Kids shouldn't be the only ones going back-to-school. Here's how you can focus on your PR professional development and grow your career. ... Read More

These five forces can make or break your PR plan. Laura Petrolino explains how to build it to work with them vs. against them and successful drive your goals... Read More

These eight dos and don'ts will maximize the results of your PR plan and help you avoid the most common traps PR pros make. Laura Petrolino outlines what you need to do. ... Read More

Laura Petrolino provides five steps to help you create a successful PR plan. One which leverages the PESO model to drive and convert leads and create real business results... Read More

Laura Petrolino discusses how she isn't just surviving but thriving during 2020 and why she's learned self-care is the secret ingredient to growth... Read More

Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate. ... Read More

Word choice can make or break your communications campaign. Laura Petrolino provides six tips will help you improve your ability to choose words that drive success... Read More

The halo effect in marketing influences all aspects of your business growth and success. Laura Petrolino explains how it influences your consumers. ... Read More

Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps... Read More

Does your brand storytelling strategy include these four elements? Laura Petrolino explains why the most powerful, effective, and lasting stories through history include them, and how you can too. ... Read More