Gini Dietrich

Neuromarketing: The Brain Science of Web Marketing

By: Gini Dietrich | April 28, 2014 | 
30
In the May 1 Spin Sucks Pro webinar with Andy Crestodina, we cover neuromarketing and how to use the brain science of it in your web marketing. ... Read More
Gini Dietrich

Gin and Topics: Alex Trebek Gets Even

By: Gini Dietrich | April 25, 2014 | 
19
In this week's Gin and Topics, Alex Trebek gets even with Conan O'Brien, an 80-year-old stuns audiences, Aaron Sorkin makes a short movie, and more... Read More
Gini Dietrich

The Spin Sucks Brand Ambassador Program: A Case Study

By: Gini Dietrich | April 24, 2014 | 
137
The launch of Spin Sucks is finished and we have a great case study on how to mobilize a brand ambassador program. We cover the plan, the results, and the lessons... Read More
Gini Dietrich

31 Questions to Ask Yourself Before You Die

By: Gini Dietrich | April 22, 2014 | 
66
Andrea Balt turned 30 and asked herself the meaning of life. Here are 31 questions you should ask yourself before you die and still have time to change... Read More
Gini Dietrich

Fiction Makes You a Better Storyteller and Content Producer

By: Gini Dietrich | April 21, 2014 | 
83
Two new studies by researchers at The New School and in the Netherlands have found reading literary fiction makes you more empathetic, which leads to better storytelling... Read More
Gini Dietrich

Gin and Topics: Happy Owls, Happy Artists, and Happy Moms

By: Gini Dietrich | April 18, 2014 | 
13
In this week's Gin and Topics, we have happy owls, happy artists, happy moms and flight attendants, drunk men, and more. Check out this pre-Easter edition... Read More
Gini Dietrich

Livefyre Sidenotes: Super Cool New Feature

By: Gini Dietrich | April 17, 2014 | 
12
Livefyre, the commenting platform we love, introduces Sidenotes. It is a way to comment on specific sentences, paragraphs, or images vs. the entire page. Check it out now!... Read More
Gini Dietrich

PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle

By: Gini Dietrich | April 15, 2014 | 
54
An article by Emma Jacobs at the Financial Times about how much PR sucks led to a blog post by Richard Edelman. They are both right and wrong. Here's why... Read More