Laura Petrolino

12 Days of Christmas: Five Rules of Effective Storytelling

By: Laura Petrolino | December 10, 2018 | 
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Follow these five rules to create compelling, effective storytelling strategies that produce real results for your organization. ... Read More
Laura Petrolino

12 Days of Christmas: Achieve Your 2019 Professional Goal

By: Laura Petrolino | December 3, 2018 | 
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On the first day of Christmas Spin Sucks gave to you...all the tools you need to set, execute, and achieve your 2019 professional goal. Laura Petrolino shows you how. ... Read More
Laura Petrolino

Cyber Monday 2018 Deals for the Communications Professional

By: Laura Petrolino | November 26, 2018 | 
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We know you are shopping anyway, so might as well help your career and business at the same time. These Cyber Monday deals will help every communications professional roll successfully into 2019. Laura Petrolino breaks them down for you. ... Read More
Laura Petrolino

How to Craft a Winning Brand Personality Document

By: Laura Petrolino | November 19, 2018 | 
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Every brand has a personality behind its logo. Laura Petrolino explains how to develop a brand personality document that increases customer trust and creates a consistent brand voice... Read More
Laura Petrolino

The Rockstar Guide to Setting Professional Goals in 2019

By: Laura Petrolino | November 15, 2018 | 
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The year is coming to an end and it's time to set your 2019 professional goals. With the help of this rockstar guide from Laura Petrolino, you can set achievable and effective goals to further both your career and your life... Read More
Laura Petrolino

How to Build a Career You Love: A Guide for the PR Professional

By: Laura Petrolino | November 12, 2018 | 
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Want to build a career you love? Laura Petrolino provides three necessary steps for a PR professional to create their dream career. ... Read More
Laura Petrolino

Take the Post-Halloween Candy Communications Strategy Challenge

By: Laura Petrolino | November 5, 2018 | 
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If you are swimming in Halloween candy after this year's festivities, Laura Petrolino has the answer for you. This fun game will help you put that candy to good use, while developing an integrated PESO communications strategy which brings together the four media types. ... Read More
Laura Petrolino

Ten Halloween Costumes for the Communications Professional

By: Laura Petrolino | October 29, 2018 | 
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Can't decide what to dress up as this Halloween? Laura Petrolino provides a list of ten different costumes that are perfect for the communications professional... Read More
Laura Petrolino

The Secret Ingredient to an Exceptional Client Relationship

By: Laura Petrolino | October 22, 2018 | 
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Without this important factor, your client relationships will fall short. Laura Petrolino explains what it is and how you can use it to build exceptional client relationships. ... Read More
Laura Petrolino

Effective Scheduling Techniques for Successful Communications Pros

By: Laura Petrolino | October 15, 2018 | 
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Laura Petrolino shares some effective scheduling techniques to transform your productivity and happiness. These simple tricks will maximize your time and drive your success... Read More