Gini Dietrich

The Pan Am Games Won’t Let You Link to Them

By: Gini Dietrich | July 14, 2015 | 
A publication in the U.K. uncovered a slight issue with the Pan Am Games: They won't let you link to their website or use their hashtag without permission... Read More
Gini Dietrich

Gin and Topics: How to Avoid Sharks

By: Gini Dietrich | July 10, 2015 | 
After a week off for the holiday, Gin and Topics is back with a fun episode of dancing, singing, Cookie Monster, hidden cats, and how to avoid sharks... Read More
Gini Dietrich

Slack: A Communication Tool Every Team Should Use

By: Gini Dietrich | July 9, 2015 | 
A fairly new tool called Slack has come onto the scene like a whirlwind and is here to stay. It will change the way you communicate and get work done... Read More
Gini Dietrich

Agency Leads Must Absolutely Use Twitter

By: Gini Dietrich | July 8, 2015 | 
An article in a marketing magazine in Canada quotes an agency lead saying PR pros should not use Twitter because our jobs are to do client work. Mic. Drop... Read More
Gini Dietrich

Google News Lab, Algorithms, and Content Creation

By: Gini Dietrich | July 7, 2015 | 
In a world of computer-generated news stories, our content creation may be affected by robots. With the launch of Google News Lab, it may be here very soon... Read More
Gini Dietrich

Produce, Promote, and Host a Webinar to Generate Qualified Leads

By: Gini Dietrich | July 1, 2015 | 
Gini Dietrich recently hosted a webinar for ON24 that generated a ton of questions. So many, they couldn't get to them all in the Q&A. Here are the answers... Read More
Gini Dietrich

Why the E. L. James Twitter Chat Went Horribly Wrong

By: Gini Dietrich | June 30, 2015 | 
E. L. James, the author of the Fifty Shades of Grey trilogy, recently held a Twitter chat and it went horribly wrong. This is the fault of the publicist. Here's why... Read More
Gini Dietrich

Gin and Topics: Chris Pratt Runs in Heels

By: Gini Dietrich | June 26, 2015 | 
In this week's Gin and Topics, the heroine in Jurassic World is teased about running in heels the entire movie so Chris Pratt tries it out. It's not easy being a girl!... Read More