Want to build a career you love? Laura Petrolino provides three necessary steps for a PR professional to create their dream career. ... Read More

If you are swimming in Halloween candy after this year's festivities, Laura Petrolino has the answer for you. This fun game will help you put that candy to good use, while developing an integrated PESO communications strategy which brings together the four media types. ... Read More

Can't decide what to dress up as this Halloween? Laura Petrolino provides a list of ten different costumes that are perfect for the communications professional... Read More

Without this important factor, your client relationships will fall short. Laura Petrolino explains what it is and how you can use it to build exceptional client relationships. ... Read More

Laura Petrolino shares some effective scheduling techniques to transform your productivity and happiness. These simple tricks will maximize your time and drive your success... Read More

Laura Petrolino explains how to improve your client service workflow and process through the use of a SOAP note, a documentation and communication system created and used by healthcare professionals. ... Read More

Do your team's performance metrics align with your business goals? Laura Petrolino explains how to choose the right metrics to improve team engagement and your business's bottom line... Read More

Your one-stop shop for all user-generated content campaign needs. From goal setting and set-up, to influencer relations, to measurement. Laura Petrolino leads you through this UGC guidebook... Read More

If you find yourself consistently failing to achieve your career goals, the fear of rejection might be at fault. Laura Petrolino explains how to overcome it. ... Read More

Customer service problems? Look inside your organization for the problem first. Learn how to create an organizational culture that drives exceptional customer service. ... Read More