Yvette Pistorio

Three Common Social Media Fears and How to Overcome Them

By: Yvette Pistorio | November 18, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 107By Yvette Pistorio I recently came across an infographic about getting past your social media fears, which brought back memories. I remember when I signed up for Twitter. I had heard of it, but didn’t really understand what the point was. So, I became a lurker – I wanted to figure this thing out because everyone was raving about it. [&hellip... Read More
Yvette Pistorio

Storytelling 101: Getting Back to the Basics

By: Yvette Pistorio | October 28, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 263By Yvette Pistorio Storytelling doesn’t come naturally for everyone. Yet everyone has a story to tell, including brands. As marketers, we are constantly telling stories – from our organization’s history and tales of customers and employees to stories about our products and services – and we have an opportunity to share the wealth. As I said a few weeks [&hellip... Read More
Yvette Pistorio

Gin and Topics: Mumford & Sons Impersonators and Potty Talk

By: Yvette Pistorio | October 18, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 74By Yvette Pistorio This week has been a crazy. Let’s just say I’m calling this week #meetingweekoctober2013 because that’s the kind of week it’s been! My schedule looked a little like this: Monday I (finally) met Amanda Gnat of Orbit Media Studios. I’ve been chatting with Amanda since I started working with Arment Dietrich, so it was great to [&hellip... Read More
Yvette Pistorio

Instagram: How to Use it to Build Your Brand

By: Yvette Pistorio | October 9, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 259Sharing images with your community is fun, which is why Instagram is such a popular app. It makes all photos look good, photographer or not. With  more than 150 million active users, I’m not the only one who enjoys the photo sharing site. Brands have been hopping on board and trying to master the social network. In comes TrackMaven, a competitive analysis [&hellip... Read More
Yvette Pistorio

Social Media Crisis Management: Lessons Learned from British Airways

By: Yvette Pistorio | September 25, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 233By Yvette Pistorio As a community manager, we’re used to disgruntled customers taking to Twitter to vent their grievances about, well, pretty much anything. But this is new! A consumer turned one of these grievances into an ad! If you haven’t heard of it, I’ll recap it for you quickly: Hasan Syed’s parents flew British Airways from Chicago to [&hellip... Read More
Yvette Pistorio

Gin and Topics: Star Wars, Broadway Rap Songs, and End Zone Dancing

By: Yvette Pistorio | September 20, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 72By Yvette Pistorio Another week comes and goes…do weeks seem to be going by really, really fast or is it just me? You know what, don’t answer that! Labor Day weekend has come and gone, my tan is fading, but my favorite season is upon us! Although we did have a few 90 degree days in Chicago a few [&hellip... Read More
Yvette Pistorio

Facebook Makes it Easier to Run Contests and Promotions

By: Yvette Pistorio | September 4, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 180 By Yvette Pistorio Remember back in January when we told you to embrace changes on Facebook? We weren’t kidding! Facebook has made a number of changes during the past couple of months, including introduction of the hashtag, new Facebook Insights, calls-to-actions in cover photos, Instagram video, verified pages, ending sponsored stories, the ability to embed animated GIFs in [&hellip... Read More
Yvette Pistorio

Gin and Topics: A Party Pooper and the Banana Potato Song

By: Yvette Pistorio | August 16, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 64 By Yvette Pistorio Oh Friday, we meet again. I love Friday because it means I get to sleep in past 5:30am for two straight days and get more reading done. It’s the little things (note from Gini: Apparently working with me makes everyone early birds!). But I’m sad  summer is coming to an end – although I have [&hellip... Read More
Yvette Pistorio

Social Media and SEO: They Just Go Together!

By: Yvette Pistorio | August 14, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 249 By Yvette Pistorio When I started working in social media (just a mere two years ago) I never even heard of search engine optimization. As embarrassing as it is to admit it, it’s true. Judge all you want, but I’ve come to terms with my ignorance! Back then my focus was learning the different ways businesses were using [&hellip... Read More
Yvette Pistorio

Social Media Marketing: Tactics Versus Strategy

By: Yvette Pistorio | July 25, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 224 By Yvette Pistorio I read an interesting article this past weekend on MITSloan Management Review by Gerald Kane, and can’t get it out of my head. It was about how undergraduate students have a strong procedural understanding of social media tools, whereas graduate students have a stronger strategic understanding. I’ll admit it – that’s how it was for [&hellip... Read More