Gini Dietrich

Join Danny Brown for a Special Livefyre Q&A Today

By: Gini Dietrich | June 19, 2013 | 
407

Join Danny Brown for a Special Livefyre Q&A Today

I have been looking forward to today’s Livefyre Q&A with Danny Brown all year.

When I learned he and Sam Fiorella were writing Influence Marketing, I got him on the calendar as quickly as I could because, even though I hadn’t yet read the book, I knew it was going to be a good one.

Danny is a staple in the marketing world. He was one of the first friends I made through social media and he remains a close friend today (unless you take that last photo in the series literally).

I knew him way back when he ran Bonsai Interactive Marketing and then later joined Jugnoo and today he is working with a crack jack team to build ArcCompany.

He’s one of the smartest writers on the web, he has a brain that continually questions, he isn’t afraid to offer a differing opinion, and he is as loyal as they come.

I’ve had the great pleasure of speaking with him, traveling with him, and conspiring with him.

With the publication of Influence Marketing, he and Sam offer another look at the world of automated clout tools. They provide refreshing thinking on how you can reach the right influencers for your organization without relying on scores and hoards of followers.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Danny is going to be hanging out in the comments so you can ask him anything and everything about the book, his feeling on the automated tools (such as Klout or PeerIndex), how he recommends you find the right influencers, what tools are available that truly work, or even about his wife, who is a kick butt author in her own right.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Danny and Sam out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Danny will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. Chapman, and Mitch Joel.

And following is the lineup through the end of the year so mark your calendars!

Same bat time, same bat channel.

  • July 24 – Chuck Hemann
  • August 21 – Jay Baer
  • September 18 – DJ Waldow
  • October 23 – Tom Martin
  • November 13 – Me! (to talk about Spin Sucks, the book, and give away a few copies!)
  • December 18 – TBD

See you today at noon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

Leave a Reply

407 Comments on "Join Danny Brown for a Special Livefyre Q&A Today"

avatar

Sort by:   newest | oldest
Danny Brown
3 years 1 month ago

I have my heckling popcorn ready.

ginidietrich
3 years 1 month ago

Danny Brown Mmmmmmm…popcorn.

belllindsay
3 years 1 month ago

ginidietrich Danny Brown Mmmmmmm…heckling.

LSSocialEngage
3 years 1 month ago

Danny can’t talk about Klout without talking about Sheep can he?

Danny Brown
3 years 1 month ago

LSSocialEngage They’re interconnected forever now. 🙂

ginidietrich
3 years 1 month ago

LSSocialEngage He can’t talk about ANYTHING without talking about sheep.

Danny Brown
3 years 1 month ago

ginidietrich LSSocialEngage I talked about popcorn and didn’t mention sheep. Well, until now.

LSSocialEngage
3 years 1 month ago

Danny Brown ginidietrich I bet it was a  very conscious effort “I will talk about popcorn so that I am not mentioning sheep” . Looking forward to tuning in at noon (hopefully)

Howie Goldfarb
3 years 1 month ago

LSSocialEngage Danny Brown ginidietrich leave the sheep nation out of this please

belllindsay
3 years 1 month ago

Also, gain valuable insights from Danny Brown via script – so you can finally understand what he’s frigging saying! LOL Darn Scottish brogue! Can’t wait for this one!!

Danny Brown
3 years 1 month ago

belllindsay You know I don’t type in Scottish, right?

belllindsay
3 years 1 month ago

Danny Brown That’s my point! LOL

Howie Goldfarb
3 years 1 month ago

belllindsay Danny Brown I think you should type in Scotch!

Joshua Wilner/A Writer Writes

Danny Brown belllindsay Aww hell, that explains why Google Translate isn’t working worth a damn.

Howie Goldfarb
3 years 1 month ago

I have already fielded 39 questions submitted to me from the Twitter. Curiously 16 of them are:

‘Doesn’t Danny Brown agree that Klout is the only Social Influence platform that works?’

Another 16:
‘Why does Danny Brown get all his news from Mashable? Is it really the best out there?’

Danny Brown
3 years 1 month ago

Howie Goldfarb My secret is out…

Howie Goldfarb
3 years 1 month ago

BTW Thank you Danny Brown for taking up my offer to come to my blog today and answer questions with my community.

Mark_Harai
3 years 1 month ago

Howie Goldfarb Danny Brown HA!

sherrickmark
sherrickmark
3 years 1 month ago

Please, someone ask Danny about Klout. Please… 🙂

Danny Brown
3 years 1 month ago

sherrickmark Just for you, mate. 🙂
http://www.youtube.com/watch?v=I387sH_9yMY

Mark_Harai
3 years 1 month ago

sherrickmark So, Danny Brown – what are your thoughts on Klout? (hehe)

ginidietrich
3 years 1 month ago

sherrickmark Are you getting any sleep right now? How’s home life??

sherrickmark
sherrickmark
3 years 1 month ago

ginidietrich sherrickmark Home life is fantastic, I’m loving it. Don’t wanna go back to work, lol. Getting some sleep, yes. We’re settling in. 🙂

ginidietrich
3 years 1 month ago

sherrickmark That’s so exciting! I’m very happy for you.

sherrickmark
sherrickmark
3 years 1 month ago

ginidietrich sherrickmark aww, thanks. 🙂 I am blessed for sure.

Danny Brown
3 years 1 month ago

Wait, you missed GMT.

ginidietrich
3 years 1 month ago

Danny Brown OFGS

Danny Brown
3 years 1 month ago

ginidietrich That’s a timezone?

ginidietrich
3 years 1 month ago

Danny Brown I’m going to make a video of me shaking my fist at you and I will just send you the link every time you make me do it (which is lots).

Danny Brown
3 years 1 month ago

ginidietrich I’ll just make a video of Ewan blowing you a kiss, that trumps your shaky fist!

ginidietrich
3 years 1 month ago

Danny Brown You win. That totally trumps it.

Chris_Read
3 years 1 month ago

I don’t think I can make it this afternoon but I’m curious to hear Danny’s thoughts on Triberr. I feel like it was a decent idea but that Twitter is so oversaturated with people abusing it now, that it has lost it’s original purpose. Unless, of course, the original purpose was to flood my timeline with endless “via” tweets. Thanks, I’ll hang up and listen.

Danny Brown
3 years 1 month ago

Chris_Read Cheers, Chris, and I have some thoughts on Triberr to share. Will pop back soon on that one!

Chris_Read
3 years 1 month ago

Much appreciated.

Danny Brown
3 years 1 month ago

Chris_Read So I was going to leave some thoughts, then I recalled this exchange in the comments of Branding Magazine, that covers them really well.
http://www.brandingmagazine.com/2013/04/09/bloggers-rock-for-brands-in-new-service/
I think Triberr is morphing from what it started as, to something that becomes just another generic influencer tool. I hope I’m wrong, and Dino always puts across a good counter argument. We’ll see. 🙂

susancellura
susancellura
3 years 1 month ago

Looking forward to it!

jasonkonopinski
3 years 1 month ago

Ooh – I’m prepared to heckle.

Danny Brown
3 years 1 month ago

jasonkonopinski Go sh*t a porcupine.

ginidietrich
3 years 1 month ago

Danny Brown jasonkonopinski I like how Danny stays within our guidelines of no swearing, but still manages to get his point across.

ginidietrich
3 years 1 month ago

Alright boys and girls! Are you ready? Danny Brown, are you ready?

Danny Brown
3 years 1 month ago

ginidietrich yes ma’am.

ginidietrich
3 years 1 month ago

Danny Brown <rubbing hands together excitedly!>

Danny Brown
3 years 1 month ago

Randomly inserted comment, I just ate a dried banana and it tasted salty. What the deuce?

ginidietrich
3 years 1 month ago

Danny Brown Dried bananas usually do taste salty. Unless it was one you dried on your countertop because you forgot about it.

Neicolec
Neicolec
3 years 1 month ago

Well, I’m still sipping my morning coffee over here in Seattle, as the kids are finally out of school and I can sleep in. Enjoying the pre-show comments with my coffee.

ginidietrich
3 years 1 month ago

Neicolec Are the kids still sleeping?

Neicolec
Neicolec
3 years 1 month ago

ginidietrich Neicolec Yup!

Danny Brown
3 years 1 month ago

I’m worried about there being really long questions and my fingers not being able to articulate the crud that my brain is thinking about. 🙂
http://www.flickr.com/photos/thangman22/9083980851/

ginidietrich
3 years 1 month ago

Danny Brown I have no words.

yvettepistorio
3 years 1 month ago

ginidietrich Danny Brown I want that puppy…

bensonhendrix
3 years 1 month ago

Danny Brown It’s great that you take picture of your new hires. Mushing into the future, are we? 😉

ginidietrich
3 years 1 month ago

bensonhendrix Danny Brown Let’s be real…this is a picture of their latest hire:

bensonhendrix
3 years 1 month ago

ginidietrich  Danny Brown Hey, I used to work with him! There are worse free agent pickups… 😉

ginidietrich
3 years 1 month ago

bensonhendrix Danny Brown He does always make you laugh.

ginidietrich
3 years 1 month ago

I shall start: You recommend Tellagence as THE future of influence marketing. Why is that?

Danny Brown
3 years 1 month ago

ginidietrich Well, Tellagence is one of about 6-8 platforms reco’d in the book. It’s because they look at true influence – context, relevance, how influence ebbs and flows across communities. It’s always shifting, Tellagence identifies that and advises of shifting trends and “next” influencers.

ginidietrich
3 years 1 month ago

Danny Brown And, let’s be real, because Matt rocks.

Danny Brown
3 years 1 month ago

ginidietrich Don’t forget Nitin and the rest of the team!

Steve Birkett
3 years 1 month ago

I’m only here to raise my Klout score.

ginidietrich
3 years 1 month ago

Steve Birkett Why they heck do you think I do these?

Steve Birkett
3 years 1 month ago

I’d assumed it was for the wry Scottish wit… then I read the dried banana comment… now I don’t know what to believe.

ginidietrich
3 years 1 month ago

Steve Birkett I think you should go with your gut…especially as it relates to the bananas.

belllindsay
3 years 1 month ago

ginidietrich Steve Birkett I had a banana for breakfast.

Steve Birkett
3 years 1 month ago

belllindsay ginidietrich If nothing else, this will be extremely influential on my lunch decision.

Danny Brown
3 years 1 month ago

Steve Birkett belllindsay ginidietrich Stay away from dried fruit, it’s salty.

Danny Brown
3 years 1 month ago

Steve Birkett You’re doomed.

belllindsay
3 years 1 month ago

Ok, here goes *stirs pot* – what the heck’s so wrong with being an influencer, anyhow? I mean, we are ALL influenced by people, in all facets of our lives, yes?

Danny Brown
3 years 1 month ago

belllindsay Agreed, and nothing wrong with being an “influencer”. The issue arises with ego-centric influence as per today’s social scoring influence, versus real influence that drives actions, leads, purchases, donations, etc.

belllindsay
3 years 1 month ago

Danny Brown But isn’t ‘influence’ inherently about the ego?

susancellura
susancellura
3 years 1 month ago

belllindsay Danny Brown Is it? I ask because if I’m influenced by my passion for my alma mater, is that my ego or theirs?

belllindsay
3 years 1 month ago

susancellura Danny Brown I would say theirs – their ‘ego’ necessitates that they keep their alums feeling that passion….otherwise they die (metaphorically speaking – $$ dries up, whatever)

Danny Brown
3 years 1 month ago

susancellura belllindsay Public scores as influence are all about ego – your score only rises if you connect your networks. Why would you want to do that unless all you want is a high score and free stuff?

susancellura
susancellura
3 years 1 month ago

Hi Danny Brown! It’s a pleasure to meet you online. Q: Do you think we overreact to “we have to find the right influencer”? I mean, do the basic fundamentals still work/mean anything anymore? That is, do your research, work hard to craft the message, etc.?

Danny Brown
3 years 1 month ago

susancellura Hi Susan! Great question, and agree with you. Public scores have made us lazy, and looking to find influencers fast and easy. But the real influencers – those that truly impact our customers at certain decision points – take much more legwork. It’s old school marketing mixed with new tech. 🙂

ginidietrich
3 years 1 month ago

What should people be thinking about as they embark on an influence marketing program?

Danny Brown
3 years 1 month ago

ginidietrich Goals and measurement.What are you trying to achieve – awareness, buzz, sales, etc?Who will drive these actions?How will you adapt disrupted messages?What will success look like – does it raise your brand, impact your competitor,etc.
These are basics all programs should be aware of.

ginidietrich
3 years 1 month ago

Danny Brown And, to your second point, how do we best determine the who?

dwaynealicie
3 years 1 month ago

ginidietrich Danny Brown When you say “adapt disrupted messages” … what’s a quick example of that?

Danny Brown
3 years 1 month ago

dwaynealicie ginidietrich You’re running a campaign for Samsung. It’s going great. Suddenly Apple slap you with a $1 billion lawsuit and sales stall. Who are the secondary and tertiary influencers that are skilled at crisis comms and groupthink that can counter back? That’s the adapt part.

dwaynealicie
3 years 1 month ago

Danny Brown dwaynealicie ginidietrich Got it! Thank you.

Danny Brown
3 years 1 month ago

ginidietrich Text analytics and linguistic mapping. Gather keywords, weight their importance, identify who’s connected to them.
Now you can see what their pain points are, and where in the purchase life cycle they are – research, awareness, intent, buy. Also, their persona will dicate a lot – demographic, sex, locale, brand affiliation, history, etc.
Knowing that information allows us to identify who will sway their decision to move along the next stage of that purchase life cycle.
Know the customer and their need, you’ll know the influencer and your job in that respect.

LSSocialEngage
3 years 1 month ago

Danny Brown ginidietrich What measurement tools do you recommend to measure what this success looks like?

Danny Brown
3 years 1 month ago

LSSocialEngage ginidietrich Pulse Analytics is awesome, SqeezeCMM, Measurely are also excellent.

LSSocialEngage
3 years 1 month ago

Danny Brown LSSocialEngage ginidietrich Thank you. I will certainly look into those.

sherrickmark
sherrickmark
3 years 1 month ago

In regards to finding influencers, one of the  best resources I have found are the people who I already connect with. This tends to extend your network out quite widely, which is awesome, but I am working on a project which due to scope really requires a much more geographically shallow network, and I am struggling with that. Any thoughts, sir?

belllindsay
3 years 1 month ago

sherrickmark Great question. Who – or what – do you trust?

sherrickmark
sherrickmark
3 years 1 month ago

belllindsay sherrickmark locally that’s hard to answer. Obviously with the way networking goes these days, a national network is much easier to entangle oneself in. But with the new project I have, it is definitely worth the local effort for sure

Danny Brown
3 years 1 month ago

sherrickmark Read our book. 😉
But, yes, with our methodology, we put your target – customer, client, donor, etc – at the heart of all your efforts. This allows you to laser in to their needs, the small communities they live, and provide right person and message to sway decisions.

belllindsay
3 years 1 month ago

Danny Brown You wrote a book..?? sherrickmark

ginidietrich
3 years 1 month ago

belllindsay Danny Brown sherrickmark Let’s be real…samfiorella wrote it.

sherrickmark
sherrickmark
3 years 1 month ago

Danny Brown sherrickmark Thanks. 🙂 I do need a little bit more target reasearch on this project. I’m actually surprised I don’t have your book already, to be honest.

Danny Brown
3 years 1 month ago

sherrickmark Fix it!!! 😉

ginidietrich
3 years 1 month ago

sherrickmark Maybe you’ll win a copy!

sherrickmark
sherrickmark
3 years 1 month ago

ginidietrich sherrickmark Danny Brown I know, I know, I will. Even if I win, I may still buy a copy as penance, winning regardless

Steve Birkett
3 years 1 month ago

Are influence measurement tools able to take us any further than the discovery and introduction stage of connecting with influencers? Where do you think they fit, if at all, at the relationship building stage?

Neicolec
Neicolec
3 years 1 month ago

Steve Birkett And related to that, how do you measure whether your influence efforts are really paying off?

Danny Brown
3 years 1 month ago

Neicolec Steve Birkett This is one way, as per the answer to RegisDudley earlier. 🙂
http://fyre.it/dNAWVU.4

Danny Brown
3 years 1 month ago

Steve Birkett Definitely. The influence program should be all about building loyalty and advocacy, and moving away from short term campaigns. So the tech that can identify these opps are key.
Tools like Appinions, Traackr, etc, identify offline data as well as who influences the influencers. That’s powerful in determining what state of mind and emotion they’re in and what impacts decisions. Drop this info into a Social CRM like a Nimble, and you’re on the track to the info you’re referring to.

ginidietrich
3 years 1 month ago

What is the 90-9-1 rule?

Danny Brown
3 years 1 month ago

ginidietrich 90% never do anything; 9% interact; 1% take action. (I’m paraphrasing). You need to know who the 1% are.

belllindsay
3 years 1 month ago

Danny Brown ginidietrich And how do you determine the 1% – also, shouldn’t you be actively going after the rest…?

ginidietrich
3 years 1 month ago

belllindsay Danny Brown We see this – about 9% of our readers interact here. It’s difficult to know how the 90% who never do anything.

Danny Brown
3 years 1 month ago

belllindsay ginidietrich Well, if you read a certain book, it shows you exactly how to find these micro influencers that make up that little but effective percentage. 😉

maryhruth
maryhruth
3 years 1 month ago

Danny Brown ginidietrich Is that a fact? It refers to internet interactions?

Danny Brown
3 years 1 month ago

maryhruth ginidietrich Primarily. However, even offline reactions to ads and marketing can be drilled down into various ratios, based on audience, etc.

bensonhendrix
3 years 1 month ago

Danny Brown ginidietrich How much effort should you put into chasing the 90%? And how do you respond to bosses who push to get them engaged?

susancellura
susancellura
3 years 1 month ago

bensonhendrix Danny Brown ginidietrich Educate them.

Danny Brown
3 years 1 month ago

bensonhendrix Danny Brown ginidietrich It depends on goals. The 90% shouldn’t be ignored, but at the same time brands only have finite resources. Track their reactions to the main campaign, and add to your CRM for future engagement, outreach, etc.

Neicolec
Neicolec
3 years 1 month ago

Danny Brown ginidietrich When you say 90% never do anything, I assume you mean in terms of online interaction. But actually, it’s often the 90% you’re trying to reach through the influencers. And that 90% are influenced and may make decisions based on the interactions they are observing.

Danny Brown
3 years 1 month ago

Neicolec Danny Brown ginidietrich Good point. Lurkers can take silent action. Problem is, it’s harder to track as opposed to those you have in your sight. That’s why the ratio number remains so high.

yvettepistorio
3 years 1 month ago

What’s your all time favorite social media tool?

Danny Brown
3 years 1 month ago

yvettepistorio Social media or influence?

yvettepistorio
3 years 1 month ago

Danny Brown yvettepistorio Social media – and my follow up question would be influence…

Danny Brown
3 years 1 month ago

yvettepistorio Social – Twitter, for the spontaneity. Influence, I have many based on what info I need an when.
Soft spot for Traackr, Tellagence, Appinions, InNetwork, SqueezeCMM, Nimble, TrendSpottr.

biggreenpen
3 years 1 month ago

What is the absolute best thing that has ever happened to you on social media (or because of social media). I’m guessing it wasn’t the banana.

belllindsay
3 years 1 month ago

biggreenpen Oh, it was the banana.

Danny Brown
3 years 1 month ago

biggreenpen 12for12k, where a bunch of nobodies (as far as influence goes) bandied together and raised over $100,000 for charity through social media alone. Don’t think I’ll ever be able to “top” that. 🙂

sherrickmark
sherrickmark
3 years 1 month ago

Danny Brown biggreenpen Were there ever any plans for a new version of that campaign? I was sad that due to financial reasons I was never able to donate, but I did my best to share and support, and a LOT of great work was done. It was really inspiring.

Danny Brown
3 years 1 month ago

sherrickmark biggreenpen There’s always the chance we’ll resurrect in some form or another; it’s finding the right goal and making it work as well as the original concept. And your support was just as equally as important as the financial donations, mate – every single person made 12for12k what it was. 🙂

biggreenpen
3 years 1 month ago

@Danny Brown sounds incredible — supporting great causes is one of my absolute favorite uses of social media; it’s incredible to see the power of the tweet to open up hearts and pocketbooks. Thanks!

jasonkonopinski
3 years 1 month ago

A lot of the controversy surrounding influencer marketing and scoring has been the supposed democratization offered by publicly available tools like Klout, Kred, et al. 
If influencer marketing campaigns are going to remain valuable to brands, what needs to be fixed first — the resistance to the ego-driven belief that everyone is, in fact, an influencer or the way we think influence flows?

belllindsay
3 years 1 month ago

jasonkonopinski SPEAK ENGLISH KONOPINSKI!!!

jasonkonopinski
3 years 1 month ago

belllindsay Why influence important? Grunt.

belllindsay
3 years 1 month ago

jasonkonopinski Me likey.

ginidietrich
3 years 1 month ago

jasonkonopinski belllindsay LMAO!!!

Danny Brown
3 years 1 month ago

jasonkonopinski Forgetting influence as the driving force, and putting customers at the heart of the marketing circle and working back from there. It’s going back to David Ogilvy’s mantra of understanding the consumer – do that, you understand how to influence decisions.

Steve Birkett
3 years 1 month ago

Danny Brown jasonkonopinski Truth. We get far too caught up in the shiny new ideas and forget that there are classic, crucial concepts underpinning them. It still all starts from those you’re serving… what do they care about and how can you reach them with the answer?

jasonkonopinski
3 years 1 month ago

Steve Birkett Danny Brown I’ll take a different approach: the rise of the citizen influencer has, in my mind, made some brands gun-shy about going whole hog into social.  
They see the public outcry from bully bloggers and pundits about the latest kerfluffle or gaffe and an accompanying call for product boycotts, etc — and high-tail it out of here. 
So if an influencer mounts a campaign against a brand for some perceived wrong, but sales don’t nose-dive, was there real influence?

Danny Brown
3 years 1 month ago

jasonkonopinski Steve Birkett No, and AmyMccTobin talks about this at length in her Social Justice posts at the ArCIntel blog. Social outcries are still very small in nature – influence is only effective if it causes an action. Everything else is just noise.

Steve Birkett
3 years 1 month ago

Danny Brown jasonkonopinski Steve Birkett AmyMccTobin ArCIntel But the noise can affect opinion, which indirectly impacts by altering med-long term actions, no?

Danny Brown
3 years 1 month ago

Steve Birkett Danny Brown jasonkonopinski AmyMccTobin ArCIntel Only if the noise is valid and heard. Otherwise it’s people with a vendetta that may not even exist. It all comes back to relevance and context.

ginidietrich
3 years 1 month ago

Which is better: Someone with 100,000 followers or someone with 100 followers?

Danny Brown
3 years 1 month ago

ginidietrich Depends on the ratio of actual engagement and action. InNetworkInc is great at filtering your keywords and seeing how much of your actual audience drives action around a topic, and gets rid of the fluff. THAT’s where you need to go.

susancellura
susancellura
3 years 1 month ago

Danny Brown ginidietrich InNetworkInc Wouldn’t it be about quality?

belllindsay
3 years 1 month ago

susancellura Danny Brown ginidietrich InNetworkInc That’s what I was going to say too – better to have 100 REAL action-driving followers than 100,000 followers who do nothing/never buy…yes?

ginidietrich
3 years 1 month ago

susancellura Danny Brown It’s a hard battle to fight because clients want you focused on the numbers, no matter how much you educate them. A big whig with 100,000 followers feel better to them than someone with 100 followers…until you can prove the smaller “influencer” actually has more power because 95 of those people bought when they suggested to do so.

RegisDudley
RegisDudley
3 years 1 month ago

ginidietrich susancellura Danny Brown Awesome point, Gini!! Danny, and Gini What are some ways to assign a monetary value to influencer relations?

Danny Brown
3 years 1 month ago

susancellura Danny Brown ginidietrich InNetworkInc Yep, and that’s why platforms like InNetwork and Traackr are awesome, as they are all about relevance, context, and true audience size. But a carefully cultivated audience of 100,000 can still be made up of a large percentage of quality.

Steve Birkett
3 years 1 month ago

ginidietrich susancellura Danny Brown That’s when it’s time to break out the percentages…

belllindsay
3 years 1 month ago

Danny Brown susancellura ginidietrich InNetworkInc I was excited to hit the 2000 mark. LOL

Neicolec
Neicolec
3 years 1 month ago

Danny Brown susancellura ginidietrich InNetworkInc But is there still a gap as far as determining whether the influencer can actually get people to take action?

Danny Brown
3 years 1 month ago

RegisDudley ginidietrich susancellura Monetary as in compensation, or return on campaign investment?

RegisDudley
RegisDudley
3 years 1 month ago

Danny BrownsusancelluraginidietrichInNetworkInc  ROI is difficult to calculate for relationship-building initiatives.
Any suggestions on how to assign a monetary value to time spent cultivating relationships
(online and offline)?

ginidietrich
3 years 1 month ago

RegisDudley Danny Brown susancellura Which goes to one of the questions I was going to ask: How do you measure an influence marketing program?

Danny Brown
3 years 1 month ago

Neicolec susancellura ginidietrich InNetworkInc No, because now we have the data that shows the connection and relevance. We have PURLs to assign and track. We have different messages for different influencers, and we know who’s driving the action and who’s just driving noise.

RegisDudley
RegisDudley
3 years 1 month ago

Danny Brown Neicolec susancellura ginidietrich InNetworkInc Sorry if it seems like I’m flogging a dead horse, but how do you know who’s driving action? Through Google Analtyics?

Danny Brown
3 years 1 month ago

RegisDudley susancellura ginidietrich InNetworkInc Great question.Assign goalsAssign length of building goalsAssign relationship target (we want three leads from Person X and are willing to invest 6 months)Track amount of interactions needed to build relationshipTrack their interactions on behalf of youHow long did their time takeWhat was end goal
Then, compare that to software, manpower, tools, giveaways, etc, needed to cultivate this.
You’ll start to work out ROI of relationship to action.

RegisDudley
RegisDudley
3 years 1 month ago

Steve Birkett ginidietrich susancellura Danny Brown can you elaborate on what you mean by “break out the percentages?”

RegisDudley
RegisDudley
3 years 1 month ago

Danny Brown RegisDudley susancellura ginidietrich THIS IS AWESOME, DANNY! Thank you so much for this :).

Danny Brown
3 years 1 month ago

RegisDudley Danny Brown Neicolec susancellura ginidietrich InNetworkInc Google Analytics is one way. Good influence platforms have tracking abilities and metrics built in to the report. Platforms like SqueezeCMM and Measurely have awesome tracking capabilities for seeing who’s driving what, on what platform, did it create a lead, etc.

sherrickmark
sherrickmark
3 years 1 month ago

ginidietrich Danny Brown Aren’t there benefits to both sides? A large semi invested network can do the same as a small fanatical one. In the long run, the disinterested can sink a program for sure, but with the larger network, replacement of the disinterested comes much easier.

Danny Brown
3 years 1 month ago

sherrickmark ginidietrich One of the things I’ve regularly found is being accused of not taking large numbers seriously. To a degree, it’s true – the real actions come from those dyadic (one-to-one, audience of two) relationships that really get to the nitty gritty of influence.
But there is value in a large “influence base” helping to amplify the original message and get the brand’s product out there to those small communities that drive the real action.
So, don’t dismiss, but don’t expect huge results from that type of large-scale “targeting” either.

belllindsay
3 years 1 month ago

Danny Brown This from an article I read recently: “With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients.” Agree or disagree – and is traditional outbound marketing really dead/dying?

Danny Brown
3 years 1 month ago

belllindsay Disagree – sounds like some crappy fluff piece to attract clicks. Influence marketing is but one facet – MARKETING is the HUB, everything else connects as and when needed.
Some of the best influence campaigns have included online, offline, trad, etc – check out the case study that’s the first chapter of the book for perfect example.

belllindsay
3 years 1 month ago

Danny Brown “…sounds like some crappy fluff piece..” I didn’t say I *wrote* it…!!! 😉

ginidietrich
3 years 1 month ago

Danny Brown belllindsay I agree…traditional marketing isn’t dying. We get so wrapped up in the new fangled things, we forget the simple things such as EVERYONE has email. Yet email marketing (really good email marketing) gets largely ignored.

Neicolec
Neicolec
3 years 1 month ago

ginidietrich Danny Brown belllindsay And Search, which is still the primary way people find products and research them.

jasonkonopinski
3 years 1 month ago

Neicolec ginidietrich Danny Brown belllindsay Well, I’d say that’s because some marketers suffer from the fatal flaw in thinking that they are their target audience.
I might dislike (crappy) email marketing and pop-ups, but I’m doing clients a huge disservice if I allow my bias for a tool or tactic to dismiss them wholesale.

JoeCardillo
3 years 1 month ago

ginidietrich Danny Brown belllindsay Can’t tell stories if you don’t understand what your audiences lives are like.

Danny Brown
3 years 1 month ago

JoeCardillo ginidietrich belllindsay I tried to understand what Miss Phillips, my hot high school English teacher’s, life was link when I was a teen. I fell out the tree and got arrested for being a peeping tom.

sherrickmark
sherrickmark
3 years 1 month ago

belllindsay Danny Brown Outbound is definitely not what it once was, but little is these days. Instead of being what you do, its part of what you do now. Not only in marketing and things like this, but in sales as well. LOng gone are the days of the guy sitting in his office making cold calls all day, he’s mixing that in with other stuff.

Chris_Read
3 years 1 month ago

I was glad to see you gave InNetwork the thumbs up. I was just chosen for my first campaign with them, and as a blogger, it felt good to be targetted with a specific campaign that fit the scope of my writing. 95% of the time the pitches are mass produced and do not apply to me.
My question, can you recommend a couple of other companies with a model similar to InNetwork’s? I’m hoping this is the beginning of the end for those mass produced, impersonal pitches. I’m sure it’s been covered already but I am a slow typer ;D Thanks!

ginidietrich
3 years 1 month ago

Chris_Read I hope it’s the end of them, too!

Chris_Read
3 years 1 month ago

Haha, my favourites are the ones that begin with, “As a Mom…”

ginidietrich
3 years 1 month ago

Chris_Read LOL!!! Do you ever email those people back?

Chris_Read
3 years 1 month ago

Funny story, if you have the time. I got mad about it once and wrote about my distaste for those pitches, and then someone commented that instead of getting mad, I should try to educate them. Ever since that day, I have always replied back politely, as my Canadian blood would dictate, and most don’t respond, I have converted about 20% of those emails into business. That woman was a genius, lol.

Chris_Read
3 years 1 month ago

and *while* most don’t respond…

ginidietrich
3 years 1 month ago
Chris_Read I did the same kind of rant here a few months ago (called I Hate PR People) and some of the commenters said the same thing. First, I write about it constantly on the blog so if these people weren’t so lazy, they’d actually find how to pitch appropriately all over the web. Secondly, I get about 30 of them a day. I don’t have time to respond to all of them…even if it’s just a copy and paste response. I think it’s nice to educate people, but at some point, it’s not your job to do so. It’s their… Read more »
Chris_Read
3 years 1 month ago

I agree on your part. I blog about inspiring engaged fatherhood and teaching our children to be kind to the world and each other, so the rant didn’t fit the mold of my site. I do enjoy reading it on other sites though, lol, so keep up the great work!

ginidietrich
3 years 1 month ago

Chris_Read I suppose I’m not being so kind to the world and each other by my rant, am I?

Chris_Read
3 years 1 month ago

Holy crap, I hope that’s not how you took that because I was specifically talking about kids. I think you have a duty to post those rants because people come to your site for education on those topics. That’s why I’m here ;D

ginidietrich
3 years 1 month ago

Chris_Read Oh no! I didn’t think you were saying that to me specifically. It just made me think it’s not a very good example for kids.

Chris_Read
3 years 1 month ago

Phew, I was ready to hand in my buff and do the walk of shame out of here! And, don’t worry, kids aren’t reading any of this yet. Maybe if you threw up some Caillou videos or something…

ginidietrich
3 years 1 month ago

Chris_Read LOL!! Speaking of, I have a very good friend who told his kids that Caillou was grounded and couldn’t come to the TV. I thought that was brilliant!

EdenSpodek
3 years 1 month ago

Chris_Read I thought your kids didn’t watch Caillou? 😉

LSSocialEngage
3 years 1 month ago

ginidietrich Chris_Read Gini I think the majority could relate to that “rant”. I am glad it is out there.

ginidietrich
3 years 1 month ago

LSSocialEngage Chris_Read Thanks. It kind of makes me crazy.

LSSocialEngage
3 years 1 month ago

ginidietrich Chris_Read I like that. I am going to have to use this one on my kids.

EdenSpodek
3 years 1 month ago

LSSocialEngage ginidietrich Chris_Read I’ve done the blog rant and replied to people via email. I usually save the email approach for when I’m really annoyed but feel the person on the other end will appreciate my feedback. Sometimes they are beyond help.

Chris_Read
3 years 1 month ago

@EdenSpodek Did you read all 267 of my blog posts? LOL.

EdenSpodek
3 years 1 month ago

Chris_Read  LOL! I wish I had a video to share from when DS1 learned we weren’t going to name his baby brother Barney.

Danny Brown
3 years 1 month ago

Chris_Read ginidietrich I usually write back some flippant answer and advice on who to send to, who’s even less relevant. 🙂

EdenSpodek
3 years 1 month ago

Danny Brown Chris_Read ginidietrich You’re mean. 😉

Chris_Read
3 years 1 month ago

EdenSpodek Haha, mine luckily never went through that phase. On the other hand, there was In The Night Garden…

Chris_Read
3 years 1 month ago

Danny Brown ginidietrich I like your ways better. Maybe I’ll try that the next time I get a “Dear Mommy Blogger” pitch.

Danny Brown
3 years 1 month ago

Chris_Read Excellent, great to hear! 🙂
Traackr are awesome, as they go for Relevance, as well as who influencer the influencer. So you’re getting to the real nitty gritty of who the truly valuable influencer is for your brand, and vide versa.

Chris_Read
3 years 1 month ago

Thanks! Checking it out now.

mainwilk
mainwilk
3 years 1 month ago

Danny Brown Chris_Read Traackr Thanks for including Traackr here.

DallasK
DallasK
3 years 1 month ago

Danny, could you weigh in on the whole Captain Crunch debate that is going on now?  Is Capt’n Crunch an actual Captain?  If so, why does he not wear the proper Captain Insignia?  Thank you.

ginidietrich
3 years 1 month ago

DallasK Sigh…

DallasK
DallasK
3 years 1 month ago

ginidietrich DallasK These are real issues, Gini.  (you should have got me that Pony)

ginidietrich
3 years 1 month ago

DallasK I got you the pony! You sent it back because it wasn’t purple.

Danny Brown
3 years 1 month ago

DallasK If he didn’t serve in the Navy, he’s not a real captain. It’s like saying you’re a social media scientist without any degree…

belllindsay
3 years 1 month ago

Danny Brown DallasK “In the Navy! Oh you can sail the seven seas! In the Navy…”

DallasK
DallasK
3 years 1 month ago

Danny Brown DallasK Well, he claims he has served in the Cereal Navy.  Although, the fact that he refers to himself as “Capt’n” makes me skeptical of his Naval acumen.

susancellura
susancellura
3 years 1 month ago

DallasK Danny Brown belllindsay I thought it was Cap’n”?  LOL!

belllindsay
3 years 1 month ago

susancellura DallasK Danny Brown It is. 😉

DallasK
DallasK
3 years 1 month ago

susancellura DallasK Danny Brown belllindsay Even worse!  He may be a fraud.

Danny Brown
3 years 1 month ago

DallasK susancellura belllindsay I would also like to know in which prehistoric army Captain Caveman ever served in.

ginidietrich
3 years 1 month ago

Aren’t we all influencers, in some regard?

Danny Brown
3 years 1 month ago

ginidietrich Every single one of us. Every day.

Steve Birkett
3 years 1 month ago

Danny Brown ginidietrich I feel an inspirational Facebook poster coming on…

EdenSpodek
3 years 1 month ago
Hi! So, I saved the $47 and showed up before 8 p.m… all kidding aside and sorry if this has already been asked but do you ever think a service will be able to replace the human element of influencer relations? I’ve been posting some rants on Facebook lately and yesterday a friend who messaged me because he thought poor influencer relations was an issue that could be resolved by tools. My response was the problem wasn’t with the tools or lack there of but in the humans who use or don’t use them. Common sense is missing far too… Read more »
ginidietrich
3 years 1 month ago

EdenSpodek LOL!!

Danny Brown
3 years 1 month ago

EdenSpodek no. The human brain is far too complex, and it’s why scoring doesn’t come anywhere near measuring influence. It’s why I like Pierre-Loic from Traackr and his statement, “We can have the greatest technology, but we will always need the human touch to really understand people.”
Pretty much spot on.

EdenSpodek
3 years 1 month ago

Danny Brown Traackr Amen! In that same thread the other day, a blogger kept referring to “that list… you know, the ones all the PR people use” (I may have paraphrased). Do you know where they’re all getting that list? I’m sure it’s not the one anyone commenting here uses. 😉

Danny Brown
3 years 1 month ago

EdenSpodek Traackr I’m guessing it’s a Vocus or Cision list? That seems to get me a bunch of sent emails.

EdenSpodek
3 years 1 month ago

Danny Brown EdenSpodek Traackr I suspect that’s often the case but not sure. I’m guessing sometimes they’re lists made by other colleagues and stay in perpetual circulation.

belllindsay
3 years 1 month ago

Danny Brown  If you could pick your top 3 dream brands to work with – as an influencer, mind – who would they be and quickly why?

Danny Brown
3 years 1 month ago

belllindsay Microsoft, to show them their new Bing addition isn’t needed. Nestle, to see what we could do to influence them to make more ethical decisions. The Scottish FA, to influence them to stop playing football.

belllindsay
3 years 1 month ago

Danny Brown BOOM!!! 😀

DallasK
DallasK
3 years 1 month ago

Danny Brown Is that a REAL English accent, or do you just use it to pick up chicks?

belllindsay
3 years 1 month ago

DallasK Danny Brown ENGLISH….??? For shame, Dallas.

AmyVernon
3 years 1 month ago

belllindsay DallasK Danny Brown I wondered who’d comment on that first. 🙂

Danny Brown
3 years 1 month ago

DallasK Go sit in the stoopid corner.

Steve Birkett
3 years 1 month ago

DallasK Danny Brown I think it’s pronounce “Ca-nay-dee-an”. From the Clan Canada.

DallasK
DallasK
3 years 1 month ago

Steve Birkett DallasK Danny Brown This is painful.

AmyVernon
3 years 1 month ago

Steve Birkett DallasK Danny Brown I think it’s pronounced Scottish. 🙂

Steve Birkett
3 years 1 month ago

AmyVernon DallasK Danny Brown If he doesn’t have his own tartan, I don’t believe he’s Scottish, sorry.

Danny Brown
3 years 1 month ago

Steve Birkett AmyVernon DallasK http://www.tartansauthority.com/tartan-ferret/display/432/brown-clan

sherrickmark
sherrickmark
3 years 1 month ago

We are constantly talking about successes. What was are some of your favorite bombs or busts in the social media realm?

Danny Brown
3 years 1 month ago

sherrickmark Success – anything that ties real ROI back to the campaign. 
Bombs – the recent fast food debacles, the Motrin “scandal”, since that first showed the power of social as a feedback channel.

JoeCardillo
3 years 1 month ago

Danny Brown sherrickmark Favorite and/or most useful personal failure in your life?

sherrickmark
sherrickmark
3 years 1 month ago

JoeCardillo Danny Brown sherrickmark They’re all useful, as long as you learn from them. Mine would probably have been losing a sales job I had, because it gave me the time and ability to really dive into social media and creating a network that I still am growing to this day.

Danny Brown
3 years 1 month ago

JoeCardillo Biggest failure – not being able to stand up for someone when I had the chance, due to needing to keep a job. I let money talk over morals – never again. sherrickmark

RegisDudley
RegisDudley
3 years 1 month ago

Danny Brown sherrickmark Danny, how would you track ROI to justify the purchase of Traackr and/or similar influencer marketing tools/platforms?

Danny Brown
3 years 1 month ago
RegisDudley sherrickmark Well the easy part is the tech outlay. So, cost of license. Then you could follow something like this:Cost to implement/integrateCost to trainManpower needed to populateCost of campaign (resources, manpower, reports, extra server costs, physical swag/goods, etc)Compare to income and sales cycle – does a three month campaign mean a 12 month return or longer? Does sentiment growth lead to more inquiries, and leads?Profit margins of sals over cost of investment over manpower to continue to build, monitor, etc. You can see where the pattern starts to take shape, and how much you’d need to sell to first recoup costs,… Read more »
ginidietrich
3 years 1 month ago

Coming in from the trenches… do you write every day?

Danny Brown
3 years 1 month ago

ginidietrich No. I play with my kids every day – does that count? 🙂

ginidietrich
3 years 1 month ago

Danny Brown Yes, because you create memes out of those poor children.

Danny Brown
3 years 1 month ago

ginidietrich Just Salem. Although Ewan in a diaper and rain boots is calling out for a meme…

laniar
laniar
3 years 1 month ago

Danny Brown ginidietrich Do you write every week day?

Danny Brown
3 years 1 month ago

laniar Danny Brown ginidietrich No, just when I blog.

AmyVernon
3 years 1 month ago

You don’t expect me to read all the previous comments to make sure my question hasn’t been answered already, do you?

ginidietrich
3 years 1 month ago

AmyVernon We’ll make an exception for you, Amy.

Steve Birkett
3 years 1 month ago

You were once identified as an influencer in the field (pun entirely intended) of sheep, Danny Brown . Have these new fangled influence tools confirmed this and, if not, why have you so callously forsaken your crofting heritage?

Danny Brown
3 years 1 month ago

Steve Birkett I forsook the tools that messed up true sheep experts and had me barred from the Highlands for two years. I kept my croft, though.

DallasK
DallasK
3 years 1 month ago

Danny Brown  The girls and I have been talking and we’re curious.   Boxers or briefs?

Danny Brown
3 years 1 month ago

DallasK C-strings.

ginidietrich
3 years 1 month ago

Danny Brown DallasK OMG. Those look so uncomfortable.

jasonkonopinski
3 years 1 month ago

Danny Brown DallasK Brown note?

hessiej
3 years 1 month ago

jasonkonopinski Danny Brown DallasK Thought Kilt wearers go Rambo

AmyVernon
3 years 1 month ago

hessiej jasonkonopinski Danny Brown DallasK Commando. I’m pretty sure Rambo wore underwear.

hessiej
3 years 1 month ago

AmyVernon hessiej jasonkonopinski Danny Brown DallasK Right! Haha!

belllindsay
3 years 1 month ago

AmyVernon hessiej jasonkonopinski Danny Brown DallasK RAMBO!!?? hahahahahaha

hessiej
3 years 1 month ago

belllindsay AmyVernon hessiej jasonkonopinski Danny Brown DallasK they rhyme don’t they???

AmyVernon
3 years 1 month ago

belllindsay hessiej jasonkonopinski Danny Brown DallasK Though, who REALLY knows, other than Sly?

EdenSpodek
3 years 1 month ago

Danny Brown DallasK TMI

belllindsay
3 years 1 month ago

Danny Brown DallasK MY EYES!!!

ginidietrich
3 years 1 month ago

belllindsay Danny Brown DallasK I’m trying to keep it focused, people!

DallasK
DallasK
3 years 1 month ago

ginidietrich belllindsay Danny Brown DallasK Listen, you’re the one who texted me and told me to ask!  Now you know! Geesh!  I’m so unappreciated!

AmyVernon
3 years 1 month ago

Serious question: Who influences you, Danny? Both on a business level and a personal level.

Danny Brown
3 years 1 month ago

AmyVernon Huzzah for Amy! 🙂
Business: hessiejones AmyMccTobin, the PVSM’rs. 🙂
Personal: My wife, my kids – everything I do in life is for them, so that’s the strongest endorsement of influence I need. 🙂

laniar
laniar
3 years 1 month ago

Danny Brown AmyVernon have you modeled your writing after any particular writer or been inspired by them? And don’t say Shakespeare because I’ll hate you forever.

Danny Brown
3 years 1 month ago

laniar AmyVernon Shakespeare was a big fat fraud! 🙂
To be honest, I can’t think of anyone I’ve “attached” myself to. I kinda just write the way I talk (without the accent), so there’s no real, “Ooh, I’d love to sound like this person today”.
I think once we look to emulate someone’s style, we lose who we are. And who wants to read a second-rate stranger?

AmyVernon
3 years 1 month ago

Danny Brown laniar Now I want to challenge you to write a post with your accent and see if anyone can make heads or tails of it.

laniar
laniar
3 years 1 month ago

Danny Brown laniar AmyVernon I have to agree that Shakespeare is a fraud, but I disagree with you that we don’t all naturally emulate – we’ve taught our daughter that if you want to write a book, you should have read at least a thousand in your life to get to that point. Help me find a middle ground here…

Danny Brown
3 years 1 month ago

laniar AmyVernon For me, that’s the difference between emulate and understanding what you like. 
“I like the way that person writes, I’d love to have that kind of humour/wit/charm/snippiness”, etc. So you may experiment with different emotions in your writing.
Emulating is taking their style and making yours fit, which loses your reason to be read.

laniar
laniar
3 years 1 month ago

@dannybrown YES! that is the middle ground i was looking for!

ginidietrich
3 years 1 month ago

Talk to us about how to connect an influencer program with our CRM to best track throughout the entire company.

Danny Brown
3 years 1 month ago

ginidietrich Alrighty!ID the influencers, drop into the CRM.Allow it to connect the dots of where they live online.Input your goals for each (filter into personas, if needed)Calendar when next opp is, set alerts for non-expected changesHave team/offer/outreach ready based on dataMonitor success, failure, secondary opps.Update, rinse, repeat.
Basic overview,  your goals will determine what you need to be tracking, etc, but you get the gist.

ginidietrich
3 years 1 month ago

Danny Brown LOVE!

Howie Goldfarb
3 years 1 month ago

Danny Brown ginidietrich weird this list was just published simultaneously on Brogan, Solis, and Armano’s blogs.

DallasK
DallasK
3 years 1 month ago

Danny Brown If you were a vegetable, what vegetable would you be and why?

Danny Brown
3 years 1 month ago

DallasK A tomato. Just to mess with people on the whole “fruit or vegetable” question.

hessiej
3 years 1 month ago

My question: what keeps you motivated? And really, how much sleep do you need to do all that you do?

Danny Brown
3 years 1 month ago

hessiej Not failing. Knowing only half the work is done. And not letting you guys or my family down. 🙂

ginidietrich
3 years 1 month ago

Danny Brown hessiej And the sleep part?

belllindsay
3 years 1 month ago

ginidietrich Danny Brown hessiej Danny NEVER sleeps.

Danny Brown
3 years 1 month ago

ginidietrich Danny Brown hessiej  About 4 hours.

hessiej
3 years 1 month ago

Danny Brown ginidietrich hessiej just like Oprah! And Martha Stewart 🙂

ginidietrich
3 years 1 month ago

belllindsay Danny Brown hessiej I would die.

hessiej
3 years 1 month ago

ginidietrich belllindsay Danny Brown hessiej I’ll add 5 hours to that

laniar
laniar
3 years 1 month ago

ginidietrich belllindsay Danny Brown hessiej That’s really unhealthy Danny. You’re going to die.

Danny Brown
3 years 1 month ago

laniar ginidietrich belllindsay Danny Brown hessiej I have a weird metabolism.

ginidietrich
3 years 1 month ago

laniar belllindsay Danny Brown hessiej We have a contest internally for our health and sleep is part of it. It’s pretty interesting to see people’s sleep habits and it’s not a good interesting.

belllindsay
3 years 1 month ago

ginidietrich laniar belllindsay Danny Brown hessiej I sleep a lot.

bensonhendrix
3 years 1 month ago

belllindsay ginidietrich Danny Brown hessiej He’s like that girl from “The Ring”.. just with a little less hair.

ginidietrich
3 years 1 month ago

belllindsay You actually don’t sleep as much as I would have thought. None of us do.

EdenSpodek
3 years 1 month ago

belllindsay ginidietrich laniar Danny Brown hessiej How much do you sleep if you’re up working at 5:30 missy?

belllindsay
3 years 1 month ago

bensonhendrix belllindsay ginidietrich Danny Brown hessiej BAHAHAHA!

AmyVernon
3 years 1 month ago

laniar ginidietrich belllindsay Danny Brown hessiej Well, aren’t we ALL going to die?

ginidietrich
3 years 1 month ago

EdenSpodek I thought I slept a lot more than I do. I average about seven hours a night.

Howie Goldfarb
3 years 1 month ago

ginidietrich EdenSpodek i came here a day late saw 362 comments not knowing 311 were about Danny Brown ‘s sleeping habits.