Gini Dietrich

Crisis Communications 101: What You Can Learn from Union Street Guest House

By: Gini Dietrich | August 7, 2014 | 
24
Union Street Guest House is in hot water after threatening to fine their customers for negative reviews. Here is crisis communications 101 from the story... Read More
Gini Dietrich

How to Capture Blog Post Ideas

By: Gini Dietrich | August 5, 2014 | 
80
We asked eight bloggers to tell us how they capture blog post ideas. The answers may surprise you, but it's a great mixture of online and offline tools... Read More
Gini Dietrich

How to Write a Crisis Communications Plan

By: Gini Dietrich | August 4, 2014 | 
41
Melissa Agnes, the co-founder of crisis intelligence firm, Agnes Day, joins us for a free webinar on how to write an online crisis communications plan... Read More
Gini Dietrich

Gin and Topics: Babies Singing and Puppies Snuggling

By: Gini Dietrich | August 1, 2014 | 
22
This week's Gin and Topics has babies and puppies and babies singing and babies crying and puppies snuggling. And, #girlsruleboysdrool in two of the videos... Read More
Gini Dietrich

News Engine Optimization—NEO—is Here for PR Pros

By: Gini Dietrich | July 31, 2014 | 
23
News engine optimization—or NEO—is here for PR pros from AirPR. Now you can test your key messages among journalists and audiences to see what resonates... Read More
Gini Dietrich

Weird Al Teaches PR Pros a Thing or Two

By: Gini Dietrich | July 29, 2014 | 
65
Weird Al Yankovic launches #8Videos8Days and rises to the top of the Billboard charts. Here's how he did it, with lessons for PR pros on brandscaping and more... Read More
Gini Dietrich

A Social Media Contest, Cole Haan, Pinterest, and the Rules

By: Gini Dietrich | July 28, 2014 | 
50
Cole Haan held a social media contest on Pinterest that gave away up to a $1,000 shopping spree. But the FTC came knocking when they broke the rules... Read More
Gini Dietrich

Gin and Topics: Kid Calls 911 for Help with Homework

By: Gini Dietrich | July 25, 2014 | 
15
In this week's Gin and Topics, we have a four-year-old who calls 911 for help with his homework, the Fifty Shades of Grey trailer, dogs, bands, and more... Read More