Laura Petrolino

Filler Words and Their Role in Effective Communication

By: Laura Petrolino | March 18, 2019 | 
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We tend to vilify the use of filler words, but are they always bad? Laura Petrolino explains when and why to use filler words and techniques to control how you use them. ... Read More
Laura Petrolino

The Car Lover’s Guide to Your Communications Plan

By: Laura Petrolino | March 11, 2019 | 
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What type of car is your organization? Laura Petrolino teaches you how to find your organizational "car persona," and how it can inform your communications plan ... Read More
Laura Petrolino

Why Female Communicators Need to Have—and Be—Women Mentors

By: Laura Petrolino | March 4, 2019 | 
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Women need women to succeed. Women mentors are more important for female communicators now than they've ever been. Laura Petrolino explains why and how you can help. ... Read More
Laura Petrolino

Eight Customer Retention Strategies to Grow Your Business

By: Laura Petrolino | February 25, 2019 | 
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These eight customer retention strategies will grow your business, reduce customer churn, and keep your best customers active, engaged, and loyal. Laura Petrolino explains how. ... Read More
Laura Petrolino

The Communicator’s Guide to Successful Hashtag Marketing

By: Laura Petrolino | February 18, 2019 | 
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To #hashtag or not to #hashtag? Laura Petrolino explains how to successfully use hashtag marketing to drive and collect qualified leads... Read More
Laura Petrolino

Romance with the PESO Model: Valentine’s Day for PR Pros

By: Laura Petrolino | February 11, 2019 | 
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Afraid your Valentine's Day will stink? Still looking for that special someone? Learn how PR pros can use their skills to land a date... Read More
Laura Petrolino

How to Lead Communications Around Organizational Change

By: Laura Petrolino | February 4, 2019 | 
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Communicators play an important role in any type of organizational change. Laura Petrolino outlines the six elements needed to drive success at every level. ... Read More
Laura Petrolino

How to Improve Your Word Choice (And Why Every Communicator Should)

By: Laura Petrolino | January 28, 2019 | 
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Effective word choice increases the success of every communications effort. Laura Petrolino explains how to improve your word choice and the power of your message. ... Read More
Laura Petrolino

Four Communications Lessons from Martin Luther King, Jr.

By: Laura Petrolino | January 21, 2019 | 
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Martin Luther King, Jr. inspired action, hope, and change through his powerful communication skills. These four communications lessons explain how... Read More
Laura Petrolino

The PR Pro’s Guide to a Digital Declutter

By: Laura Petrolino | January 14, 2019 | 
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Ready, set, declutter! Start the new year right with a clean digital slate. Laura Petrolino provides steps to help you complete a 2019 digital declutter. ... Read More