These nine business gift ideas will be sure to make the PR professional on your list happy (even that person is you). Laura Petrolino tells you what they are and where to find them (plus a special Spin Sucks surprise).
As communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive.
A successful customer experience strategy is about proactively considering your customer’s needs and taking measures to create the best experience possible, while at the same time knowing things won’t always go as planned and having process in place to deal with those road bumps. Laura Petrolino explains how you can do so by making sure your plan includes these three elements.
If you are swimming in Halloween candy after this year's festivities, Laura Petrolino has the answer for you. This fun game will help you put that candy to good use, while developing an integrated communications strategy which brings together the four media types.
Ready to achieve all of your professional goals? Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks.