Laura Petrolino

How to Create Scope Creep Free Client Relationships

By: Laura Petrolino | August 21, 2017 | 
13
Scope creep is something every communications pro deals with. Laura Petrolino provides tips to help you fight this business killer from the very beginning of the client relationship
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Laura Petrolino

Four Client Service Processes You Know You Should Do, But Don’t

By: Laura Petrolino | August 14, 2017 | 
14
These four client service activities are on every PR pro's to do list. But, we often don't do them, although we know we should. Laura Petrolino explains how to change that.
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Laura Petrolino

Land Your Dream Job with These PR Interview Tips

By: Laura Petrolino | August 7, 2017 | 
32
Looking for a new job? Laura Petrolino shares five PR interview tips to help you prepare for, and excel at, your next public relations job interview.
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Laura Petrolino

Five Things to Remove from Your PR Proposal Right Now

By: Laura Petrolino | July 31, 2017 | 
10
These five common things can sabotage your PR proposal. Laura Petrolino explains what they are, why you should remove them, and what you can do instead.
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Laura Petrolino

Six Things to Write About When You Don’t Know What to Write About

By: Laura Petrolino | July 24, 2017 | 
14
Not sure what to write about? Have no fear! Laura Petrolino has six prompts to help you beat writer's block and inspire your next blog post (or several).
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Laura Petrolino

Five Things My Dog Wants You To Know About Your Bad PR Plan

By: Laura Petrolino | July 17, 2017 | 
26
Laura Petrolino's dog hates it when PR pros do these three things with their PR plan. Find out what they are and how you can avoid disappointing Oliver
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Laura Petrolino

Founding Fathers Quotes to Guide Your Business Success

By: Laura Petrolino | July 5, 2017 | 
7
Our Founding Fathers were the ultimate entrepreneurs. It makes sense they'd have pretty good advice to help grow your business and your career. At least Laura Petrolino thinks so. These Founding Fathers Quotes will inspire, motivate, challenge, and guide your business success.
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Laura Petrolino

How to Cultivate Client Satisfaction with PR Metrics

By: Laura Petrolino | June 26, 2017 | 
6
Do your clients still obsess over vanity metrics? Laura Petrolino provides four tips to help you drive client satisfaction through PR metrics focused on real business goals
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Laura Petrolino

Successful Customer Relationship Management: A Case Study

By: Laura Petrolino | June 19, 2017 | 
12
Onboarding is a crucial part of successful customer relationship management. In this case study, Laura Petrolino shows the importance of process to build relationships from day one.
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Laura Petrolino

DIY Treadmill Desk in Four Steps (Picture Tutorial)

By: Laura Petrolino | June 12, 2017 | 
8
There are many health and professional benefits from the use of a treadmill desk. This DIY treadmill desk allows you to easily add it to your workspace. Laura Petrolino explains how to build it and why you might want to use one.
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