Gini Dietrich

How to Change Your Mindset to Reach Your Goals

By: Gini Dietrich | May 31, 2018 | 
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We humans are meaning-making machines, which means if we don't have time to do something, we don't have time to do it. Here is how to change your mindset and make time for your priorities... Read More
Gini Dietrich

The Spin Sucks Podcast Launch Team

By: Gini Dietrich | May 30, 2018 | 
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The Spin Sucks podcast is nearing its public launch and we are looking for launch team participants. Learn more about what you get when you participate... Read More
Gini Dietrich

Measurement in the PESO Model: Part Two

By: Gini Dietrich | May 24, 2018 | 
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In the second of three articles on how to measure results in a PESO model, Gini Dietrich gives you the two most important metrics to track against... Read More
Gini Dietrich

The PR Firm Debate: Should Startups Hire One or Not?

By: Gini Dietrich | May 22, 2018 | 
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Mark Cuban wrote the 12 Rules for Startups, which included why you should never hire a PR firm. We hate to argue with The Man, but he's wrong. Here's why... Read More
Gini Dietrich

Gin and Topics: Watch Celebrities Read Texts from Their Mothers

By: Gini Dietrich | May 18, 2018 | 
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On this week's Gin and Topics, Jimmy Kimmel asks celebrities to read texts from their mothers, Sandra Bullock answers Ellen's questions, and lots more fun... Read More
Gini Dietrich

Measurement in the PESO Model: Part One

By: Gini Dietrich | May 17, 2018 | 
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There are three parts to PR metrics in the PESO model and this is the first from Gini Dietrich, which starts with vanity and data-driven metrics... Read More
Gini Dietrich

Blog Checklist: Five Ways to Promote Your Content

By: Gini Dietrich | May 16, 2018 | 
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In the final of a four-part series on what to include in your blog checklist, Gini Dietrich provides five ways to promote your content once it's published... Read More
Gini Dietrich

Failure is Not an F Word: What You Can Learn from Failing

By: Gini Dietrich | May 15, 2018 | 
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One of our greatest glories is not in falling down, but in how we get up when we do. So says Confucius, which proves failure is not an F word... Read More
Gini Dietrich

Gin and Topics: Watch the Greatest Gender Reveal Ever

By: Gini Dietrich | May 11, 2018 | 
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On this week's Gin and Topics, watch the greatest gender reveal you'll ever see, Google Assistant schedule a hair appointment, and lots more fun... Read More
Gini Dietrich

The PESO Model: Bringing it All Together with Thought Leadership

By: Gini Dietrich | May 10, 2018 | 
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The final piece of the PESO model puzzle—before measurement—is bringing it together with thought leadership. Here is how to build credibility and authority... Read More