Gini Dietrich

Six Questions to Define Your Crisis Communications Plan

By: Gini Dietrich | March 30, 2017 | 
3
In the final of our three-part series on how to use analytics for crisis communications planning, we discuss media monitoring and building a risk matrix. In it, Gini Dietrich gives you a downloadable example risk matrix and six questions to ask during your planning meetings
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Gini Dietrich

Six Ways to Use Social Listening in Crisis Communications Planning

By: Gini Dietrich | March 29, 2017 | 
25
In the second of our three-part series on using data and analytics for crisis communications planning, Gini Dietrich walks you through social listening and how to build a dashboard that will help you predict future issues
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Gini Dietrich

Three Things Big Data Can Do to Help in Crisis Communications Planning

By: Gini Dietrich | March 28, 2017 | 
2
There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable.
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Gini Dietrich

Gin and Topics: Genius Man Destroys Wheel of Fortune

By: Gini Dietrich | March 24, 2017 | 
0
On this week's Gin and Topics, we have a guy that can guess Wheel of Fortune puzzles with only one letter. Amazing. There also is Ellen, cheetahs, and more
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Gini Dietrich

The Big Question: Which PR Buzzwords Must Die?

By: Gini Dietrich | March 24, 2017 | 
29
PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought
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Gini Dietrich

What is the Future of Owned Media?

By: Gini Dietrich | March 23, 2017 | 
8
If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here
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Gini Dietrich

Five Owned Media Metrics Every Communicator Should Track

By: Gini Dietrich | March 22, 2017 | 
8
Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. Gini Dietrich gives you a good start
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Gini Dietrich

Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist

By: Gini Dietrich | March 21, 2017 | 
15
A recent article criticized the value of content marketing by saying it's a buzzword. When, in fact, it's one of the most powerful ways to gain traction. Gini Dietrich outlines why she thinks that criticism is wrong and what every communicator can do about it.
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Gini Dietrich

Gin and Topics: Microwave Cameras, Provocative Guys, and More

By: Gini Dietrich | March 17, 2017 | 
1
On this week's Gin and Topics, we have microwave cameras, guys who dress provocatively, a lesson in saying gyro, the babysitter, and more
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Gini Dietrich

The Big Question: Executive Media Training

By: Gini Dietrich | March 17, 2017 | 
0
As PR pros, we are well aware of why we want executives to do media training. We asked seven experts on the tips they use for convincing reluctant executives to go through media training. Here’s what they said
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