Yvette Pistorio
Yvette Pistorio is the shared media manager for Arment Dietrich. She is a lover of pop culture, cupcakes, and HGTV, and enjoys a good laugh. There are a gazillion ways you can find her online.
Posts by Author: Yvette Pistorio
Community | November 18, 2013
Three Common Social Media Fears and How to Overcome Them
By Yvette Pistorio I recently came across an infographic about getting past your social media fears, which brought back memories. I remember when I signed up for Twitter. I had heard of it, but didn’t really understand what the point was. So, I became a lurker – I wanted to figure this thing out because everyone […]
Communication | October 28, 2013
Storytelling 101: Getting Back to the Basics
By Yvette Pistorio Storytelling doesn’t come naturally for everyone. Yet everyone has a story to tell, including brands. As marketers, we are constantly telling stories – from our organization’s history and tales of customers and employees to stories about our products and services – and we have an opportunity to share the wealth. As I […]
Social Media | October 18, 2013
Gin and Topics: Mumford & Sons Impersonators and Potty Talk
By Yvette Pistorio This week has been a crazy. Let’s just say I’m calling this week #meetingweekoctober2013 because that’s the kind of week it’s been! My schedule looked a little like this: Monday I (finally) met Amanda Gnat of Orbit Media Studios. I’ve been chatting with Amanda since I started working with Arment Dietrich, so […]
Instagram | October 9, 2013
Instagram: How to Use it to Build Your Brand
Sharing images with your community is fun, which is why Instagram is such a popular app. It makes all photos look good, photographer or not. With more than 150 million active users, I’m not the only one who enjoys the photo sharing site. Brands have been hopping on board and trying to master the social network. In […]
Social Media | September 25, 2013
Social Media Crisis Management: Lessons Learned from British Airways
By Yvette Pistorio As a community manager, we’re used to disgruntled customers taking to Twitter to vent their grievances about, well, pretty much anything. But this is new! A consumer turned one of these grievances into an ad! If you haven’t heard of it, I’ll recap it for you quickly: Hasan Syed’s parents flew British […]
Social Media | September 20, 2013
Gin and Topics: Star Wars, Broadway Rap Songs, and End Zone Dancing
By Yvette Pistorio Another week comes and goes…do weeks seem to be going by really, really fast or is it just me? You know what, don’t answer that! Labor Day weekend has come and gone, my tan is fading, but my favorite season is upon us! Although we did have a few 90 degree days […]
Facebook | September 4, 2013
Facebook Makes it Easier to Run Contests and Promotions
By Yvette Pistorio Remember back in January when we told you to embrace changes on Facebook? We weren’t kidding! Facebook has made a number of changes during the past couple of months, including introduction of the hashtag, new Facebook Insights, calls-to-actions in cover photos, Instagram video, verified pages, ending sponsored stories, the ability to embed […]
Social Media | August 16, 2013
Gin and Topics: A Party Pooper and the Banana Potato Song
By Yvette Pistorio Oh Friday, we meet again. I love Friday because it means I get to sleep in past 5:30am for two straight days and get more reading done. It’s the little things (note from Gini: Apparently working with me makes everyone early birds!). But I’m sad summer is coming to an end – […]
SEO | August 14, 2013
Social Media and SEO: They Just Go Together!
By Yvette Pistorio When I started working in social media (just a mere two years ago) I never even heard of search engine optimization. As embarrassing as it is to admit it, it’s true. Judge all you want, but I’ve come to terms with my ignorance! Back then my focus was learning the different ways […]
Social Media | July 25, 2013
Social Media Marketing: Tactics Versus Strategy
By Yvette Pistorio I read an interesting article this past weekend on MITSloan Management Review by Gerald Kane, and can’t get it out of my head. It was about how undergraduate students have a strong procedural understanding of social media tools, whereas graduate students have a stronger strategic understanding. I’ll admit it – that’s how […]
Content | July 10, 2013
How to Leverage Visual Content in Your Marketing Mix
By Yvette Pistorio Visual content is key in marketing. People love videos and images because, in today’s super-fast information world, they are a quick way to absorb it all. Some companies think they are too boring and no one would be interested in pictures of their employees/business/offices/insert any other excuse here. But the truth is […]
Facebook | June 12, 2013
Nine Reasons Fans Don’t “Like” Your Status Updates
You know those times when you find a great meme/image/anecdote, and you share it on your Facebook page…only to see…nothing? Crickets. Yeah, I hate when that happens too. There’s nothing worse then thinking, “Oh this is going to be great” and then it falls flat. Why do I care so much? Because I care about […]
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