Laura Petrolino

The PR Pro’s Guide to a Digital Declutter

By: Laura Petrolino | January 14, 2019 | 
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Ready, set, declutter! Start the new year right with a clean digital slate. Laura Petrolino provides steps to help you complete a 2019 digital declutter. ... Read More
Laura Petrolino

Context is Key for a Successful Communications Plan

By: Laura Petrolino | January 7, 2019 | 
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Don't create your communications plan in a vortex. Laura Petrolino explains how to evaluate your organization's goals, culture, and environment to set your plan up for success... Read More
Laura Petrolino

36 Good News Stories to Kick Off and Inspire Your 2019

By: Laura Petrolino | January 2, 2019 | 
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Things aren't ALL bad. There are a lot of good people doing good things daily. Use these good news stories of 2018 to inspire your new year. ... Read More
Laura Petrolino

Four Tiers of Successful Business Innovation for PR Firms

By: Laura Petrolino | December 26, 2018 | 
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Business innovation for PR firms requires facilitation from the top down. Laura Petrolino explains the four tiers of business innovation required for success... Read More
Laura Petrolino

12 Days of Christmas: Nine PR Pros You Must Follow

By: Laura Petrolino | December 17, 2018 | 
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These nine PR pros have been nominated by their peers as being some of the best and brightest of our profession. Make sure you are following all of them. ... Read More
Laura Petrolino

12 Days of Christmas: Five Rules of Effective Storytelling

By: Laura Petrolino | December 10, 2018 | 
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Follow these five rules to create compelling, effective storytelling strategies that produce real results for your organization. ... Read More
Laura Petrolino

12 Days of Christmas: Achieve Your 2019 Professional Goal

By: Laura Petrolino | December 3, 2018 | 
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On the first day of Christmas Spin Sucks gave to you...all the tools you need to set, execute, and achieve your 2019 professional goal. Laura Petrolino shows you how. ... Read More
Laura Petrolino

Cyber Monday 2018 Deals for the Communications Professional

By: Laura Petrolino | November 26, 2018 | 
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We know you are shopping anyway, so might as well help your career and business at the same time. These Cyber Monday deals will help every communications professional roll successfully into 2019. Laura Petrolino breaks them down for you. ... Read More
Laura Petrolino

How to Craft a Winning Brand Personality Document

By: Laura Petrolino | November 19, 2018 | 
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Every brand has a personality behind its logo. Laura Petrolino explains how to develop a brand personality document that increases customer trust and creates a consistent brand voice... Read More
Laura Petrolino

The Rockstar Guide to Setting Professional Goals in 2019

By: Laura Petrolino | November 15, 2018 | 
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The year is coming to an end and it's time to set your 2019 professional goals. With the help of this rockstar guide from Laura Petrolino, you can set achievable and effective goals to further both your career and your life... Read More