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Gini Dietrich

Join Mitch Joel for a Special Livefyre Q&A Today

By: Gini Dietrich | May 22, 2013 | 
337

Join Mitch Joel for a Special Livefyre Q&A TodayI’m pretty excited about today’s Livefyre Q&A. We have uber smart, extraordinary speaker, and my social media husband, Mitch Joel.

Most of you already at least know of Mitch. He is the president of Twist Image, one of North America’s best digital marketing agencies (and headquartered in my second country, Canada), and is a speaker, road warrior, father, husband, journalist, blogger, music lover, and author.

His latest book – which came out yesterday – Ctl Alt Delete and he’s going to be on the blog today to chat with you about it.

Just like you use those command keys to reboot your computer, Mitch’s latest book is about how to reboot and rebuild your business model. He believes, if you don’t, not only will your company begin to slide, you may not have one to go to every day in as little as five years.

If you don’t own a business, that’s okay! This book is for you too. Just insert “job” or “career” in place of “business.”

I’m excited for you to chat with him about that and more.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Mitch is going to be hanging out in the comments so you can ask him anything and everything about his newest book, about his previous book – Six Pixels of Separation, what it’s like to attend the TED (not a TEDx) and Cannes, any famous people he’s met, how he moved from music to advertising, where he thinks this industry is going, or how he liked Star Wars.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Mitch out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Mitch will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought six copies and will give them all away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Win One-on-One Time with Mitch

As well, we are holding an Instagram contest and the winner gets an hour with Mitch. If he’s in your city for a speaking engagement, it will be in person. If he’s not, it will be over Skype.

This is how it works:

  • Take a picture of your pet reading Ctrl Alt Delete.
  • Upload it to Instagram (or take the photo with your Instagram app).
  • Tag your photo with #spinsucks.

That’s it! We will randomly select a winner on July 17.

All you have to do is buy the book, take a photo of your pet “reading” it, and upload to Instagram. We’ll do the rest.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris Brogan, and C.C. Chapman.

And following is the lineup through September so mark your calendars! Same bat time, same bat channel.

If you have a recommendation on who to fill the very last slot, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

332 comments
Arment Dietrich, Inc.
Arment Dietrich, Inc.

Bwahahaha!! I wish that was the magic word in my house. Our magic word is treat. ^yp

Gini Dietrich
Gini Dietrich

There is this magic word. It's called, "Stay."

Lyn Slater
Lyn Slater

And getting her grown-up coloring. So pretty.

TopherJRyan
TopherJRyan

Vcool post, Gini — I like the engagement blend you're brewing. My question for Mitch is: What three * things, people, places, etc.* keeps you grounded on a day-to-day basis to keep chipping away at your goals and fight off scope creep?

Arment Dietrich, Inc.
Arment Dietrich, Inc.

She is!! I miss the days when she was 5lbs and I could scoop her up in one hand! ^yp

Nancy Davis
Nancy Davis

I could not get on. Damn public library computers! I need a computer of my own!

BobFarnham
BobFarnham

Thanks @ginidietrich for making this happen. Although I wasn't prepared, it was a fun respite from what I should have been doing...

belllindsay
belllindsay

Cheers Mitch, thanks for being so patient! ;) 

ginidietrich
ginidietrich moderator

Alright boys and girls. This is the end. @mitchjoel, THANK YOU! Hope I see you out and about this year. You have to sign my book

TonyBennett
TonyBennett

And Gini, for Tony's sake, do an IG contest I can participate in. I'm tempted to buy a pet just to meet Mitch but I can't bring myself to do it!

Latest blog post: GooglePlus « So Genius

TonyBennett
TonyBennett

Ohhhh score! I finally come back home and it's a live tweet with 5 minutes to spare. I don't have time to read everyone's Q's so I'll provide an alternate in case it's been asked.

Generally speaking, why don't you reply to comments on your blog?

(Alt) In the last 2 years, who has had the most influence on you and/or has helped you stay ahead of the ever changing digital marketing game?

Latest blog post: GooglePlus « So Genius

TonyBennett
TonyBennett

Woweee!!! So exciting. Is mine still on file since I'm a distinguished guest columnist? Or I was once =) and got a Christmas card lol

mitchjoel
mitchjoel

@ginidietrich @mitchjoel Special Thanks to my Social Media Wife, Gini. You're the best and thank you all for playing along. I really had a blast. In case you haven't seen it, please check out:

http://www.ctrlaltdeletebook.com/

It's a cool experience. If you think so, please share it.


You all rock... like Whitesnake ;)


BobFarnham
BobFarnham

@TonyBennett @ginidietrich Does a pet rock count? I'm enjoying being single and able to leave for a weekend in Montreal without putting the dog in a kennel...

mitchjoel
mitchjoel

@TonyBennett I read them all - I suck at responding. To be honest, I'm mostly just writing and figure it's better to have more content... I could be wrong.

ginidietrich
ginidietrich moderator

@mitchjoel @TonyBennett I think a lot about the writer's journey, Mitch. I don't think you're wrong not to comment and like your approach about content creation. There isn't a one size fits all approach to blogging.

mitchjoel
mitchjoel

@TonyBennett But I am reading them and thankful for them all. I genrally feel like I have said my peace in the piece - so I sometimes jump in when I feel like there is more to add.

TonyBennett
TonyBennett

I can't keep up with this rapid fire response on my mobile... I don't think it's wrong, either, your work speaks for yourself. On the other hand, I'm of the belief that needy people like me are more apt to comment if they're validated or engaged with. It's how Gini won my heart, even though she's really mean

Latest blog post: GooglePlus « So Genius

ginidietrich
ginidietrich moderator

@mitchjoel @TonyBennett I guess that's my point...sometimes it's a struggle and you'll see me tease someone or push their buttons simply because I have nothing more to say than "thank you."

mitchjoel
mitchjoel

@ginidietrich @mitchjoel @TonyBennett It's not that I "don't" I simply struggle with it. I feel like a simple "thank you" comes off as vapid. That being said, look at what you have Gini... it's incredible, so you prove me wrong every day!

Trackbacks

  1. [...] For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, and Mitch Joel. [...]

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