Laura Petrolino

14 Cognitive Biases Which Affect Your Communications Plan

By: Laura Petrolino | April 24, 2017 | 
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These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success
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Laura Petrolino

How PR Pros Can Overcome These Six Common Struggles

By: Laura Petrolino | April 17, 2017 | 
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These six struggles prevent pr pros from scaling their business and driving more revenue. Laura Petrolino explains what they are and how you can overcome them.
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Laura Petrolino

Earned Media Case Study: Sperm Performance and Publication Targeting

By: Laura Petrolino | April 10, 2017 | 
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Publication targeting is a crucial component of successful earned media outreach. Without it you not only won't get the best placements, you won't drive the right customers to your site. Laura Petrolino uses an interesting case study to explain the importance of doing your research when it comes to publication selection.
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Laura Petrolino

Business Spring Cleaning: Communications Strategy Success

By: Laura Petrolino | April 3, 2017 | 
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How do you measure the success of your communications strategy? These tips and resources from Laura Petrolino will allow you to effectively measure success and use the PESO model to maximize efforts.
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Laura Petrolino

Business Spring Cleaning: Sparkling Clean Website Performance

By: Laura Petrolino | March 27, 2017 | 
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Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle
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Laura Petrolino

Business Spring Cleaning: Squeaky Clean Social Media Channels

By: Laura Petrolino | March 20, 2017 | 
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In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist.
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Laura Petrolino

Career Choice: Find Your Dream Job by Finding Yourself

By: Laura Petrolino | March 13, 2017 | 
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Career choice is an evolving process to figure out how you best contribute to the world. Laura Petrolino provides tips to help you do what you love and find a role which fits you best.
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Laura Petrolino

Vacation Time: How to Grow Professionally from Time Away

By: Laura Petrolino | March 6, 2017 | 
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You can't bring your best to your job if you don't also take some time away. Vacation time is a needed part of a successful career. Laura Petrolino explains how to grow professionally and improve efficiency through time away from the office
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Laura Petrolino

Four Client Communication Rules that Will Grow Your Business

By: Laura Petrolino | February 27, 2017 | 
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Client communication is the most important communication strategies we develop as PR pros. Laura Petrolino explains why these four rules of successful client communication will help you stay on the right track and grow your business.
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Laura Petrolino

The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

By: Laura Petrolino | February 21, 2017 | 
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From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week.
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