Laura Petrolino

Seven Things Successful Client Service Leaders Do

By: Laura Petrolino | September 16, 2019 | 
0
Successful client service is built upon relationships. In order for those relationships to feed success they must be built upon these seven rules outlined by Laura Petrolino. Find out how you measure up. ... Read More
Laura Petrolino

How To Provide a Successful Customer Experience During a Crisis

By: Laura Petrolino | September 9, 2019 | 
0
Customer experience plays an important role in the success of your organization during both normal operations and times of crisis. Laura Petrolino outlines the steps you need to take to make sure your strategy is on track. ... Read More
Laura Petrolino

How to Do a Content Audit to Improve Customer Relationships

By: Laura Petrolino | August 26, 2019 | 
0
All successful communication efforts start with solid customer relationships. Laura Petrolino explains how to do a content audit to make sure your content prioritizes them... Read More
Laura Petrolino

Innovation in Business: Three Ways To Communicate Effectively

By: Laura Petrolino | August 19, 2019 | 
0
Innovation in business often requires us to use out-dated words to express new concepts. Laura Petrolino explains how to effectively overcome the language gap... Read More
Laura Petrolino

The Communications Professional’s Customer Behavior Playbook

By: Laura Petrolino | August 12, 2019 | 
0
Figure out how to best market to your customers by learning more about what goes on inside their heads. Laura Petrolino offers strategies that explain how communicators can adapt principles from behavioral science... Read More
Laura Petrolino

How to Successfully Get Your Team Involved in Content Creation

By: Laura Petrolino | August 5, 2019 | 
0
Content creation shouldn't just be the role of the marketing team. Laura Petrolino provides three steps to help you engage all team members in the process... Read More
Laura Petrolino

The Importance of Handwriting for Communications Pros

By: Laura Petrolino | July 29, 2019 | 
0
Handwriting has become a lost art. Laura Petrolino explains why we should bring it back and the importance of handwriting for communications professionals... Read More
Laura Petrolino

What College Football Teaches Us About Brand Development

By: Laura Petrolino | July 22, 2019 | 
0
Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands. ... Read More
Laura Petrolino

How to Break Down Organizational Silos With the IKEA Effect

By: Laura Petrolino | July 15, 2019 | 
0
Managing organizational silos is an important part of any communicator's job. Laura Petrolino explains how to conquer them and get everyone on the same page with the IKEA Effect. ... Read More
Laura Petrolino

Grow Your PR Agency This Summer with a Mid-year Tune-up

By: Laura Petrolino | July 8, 2019 | 
0
Time for a mid-year check-in—where are you against the business goals you set for your PR agency to achieve at the beginning of the year? Laura Petrolino provides four tasks to help make sure you stay on track... Read More