Laura Petrolino

What Are Your 2017 Content Marketing Goals?

By: Laura Petrolino | January 16, 2017 | 
11
What skills are you building to reach your content marketing goals for 2017? Laura Petrolino shares hers and asks you to join the conversation
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Laura Petrolino

Why Your Organization Needs an Innovation Strategy

By: Laura Petrolino | January 9, 2017 | 
11
The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. Laura Petrolino explains.
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Laura Petrolino

Nine Great Business Gifts for the PR Professional

By: Laura Petrolino | December 19, 2016 | 
15
These nine business gift ideas will be sure to make the PR professional on your list happy (even that person is you). Laura Petrolino tells you what they are and where to find them (plus a special Spin Sucks surprise).
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Laura Petrolino

Five Business Books to Read for a Successful 2017

By: Laura Petrolino | December 12, 2016 | 
17
These five business books Laura Petrolino recommends will give you the tools to have a happier, and more profitable 2017.
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Laura Petrolino

Why Community Building is a Responsibility

By: Laura Petrolino | November 28, 2016 | 
21
As communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive.
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Laura Petrolino

Three Elements Every Customer Experience Strategy Must Have

By: Laura Petrolino | November 21, 2016 | 
4
A successful customer experience strategy is about proactively considering your customer’s needs and taking measures to create the best experience possible, while at the same time knowing things won’t always go as planned and having process in place to deal with those road bumps. Laura Petrolino explains how you can do so by making sure your plan includes these three elements.
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Laura Petrolino

How to Create a Scalable Client Experience Process

By: Laura Petrolino | November 14, 2016 | 
12
Creating a scalable and successful client experience process is a challenge every service organization faces. Laura Petrolino explains how one business is doing it well.
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Laura Petrolino

Relationship-based Client Service: 11 Questions to Ask

By: Laura Petrolino | November 7, 2016 | 
16
Can you answer these eleven questions about your clients? If not you might not be getting the most out of your client service relationships. Laura Petrolino explains why they are so important.
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Laura Petrolino

Play the Halloween Candy Communications Strategy Challenge

By: Laura Petrolino | October 31, 2016 | 
17
If you are swimming in Halloween candy after this year's festivities, Laura Petrolino has the answer for you. This fun game will help you put that candy to good use, while developing an integrated communications strategy which brings together the four media types.
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Laura Petrolino

Relentlessly Pursue Your Professional Goals: A Case Study

By: Laura Petrolino | October 24, 2016 | 
28
Ready to achieve all of your professional goals? Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks.
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