Laura Petrolino

The Communications Professional’s Customer Behavior Playbook

By: Laura Petrolino | August 12, 2019 | 
0
Figure out how to best market to your customers by learning more about what goes on inside their heads. Laura Petrolino offers strategies that explain how communicators can adapt principles from behavioral science... Read More
Laura Petrolino

How to Successfully Get Your Team Involved in Content Creation

By: Laura Petrolino | August 5, 2019 | 
0
Content creation shouldn't just be the role of the marketing team. Laura Petrolino provides three steps to help you engage all team members in the process... Read More
Laura Petrolino

The Importance of Handwriting for Communications Pros

By: Laura Petrolino | July 29, 2019 | 
0
Handwriting has become a lost art. Laura Petrolino explains why we should bring it back and the importance of handwriting for communications professionals... Read More
Laura Petrolino

What College Football Teaches Us About Brand Development

By: Laura Petrolino | July 22, 2019 | 
0
Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands. ... Read More
Laura Petrolino

How to Break Down Organizational Silos With the IKEA Effect

By: Laura Petrolino | July 15, 2019 | 
0
Managing organizational silos is an important part of any communicator's job. Laura Petrolino explains how to conquer them and get everyone on the same page with the IKEA Effect. ... Read More
Laura Petrolino

Grow Your PR Agency This Summer with a Mid-year Tune-up

By: Laura Petrolino | July 8, 2019 | 
0
Time for a mid-year check-in—where are you against the business goals you set for your PR agency to achieve at the beginning of the year? Laura Petrolino provides four tasks to help make sure you stay on track... Read More
Laura Petrolino

Celebrate Your Independence from Self-Doubt with These Seven Rules

By: Laura Petrolino | July 1, 2019 | 
0
All professionals struggle with self-doubt. Laura Petrolino provides seven rules to help you overcome self-doubt and refocus on your personal and professional success. ... Read More
Laura Petrolino

12 Virtual Communication Rules of Successful Businesses

By: Laura Petrolino | June 24, 2019 | 
0
Virtual communication creates many challenges. Laura Petrolino provides 12 tips that will help your team excel at communicating virtually with clients and each other. ... Read More
Laura Petrolino

Summer Marketing Tips To Keep Your Sales Sizzling

By: Laura Petrolino | June 17, 2019 | 
0
Laura Petrolino shares summer marketing tips to help you stay in front of customers and keep revenue rolling in during the often slower summer months. ... Read More
Laura Petrolino

The Summer Public Relations Professional Development Study Guide

By: Laura Petrolino | June 10, 2019 | 
0
Successful communications professionals are constantly learning new things, and not just about PR and marketing. Laura Petrolino explains why you might want to add psychology, history, and sociology to your research line-up. ... Read More