Yvette Pistorio

Facebook: Embrace Change in 2013

By: Yvette Pistorio | January 23, 2013 | 

Today’s guest post is by Yvette Pistorio.

Everyday something changes on one of the many social networks.

From new terms and conditions on Instagram (which went over REALLY well with people – not!), to Google + Communities and the new interface on LinkedIn, there is always something new to learn.

Because Facebook is all over the headlines this week after their big announcement on the Graph Search and because we all love to hate them, I thought I’d break down some of the other changes they have already made in the last six weeks.

Jason Keath over at Social Fresh has a really good compilation of changes in 2012 that affected marketers if you’re interested, but that was so last year.

Kidding, kidding, it’s a really good post.

I also asked our Facebook community about what changes they loved and hated so you’ll see their comments mixed in. Enjoy!

Facebook Changes: 2013 (so far) Edition

The Android Page Manager App: Now anyone with an iPhone or Android has access to the Page Manager app.

Graph Search: I’m not getting into details here because there have been PLENTY of blog posts about this topic recently, but to put it simply, it’s a new form of social search that allows you to find people, photos, places, and interests most relevant to you on Facebook. It relies on friends and connected parties to find interesting results.

Timeline: Facebook is testing a new look to Timeline. The Next Web and Mashable have some snapshots. It’s a new single-column design which better organizes user’s personal pages and places greater emphasis on communication between friends. David Griffith loves this change, “My most anticipated change is the proposed single column timeline. I no not like the unbalanced randomness as it is now. Never have.”

Links: It’s a quiet change, but Facebook has expanded the size of thumbnail images for links.

Sounds: I haven’t noticed this because the volume of my computer is usually off, but now you hear a *ding* sound with updates. Joe Hackman pointed this one out, but we’re not entirely sure whether he likes it or hates it. My money’s on ‘dislike,’ Joe?

Subscribe to Follow: This was announced in December, but the subscribe button on profiles of users who have enabled the option will change to “follow.” Facebook said the rewording is to make the feature more recognizable to users. But Rebecca Todd is not impressed, “To me, they can change functionality, that is their prerogative. But to just change the nomenclature on something for no known reason really annoys me.” Duly noted, and props for using the word nomenclature, Rebecca!

Voice Calling: Free voice calling service from Facebook has begun to roll out to U.S. users with iPhone Messenger after a trial in Canada.

Recommendation Stories: Facebook redesigned stories about users recommending places to include more images. Stories now display the place’s cover photo in addition to its profile picture.

Ads: The most recent change is for the “Promote Page” option. It began rolling out in mid-December, but now we have more details. When you use the Promote Page button, you can create three different types of Facebook ads without having to use the complicated ad dashboard.

Notifications: Facebook began automatically turning off notifications for groups and close friends that users aren’t interacting with you. If you haven’t seen this here’s a screen shot:

Users will see a window with the option to turn the notifications back on.

There have been so many changes on the platform I’m sure I’m missing something that has happened this month…and it’s only January 23!!

So what am I missing? Which change do you think affects marketers the most?

Yvette Pistorio is an account executive and community manager for Arment Dietrich. She is a lover of pop culture, cupcakes, and HGTV, and enjoys a good laugh. There are a gazillion ways you can find her online. You can find her on Twitter (Spin Sucks and personal), FacebookLinkedInPinterest, and Google+.

About Yvette Pistorio

Yvette Pistorio is the shared media manager for Arment Dietrich. She is a lover of pop culture, cupcakes, and HGTV, and enjoys a good laugh. There are a gazillion ways you can find her online.


i post thigns on my page that i think people may like. at some poisnt, FB decided to hide all psots on my wall that do not include an image without telling me. now i cant find important information for my friends and family, because it didnt have an image attached, and its now hiddden! I'm getting bombarded with ads from the main news feed, the news feed to the right, and on my pages feed! the msot annoying is the ads to mothers who lost their chidlren, that they can go to a specific gyno and get a new embryo implanted for the right price. How about the offensice Dr Oz ads with the 600lb woman, they posted repeatedly  50 different ways. no matter how many times you mark them as uninteresting, misleading, or offensive, they pop right back onto your page. though i am white, i get offers specifically for black people to go to college. highly offensive. In other words, being white i get nothing even if i wanted it, even though i dont.


I believe they just turned off the "share" feature from business pages and groups. Makes it harder for me to share good business content with the fans of my page. I'm annoyed.


One of the reasons I've never fallen in love with Facebook... it's different every time I look at it. Facebook, I... I... I just don't know you any more!


Great post Yvette. I think that perhaps because we are all creatures of habit, when a platform like Facebook makes a change, especially ones that seem to be for no reason whatsoever, we cry and moan but in the end, we get used to it and accept it. 


With a user base of over a billion people, it's hard not to accept even the silliest of changes with a smile knowing that we still have access to one of the most powerful big data databases in the universe. 


good roundup. I'd love to see the free calls expanded to Android as well.


These are the ones we've seen or expect to see. But I'm sure Facebook will lay some big change on us without notice at some point, and everyone will go bonkers.

Latest blog post: Being Real vs. Being a Parrot


If i cant see psots i made when i want, then ther eis no point to FB other than to spam me with ads, i havent worked since 2010, so why do i need new ads every time i refresh my page or turn to a new page?


 @selcoxi think this is because of all the pages that are sharing personal likes and stuff they like, since pages arre refusing to pay for the ad campaigns for their pages, they are skirting around it by sharing and liking other peoples stuff for free. Facebook dont like that.



 @barrettrossie Change is good sometimes, but man give people a little time to adjust to it...I don't know FB any more either.


 @KenMueller Yup, just in the first few weeks of January too. Change in general seems to drive people bonkers. I'm interested to see how the new Timeline will play out. Some people were so angry when it first rolled out so I'm expecting more of that, but we'll just have to wait and see.


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