Successful client service is built upon relationships. In order for those relationships to feed success they must be built upon these seven rules outlined by Laura Petrolino. Find out how you measure up. ... Read More

Customer experience plays an important role in the success of your organization during both normal operations and times of crisis. Laura Petrolino outlines the steps you need to take to make sure your strategy is on track. ... Read More

All successful communication efforts start with solid customer relationships. Laura Petrolino explains how to do a content audit to make sure your content prioritizes them... Read More

Innovation in business often requires us to use out-dated words to express new concepts. Laura Petrolino explains how to effectively overcome the language gap... Read More

Figure out how to best market to your customers by learning more about what goes on inside their heads. Laura Petrolino offers strategies that explain how communicators can adapt principles from behavioral science... Read More

Content creation shouldn't just be the role of the marketing team. Laura Petrolino provides three steps to help you engage all team members in the process... Read More

Handwriting has become a lost art. Laura Petrolino explains why we should bring it back and the importance of handwriting for communications professionals... Read More

Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands. ... Read More

Managing organizational silos is an important part of any communicator's job. Laura Petrolino explains how to conquer them and get everyone on the same page with the IKEA Effect. ... Read More

Time for a mid-year check-in—where are you against the business goals you set for your PR agency to achieve at the beginning of the year? Laura Petrolino provides four tasks to help make sure you stay on track... Read More