Gini Dietrich

Join Maddie Grant for a Special Author Q&A Today

By: Gini Dietrich | March 26, 2015 | 
94
It's the time of the month that we host an author to learn more about their latest book. Today we have Maddie Grant, co-author of When Millennials Take Over... Read More
Gini Dietrich

Social Media Marketing World: Hang Out Live or Virtually

By: Gini Dietrich | March 25, 2015 | 
22
Gini Dietrich is headed to Social Media Marketing World to moderate a panel on Big Media, present crisis communications tips, and host a book signing... Read More
Gini Dietrich

The Social Media Mob Needs to Go

By: Gini Dietrich | March 24, 2015 | 
95
There is a strange and unprecedented movement happening online: The social media mob takes over and ruins people's lives. It's time to make it stop and take a stance... Read More
Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | March 23, 2015 | 
28
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for PR professionals. Here is how you use it, what to measure, and more... Read More
Gini Dietrich

Gin and Topics: Kids Read Mean Tweets and it’s Not Funny

By: Gini Dietrich | March 20, 2015 | 
9
On this week's Gin and Topics, we look at the things people say to one another behind a computer screen. It's just awful. It's worse when it's to kids... Read More
Gini Dietrich

Freelancer vs. Communications Firm: Which is Better?

By: Gini Dietrich | March 19, 2015 | 
69
In the great debate of 2015, Paul Sutton and Gini Dietrich take on whether it's better to work with a freelancer or a communications firm. You can weigh in!... Read More
Gini Dietrich

The Business Guide to Using Instagram

By: Gini Dietrich | March 17, 2015 | 
19
Instagram is no longer just for consumer businesses to use, it has broader use for B2B and B2C Here is a guide for its use in all business and non-profits... Read More
Gini Dietrich

PR Industry Salary Survey Has Bad News for Women

By: Gini Dietrich | March 16, 2015 | 
62
The 2015 Bloom, Gross & Associates salary survey shows women in the PR industry are severely underpaid. They make $47,500 less than their male colleagues... Read More
Gini Dietrich

Gin and Topics: I Heart RDJ (For Real)

By: Gini Dietrich | March 13, 2015 | 
15
On this week's Gin and Topics, we have RDJ giving an Iron Man arm to a seven-year-old, Obama reading mean tweets, babies sneezing, and more... Read More