Gini Dietrich

Five PR Books Every Pro Should Read

By: Gini Dietrich | December 10, 2015 | 
16

Five PR BooksBy Gini Dietrich

On the fifth day of Christmas, Spin Sucks gave to you…..five PR books, four PR podcaststhree productivity toolstwo Spin Sucks Crazy secrets, and the one PR tool you need for 2016.

Are you beginning to sing along? I just had to change the second day so it would fit better with the tune of the song. It still is a bit off, but who cares? This is fun!

Today we bring you the five PR books you should read. You know this one is hard for me because I read a ton and because I believe PR pros are better storytellers when they read fiction.

That said, I have narrowed it down to just five PR books to add to your must-read list.

Five PR Books Every Pro Should Read

  1. Spin Sucks. Duh. Can I recommend my own book? It’s my blog! I can do what I want. If you haven’t read Spin Sucks, do it. Do it now! (Though I will tell you some of it is already outdated, but I guess that’s the problem with the publishing industry, as a whole, these days.)
  2. The New Rules of Marketing and PR. This is probably one of the first PR books I read of the new digital age that I agreed with. So many others were (and still do) talking about how to write news releases and how to pitch media. This book talks about the importance of the evolution of PR and how digital marketing plays into the work we do.
  3. Eight New Practices for the PR Professional. I liked this book so much that we had Deirdre Breakenridge on Spin Sucks Pro to talk about it and describe the eight new practices. It talks through strategy, through crisis, and—most importantly—through metrics. You know I love that (and her) for the metrics section.
  4. Trust Me, I’m Lying. OK. I hated this PR book. Hated. It made me really angry and I wrote a scathing review about it (which prompted a phone call from the author). BUT. The more I let it settle in my brain and think about why it bothered me so much, the more I realized every PR pro needs to read it. It may make you as angry as it did me, but that’s okay because it will force you to join the vision of Spin Sucks to call for a better PR industry. So read it. Get angry. And then let’s work together to create a better industry.
  5. Everybody Writes. Not a PR book, per se, but because everybody does, indeed, write and PR pros come to digital marketing with that skill already learned, I’m calling it one of the best of the year. Even if you write every, single day and you’re a published author and you really know what you’re doing, you’ll glean some tidbits from this book to take back to work. Plus it’s hilarious and, in true Ann Handley style, it’s written gloriously.

Now it’s your turn. What is a PR book everyone should read?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Andy’s Content Chemistry is a great one for introducing some of the science behind content http://www.orbitmedia.com/content-chemistry

  • LauraPetrolino Not a PR book! Jeez.

  • I got nothin’ on this one either! Except to repeat what I know you believe also: that it’s important to be a reader (fiction too) in order to be an effective writer. Thx for these recommendations in addition to Spin Sucks. 🙂

  • biggreenpen I’ve had on my to-do list for months now to create a page here that lists our book recommendations and the ones people mention in their Inquisitions. I need to get that done!

  • Thanks for including Everybody Writes! I’m also a fan of your book, GinBin, and DM Scott’s. The latter pretty much changed the way I thought about marketing. (It’s not an overstatement to say I wouldn’t be in marketing any longer if it wasn’t for New Rules.)

  • annhandley Wow! That’s kind of a big deal.

  • I’ve got nothing either because I’m afraid of being told it’s not a PR book. LOL! I do have four four of the five books listed above and agree with you. Have you read the updated version of The New Rules of Marketing and PR and is it worth reading if you’ve already read an earlier edition? I haven’t read Trust Me, I’m Lying but when I looked at the description on Amazon it made me realize it’s about one of my pet peeves and something that’s been top of mind a lot over the past two weeks. Thanks for sharing.

  • EdenSpodek LOL! Like I told Laura that her suggestion was not a PR book?! You both have been beat up by me this week!

  • I would definitely add The Tipping Point by Malcolm Gladwell, even though it’s not a PR book per se. The concepts are vitally important for PR pros.

  • dmscott

    ginidietrich Wow – I’m honored to be a part of this group of clever people! MarketingProfs dbreakenridge SpinSucks

  • JoshTurnerPR I loved that book…I think I’ve read it three times. I totally agree with your assessment.

  • MargaretLovell

    ginidietrich I ordered two books I didn’t have. I looked through “Trust Me I’m Lying” at the bookstore. I wouldn’t waste my money on it.

  • dbreakenridge

    ginidietrich Thank you, Gini. Honored to be included as 1 of your 5 must reads. Some of my favs too! dmscott MarketingProfs SpinSucks

  • ginidietrich Oh yeah that would be awesome!

  • MichelleByom

    SpinSucks great list. Thanks!

  • SpinSucks

    MichelleByom Thanks for reading Michelle.

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