Laura Petrolino

The 2020 Back-to-School Guide for the PR Professional

By: Laura Petrolino | August 31, 2020 | 
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Kids shouldn't be the only ones going back-to-school. Here's how you can focus on your PR professional development and grow your career. ... Read More
Laura Petrolino

How to Protect Your PR Plan Against the Forces of Evil

By: Laura Petrolino | August 24, 2020 | 
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These five forces can make or break your PR plan. Laura Petrolino explains how to build it to work with them vs. against them and successful drive your goals... Read More
Laura Petrolino

PR Plan Dos and Don’ts: Eight Ways to Maximize Your Results

By: Laura Petrolino | August 17, 2020 | 
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These eight dos and don'ts will maximize the results of your PR plan and help you avoid the most common traps PR pros make. Laura Petrolino outlines what you need to do. ... Read More
Laura Petrolino

How to Create a Successful PR Plan in Five Steps

By: Laura Petrolino | August 10, 2020 | 
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Laura Petrolino provides five steps to help you create a successful PR plan. One which leverages the PESO model to drive and convert leads and create real business results... Read More
Laura Petrolino

Survive and Thrive: How Laura Petrolino Is Doing Both

By: Laura Petrolino | August 7, 2020 | 
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Laura Petrolino discusses how she isn't just surviving but thriving during 2020 and why she's learned self-care is the secret ingredient to growth... Read More
Laura Petrolino

How to Choose the Right Marketing Tactics

By: Laura Petrolino | August 3, 2020 | 
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Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate. ... Read More
Laura Petrolino

The Communications Pro’s Guide to Effective Word Choice

By: Laura Petrolino | July 27, 2020 | 
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Word choice can make or break your communications campaign. Laura Petrolino provides six tips will help you improve your ability to choose words that drive success... Read More
Laura Petrolino

The Halo Effect In Marketing: From Brand Reputation to Product Sales

By: Laura Petrolino | July 20, 2020 | 
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The halo effect in marketing influences all aspects of your business growth and success. Laura Petrolino explains how it influences your consumers. ... Read More
Laura Petrolino

Task Delegation for Control Freaks: Stop, Drop, Delegate

By: Laura Petrolino | July 13, 2020 | 
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Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps... Read More
Laura Petrolino

Four Elements of Successful Brand Storytelling to Use Today

By: Laura Petrolino | June 29, 2020 | 
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Does your brand storytelling strategy include these four elements? Laura Petrolino explains why the most powerful, effective, and lasting stories through history include them, and how you can too. ... Read More