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Gini Dietrich

Join Danny Brown for a Special Livefyre Q&A Today

By: Gini Dietrich | June 19, 2013 | 
401

Join Danny Brown for a Special Livefyre Q&A Today

I have been looking forward to today’s Livefyre Q&A with Danny Brown all year.

When I learned he and Sam Fiorella were writing Influence Marketing, I got him on the calendar as quickly as I could because, even though I hadn’t yet read the book, I knew it was going to be a good one.

Danny is a staple in the marketing world. He was one of the first friends I made through social media and he remains a close friend today (unless you take that last photo in the series literally).

I knew him way back when he ran Bonsai Interactive Marketing and then later joined Jugnoo and today he is working with a crack jack team to build ArcCompany.

He’s one of the smartest writers on the web, he has a brain that continually questions, he isn’t afraid to offer a differing opinion, and he is as loyal as they come.

I’ve had the great pleasure of speaking with him, traveling with him, and conspiring with him.

With the publication of Influence Marketing, he and Sam offer another look at the world of automated clout tools. They provide refreshing thinking on how you can reach the right influencers for your organization without relying on scores and hoards of followers.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Danny is going to be hanging out in the comments so you can ask him anything and everything about the book, his feeling on the automated tools (such as Klout or PeerIndex), how he recommends you find the right influencers, what tools are available that truly work, or even about his wife, who is a kick butt author in her own right.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Danny and Sam out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Danny will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. Chapman, and Mitch Joel.

And following is the lineup through the end of the year so mark your calendars!

Same bat time, same bat channel.

  • July 24 – Chuck Hemann
  • August 21 – Jay Baer
  • September 18 – DJ Waldow
  • October 23 – Tom Martin
  • November 13 – Me! (to talk about Spin Sucks, the book, and give away a few copies!)
  • December 18 – TBD

See you today at noon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

391 comments
danielghebert
danielghebert

@Danny Brown Was at a conference yesterday when this happened, but looking forward to reading through the comments! :)

Danny Brown
Danny Brown

OK, special bonus giveaway question:

What was my Klout score before I dropped out the system? (hint: it's in the sheep expert video

Random draw of all correct answers: 

  • 1 person gets signed copy of Influence Marketing book
  • 5 get codes for digital download version. Closes 11.59pm EST tomorrow, June 20.

http://youtu.be/I387sH_9yMY 

Leave your answers below by hitting the "Reply" option - Go!

AbbieF
AbbieF

Busy morning so missed this chat.  Have my copy of the book already, just waiting for Danny to make a visit to Phoenix to sign it for me.

RobBiesenbach
RobBiesenbach

I enjoyed following this, but didn't feel smart enough to ask a question, let alone grasp many of the answers. And I'm never afraid to ask a stupid question ... guess I better buy the book!

nickcicero
nickcicero moderator

Late to the party, meetings and meetings -__- but I highly recommend Danny and Sam's book. Very detailed with awesome diagrams. 

susancellura
susancellura

Thanks for a fun, educational and lively discussion!

ginidietrich
ginidietrich moderator

That hour went by super fast! Danny, you rock! Thank you!!

Everyone: I will randomly draw two names for books tomorrow. The rest of you need to go buy a copy!

ginidietrich
ginidietrich moderator

We have Danny for four more minutes. Get your last minute questions in!

belllindsay
belllindsay

You (and the world) watched Commander Chris Hadfield just explode on SM while he was on the Space Station - turns out, however, his son did most of the posting and work (which I think is fine!). However - how could you gauge Hadfield's influence - and how do you know who really is behind these accounts....? 

ginidietrich
ginidietrich moderator

Sam signed my book while he was in Chicago (and drew me a picture). When will you do the same?

susancellura
susancellura

What advice would you give a small private company who is just beginning to utilize social media tools?

belllindsay
belllindsay

@Danny Brown  What is the number 1 worst thing you see brands doing when it comes to influencer strategy/marketing? 

RegisDudley
RegisDudley

@Danny Brown What are some measurement blogs/resources you'd recommend? Any books on tracking ROI for PR goals?

hessiej
hessiej

My question: what keeps you motivated? And really, how much sleep do you need to do all that you do?

DallasK
DallasK

@Danny Brown If you were a vegetable, what vegetable would you be and why? 

ginidietrich
ginidietrich moderator

Talk to us about how to connect an influencer program with our CRM to best track throughout the entire company.

DallasK
DallasK

@Danny Brown  The girls and I have been talking and we're curious.   Boxers or briefs?

ginidietrich
ginidietrich moderator

Coming in from the trenches... do you write every day?

sherrickmark
sherrickmark

We are constantly talking about successes. What was are some of your favorite bombs or busts in the social media realm?

DallasK
DallasK

@Danny Brown Is that a REAL English accent, or do you just use it to pick up chicks?

belllindsay
belllindsay

@Danny Brown  If you could pick your top 3 dream brands to work with - as an influencer, mind - who would they be and quickly why? 

EdenSpodek
EdenSpodek

Hi! So, I saved the $47 and showed up before 8 p.m... all kidding aside and sorry if this has already been asked but do you ever think a service will be able to replace the human element of influencer relations? I've been posting some rants on Facebook lately and yesterday a friend who messaged me because he thought poor influencer relations was an issue that could be resolved by tools. My response was the problem wasn't with the tools or lack there of but in the humans who use or don't use them. Common sense is missing far too much of the time in influencer relations. It's often traded in for "laziness" to quote @Danny Brown. So Danny, what say you? 

ginidietrich
ginidietrich moderator

Aren't we all influencers, in some regard? 

DallasK
DallasK

Danny, could you weigh in on the whole Captain Crunch debate that is going on now?  Is Capt'n Crunch an actual Captain?  If so, why does he not wear the proper Captain Insignia?  Thank you. 

Chris_Read
Chris_Read

I was glad to see you gave InNetwork the thumbs up. I was just chosen for my first campaign with them, and as a blogger, it felt good to be targetted with a specific campaign that fit the scope of my writing. 95% of the time the pitches are mass produced and do not apply to me.

My question, can you recommend a couple of other companies with a model similar to InNetwork's? I'm hoping this is the beginning of the end for those mass produced, impersonal pitches. I'm sure it's been covered already but I am a slow typer ;D Thanks!

belllindsay
belllindsay

@Danny Brown This from an article I read recently: "With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients." Agree or disagree - and is traditional outbound marketing really dead/dying? 

ginidietrich
ginidietrich moderator

Which is better: Someone with 100,000 followers or someone with 100 followers?

jasonkonopinski
jasonkonopinski

A lot of the controversy surrounding influencer marketing and scoring has been the supposed democratization offered by publicly available tools like Klout, Kred, et al. 

If influencer marketing campaigns are going to remain valuable to brands, what needs to be fixed first -- the resistance to the ego-driven belief that everyone is, in fact, an influencer or the way we think influence flows? 

Latest blog post: Poetry Friday: Ezra Pound

biggreenpen
biggreenpen

What is the absolute best thing that has ever happened to you on social media (or because of social media)? I'm guessing it wasn't the banana.

yvettepistorio
yvettepistorio

What's your all time favorite social media tool?  

sherrickmark
sherrickmark

In regards to finding influencers, one of the  best resources I have found are the people who I already connect with. This tends to extend your network out quite widely, which is awesome, but I am working on a project which due to scope really requires a much more geographically shallow network, and I am struggling with that. Any thoughts, sir?

ginidietrich
ginidietrich moderator

What should people be thinking about as they embark on an influence marketing program?

susancellura
susancellura

Hi @Danny Brown! It's a pleasure to meet you online. Q: Do you think we overreact to "we have to find the right influencer"? I mean, do the basic fundamentals still work/mean anything anymore? That is, do your research, work hard to craft the message, etc.? 

belllindsay
belllindsay

Ok, here goes *stirs pot* - what the heck's so wrong with being an influencer, anyhow? I mean, we are ALL influenced by people, in all facets of our lives, yes? 

ginidietrich
ginidietrich moderator

I shall start: You recommend Tellagence as one of THE futures of influence marketing. Why is that?

Neicolec
Neicolec

Well, I'm still sipping my morning coffee over here in Seattle, as the kids are finally out of school and I can sleep in. Enjoying the pre-show comments with my coffee.

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