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How to Approach Social Media InternationallyBack in October, Mark Zuckerberg announced Facebook had broken the one billion landmark for active monthly users.

The company’s end of year report revealed there were in fact, 1.06 billion monthly active users (MAUs), as of December 2012.

To put that in perspective, more than one in seven of the world’s population are now hooked up to the social media behemoth.

And the social media market shows no signs of reaching saturation point just yet.

According to eMarketer figures the two countries showing the biggest increase in social media usage through 2011 and 2012 were India and Indonesia, with a massive growth of 51.5 percent and 51.4 percent respectively. (more…)