Social media matters because everyone likes it.
Even if you detest some (or all!) of the platforms, using the big ones is almost mandatory for brands at this point.
Each day millions of people all around the world log into their social networks and brands work hard to accumulate and connect with just a fraction of those people.
Companies are always looking for creative ways to build their community and keep them coming back for more.
The answer is to reward your online community, and sometimes the simplest things can be the most successful. (more…)