Laura Petrolino

How to Break Down Organizational Silos With the IKEA Effect

By: Laura Petrolino | July 15, 2019 | 
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Managing organizational silos is an important part of any communicator's job. Laura Petrolino explains how to conquer them and get everyone on the same page with the IKEA Effect. ... Read More
Laura Petrolino

Grow Your PR Agency This Summer with a Mid-year Tune-up

By: Laura Petrolino | July 8, 2019 | 
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Time for a mid-year check-in—where are you against the business goals you set for your PR agency to achieve at the beginning of the year? Laura Petrolino provides four tasks to help make sure you stay on track... Read More
Laura Petrolino

Celebrate Your Independence from Self-Doubt with These Seven Rules

By: Laura Petrolino | July 1, 2019 | 
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All professionals struggle with self-doubt. Laura Petrolino provides seven rules to help you overcome self-doubt and refocus on your personal and professional success. ... Read More
Laura Petrolino

12 Virtual Communication Rules of Successful Businesses

By: Laura Petrolino | June 24, 2019 | 
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Virtual communication creates many challenges. Laura Petrolino provides 12 tips that will help your team excel at communicating virtually with clients and each other. ... Read More
Laura Petrolino

Summer Marketing Tips To Keep Your Sales Sizzling

By: Laura Petrolino | June 17, 2019 | 
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Laura Petrolino shares summer marketing tips to help you stay in front of customers and keep revenue rolling in during the often slower summer months. ... Read More
Laura Petrolino

The Summer Public Relations Professional Development Study Guide

By: Laura Petrolino | June 10, 2019 | 
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Successful communications professionals are constantly learning new things, and not just about PR and marketing. Laura Petrolino explains why you might want to add psychology, history, and sociology to your research line-up. ... Read More
Laura Petrolino

Memorial Day Marketing: Dos and Don’ts for Communicators

By: Laura Petrolino | June 3, 2019 | 
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Make sure your Memorial Day marketing campaigns are respectful and effective. Laura Petrolino offers helpful dos and don'ts to plan a successful communications campaign. ... Read More
Laura Petrolino

How to Improve Customer Loyalty in a Changing World

By: Laura Petrolino | May 29, 2019 | 
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Don't think customer loyalty matters for your business? Laura Petrolino provides some facts and figures on how it affects your bottom line... Read More
Laura Petrolino

Vacation Time: How to Grow Professionally from Time Away

By: Laura Petrolino | May 20, 2019 | 
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You can't bring your best to your job if you don't also take some time away. Vacation time is a needed part of a successful career. Laura Petrolino explains how to grow professionally and improve efficiency through time away from the office... Read More
Laura Petrolino

Find Time to Exercise with These Six Tricks for Busy PR Pros

By: Laura Petrolino | May 13, 2019 | 
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It's not always easy to find the time to exercise in your busy day, but it's important for the health of your body and your business. Laura Petrolino provides six tricks to help you fit exercise in consistently, every day. ... Read More