Gini Dietrich

Seven Tips to Manage the Critics Online

By: Gini Dietrich | April 3, 2014 | 
28
No one likes to be criticized, yet people take to the web to complain often. Here are seven tips to manage the critics online, including when to delete comments and how to manage the trolls... Read More
Gini Dietrich

Eight-Step Process to Clean-up Your Online Reputation

By: Gini Dietrich | April 1, 2014 | 
32
No matter if comments or reviews are true or untrue, your online reputation is all about first page search results. Here are eight steps for clean-up online... Read More
Gini Dietrich

Spin Sucks (the Book) is Here!

By: Gini Dietrich | March 31, 2014 | 
138
Spin Sucks, the book, is officially here! Our goal is to make the NY Times bestseller list, but we need your help. Learn about freebies, contests, and more right here... Read More
Gini Dietrich

Gin and Topics: Racist Colorado Skiing and Family Feud

By: Gini Dietrich | March 28, 2014 | 
6
This week's Gin and Topics has a very naughty dog, a classic Family Feud moment, generic advertising, a new touchdown dance, and racist Colorado skiing... Read More
Gini Dietrich

Why We Won’t Shut Off Blog Comments

By: Gini Dietrich | March 27, 2014 | 
152
In a bold move, both Anti-Social Media and Copyblogger are leading the charge to shut off blog comments. A curious move, it's not one we'll emulate. Here's why... Read More
Gini Dietrich

Negative Criticism: Three Things GM is Doing Extraordinarily Well

By: Gini Dietrich | March 25, 2014 | 
31
When faced with negative criticism online about their latest recalls, GM has figured out how to balance brand building, reputation management, and responding to unhappy customers... Read More
Gini Dietrich

Financing a Growing Business: Options and Advice

By: Gini Dietrich | March 24, 2014 | 
31
Financing a growing business is a bit like the chicken and the egg: You can't hire people without clients and you can't bring on new clients without people. So what do you do... Read More
Gini Dietrich

Gin and Topics: The Lion King Doo Wop and Google as a Man

By: Gini Dietrich | March 21, 2014 | 
17
By Gini Dietrich Another Friday, another week closer to the end of the first quarter. Note to self: Get the second quarter plan finished stat. You have only one week left. It’s hard to believe this year is going by as quickly as it is. Time flies when you’re having fun! Spring is trying really hard to arrive in Chicago. We’re consistently hitting 40 degrees now. [&hellip... Read More