Can't decide what to dress-up as this Halloween? Laura Petrolino provides a list of eight different costumes that are perfect for the communications professional... Read More

As user-generated content continues to become increasingly powerful for brands, organizations must consider generational differences in its appeal. ... Read More

These five forces can make or break your PR plan. Laura Petrolino explains how to build it to work with them vs. against them and successful drive your goals... Read More

These eight dos and don'ts will maximize the results of your PR plan and help you avoid the most common traps PR pros make. Laura Petrolino outlines what you need to do. ... Read More

Laura Petrolino provides five steps to help you create a successful PR plan. One which leverages the PESO model to drive and convert leads and create real business results... Read More

As influencer marketing grows in scope and power it's crucial to stay current on the FTC disclosure guidelines that affect your social media influencers. Laura Petrolino lays out the latest. ... Read More

These four steps are necessary for successful client onboarding, long-term client relationships, and organizational growth. Laura Petrolino walks you through the process. ... Read More

Work-related stress is a necessary part of any PR pros career. Learning how to understand and manage it is crucial for your success. Laura Petrolino has tips that will help... Read More

Laura Petrolino shares eight About Us examples that will inspire you to create your own unique "About Us." One that clearly shows prospects who you are and even drives leads... Read More

Scope creep is something every communications pro deals with. Laura Petrolino provides tips to help you fight this business killer from the very beginning of the client relationship... Read More