Laura Petrolino

FTC Disclosure: The Latest Guidelines for Social Media Influencers

By: Laura Petrolino | February 24, 2020 | 
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Here are some of the top things communicators need to know about the FTC disclosure guidelines for social media influencers. Laura Petrolino breaks them down. ... Read More
Laura Petrolino

Ethical Decision Making: The Communicator’s Responsibility

By: Laura Petrolino | February 21, 2020 | 
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Communicators face situations daily where they must set guidelines for ethical decision-making practices. Here are some of the most common ones and strategies to deal with them... Read More
Laura Petrolino

Why Tough Love Is Necessary for Successful Client Service

By: Laura Petrolino | February 17, 2020 | 
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Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully... Read More
Laura Petrolino

How to Reduce Bias in Communication: A Communicator’s Responsibility

By: Laura Petrolino | February 14, 2020 | 
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How do you reduce bias in communication in your work? Our community of experts discusses the struggles communicators face and strategies to help by Laura Petrolino... Read More
Laura Petrolino

Help! My Client is Questioning PR Value! What Should I Do?

By: Laura Petrolino | February 10, 2020 | 
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These seven steps will help you avoid the one client question every PR pro dreads: "I'm not seeing any PR value. What am I paying for?" Laura Petrolino explains how to use them... Read More
Laura Petrolino

2020 Super Bowl Ads: The Communications Perspective

By: Laura Petrolino | February 7, 2020 | 
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This year's Super Bowl ads made us laugh, cry, and roll our eyes. Here what top communications pros had to say about the winners and losers. ... Read More
Laura Petrolino

The Secret Ingredient to an Exceptional Client Relationship

By: Laura Petrolino | February 3, 2020 | 
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Without this important factor, your client relationships will fall short. Laura Petrolino explains what it is and how you can use it to build exceptional client relationships. ... Read More
Laura Petrolino

Three Steps to Create an Employee Brand Ambassador Program

By: Laura Petrolino | January 31, 2020 | 
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There are 3 steps necessary to create an effective employee brand ambassador program. Laura Petrolino details them, as well as the importance of having one... Read More
Laura Petrolino

Five Client Service Processes You Know You Should Do, But Don’t

By: Laura Petrolino | January 27, 2020 | 
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These five client service activities are on every PR pro's to do list. But, we often don't do them, although we know we should. Laura Petrolino explains how to change that. ... Read More
Laura Petrolino

Spin Sucks Question: Cultivating Customer Brand Ambassadors

By: Laura Petrolino | January 24, 2020 | 
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Your customers are your organization's best influencers. In our #SpinSucksQuestion, our community shares the eight steps communications leaders need to follow to cultivate customer brand ambassadors... Read More