich | April 3, 2018 | 
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One of the most difficult jobs of the communicator is to prove PR value to the CEO. We've too long focused on vanity metrics, but that will no longe cut it. Gini Dietrich gives you five things to consider

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Gini Dietrich

In the Trenches with Crisis Comms: 10 Things to Prepare

By: Gini Dietrich | March 29, 2018 | 
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In the final in a series on crisis communications, Gini Dietrich speaks with Eric Rose about what to do in a crisis—and what creates success

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Gini Dietrich

Need a Podcast Recommendation? We Have 13 of Them

By: Gini Dietrich | March 28, 2018 | 
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If you need a podcast recommendation, or don't know where to start on your journey, look no further than these 13 voted on by the Spin Sucks team

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Gini Dietrich

4 Steps to Create Enviable Guest Blogging Success

By: Gini Dietrich | March 27, 2018 | 
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Guest blogging isn't magic and it isn't hard, but most people do it completely wrong. Gini Dietrich provides four steps to ensure you have enviable success

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Gini Dietrich

Gin and Topics: Watch This 100-Year-Old Man Set Records

By: Gini Dietrich | March 23, 2018 | 
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On this week's Gin and Topics, this 100-year-old man will inspire you and warm your heart. Gini Dietrich has that and more for your viewing pleasure

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Gini Dietrich

In the Trenches with Crisis Comms: When a CEO is Bad

By: Gini Dietrich | March 22, 2018 | 
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In our ongoing series about crisis communications, we look at a CEO at a publicly traded company that had to be fired—and what ensued from there. Gini Dietrich has the details

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Gini Dietrich

The Ultimate Guide to Writing Comments that Mine for Content

By: Gini Dietrich | March 21, 2018 | 
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Writing comments can be scary and certainly time-consuming, but they also provide a window into how your audience thinks and help you mine for new content. Gini Dietrich provides the ultimate guide to writing comments for that very reason

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Gini Dietrich

Five-Step Formula to Craft an Unbeatable Media Pitch

By: Gini Dietrich | March 20, 2018 | 
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Want to have media relations success? Gini Dietrich presents the five-step formula to craft an unbeatable media pitch every time

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Gini Dietrich

Gin and Topics: Watch Alec Baldwin’s Epic Twitter Feud with Trump

By: Gini Dietrich | March 16, 2018 | 
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On this week's Gin and Topics, watch Alec Baldwin explain his epic Twitter feud with Trump, baby chicks in the classroom, and more.

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