Laura Petrolino

Eight Halloween Costumes for the Communications Professional

By: Laura Petrolino | October 23, 2017 | 
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Can't decide what to dress-up as this Halloween? Laura Petrolino provides a list of eight different costumes that are perfect for the communications professional
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Laura Petrolino

Four Examples of User-Generated Content with Generational Appeal

By: Laura Petrolino | October 17, 2017 | 
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As user-generated content continues to become increasingly powerful for brands, organizations must consider generational differences in its appeal.
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Laura Petrolino

How to Protect Your PR Plan Against the Forces of Evil

By: Laura Petrolino | October 16, 2017 | 
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These five forces can make or break your PR plan. Laura Petrolino explains how to build it to work with them vs. against them and successful drive your goals
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Laura Petrolino

PR Plan Dos and Don’ts: Eight Ways to Maximize Your Results

By: Laura Petrolino | October 9, 2017 | 
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These eight dos and don'ts will maximize the results of your PR plan and help you avoid the most common traps PR pros make. Laura Petrolino outlines what you need to do.
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Laura Petrolino

How to Create a Successful PR Plan in Five Steps

By: Laura Petrolino | October 2, 2017 | 
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Laura Petrolino provides five steps to help you create a successful PR plan. One which leverages the PESO model to drive and convert leads and create real business results
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Laura Petrolino

FTC Disclosure: The Latest Guidelines for Social Media Influencers

By: Laura Petrolino | September 25, 2017 | 
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As influencer marketing grows in scope and power it's crucial to stay current on the FTC disclosure guidelines that affect your social media influencers. Laura Petrolino lays out the latest.
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Laura Petrolino

The Four Steps Necessary for Successful Client Onboarding

By: Laura Petrolino | September 18, 2017 | 
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These four steps are necessary for successful client onboarding, long-term client relationships, and organizational growth. Laura Petrolino walks you through the process.
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Laura Petrolino

Drain Your Bucket: How to Cope with Work-Related Stress

By: Laura Petrolino | September 5, 2017 | 
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Work-related stress is a necessary part of any PR pros career. Learning how to understand and manage it is crucial for your success. Laura Petrolino has tips that will help
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Laura Petrolino

Eight Unique About Us Examples to Showcase Your PR Firm

By: Laura Petrolino | August 28, 2017 | 
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Laura Petrolino shares eight About Us examples that will inspire you to create your own unique "About Us." One that clearly shows prospects who you are and even drives leads
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Laura Petrolino

How to Create Scope Creep Free Client Relationships

By: Laura Petrolino | August 21, 2017 | 
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Scope creep is something every communications pro deals with. Laura Petrolino provides tips to help you fight this business killer from the very beginning of the client relationship
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