Gini Dietrich

Seven Step Process for Media Relations

By: Gini Dietrich | July 24, 2014 | 
55
Media relations is typically done in a spray and pray fashion. Here is a seven step process to help you do it well, get results, and make everyone happy... Read More
Gini Dietrich

A Communications Program that Works

By: Gini Dietrich | July 22, 2014 | 
28
One of the most difficult things to do with a communications program in today's fast-paced world, is to convince executives patience and time are key... Read More
Gini Dietrich

Extra Credit Reading

By: Gini Dietrich | July 21, 2014 | 
38
A robot I am not, therefore I have allowed others to do my work for me today. Here are five articles every marketer should read for extra credit in life... Read More
Gini Dietrich

Gin and Topics: Some Inspiration and Some Dog Dubbing

By: Gini Dietrich | July 18, 2014 | 
19
This week's Gin and Topics has some really great inspiration in a family band and #LikeAGirl, and some laughs with dog dubbing and Malcolm Gladwell... Read More
Gini Dietrich

Thought Leaders, Not Organizations, Are Enticing to Publications

By: Gini Dietrich | July 17, 2014 | 
43
Too often an organization hires a communications firm expecting magic to be built without their involvement. But a thought leader needs you, not your team... Read More
Gini Dietrich

Walmart Responds to Scathing Article in Brilliant Way

By: Gini Dietrich | July 15, 2014 | 
35
Walmart recently responded to The New York Times in a brilliant and creative way. Here is what communicators can take from this case study... Read More
Gini Dietrich

Facebook Manipulates Us and Handles the Communication Exactly Right

By: Gini Dietrich | July 14, 2014 | 
62
It recently came out that Facebook did a study to manipulate the streams of users to elicit responses. It's icky, but they don't owe us an apology... Read More
Gini Dietrich

Gin and Topics: It’s Summer Everywhere, But Canada

By: Gini Dietrich | July 11, 2014 | 
12
In this week's Gin and Topics, we discover that it's summer everywhere, but in Canada, where they have tornadoes slash earthquakes and it's always winter. ... Read More