Laura Petrolino

Brand Consistency: What Would it Be Like to Date Your Brand?

By: Laura Petrolino | January 15, 2018 | 
5
What would it be like to date your brand? Answering that one question can help ensure brand consistency across your organization. Laura Petrolino explains why
... Read More
Laura Petrolino

The ABCs of Web Marketing for Communications Pros

By: Laura Petrolino | January 8, 2018 | 
18
Here is the ultimate list —the ABCs of web marketing, including 26 important characteristics of digital marketing plus additional content to back them up
... Read More
Laura Petrolino

36 Animals with a Better Social Media Strategy Than You

By: Laura Petrolino | December 26, 2017 | 
53
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. Laura Petrolino explains why you can learn about communications from our animal-friends.
... Read More
Laura Petrolino

12 Days of Christmas: Nine Phrases That Should Be Banned

By: Laura Petrolino | December 18, 2017 | 
21
The Spin Sucks community agrees these nine phrases that should be banned. Laura Petrolino fills you in on the most hated phrases of the year and why you shouldn't use them
... Read More
Laura Petrolino

12 Days of Christmas: Five Must-Have Productivity Tools

By: Laura Petrolino | December 11, 2017 | 
14
We can't give the gift of time, but these productivity tools will maximize the time you have. From email management to to-do lists, Laura Petrolino shares favorites of the Spin Sucks team
... Read More
Laura Petrolino

12 Days of Christmas: Change One Habit in 2018

By: Laura Petrolino | December 4, 2017 | 
17
Want to make sure you accomplish all the goals you've set for 2018? Laura Petrolino explains how and why changing habits will create a productive and successful new year
... Read More
Laura Petrolino

4 Incredible Examples of Social Media Storytelling

By: Laura Petrolino | November 27, 2017 | 
8
These four examples of social media storytelling will inspire you to use your shared media platforms to create compelling and effective stories. Laura Petrolino explains why
... Read More
Laura Petrolino

Optimize Your User-Generated Content Campaign with the PESO Model

By: Laura Petrolino | November 20, 2017 | 
2
Your user-generated content campaign shouldn't be confined to social media alone. Laura Petrolino explains how to use the PESO model to maximize the success of your UGC campaign
... Read More
Laura Petrolino

How to Create Successful User-Generated Content Campaigns

By: Laura Petrolino | November 13, 2017 | 
62
Create successful user-generated content campaigns for your business with this step-by-step guide from Laura Petrolino. Every business can leverage UGC to drive customers and sales.
... Read More
Laura Petrolino

Four Communications Lessons from Abraham Lincoln

By: Laura Petrolino | November 6, 2017 | 
15
For Abraham Lincoln, communication was an art and a powerful tool. Use these four communications lessons to improve the effectiveness of your own efforts
... Read More