These common filler words in writing distract your reader from your message. Laura Petrolino says you should remove them to improve the success of your content. ... Read More

We tend to vilify the use of filler words, but are they always bad? Laura Petrolino explains when and why to use filler words and techniques to control how you use them. ... Read More

What type of car is your organization? Laura Petrolino teaches you how to find your organizational "car persona," and how it can inform your communications plan ... Read More

Women need women to succeed. Women mentors are more important for female communicators now than they've ever been. Laura Petrolino explains why and how you can help. ... Read More

These eight customer retention strategies will grow your business, reduce customer churn, and keep your best customers active, engaged, and loyal. Laura Petrolino explains how. ... Read More

To #hashtag or not to #hashtag? Laura Petrolino explains how to successfully use hashtag marketing to drive and collect qualified leads... Read More

Afraid your Valentine's Day will stink? Still looking for that special someone? Learn how PR pros can use their skills to land a date... Read More

Communicators play an important role in any type of organizational change. Laura Petrolino outlines the six elements needed to drive success at every level. ... Read More

Effective word choice increases the success of every communications effort. Laura Petrolino explains how to improve your word choice and the power of your message. ... Read More

Martin Luther King, Jr. inspired action, hope, and change through his powerful communication skills. These four communications lessons explain how... Read More