You can't bring your best to your job if you don't also take some time away. Vacation time is a needed part of a successful career. Laura Petrolino explains how to grow professionally and improve efficiency through time away from the office... Read More

It's not always easy to find the time to exercise in your busy day, but it's important for the health of your body and your business. Laura Petrolino provides six tricks to help you fit exercise in consistently, every day. ... Read More

Mom really does know best. Laura Petrolino shares motherly advice from the moms of communications pros. Add your own and learn what advice from mom will help you in your own career. ... Read More

Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use inclusive brand storytelling to allow them to be part of your story... Read More

In part two of Laura Petrolino's discussion with IP lawyer Shannon Montgomery they discuss the image copyright laws for GIFs, memes, photos you take yourself, and free image sites. ... Read More

It's a communicators responsibility to understand proper image use. Laura Petrolino explains the rules around copyrighted images to protect yourself and your client. ... Read More

These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success... Read More

Communicators have many responsibilities and opportunities when it comes to professional ethics. Laura Petrolino explains why it's an important topic for our industry. ... Read More

These common filler words in writing distract your reader from your message. Laura Petrolino says you should remove them to improve the success of your content. ... Read More

We tend to vilify the use of filler words, but are they always bad? Laura Petrolino explains when and why to use filler words and techniques to control how you use them. ... Read More