Arment Dietrich

Spin as a “responsible approach”?

By: Arment Dietrich | August 30, 2007 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 0When I was a child, I had many dolls, many in which I still own (I hear I can get a lot of money for them on eBay).  Barbie dolls, Ken dolls, and Rainbow Brite dolls.  Oh, the good ol’ days.  However, what astonishes me is that not once did I ever have to worry about them [&hellip... Read More
Arment Dietrich

Deconstructing Celebrity Hype

By: Arment Dietrich | August 30, 2007 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 0I recently read an article by Jim Schembri –from the entertainment section of theage.com.au— which is cleverly entitled “Even with De Niro on Menu, PR is hard to stomach.”  I feel as if this article hits the nail right on the head. Several times, actually.  It addresses the all-too-familiar phenomenon that is the public’s overzealous reaction to [&hellip... Read More
Arment Dietrich

Is spin simply a response to negative news?

By: Arment Dietrich | August 27, 2007 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 0According to a new report released by the Assciated Press, 99 U.S. soldiers killed themselves last year.  This is the highest rate of suicide in the Army in 26 years.  This statistic speaks for itself and is a tremendously sad thing to read. But following the release of this report, there are questions to ask. How is [&hellip... Read More
Arment Dietrich

There’s no spinning in football?

By: Arment Dietrich | August 24, 2007 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 0Fall is coming and the debate begins on another season of the AP, USAToday, and BCS college football rankings to determine which two teams will play for the national championship. Without even playing a single game, the national championship hopes of the pre-season top 25 have already begun to be determined. In recent years, the controversy surrounding [&hellip... Read More
Arment Dietrich

50 Cent: Half a dollar, half a brain.

By: Arment Dietrich | August 23, 2007 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 0To anyone under the age of 40, or anyone who knows someone under 40, chances are you know who 50 Cent is.  If you don’t know 50 Cent, then let me be the first to congratulate you.  I, unfortunately, have listened to what he calls “music” which to me only sounds like an uneducated guy giving his [&hellip... Read More
Arment Dietrich

Re-Learn Customer Service 101 to Cut the Spin

By: Arment Dietrich | August 22, 2007 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 0Spin is not just a practice engaged to deflect negative PR.  I’m truly starting to believe that spin has become standard operating procedure when it comes to providing customer service.  My wife and I recently traveled to Greenville, South Carolina for a friend’s wedding.  For the duration of our trip, my wife and I stayed at the [&hellip... Read More
Arment Dietrich

Is Sustainability Really Happening at Wal-Mart? Or Is It Spin?

By: Arment Dietrich | August 21, 2007 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 0I just read the September issue of Fast Company, which has an article about Adam Werbach, who was once the youngest president of the Sierra Club, joining forces with Wal-Mart to increase sustainability.  What struck me as fitting in the Fight Against Destructive Spin was in the middle of the story, so bare with me as I [&hellip... Read More
Arment Dietrich

Put "Best" to Rest

By: Arment Dietrich | August 17, 2007 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 0Corporations sling around the words “biggest” and “best” so often, the words have lost what little meaning they once had.  The terms are vague at best (noticed that, did you?), and typically don’t help paint a picture for consumers anyway.  Why is the new phone the best?  Does it have super sexy technology or really freakin’ cool [&hellip... Read More
Arment Dietrich

History Is Made?

By: Arment Dietrich | August 16, 2007 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 0Tuesday, August 7, 2007, just before 11 p.m. my time, American history was made.  The number 756 marks the new standing title in home run baseball history.  Yes, I turned off E! and switched the channel over to ESPN as the announcement was made, on the bottom of my screen, that Barry Bonds broke the record. But [&hellip... Read More
Arment Dietrich

Weathering Hype

By: Arment Dietrich | August 15, 2007 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 0Hawaii battened down the hatches for Hurricane Flossie this week only to have it pass by as a weak storm. This got me thinking about the people of Hawaii, the closed schools and tourist destinations and the panic that was broadcast in the days leading up to what amounted to a tropical storm. As news goes, there is no [&hellip... Read More
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