Ready, set, declutter! Start the new year right with a clean digital slate. Laura Petrolino provides steps to help you complete a 2019 digital declutter. ... Read More

Don't create your communications plan in a vortex. Laura Petrolino explains how to evaluate your organization's goals, culture, and environment to set your plan up for success... Read More

Things aren't ALL bad. There are a lot of good people doing good things daily. Use these good news stories of 2018 to inspire your new year. ... Read More

Business innovation for PR firms requires facilitation from the top down. Laura Petrolino explains the four tiers of business innovation required for success... Read More

These nine PR pros have been nominated by their peers as being some of the best and brightest of our profession. Make sure you are following all of them. ... Read More

Follow these five rules to create compelling, effective storytelling strategies that produce real results for your organization. ... Read More

On the first day of Christmas Spin Sucks gave to you...all the tools you need to set, execute, and achieve your 2019 professional goal. Laura Petrolino shows you how. ... Read More

We know you are shopping anyway, so might as well help your career and business at the same time. These Cyber Monday deals will help every communications professional roll successfully into 2019. Laura Petrolino breaks them down for you. ... Read More

Every brand has a personality behind its logo. Laura Petrolino explains how to develop a brand personality document that increases customer trust and creates a consistent brand voice... Read More

The year is coming to an end and it's time to set your 2019 professional goals. With the help of this rockstar guide from Laura Petrolino, you can set achievable and effective goals to further both your career and your life... Read More