Optimism isn't just about rainbows, fairies, and unrealistic idealism. Laura Petrolino explains what optimism really is and how this one important change of perspective can drastically improve both your professional and personal life. ... Read More

The year is coming to an end and it's time to set your 2020 professional goals. With the help of this rockstar guide from Laura Petrolino, you can set achievable and effective goals to further both your career and your life... Read More

Brand advocates are a crucial resource for your business, but too often we overlook opportunities to connect with and empower them. Laura Petrolino explains how using the buyer's journey can help you outline processes to find, connect, and engage with these valuable consumers. ... Read More

Can't decide what to dress up as this Halloween? Laura Petrolino provides a list of 11 different costumes that are perfect for the communications professional... Read More

Professionally ghosted? These seven new business "spooks" are stalling your agency's growth. Laura Petrolino explains what they are and how to avoid them. ... Read More

Successful client service often requires you to help your client see things from a different perspective and lead them down the right path. Laura Petrolino provides four fundamental skills needed for client negotiations that both build relationships and provide successful outcomes. ... Read More

Professionally ghosted? Laura Petrolino explains what to do when a potential client ghosts you and how to determine when it's time to give up... Read More

September is planning season. Where do you begin? Laura Petrolino shares the must-have tools, checklists, and resources you need to build a world domination-worthy PR plan... Read More

Successful client service is built upon relationships. In order for those relationships to feed success they must be built upon these seven rules outlined by Laura Petrolino. Find out how you measure up. ... Read More

Customer experience plays an important role in the success of your organization during both normal operations and times of crisis. Laura Petrolino outlines the steps you need to take to make sure your strategy is on track. ... Read More