Gini Dietrich

Weird Al Teaches PR Pros a Thing or Two

By: Gini Dietrich | July 29, 2014 | 
65
Weird Al Yankovic launches #8Videos8Days and rises to the top of the Billboard charts. Here's how he did it, with lessons for PR pros on brandscaping and more... Read More
Gini Dietrich

A Social Media Contest, Cole Haan, Pinterest, and the Rules

By: Gini Dietrich | July 28, 2014 | 
50
Cole Haan held a social media contest on Pinterest that gave away up to a $1,000 shopping spree. But the FTC came knocking when they broke the rules... Read More
Gini Dietrich

Gin and Topics: Kid Calls 911 for Help with Homework

By: Gini Dietrich | July 25, 2014 | 
15
In this week's Gin and Topics, we have a four-year-old who calls 911 for help with his homework, the Fifty Shades of Grey trailer, dogs, bands, and more... Read More
Gini Dietrich

Seven Step Process for Media Relations

By: Gini Dietrich | July 24, 2014 | 
55
Media relations is typically done in a spray and pray fashion. Here is a seven step process to help you do it well, get results, and make everyone happy... Read More
Gini Dietrich

A Communications Program that Works

By: Gini Dietrich | July 22, 2014 | 
28
One of the most difficult things to do with a communications program in today's fast-paced world, is to convince executives patience and time are key... Read More
Gini Dietrich

Extra Credit Reading

By: Gini Dietrich | July 21, 2014 | 
38
A robot I am not, therefore I have allowed others to do my work for me today. Here are five articles every marketer should read for extra credit in life... Read More
Gini Dietrich

Gin and Topics: Some Inspiration and Some Dog Dubbing

By: Gini Dietrich | July 18, 2014 | 
19
This week's Gin and Topics has some really great inspiration in a family band and #LikeAGirl, and some laughs with dog dubbing and Malcolm Gladwell... Read More
Gini Dietrich

Thought Leaders, Not Organizations, Are Enticing to Publications

By: Gini Dietrich | July 17, 2014 | 
43
Too often an organization hires a communications firm expecting magic to be built without their involvement. But a thought leader needs you, not your team... Read More