Gini Dietrich

The Big Question: Finding Influencers for PR Activities

By: Gini Dietrich | May 19, 2017 | 
9
Five experts weigh in on this week's Spin Sucks Big Question,"What are your tips for finding influencers to partner with for PR activities?"
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Gini Dietrich

How to Craft a Personalized Media Relations Pitch

By: Gini Dietrich | May 18, 2017 | 
16
Contrary to popular belief, spray and pray media relations does not work. Here are five ways to be certain your pitching efforts have great results
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Gini Dietrich

Always Obey Your Gut: A Sean Spicer Case Study

By: Gini Dietrich | May 17, 2017 | 
13
The hardest lesson in life and in business is to always obey your gut. We know this. We practice this. And yet, there are times we are wooed and don't do it
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Gini Dietrich

Five Step Formula to Craft an Unbeatable Media Relations Pitch

By: Gini Dietrich | May 16, 2017 | 
3
To craft an unbeatable media relations pitch, follow this proven five-step formula that works, hands down, every, single time.
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Gini Dietrich

Gin and Topics: Dogs Who Love Cake and Open Your World

By: Gini Dietrich | May 12, 2017 | 
7
On this week's Gin and Topics, we learn of Salma Hayek's dog who loves cake, how to open our worlds to other opinions and experiences, and more
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Gini Dietrich

The Big Question: How to Drive PR Results at Trade Shows

By: Gini Dietrich | May 12, 2017 | 
15
On this week's Spin Sucks Big Question, we asked, "How can you drive PR results from your trade show participation?" Here is what six experts had to say
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Gini Dietrich

Two Steps to Build Your Individualized Productivity Plan

By: Gini Dietrich | May 11, 2017 | 
12
Productivity, doing more with less, work-life balance..these are all things we struggle with daily. Take these two steps to create your productivity plan
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Gini Dietrich

Flip the PR Model to Attribute Value and Garner Business Results

By: Gini Dietrich | May 10, 2017 | 
2
Rather than run your next campaign as event-driven, it's recommended you flip the PR model and build a continuous program driven by influencers
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Gini Dietrich

Why President Obama’s Fee Matters to the Speaking Industry

By: Gini Dietrich | May 9, 2017 | 
21
President Obama is under attack because he has accepted a $400,000 speaking fee for an event this fall. Gini Dietrich describes this matters to an entire industry
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Gini Dietrich

Gin and Topics: Dog Tantrums, Wonder Woman, and Life Coaches

By: Gini Dietrich | May 5, 2017 | 
10
On this week's Gin and Topics, you'll find videos that include dog tantrums, a homemade Wonder Woman trailer, a life coach for Steph Curry, and more
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