The business spring cleaning continues!
Last week we discussed cleaning up your social channels.
This week we move on to your website performance.
Disclaimer: There are some website performance tasks you need to save for a web developer.
Please do not attempt to do anything you don’t feel capable of doing or without a back-up of your site.
This is an initial list to give you a better sense of website status, and anything you might need to do to improve performance and user interface.
If you keep tabs on these things, you’ll understand when something disrupts the site rank or user experience (and therefore sends prospects away).
It also allows you to be proactive and know when to call a developer in to help take things a step further.
If you really need to dig into performance issues, this is a really nice comprehensive list to review.
Last year Reese Spykerman wrote an awesometastic post about how to clean up your website clutter.
Head on over there and follow her directions to do the following in order to get rid of website clutter:
At the beginning of 2019, Chris Williams joined us to discuss the website problems you need to check for every quarter.
They include:
And all the details that surround those issues.
And guess what? It’s the end of the quarter, so time to go through all of these.
He also looks at things like
Check-out his post HERE to review his list.
Take a solid look at your Google Analytics in the context of reviewing where your website and web content is effective and where it isn’t?
Where do you lose people?
Where do they stay for a long time?
What is their most common journey to conversion?
Where do people convert most commonly from each different referral channel?
What are your most common exit pages?
Use your analytics as a guide to help provide clues about where your website is performing and where it’s failing.
This is also useful right now to see how people are engaging with your content differently due to our current, unusual situation?
For example, we check our analytics each week to plan what content we will write, push, republish, or share on our social channels, based on what people are showing us they are most interested in.
The great thing about analytics is you can keep doing this over and over again on both a macro and micro level.
People tell you what they need. You just have to look at the data.
And there you have it. Step two in our business spring cleaning extravaganza: Your website performance. Set some time aside each day this week to go through one of these sections each day.
Not only will you clean-up your website and improve your website performance, but you’ll also learn a lot about your customer in the process.
What else would you add to this list?
Laura Petrolino is chief marketing officer for Spin Sucks, an integrated marketing communications firm that provides strategic counsel and professional development for in-house and agency communications teams. She is a weekly contributor for their award-winning blog of the same name. Spin Sucks. Join the Spin Sucks community.