Gini Dietrich

Build Your Influencer Relations Campaign with Six Steps

By: Gini Dietrich | March 31, 2016 | 
Influencer relations is an effective tactic in a communications program, but also very time-intense. Here are six steps for a successful campaign... Read More
Gini Dietrich

Five Crisis Communications Tips from the Paypal Venmo Issue

By: Gini Dietrich | March 30, 2016 | 
Paypal and Venmo are flagging honest payments. While the reason isn't a PR issue, there certainly are crisis communications tips we can take away from it... Read More
Gini Dietrich

Journalism and the Cluster Theory: What it Means for PR Pros

By: Gini Dietrich | March 29, 2016 | 
Journalism is facing the cluster theory, or the idea that industries move to one or two locations. Gini Dietrich explores what this means for PR pros... Read More
Gini Dietrich

Eight Tips for Influencer Marketing Done Well

By: Gini Dietrich | March 24, 2016 | 
We live in an era where celebrity endorsements aren't what they once were. The work of the people is more influential when it comes to influencer marketing... Read More
Gini Dietrich

Content Marketing with Your Reputation in Mind

By: Gini Dietrich | March 23, 2016 | 
It's not enough to have great content marketing and have it shared far and wide. Today we have have to think about how it creates a stellar reputation... Read More
Gini Dietrich

A Stroll Down Memory Lane for the 10th Birthday of Twitter

By: Gini Dietrich | March 22, 2016 | 
It's the 10th birthday of Twitter and we take a stroll down memory lane that goes all the way back to Robert Scoble in June of ... Read More
Gini Dietrich

Gin and Topics: POTUS is Crazy Cool

By: Gini Dietrich | March 18, 2016 | 
This week's Gin and Topics features not one, but two videos with POTUS, who is exercising his cool factor his last few months in office... Read More
Gini Dietrich

Crisis Communications Lessons from the FBI and Apple

By: Gini Dietrich | March 17, 2016 | 
Not every brand is Apple and not every brand will be asked by the FBI to work on anti-terrorism, but there are crisis communications lessons to be had... Read More