Gini Dietrich

Two Valuable Goodies for Spin Sucks Readers

By: Gini Dietrich | September 7, 2016 | 
As the Spin Sucks team grows and becomes more sophisticated, we have a lot on the docket to bring to our readers. Today, we begin with two goodies... Read More
Gini Dietrich

Gin and Topics: Buttery, Crispy Crust

By: Gini Dietrich | September 2, 2016 | 
On this week's Gin and Topics, we have the outtakes from a commercial shoot that is hilarious. That, Bat Dad, Thor, golf, four chords, and more!... Read More
Gini Dietrich

Media Relations is a Tactic, Not a Strategy

By: Gini Dietrich | September 1, 2016 | 
It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change... Read More
Gini Dietrich

The 12 Traits that Define Managers vs. Leaders

By: Gini Dietrich | August 31, 2016 | 
There is a big difference in the traits of managers vs. leaders and, sometimes, the best colleague is someone who exhibits a little of both. ... Read More
Gini Dietrich

#ContentChat Twitter Chat Recap

By: Gini Dietrich | August 30, 2016 | 
This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more... Read More
Gini Dietrich

Gin and Topics: Playground Insults and Real Gymnastics

By: Gini Dietrich | August 19, 2016 | 
On this week's Gin and Topics, we have playground insults with Will Smith and Margot Robbie, real gymnastics in the wild, Dick Van Dyke, and more... Read More
Gini Dietrich

Leadership Begins with Safe and Honest Conversations

By: Gini Dietrich | August 18, 2016 | 
When it comes to great leadership, it begins with safe and honest conversations. To do that, leaders must understand the four Is that work... Read More