Gini Dietrich

Gin and Topics: A Special Super Bowl Edition

By: Gini Dietrich | February 9, 2018 | 
0
It's a special Super Bowl edition of Gin and Topics, featuring the favorites of the Spin Sucks community. If you missed one or all—they're here for you now!

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Gini Dietrich

Are You Overservicing Clients? Here Are Four Ways to Break the Habit

By: Gini Dietrich | February 8, 2018 | 
8
Overservicing clients is hard not to do, but it's destructive both to the business and to the client. Here are 4 ways to break the habit

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Gini Dietrich

Five Valuable Lessons from the Crock-Pot Crisis

By: Gini Dietrich | February 7, 2018 | 
16
The Crock-Pot crisis is a great lesson in how to do communications well. They led with empathy, presented the facts, and got advocates on board.

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Gini Dietrich

Transition from Being a High-Achiever to a High-Performer

By: Gini Dietrich | February 6, 2018 | 
62
An exploration of a high-achiever versus a high-performer, tips for recognizing the differences, and steps for changing your behavior at work

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Gini Dietrich

Gin and Topics: Ketchup Cake, Momsplaining, and More

By: Gini Dietrich | February 2, 2018 | 
5
On this week's Gin and Topics, we have ketchup cake (ew), momsplaining with wine, Michelle Obama, rules for the Super Bowl, and more!

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Gini Dietrich

Performance-Based Pricing in a Billable Hours Industry

By: Gini Dietrich | February 1, 2018 | 
11
In a billable hours and retainer industry, performance-based pricing is not something we typically embrace. But what if we could get paid for our results? Gini Dietrich has more

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Gini Dietrich

Are Communicators Responsible for New Business Development?

By: Gini Dietrich | January 31, 2018 | 
22
To sell is human, but for communicators, new business development feels yucky. Change your mindset and achieve more growth than you thought possible

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Gini Dietrich

The Importance of Tracking Time and Other PR Firm Essentials

By: Gini Dietrich | January 30, 2018 | 
14
A study by StevensGouldPincus shares a PR firm's average profits, hours, and rates. It also discusses the importance of tracking time and other essentials

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Gini Dietrich

Gin and Topics: Alexa for Old People and Ellen is 60

By: Gini Dietrich | January 26, 2018 | 
6
On this week's Gin and Topics, Alexa has launched a new product for old people, Burger King explains net neutrality, Ellen turns 60, and more

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Gini Dietrich

The Fireside Chat: Talking Being Exceptional with Jay Acunzo

By: Gini Dietrich | January 26, 2018 | 
3
Jay Acunzo is sorry for marketing. He advocates how to successfully question conventional thinking to do better work. Here he discusses on to be exceptional

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