Laura Petrolino

One Way Communications Pros Can Improve Weaknesses

By: Laura Petrolino | July 16, 2018 | 
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It's not fun or easy to do things we aren't good at. But it's crucial to improve weaknesses in our career and life. Find out why and how to start... Read More
Laura Petrolino

Creative Instagram Stories Tips, Tricks, and Tools

By: Laura Petrolino | July 9, 2018 | 
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These 10 creative Instagram Stories tips, tricks, and tools will help you create fun and effective Instagram Stories today. ... Read More
Laura Petrolino

Sensory Marketing: How the Senses Affect Purchase Decision

By: Laura Petrolino | June 25, 2018 | 
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Learn to use the four senses to motivate a customer's purchase decision. Laura Petrolino explains how sensory factors can turn a prospect into a customer... Read More
Laura Petrolino

Facebook Analytics vs. Google Analytics: Which Should You Use?

By: Laura Petrolino | June 18, 2018 | 
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Facebook Analytics vs. Google Analytics, which should you use and why? Laura Petrolino explains the differences between the two data platforms and which is right for you. ... Read More
Laura Petrolino

Three Message Types for Effective Brand Storytelling

By: Laura Petrolino | June 11, 2018 | 
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Reinforce, supporter, or challenger. Laura Petrolino explains how these three types of brand storytelling define how you can effectively communicate and convert your target consumer. ... Read More
Laura Petrolino

Summer Public Relations Professional Development: Online Courses

By: Laura Petrolino | June 4, 2018 | 
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These public relations professional development courses will help your career and business. Laura Petrolino shares which courses our community recommends and helps you outline a plan for your summer professional development. ... Read More
Laura Petrolino

Summer Public Relations Professional Development: Read and Write

By: Laura Petrolino | May 29, 2018 | 
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Summer is the perfect time to prioritize your public relations professional development. Laura Petrolino shares several action steps to do so with reading and writing. ... Read More
Laura Petrolino

25 Free Digital Marketing Tools for Small Organizations

By: Laura Petrolino | May 23, 2018 | 
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Communicators are supposed to solve organizations' troubles, and they're to do it with limited resources. Laura Petrolino has 25 free digital marketing tools to help... Read More
Laura Petrolino

How to Spot Fake News: Triangulation for Communications Pros

By: Laura Petrolino | May 21, 2018 | 
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Laura Petrolino explains how to spot fake news with information triangulation. This research method will help you break down fact from fiction and become aware of biases (even your own). ... Read More
Laura Petrolino

Crisis Communications Advice from Animals: Tips to Improve Your Plan

By: Laura Petrolino | May 14, 2018 | 
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Take a walk on the wild side when thinking through your crisis communications plan and learn from the communications strategies of our animal friends. Laura Petrolino helps you master their techniques to improve your crisis strategies. ... Read More