Gini Dietrich

The Future of PR: The Customer Experience

By: Gini Dietrich | June 2, 2014 | 
18
The future of PR is the customer experience and we are responsible for designing it, from microinteractions to strategy. Learn more from Jeannie Walters in a free webinar on June ... Read More
Gini Dietrich

Gin and Topics: Love is an Open Door Duet Between Father and Daughter

By: Gini Dietrich | May 30, 2014 | 
10
In this week's Gin and Topics, we have a drum off between Will Ferrell and Chad Smith, a depressed goat, a dog that can DJ, kid predicaments, and a father/daughter duet... Read More
Gini Dietrich

Whisper Campaigns and Why Spin Sucks

By: Gini Dietrich | May 29, 2014 | 
34
In an historical look at whisper campaigns, we see Coya Knuston, the first female Congressman, who was called home by her husband in a letter to the editor... Read More
Gini Dietrich

Target in Crisis: Five Lessons from the Chief Marketing Officer

By: Gini Dietrich | May 27, 2014 | 
33
There are five things communicators can learn from Target in crisis, what the chief marketing officer did well and how the culture needs to change... Read More
Gini Dietrich

Gin and Topics: A Memorial Day White Pants Phenomenon

By: Gini Dietrich | May 23, 2014 | 
24
This week's Gin and Topics has a couple of older videos that have become some of our favorites. So, in honor of Memorial Day weekend, we bring some new and some old... Read More
Gini Dietrich

Is the Age of the Independent Blogger Really Over?

By: Gini Dietrich | May 22, 2014 | 
66
There is a conversation happening in the blogosphere about the age of the independent blogger being over and big brands taking over. Can a blogger compete... Read More
Gini Dietrich

Founder vs. CEO: How to Scale Your Business

By: Gini Dietrich | May 20, 2014 | 
24
In the growth of a business, one has to scale to survive. The founder vs. CEO conversation will help you determine where to spend your time and resources... Read More
Gini Dietrich

Jill Abramson: What Really Happened?

By: Gini Dietrich | May 19, 2014 | 
25
Are we talking about the right issues with the firing of Jill Abramson? Is it the glass cliff or unequal pay or poor treatment? Or something else entirely... Read More