Laura Petrolino

These Four Obstacles Prevent You from Achieving Your Business Goals

By: Laura Petrolino | May 22, 2017 | 
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Haven't made progress on your business goals yet this year? Laura Petrolino explains why one or more of these four obstacles are preventing your success.
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Laura Petrolino

Stay Focused at Work: Three Tips to Maximize Efficiency

By: Laura Petrolino | May 15, 2017 | 
9
Success requires us to stay focused at work. But in a world of constant distractions this can be extremely difficult. Laura Petrolino has three tips will help you overcome the constant pull on your attention so you can accomplish your goals
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Laura Petrolino

The Halo Effect in Marketing: From Brand Reputation to Product Sales

By: Laura Petrolino | May 8, 2017 | 
2
The halo effect in marketing influences all aspects of your business growth and success. Laura Petrolino explains how it influences your consumers.
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Laura Petrolino

Six Reasons Corporate Social Responsibility Campaigns Fail

By: Laura Petrolino | May 1, 2017 | 
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These six reasons hold companies back from successful corporate social responsibility campaigns. Laura Petrolino explains what they are and shows you two examples of companies that get it right.
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Laura Petrolino

14 Cognitive Biases Which Affect Your Communications Plan

By: Laura Petrolino | April 24, 2017 | 
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These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success
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Laura Petrolino

How PR Pros Can Overcome These Six Common Struggles

By: Laura Petrolino | April 17, 2017 | 
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These six struggles prevent pr pros from scaling their business and driving more revenue. Laura Petrolino explains what they are and how you can overcome them.
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Laura Petrolino

Earned Media Case Study: Sperm Performance and Publication Targeting

By: Laura Petrolino | April 10, 2017 | 
4
Publication targeting is a crucial component of successful earned media outreach. Without it you not only won't get the best placements, you won't drive the right customers to your site. Laura Petrolino uses an interesting case study to explain the importance of doing your research when it comes to publication selection.
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Laura Petrolino

Business Spring Cleaning: Communications Strategy Success

By: Laura Petrolino | April 3, 2017 | 
0
How do you measure the success of your communications strategy? These tips and resources from Laura Petrolino will allow you to effectively measure success and use the PESO model to maximize efforts.
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Laura Petrolino

Business Spring Cleaning: Sparkling Clean Website Performance

By: Laura Petrolino | March 27, 2017 | 
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Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle
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Laura Petrolino

Business Spring Cleaning: Squeaky Clean Social Media Channels

By: Laura Petrolino | March 20, 2017 | 
14
In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist.
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