Laura Petrolino

Spin Sucks Question: Cultivating Customer Brand Ambassadors

By: Laura Petrolino | January 24, 2020 | 
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Your customers are your organization's best influencers. In our #SpinSucksQuestion, our community shares the eight steps communications leaders need to follow to cultivate customer brand ambassadors... Read More
Laura Petrolino

Client Onboarding: Follow These Four Steps for Success

By: Laura Petrolino | January 20, 2020 | 
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These four steps are necessary for successful client onboarding, long-term client relationships, and organizational growth. Laura Petrolino walks you through the process. ... Read More
Laura Petrolino

Spin Sucks Question: The Future of Influencer Relations

By: Laura Petrolino | January 17, 2020 | 
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Our community of experts lays out the do's, don'ts, and rules of influencer relations done right in 2020 in our #SpinSucksQuestion. Laura Petrolino discusses what needs to change for influencer relations to save itself. ... Read More
Laura Petrolino

What Cats Can Teach Us About Effective Content Creation

By: Laura Petrolino | January 13, 2020 | 
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Jealous of Grumpy Cat? Wish your content was as sharable as LOLCats? Have no fear! Laura Petrolino goes straight to the source to find out what feline-inspired content creation tips you should use in your content strategy. It's like catnip for the communications pro. ... Read More
Laura Petrolino

Spin Sucks Question: Communications Trends of 2020

By: Laura Petrolino | January 10, 2020 | 
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From AI to how political campaigns use social media, our Spin Sucks Community weighs in on the communications trends they are most excited for in 2020 in our #SpinSucksQuestion... Read More
Laura Petrolino

Growing a Business: The Jump Shot Success Strategy

By: Laura Petrolino | January 6, 2020 | 
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What does basketball have to do with growing a business? Find out why every entrepreneur should take a lesson from Kenny Sailors, inventor of the jump shot... Read More
Laura Petrolino

21 Good News Stories to Inspire and Motivate Your 2020

By: Laura Petrolino | December 30, 2019 | 
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These 21 good news stories will launch your 2020 on the right foot. Laura Petrolino shares the good things that happened in 2019 and how you can create more in ... Read More
Laura Petrolino

How Santa Uses the PESO Model to Own Christmas

By: Laura Petrolino | December 23, 2019 | 
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If you think about it, Santa Claus may be the most powerful brand in the world. Here's how he uses the PESO model to be a communications powerhouse. ... Read More
Laura Petrolino

12 Days of Christmas: 11 Phrases That Should Be Banned

By: Laura Petrolino | December 18, 2019 | 
21
These 11 phrases need to stay in 2019. Learn what our most hated phrases of the year are and why you shouldn't use them. ... Read More
Laura Petrolino

12 Days of Christmas: 9 Productivity Tips for Communications Professionals

By: Laura Petrolino | December 16, 2019 | 
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These nine productivity tips will help you get out of your own way, eliminate distractions, and take your goals from zero to hero. Laura Petrolino explains how... Read More