Laura Petrolino

Successful Customer Relationship Management: A Case Study

By: Laura Petrolino | June 19, 2017 | 
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Onboarding is a crucial part of successful customer relationship management. In this case study, Laura Petrolino shows the importance of process to build relationships from day one.
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Laura Petrolino

DIY Treadmill Desk in Four Steps (Picture Tutorial)

By: Laura Petrolino | June 12, 2017 | 
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There are many health and professional benefits from the use of a treadmill desk. This DIY treadmill desk allows you to easily add it to your workspace. Laura Petrolino explains how to build it and why you might want to use one.
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Laura Petrolino

The Communications Pro’s Guide to Effective Word Choice

By: Laura Petrolino | June 5, 2017 | 
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Word choice can make or break your communications campaign. Laura Petrolino provides six tips will help you improve your ability to choose words that drive success
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Laura Petrolino

The Client Service Playlist: A Musical Relationship

By: Laura Petrolino | May 30, 2017 | 
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Client service sometimes really does feel like a musical journey. And now there's a playlist to accompany your moments of client service glory and woe. Laura Petrolino acts as DJ and hooks you up with the songs you need if you work in client service.
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Laura Petrolino

These Four Obstacles Prevent You from Achieving Your Business Goals

By: Laura Petrolino | May 22, 2017 | 
4
Haven't made progress on your business goals yet this year? Laura Petrolino explains why one or more of these four obstacles are preventing your success.
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Laura Petrolino

Stay Focused at Work: Three Tips to Maximize Efficiency

By: Laura Petrolino | May 15, 2017 | 
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Success requires us to stay focused at work. But in a world of constant distractions this can be extremely difficult. Laura Petrolino has three tips will help you overcome the constant pull on your attention so you can accomplish your goals
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Laura Petrolino

The Halo Effect in Marketing: From Brand Reputation to Product Sales

By: Laura Petrolino | May 8, 2017 | 
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The halo effect in marketing influences all aspects of your business growth and success. Laura Petrolino explains how it influences your consumers.
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Laura Petrolino

Six Reasons Corporate Social Responsibility Campaigns Fail

By: Laura Petrolino | May 1, 2017 | 
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These six reasons hold companies back from successful corporate social responsibility campaigns. Laura Petrolino explains what they are and shows you two examples of companies that get it right.
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Laura Petrolino

14 Cognitive Biases Which Affect Your Communications Plan

By: Laura Petrolino | April 24, 2017 | 
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These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success
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Laura Petrolino

How PR Pros Can Overcome These Six Common Struggles

By: Laura Petrolino | April 17, 2017 | 
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These six struggles prevent pr pros from scaling their business and driving more revenue. Laura Petrolino explains what they are and how you can overcome them.
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