Gini Dietrich

Influencer Relations: Tips to Extend Your Current Campaigns

By: Gini Dietrich | January 22, 2015 | 
43
Influencer relations isn't a new thing and, while you're building relationships with human beings, there are tips to accelerate what you're already doing... Read More
Gini Dietrich

Use Media Relations to Get on the First Page of Google

By: Gini Dietrich | January 20, 2015 | 
45
Sometimes just creating content isn't enough to gain expertise in the eyes of Google. You need to use good, ol' media relations to extend your reach... Read More
Gini Dietrich

Gin and Topics: The Birds and the Bees

By: Gini Dietrich | January 16, 2015 | 
48
On this week's Gin and Topics, we have parents talking to their kids about the birds and the bees for the first time, a kid dancing to Thriller, and more... Read More
Gini Dietrich

The Ultimate Guide to Media Interviews

By: Gini Dietrich | January 15, 2015 | 
28
Media interviews are a beast unto their own. This is the ultimate guide to help you prepare, conduct, and follow-up with each opportunity. ... Read More
Gini Dietrich

An Editorial Calendar Equals Lots of Content from One Idea

By: Gini Dietrich | January 13, 2015 | 
58
An editorial calendar is easy to create when you think about it as a main topic, sub-topics, and a supportive base. Get 11 pieces of content from one idea... Read More
Gini Dietrich

How Social Media Affects Search

By: Gini Dietrich | January 12, 2015 | 
49
In the first webinar of 2015, Andy Crestodina of Orbit Media, shows you how social media affects search and what to do about it in your content marketing... Read More
Gini Dietrich

Gin and Topics: Happy 2015!

By: Gini Dietrich | January 9, 2015 | 
25
The first GIn and Topics of 2015 features naughty kids, Taylor Swift, angry yoga, and a revelation from Nicole Kidman to Jimmy Fallon... Read More
Gini Dietrich

Online Tools that Help with PR

By: Gini Dietrich | January 8, 2015 | 
59
Running a small business isn't easy. You have to do everything from dish washing to sales. And now you have to do your own PR. Here are some tools to help... Read More