Gini Dietrich

What You Can Learn from Honda to Prepare for a Crisis

By: Gini Dietrich | February 24, 2016 | 
Honda continues to have to recall cars with faulty airbags, which has created a crisis for them for years. Here is what you can learn from their PR team... Read More
Gini Dietrich

SaneBox is the Best Thing Since Sliced Bread

By: Gini Dietrich | February 23, 2016 | 
SaneBox is the latest thing to hit email and claim to control information overload with the click of a button. Gini Dietrich is here to tell you it works... Read More
Gini Dietrich

Gin and Topics: It’s Time for Tight Pants!

By: Gini Dietrich | February 19, 2016 | 
It's time for the best blog post of the week: Gin and Topics! This week we have both Jimmys, adorable farmers, and Justin Timberlake... Read More
Gini Dietrich

Gender and Pay Inequality is Alive and Well

By: Gini Dietrich | February 18, 2016 | 
Gender and pay inequality is alive and well as a real-life example shows a male colleague is paid four times more what a female quoted for a conference... Read More
Gini Dietrich

How to Measure PR: A Case Study and Examples

By: Gini Dietrich | February 17, 2016 | 
While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples... Read More
Gini Dietrich

Die, AVEs, Die!

By: Gini Dietrich | February 16, 2016 | 
In a recent eBook from Meltwater, its author made the case for using AVEs as a metric in PR. Not only has every PR association condemned it, we do, too... Read More
Gini Dietrich

Gin and Topics: Prepare Your Comebacks

By: Gini Dietrich | February 12, 2016 | 
On this week's Gin and Topics, we have the 25 best movie comebacks of all time—which you should memorize and use—and more... Read More
Gini Dietrich

Dynamic Signal Helps Employees Share Content

By: Gini Dietrich | February 11, 2016 | 
You know the issue you have where employees won't share company content? There is a solution in a platform that gamifies the experience so you no longer have to harass anyone. Gini Dietrich has more about it, how it works, and how it helps you duplicate time... Read More