Guest

How to Get Results with Facebook Ads

By: Guest | September 13, 2012 | 
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Today’s guest post is written by Jennifer MacDonald. It seems one can hardly market their business on Facebook without paying for something. Yes, a business page is free, but because only 16 percent of your followers see your posts, turning them into a sponsored post ad is an excellent way to get better visibility and gain more followers. Facebook sponsored post ads can generate real results [&hellip... Read More
Guest

Social Media Isn’t Rocket Science; It’s Social

By: Guest | September 11, 2012 | 
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Today’s guest post is written by Leslie McLellan.  It seems to happen every time you talk to small business people about social media, doesn’t it? Eyes gloss over, hands start to flutter, attention wanes. You hear “I know it’s important, but it’s so complicated.” Since when is being social complicated? Social media is another form of simple conversation and if you’re in small business, you have to [&hellip... Read More
Guest

Storytelling Learned from Ann Romney

By: Guest | September 10, 2012 | 
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Today’s guest post is written by Barbara Sawyers.  I’m a Canadian and have no vested interest in the Republican National Convention. But as a speechwriter and storyteller, I watched. And I learned a lot by listening to the personal stories told from the podium. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. The strategy during the Convention was to [&hellip... Read More
Guest

Social Bookmarking and PR: Making Friends and Influencing People

By: Guest | September 6, 2012 | 
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Today’s guest post is written by Carlo Pandian. If you belong, like me, to a generation that considers it normal to actually have met most of your friends in the flesh you may be a little wary of all things techie; especially techie things which involve the word “social.” That doesn’t mean all things social should be overlooked for any business and, as we all know, if [&hellip... Read More
Guest

How to Sell Video Marketing to the C-Suite

By: Guest | September 4, 2012 | 
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Today’s guest post is written by Adria Saracino. YouTube has more than 800 million unique viewers every month. And more than 500 years of YouTube videos are watched every day on Facebook. This is evidence enough video is incredibly popular, and not only for social purposes. With such a captive video audience, video marketing has become increasingly popular thanks to improved technology, Internet connections, and the sheer [&hellip... Read More
Guest

Five Tips for Holding a Twitter Chat that Doesn’t Suck

By: Guest | August 30, 2012 | 
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 Today’s guest post is written by Melissa Woodson. Twitter is an excellent venue for sharing news with fans and followers, promoting products and businesses, and supporting worthy causes. To that end, Twitter chats are becoming increasingly popular as a way to build brand awareness and extend networks. A Twitter chat is brought together by a common hashtag, open to anyone who wants to participate, and is [&hellip... Read More
Guest

Transmedia Storytelling for Content Creators

By: Guest | August 29, 2012 | 
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Today’s guest post is written by Jason Konopinski. In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. It represents a process where elements of fiction are dispersed across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience, with each medium making a unique contribution to the unfolding of the story. A [&hellip... Read More
Guest

Small Businesses Have a Unique Opportunity in Social Media

By: Guest | August 28, 2012 | 
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Today’s guest post is written by Tammy Kahn Fennell. As a small business you have something the big guys can never have. Total real-ness. You understand your brand, your industry, and your customers. You know more about selling your product or service than anyone else. And this kind of domain expertise translates incredibly well on social media. According to a recent study by Blue, 50 percent of small [&hellip... Read More
Guest

Five Things Bacon Can Teach Us About Content Marketing

By: Guest | August 27, 2012 | 
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Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better. For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. Necessary? No. Useful and entertaining? Absolutely. This cultural phenomenon didn’t take shape overnight and there are hidden secrets to [&hellip... Read More
Guest

Online Reputation Management: A How-to Guide

By: Guest | August 23, 2012 | 
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Today’s guest post is written by Sean McGinnis. Online reputation management (ORM) is most usually brought front and center when an executive, professional, or brand notices an unflattering item on the first page of a search result. In reality, it should be carefully managed before you get to that point, but it’s fairly typical people don’t pay attention to it until it becomes a necessity. ORM [&hellip... Read More