Guest

Language, Communities, and Social Participation

By: Guest | November 22, 2012 | 
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Today’s guest post is by Jason Konopinski. I’ve always fancied myself a student of linguistics. One of my favorite courses during my undergraduate career at Elizabethtown College was called History of the Language. Much of the course work was focused on identifying and discussing the pressures exerted on English by various historical, social, and economic forces and charting the evolution of the language through various literary forms. It [&hellip... Read More
Guest

The Law Won: Exploring the Yeager/AT&T Case

By: Guest | November 20, 2012 | 
0
Today’s guest post is by Sean Williams. When is a news release an advertisement? For most of us in public relations, the answer is “never.” But a court case that just wrapped up in California might require us to think otherwise, as Gini Dietrich’s post and a spirited comment stream on 31 October outlines. Here’s the snapshot: Cingular Wireless (Now AT&T Mobility) came up with a [&hellip... Read More
Guest

Pros and Cons of Using a Content Schedule

By: Guest | November 19, 2012 | 
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Today’s guest post is by Shanna Mallon. Creating a formalized content schedule takes foresight, but it also makes coming up with regular posts much easier. Should you have one? Would it make sense for you? More and more organizations are using a formalized content plan in their marketing efforts, not just for their blog posts but also for their complete social media campaigns. Why do they do [&hellip... Read More
Guest

Celebrating a Million Likes on Instagram

By: Guest | November 15, 2012 | 
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Today’s guest post is by Tony Bennett. Last week marked an unprecedented milestone in my otherwise ordinary life; it’s the first time I’ve ever accumulated a million of anything! Sadly, it’s not dollars, but a million likes on Instagram certainly is a gratifying consolation prize. While there’s no “easy-button” for building such an engaging fan base, there are three simple strategies to help you achieve a [&hellip... Read More
Guest

Don’t Make a Crisis Out of Opportunity

By: Guest | November 13, 2012 | 
7
Today’s guest post is by Sean Fleming. Every single interaction with the public is an opportunity for you to espouse your brand’s voice and values. If social media has done anything it has been to break down the barriers between customers and the businesses from which they buy. Oh, and it’s also made it easy for bored married people to pretend to be young, single, and [&hellip... Read More
Guest

Movies and Marketing: Three Lessons from John Hughes

By: Guest | November 12, 2012 | 
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Today’s guest post is by Tracy Paden. A recent mobile ad campaign for one of my clients wasn’t performing as well as I’d hoped. Despite the ample number of impressions, click-through rates were down. I turned to our advertising partner for some insight, and I was less than pleased to hear back, “Well. . . your app just isn’t that interesting.” What? Are you saying the [&hellip... Read More
Guest

To Blog for Yourself or Contribute to Others

By: Guest | November 8, 2012 | 
3
Today’s guest post is by Jessica Valenzuela. It’s fairly indisputable that thought leadership is good for one’s brand. In today’s digital world that thought leadership can come in many forms: Regular, thoughtful tweets, LinkedIn group involvement and engagement, and Facebook posts and sharing of news; bylines on popular sites, corporate blog posts that go beyond naval-gazing, executive Q&As, and much more. For organizations with varying levels of resources [&hellip... Read More
Guest

The Melbourne Mandate and the Changing Role of PR

By: Guest | November 6, 2012 | 
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Today’s guest post is by Daniel Tisch. In a world where citizens, consumers, shareholders, and stakeholders walk around with global publishing power in their pockets, how does the role of public relations change – and what is the profession’s value to organizations, and to society? That’s a question each of us needs to think about as we serve our organizations and clients. And it’s one being [&hellip... Read More
Guest

Social Media: You Can’t Be Everywhere

By: Guest | November 5, 2012 | 
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Today’s guest post is by Amy McCloskey Tobin. When I first delved into the world of social media I was overwhelmed with the possibilities. For the first time in history, a small business could communicate directly with its target audience. I was thunderstruck by the realization that small marketing budgets, the bane of growth for most small businesses, were practically irrelevant. A smart plan and time to [&hellip... Read More
Guest

Social Content and Halloween Candy: Don’t Gorge On Either

By: Guest | November 1, 2012 | 
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Today’s guest post is by Martin Waxman. November 1: Halloween plus one. Pumpkins are smashed or become a raccoon feast. Morbid decorations are laid to rest. And our ghoulish tendencies are put under wraps for another year. But for kids, Halloween is far from over. Now comes the time they’ve been waiting for: A much anticipated sugary feast. When kids dump their candy collection on the floor, [&hellip... Read More