Gini Dietrich

13 Things to Include in a Communications Firm Business Plan

By: Gini Dietrich | November 11, 2014 | 
21
One of the worst things for a communications firm to have to do is create its own business plan. Here are 13 things you should include, to get you started... Read More
Gini Dietrich

The Four-Step Process of Communications Planning

By: Gini Dietrich | November 10, 2014 | 
46
Every month, we bring you a free webinar that has actionable advice you can implement immediately. This month we talk communications planning... Read More
Gini Dietrich

Gin and Topics: A Spider Magic Trick and Swiftamine

By: Gini Dietrich | November 7, 2014 | 
14
In this week's Gin and Topics, we have a magic spider trick, the wonders of Swiftamine, Kevin Spacey doing impressions, a sneezing chicken, and more... Read More
Gini Dietrich

How to Find the Right Content Distribution

By: Gini Dietrich | November 6, 2014 | 
85
Typically getting the right content distribution in the beginning is easy. You go to your own networks. And then you have to grow beyond them. But how... Read More
Gini Dietrich

Grow Your Communications Firm in 2015

By: Gini Dietrich | November 4, 2014 | 
22
It's the time of year when plans are made for the new year. While it isn't easy to grow a communications firm, there are some things you can do with the web... Read More
Gini Dietrich

How to Use Traction for Business Planning

By: Gini Dietrich | November 3, 2014 | 
31
It's not easy to scale a business, particularly when you've grown by flying by the seat of your pants. To have true growth, business planning is imperative... Read More
Gini Dietrich

Gin and Topics: A Halloween Episode

By: Gini Dietrich | October 31, 2014 | 
21
This week's Gin and Topics is a Halloween episode, complete with mombies, porcupines eating pumpkin, a supermodel, Harry Potter raps, and my amazing team... Read More
Gini Dietrich

Adult Bullying is a Problem

By: Gini Dietrich | October 30, 2014 | 
96
We spend a lot of time talking about bullying in schools, but adult bullying is a huge problem, as well. Our kids are learning it from us. We must do better... Read More