Gini Dietrich

Join Danny Brown for a Special Livefyre Q&A Today

By: Gini Dietrich | June 19, 2013 | 

Join Danny Brown for a Special Livefyre Q&A Today

I have been looking forward to today’s Livefyre Q&A with Danny Brown all year.

When I learned he and Sam Fiorella were writing Influence Marketing, I got him on the calendar as quickly as I could because, even though I hadn’t yet read the book, I knew it was going to be a good one.

Danny is a staple in the marketing world. He was one of the first friends I made through social media and he remains a close friend today (unless you take that last photo in the series literally).

I knew him way back when he ran Bonsai Interactive Marketing and then later joined Jugnoo and today he is working with a crack jack team to build ArcCompany.

He’s one of the smartest writers on the web, he has a brain that continually questions, he isn’t afraid to offer a differing opinion, and he is as loyal as they come.

I’ve had the great pleasure of speaking with him, traveling with him, and conspiring with him.

With the publication of Influence Marketing, he and Sam offer another look at the world of automated clout tools. They provide refreshing thinking on how you can reach the right influencers for your organization without relying on scores and hoards of followers.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Danny is going to be hanging out in the comments so you can ask him anything and everything about the book, his feeling on the automated tools (such as Klout or PeerIndex), how he recommends you find the right influencers, what tools are available that truly work, or even about his wife, who is a kick butt author in her own right.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Danny and Sam out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Danny will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. Chapman, and Mitch Joel.

And following is the lineup through the end of the year so mark your calendars!

Same bat time, same bat channel.

  • July 24 – Chuck Hemann
  • August 21 – Jay Baer
  • September 18 – DJ Waldow
  • October 23 – Tom Martin
  • November 13 – Me! (to talk about Spin Sucks, the book, and give away a few copies!)
  • December 18 – TBD

See you today at noon!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.


@Danny Brown Was at a conference yesterday when this happened, but looking forward to reading through the comments! :)

Danny Brown
Danny Brown

OK, special bonus giveaway question:

What was my Klout score before I dropped out the system? (hint: it's in the sheep expert video

Random draw of all correct answers: 

  • 1 person gets signed copy of Influence Marketing book
  • 5 get codes for digital download version. Closes 11.59pm EST tomorrow, June 20.


Leave your answers below by hitting the "Reply" option - Go!


Busy morning so missed this chat.  Have my copy of the book already, just waiting for Danny to make a visit to Phoenix to sign it for me.


I enjoyed following this, but didn't feel smart enough to ask a question, let alone grasp many of the answers. And I'm never afraid to ask a stupid question ... guess I better buy the book!

nickcicero moderator

Late to the party, meetings and meetings -__- but I highly recommend Danny and Sam's book. Very detailed with awesome diagrams. 


Thanks for a fun, educational and lively discussion!

ginidietrich moderator

That hour went by super fast! Danny, you rock! Thank you!!

Everyone: I will randomly draw two names for books tomorrow. The rest of you need to go buy a copy!

ginidietrich moderator

We have Danny for four more minutes. Get your last minute questions in!


@Danny Brown Finally saw this, cracking me up!

I like how you glance upwards each time you dig deep into your sheep expertise


@ginidietrich @Danny Brown now to purchase the digital copy so the paper one can sit on the shelf until we are all looooong gone and my great great great great grandson can sell it to someone for a million dollars.

Or, cause I'm rough as heck on my paper books, and don't want to bust it up. :)


Congrats to both of you. Yes I'm surprised only 2 entries. I already won my copy at the Social Capital Conference - yay! so opted out :) congrats!


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