Gini Dietrich

Brand Journalism: How to Use Sponsored Content

By: Gini Dietrich | January 28, 2014 | 
51
In the fourth of our series on brand journalism, we take a look at sponsored content and how you can approach it with media outlets, blogs, and influencers in your vertical markets... Read More
Gini Dietrich

Media Relations: Why The Economist Thinks We Have it Wrong

By: Gini Dietrich | January 27, 2014 | 
79
The Economist recently wrote an article about the PR profession and how so many get it wrong. We explore how to do media relations the right way with tips and advice... Read More
Gini Dietrich

Gin and Topics: It’s Funny Because it’s True

By: Gini Dietrich | January 24, 2014 | 
18
In this week's Gin and Topics, we have a murmuration, One Direction without autotune, an amazing dancing dog, a conference call in real life, and (I wanna be) Jimmy Fallon... Read More
Gini Dietrich

Guest Blogging: A Change in the Google Algorithm

By: Gini Dietrich | January 23, 2014 | 
86
Earlier this week, Matt Cutts at Google wrote a blog post about the fall of guest blogging. This is what you need to know and how it might affect your content... Read More
Gini Dietrich

Brand Journalism: User-Generated Content

By: Gini Dietrich | January 21, 2014 | 
38
In our third in the series on brand journalism, we look at how to create user-generated content to help build your community and expand your network. It doesn't have to be time-intensive or expensive. Just a little creativity and customers is all it takes... Read More
Gini Dietrich

11 Deadly Presentation Sins

By: Gini Dietrich | January 20, 2014 | 
74
In the January Spin Sucks Pro webinar, Rob Biesenbach, a Second City-trained actor, teaches you the 11 deadly things killing your every presentation... Read More
Gini Dietrich

Gin and Topics: The Dance Edition

By: Gini Dietrich | January 17, 2014 | 
38
This week's Gin and Topics is the dance edition. It has a spoof of both Beth and Safety Dance. Also, a talking puppy, a tribute to Ellen, and Conan... Read More
Gini Dietrich

Join Shel Israel for a Special Livefyre Q&A Today

By: Gini Dietrich | January 15, 2014 | 
197
Join Shel Israel for our monthly Livefyre Q&A author chat. He will be here to discuss the Age of Context, the book he co-authored with Robert Scoble. Learn more about how the convergence of five trends could mean you have a butler attending to your needs... Read More