Gini Dietrich

Seven Must Read PR Blogs

By: Gini Dietrich | December 15, 2015 | 

PR BlogsBy Gini Dietrich

On the seventh day of Christmas, Spin Sucks gave to you…seven PR blogs, six must-watch PR webinarsfive PR books, four PR podcaststhree productivity toolstwo Spin Sucks Crazy secrets, and the one PR tool you need for 2016.

Well, here we are. The seventh day of Christmas.

Let’s talk about PR blogs, shall we?

(That puts Salt-n-Pepa in my head…let’s talk about sex, baby. Let’s talk about you and me. Let’s talk about all the good things and the bad things that may be. Let’s talk about sex. Let’s talk about sex. Let’s talk about sex. Let’s talk about sex. You’re welcome!)

Seven Must Read PR Blogs

I guess if you’re reading this on Spin Sucks, we can’t really include us. So let’s say these are the seven PR blogs you must add to your reading list plus Spin Sucks.

  1. Ishamel’s Corner. I’m a big, big fan of Lou Hoffman. Not only is he extraordinarily intelligent, he adds a voice to the PR blog community that is sorely needed: One of storytelling versus corporate speak. Don’t try to use jargon around Lou. He’ll beat you up! OK…maybe not beat you up, but you won’t use jargon again. I guarantee it. He publishes only once a week so this is a PR blog you can keep up with and read every post.
  2. Muck Rack Daily. I was first introduced to Muck Rack when Jessica Lawlor emailed me and said I would really like Greg Galant, the founder. So I met him for coffee in DC a little more than a year ago. And she was right? I DO like him! I also really love what he and his team are adding to the industry through their PR blog. Written for journalists, they send a daily email that has all of the news that might affect one’s job. It’s written very tongue-in-cheek and I love the style.
  3. PR Daily. It’s impossible to talk PR blogs without mentioning PR Daily. Though I consider them the biggest competition of Spin Sucks, I have lots of friends who work over there and we syndicate our content there. So when I say competitor, I really mean I want a whole team of writers and editors to focus on a bigger media outlet than just two blog posts a day. I’m envious, OK?! In all seriousness, PR Daily is a PR blog where you can pretty much get everything you need in one spot.
  4. PR Newser. PR Newser is the PR blog arm of AdWeek and I love them. I love their pop culture tie-ins. I love their trends and research. I love their tone. I love everything about them. Though they’re a relative new-comer to the PR blog world, they’re worth taking a look at to see if you’ll love them as much as I do.
  5. PRTini. Not only is Heather Whaling’s PR blog one to watch, she’s one to keep a careful eye on. The things she is doing for her business—and the PR industry—reminds me of me 10 years ago. She’s smart, she’s savvy, and she’s growing a real business with real clients that are having a real influence on this world. Pay close attention to her.
  6. Shift PR. I probably should say this upfront: I would read anything Christopher Penn writes. I mean, anything. Though he didn’t start out in PR—and the Shift blog certainly has more voices than his own—the value he adds to this PR blog is incredible. Want to learn how data and metrics add value to your communications? Read this blog. Absorb everything about it. And then read it again.
  7. Waxing Unlyrical. Shonali Burke is a PR blog staple. Heck, she’s a PR industry staple. (Plus she has an amazing accent so listen to everything she says.) Her blog, Waxing Unlyrical, talks mostly about PR measurement, which is a topic near and dear to my heart. She also brings in a nice cadre of guest bloggers and they’re not the typical voices. You won’t regret subscribing to this one.

And now it’s your turn! Which PR blogs do you recommend everyone add to their 2016 reading list?

P.S. I wanted to recommend Bad Pitch Blog, but it hasn’t been updated since February. So add them to your list…in case they start blogging again.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Hmm, not sure about PR Daily. Given it’s usually a collection of previously published posts that are syndicated, and with questionable facts or opinions that come straight from 2011, it’s not high up on my must read. 
    Ragan Daily is better. 🙂

  • RefilweB

    Thanks, will definitely check them out. Also came across an African blog – sbcommszablog that has nice content.

  • Michelle Hals

    A great list. I’d add Arik Hanson’s blog, Communication Conversations, to the list too. For me, it’s a local blog, so I get additional insight into the businesses and the business climate in the Twin Cities. He also raises important questions about how we do things (over-relying on data to make marketing decisions, removing comment sections from blogs, etc.) and gets people talking and thinking.

  • LouHoffman

    Hi Gini, thanks a ton for the positive words. You’ll be pleased to know I haven’t been in a scrape since my freshman year in high school when I forgot the adage, “sticks and stones may broke my bones but names will never hurt me.” BTW, I typically publish twice a week, but the demands of December (what happened to a sane ramp down to the year) have crushed me.

  • ErinAHennessy

    ginidietrich SpinSucks kristinemaloney Definitely planning to share these with my media relations students this spring!

  • Super list! All great blogs.

  • ginidietrich

    chicagocomms You’re welcome!

  • IrisPRMgt Smooches!

  • ginidietrich

    ErinAHennessy Yeah!

  • LouHoffman Ha! I went through the blog this morning and thought, “OK…I was wrong.” Clearly I was not…before December.

  • Danny Brown Who asked you?

  • Michelle Hals Yes! And I love Arik!

  • RefilweB Oh, this is cool. Thank you!

  • You did, with the CTA at the end of the post. 🙂
    I’d add a screenshot to show you, but holy balls, file upload on mobile with Livefyre is an awful experience!

  • Thank you for the kind words, madame. You might have even earned a smile from me in a photo with you.

  • EdwardMBury

    Hello: I’ll be self-centered and grandstanding. But I think more people
    should read my blog — Why? Because I
    write every word (although I do feature Q&A posts with industry hot
    shots, including one who may read this comment), address key issues that
    impact public relations (and other stuff), and have been publishing
    regularly since 2009. And, I’ve been told people like me. So there.

  • prtini

    StephanieFlo ginidietrich that was so nice of Gini to say. Truly flattered!!

  • cspenn YES!!!

  • tnfletch

    These are all my favs – I’m also enjoying reading the blog Best Pitch I Ever Got. It provides some useful insight into the work style, preferences and personal interests of specific journalists.

  • Well, isn’t that a nice early Christmas present? Thank you, Jean Gini!

  • HannaLizKnowles

    I don’t read it regularly, but when I do I always come across something valuable on the Cision blog.