Laura Petrolino

Seven Reasons You Were Professionally Ghosted

By: Laura Petrolino | October 14, 2019 | 
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Professionally ghosted? These seven new business "spooks" are stalling your agency's growth. Laura Petrolino explains what they are and how to avoid them. ... Read More
Laura Petrolino

Four Skills for Successful Client Service Negotiations

By: Laura Petrolino | October 7, 2019 | 
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Successful client service often requires you to help your client see things from a different perspective and lead them down the right path. Laura Petrolino provides four fundamental skills needed for client negotiations that both build relationships and provide successful outcomes. ... Read More
Laura Petrolino

Professionally Ghosted: What to Do When a Prospect Ghosts You

By: Laura Petrolino | September 30, 2019 | 
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Professionally ghosted? Laura Petrolino explains what to do when a potential client ghosts you and how to determine when it's time to give up... Read More
Laura Petrolino

The Professional’s Guide to a Successful Communications Plan

By: Laura Petrolino | September 23, 2019 | 
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September is planning season. Where do you begin? Laura Petrolino shares the must-have tools, checklists, and resources you need to build a world domination-worthy PR plan... Read More
Laura Petrolino

Seven Things Successful Client Service Leaders Do

By: Laura Petrolino | September 16, 2019 | 
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Successful client service is built upon relationships. In order for those relationships to feed success they must be built upon these seven rules outlined by Laura Petrolino. Find out how you measure up. ... Read More
Laura Petrolino

How To Provide a Successful Customer Experience During a Crisis

By: Laura Petrolino | September 9, 2019 | 
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Customer experience plays an important role in the success of your organization during both normal operations and times of crisis. Laura Petrolino outlines the steps you need to take to make sure your strategy is on track. ... Read More
Laura Petrolino

How to Do a Content Audit to Improve Customer Relationships

By: Laura Petrolino | August 26, 2019 | 
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All successful communication efforts start with solid customer relationships. Laura Petrolino explains how to do a content audit to make sure your content prioritizes them... Read More
Laura Petrolino

Innovation in Business: Three Ways To Communicate Effectively

By: Laura Petrolino | August 19, 2019 | 
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Innovation in business often requires us to use out-dated words to express new concepts. Laura Petrolino explains how to effectively overcome the language gap... Read More
Laura Petrolino

The Communications Professional’s Customer Behavior Playbook

By: Laura Petrolino | August 12, 2019 | 
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Figure out how to best market to your customers by learning more about what goes on inside their heads. Laura Petrolino offers strategies that explain how communicators can adapt principles from behavioral science... Read More
Laura Petrolino

How to Successfully Get Your Team Involved in Content Creation

By: Laura Petrolino | August 5, 2019 | 
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Content creation shouldn't just be the role of the marketing team. Laura Petrolino provides three steps to help you engage all team members in the process... Read More