Laura Petrolino

Four Elements of Successful Brand Storytelling to Use Today

By: Laura Petrolino | June 29, 2020 | 
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Does your brand storytelling strategy include these four elements? Laura Petrolino explains why the most powerful, effective, and lasting stories through history include them, and how you can too. ... Read More
Laura Petrolino

Ask These 15 Questions to Improve Your Buyer’s Journey

By: Laura Petrolino | June 22, 2020 | 
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Laura Petrolino provides 15 questions that will help you improve your buyer's journey and turn more prospects into loyal customers. ... Read More
Laura Petrolino

How to Spot Fake News: Triangulation for Communications Pros

By: Laura Petrolino | June 17, 2020 | 
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Laura Petrolino explains how to spot fake news with information triangulation. This research method will help you break down fact from fiction and become aware of biases (even your own). ... Read More
Laura Petrolino

How to Destroy a Brand: Lessons from the CrossFit CEO

By: Laura Petrolino | June 15, 2020 | 
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Want to learn how to destroy a brand in a matter of weeks? Follow the play-by-play of actions from the Crossfit CEO. Laura Petrolino explains why it's important for commuincators. ... Read More
Laura Petrolino

How to Talk to Your Clients About Racial Justice

By: Laura Petrolino | June 8, 2020 | 
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Communicators are in a position of advising brands on how to speak about racial justice. Here's the advice our community have provided their clients. ... Read More
Laura Petrolino

Facebook Analytics vs. Google Analytics: Which Should You Use?

By: Laura Petrolino | June 1, 2020 | 
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Facebook Analytics vs. Google Analytics, which should you use and why? Laura Petrolino explains the differences between the two data platforms and which is right for you. ... Read More
Laura Petrolino

Why Community Building Is a Responsibility In Times of Crisis

By: Laura Petrolino | May 18, 2020 | 
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As communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. ... Read More
Laura Petrolino

Six Steps to Master the Language of Online Communities

By: Laura Petrolino | May 11, 2020 | 
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Does your consumer view you as an insider or an outsider? That depends on the way you communicate with them and the language you use. Laura Petrolino explains why you must learn the language of the online communities you want to target and provides six steps to become "fluent." ... Read More
Laura Petrolino

The Communicator’s Ultimate User-Generated Content Guide

By: Laura Petrolino | May 4, 2020 | 
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Your one-stop shop for all user-generated content campaign needs. From goal setting and set-up, to influencer relations, to measurement. Laura Petrolino leads you through this UGC guidebook... Read More
Laura Petrolino

Categorization, Justification, and Your Brand Message

By: Laura Petrolino | April 27, 2020 | 
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As humans we have several universal decision-making triggers which help us make choice. By providing for them in our brand message and buyer's journey we make it easy for the people who want and need our product to choose. ... Read More