Gini Dietrich

The Big Question: How Important Are Social Media Stories?

By: Gini Dietrich | July 7, 2017 | 
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On this week's The Big Question, we asked "What are the pros vs. cons of social media Stories? Do you use them, and what’s the biggest value, if any, in a PR context?" Nine experts answered
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Gini Dietrich

How to Implement PR Metrics in the Second Half of the Year

By: Gini Dietrich | July 6, 2017 | 
2
It's time to buckle down and achieve the goals set in January. Included in that should be the PR metrics that show real business results.
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Gini Dietrich

Gin and Topics: The Independence Day Holiday Edition

By: Gini Dietrich | June 30, 2017 | 
2
On this week's Independence Day holiday edition of Gin and Topics, we meet George, a service dog, a dancing gorilla, and revisit Tight Pants
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Gini Dietrich

The Fireside Chat: PR Metrics with Rebekah Iliff

By: Gini Dietrich | June 30, 2017 | 
0
On this month's Fireside Chat, we visit with Rebekah Iliff, chief strategy officer at AirPR, about PR metrics, ranch vacations, machine learning, and more
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Gini Dietrich

Tell Us Your Least Favorites: A Spin Sucks Holiday Game

By: Gini Dietrich | June 29, 2017 | 
48
As we continue the slow holiday week, the Spin Sucks team invites you to play Tell Us Your Least Favorites, with six questions about the things you hate
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Gini Dietrich

Tell Us Your Favorites: A Spin Sucks Holiday Game

By: Gini Dietrich | June 28, 2017 | 
35
It's a holiday week, which means everything is slow and lots of people are out. We thought we'd play Tell Us Your Favorites and invite you to join us!
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Gini Dietrich

How to Create a Crisis Comms Plan for a Fake News Onslaught

By: Gini Dietrich | June 27, 2017 | 
4
In a world of #alternativefacts and fake news, every organization needs to be prepared for fake news. Just when you think it won't happen to you, it will
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Gini Dietrich

Gin and Topics: Perfectly Named People for Perfectly Named Jobs

By: Gini Dietrich | June 23, 2017 | 
2
On this week's Gin and Topics, Jimmy Kimmel finds people whose names perfectly match their jobs. That, pandas, a baseball bat dog, and more
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Gini Dietrich

The Big Question: The Notebook Conundrum

By: Gini Dietrich | June 23, 2017 | 
13
Note-taking is a skill. But the way we take notes, and the tools we use, have changed. On this week's The Big Question, we asked "What are your preferred tools for note-taking?" Here is what 11 experts answered
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Gini Dietrich

How Communicators Can Use Big Data to Inform Decisions

By: Gini Dietrich | June 22, 2017 | 
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The world is the communications pro's oyster now that we have Big Data. Here we explore what you need to know, what to ask yourself, and what to analyze
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