Out of all the speakers I’ve seen this week, Gini is definitely at the top. (And I’m only half saying that because she is my boss and I’m sucking up.)
Quote of the day: “You only have the perception of control.
YAY! She talked about our response campaign! Be out there. Be commenting on articles, regardless if you are in them. You can now do your own media relations.
Social media gives you a seat at the proverbial table. You can now track PR and you can tell your bosses what kind of effect your work has on sales. (more…)