Gini Dietrich

Join Mitch Joel for a Special Livefyre Q&A Today

By: Gini Dietrich | May 22, 2013 | 

Join Mitch Joel for a Special Livefyre Q&A TodayI’m pretty excited about today’s Livefyre Q&A. We have uber smart, extraordinary speaker, and my social media husband, Mitch Joel.

Most of you already at least know of Mitch. He is the president of Twist Image, one of North America’s best digital marketing agencies (and headquartered in my second country, Canada), and is a speaker, road warrior, father, husband, journalist, blogger, music lover, and author.

His latest book – which came out yesterday – Ctl Alt Delete and he’s going to be on the blog today to chat with you about it.

Just like you use those command keys to reboot your computer, Mitch’s latest book is about how to reboot and rebuild your business model. He believes, if you don’t, not only will your company begin to slide, you may not have one to go to every day in as little as five years.

If you don’t own a business, that’s okay! This book is for you too. Just insert “job” or “career” in place of “business.”

I’m excited for you to chat with him about that and more.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Mitch is going to be hanging out in the comments so you can ask him anything and everything about his newest book, about his previous book – Six Pixels of Separation, what it’s like to attend the TED (not a TEDx) and Cannes, any famous people he’s met, how he moved from music to advertising, where he thinks this industry is going, or how he liked Star Wars.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Mitch out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Mitch will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought six copies and will give them all away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Win One-on-One Time with Mitch

As well, we are holding an Instagram contest and the winner gets an hour with Mitch. If he’s in your city for a speaking engagement, it will be in person. If he’s not, it will be over Skype.

This is how it works:

  • Take a picture of your pet reading Ctrl Alt Delete.
  • Upload it to Instagram (or take the photo with your Instagram app).
  • Tag your photo with #spinsucks.

That’s it! We will randomly select a winner on July 17.

All you have to do is buy the book, take a photo of your pet “reading” it, and upload to Instagram. We’ll do the rest.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris Brogan, and C.C. Chapman.

And following is the lineup through September so mark your calendars! Same bat time, same bat channel.

If you have a recommendation on who to fill the very last slot, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

337 responses to “Join Mitch Joel for a Special Livefyre Q&A Today”

  1. belllindsay says:

    I’m going to ask Mitch how – in all that is holy – did he end up with YOU as his SM wife? I mean *koff* I’m available…!! 😉

  2. Very much looking forward to this one. I was lucky enough to get an advance galley copy of Ctrl Alt Del and published my review on Monday. An excellent read and I love his idea about businesses sitting in purgatory in a post-disruptive digital world.

    • jasonkonopinski  I don’t read business books. But I promised ginidietrich and @dannybrown I will read theirs. So can I read your review as kind of cliff notes and soak up everything? It was ghost written by Jackie Collins so much be exciting! Trying to finish the Decline of the Ottoman Empire (all about the foot rest stool) and Alexander the Great at War.

  3. If I can make it I will be here. But seriously I got a preview of the book. It has one page. It says:
    If you aren’t on Myspace your company is doomed.
    The other 289 pages are infographics on shark hunting.

    And already is on the NY Times best sellers list. amazing.

  4. Nancy Davis says:

    Can I ask him to lunch? 🙂

  5. dbvickery says:

    Argh, going to miss it because I’m in Graduation season around the Vickery house. Heard Mitch last year, though – enjoyed it!
    Looks like a great lineup of guests coming throughout the year, too.

  6. Arment Dietrich, Inc. says:

    Ask him whatever your little heart desires!! ^yp

  7. AnneReuss says:

    8 minutes!!!

  8. ginidietrich says:

    It’s tiiiiiiiime!!

  9. mitchjoel says:

    At what point do I proclaim my unbridled love for all things Gini?

  10. BobFarnham says:

    I’m in… Thanks for hosting this. Is there food?

  11. susancellura says:

    Hi – why did you write this book?

  12. ginidietrich says:

    One of the things that drives me crazy about the PR industry is how far behind most of my peers are. Did you find, while writing this book, that isn’t so uncommon in most industries?

    • mitchjoel says:

      ginidietrich I think everyone feels like they are behind and most people are behind. To me, it’s not about being forward, either. It’s about being present. In the now. Most people are still in the past. Sadly.

  13. AnneReuss says:

    Would this book be a good fit for a youngster who’s been working under two years who’s still trying to figure out how to get more (and what kind of) business? mitchjoel

    • mitchjoel says:

      AnneReuss mitchjoel I think it would, Anne. While it probably speaks to many things they know. I’m not sure how many people know how to applies this to business and their professional lives.

  14. ginidietrich says:

    We all know Ctl Alt Delete is how you reboot, but has anyone said anything about Macs not needing that? Or am I the only smart butt?

  15. ginidietrich says:

    This isn’t so much a question as an observation. I’ve seen you speak several times and I love how you always talk about sex with data. I LOVE that is a title of one of your chapters.

  16. bobledrew says:

    Really looking forward to reading the book, Mitch. If it’s as good as SPoS, it’ll be a keeper. Here’s my long drawn-out question (yes, I’m that guy at the public event with the manifesto to read at the Q&A): In the last couple of weeks, I’ve been watching as two major brands screw up royally, most recently when Ferrero sent a cease & desist letter to the creator or World Nutella Day. So when brands that should / do have huge resources to throw at the social media side fail on the most basic of tasks, is saying to them “reboot or die” a valid threat? Brands for the most part have stumbled through the first 10 years of social. Why shouldn’t they continue to do so?

  17. ginidietrich says:

    One of the things I often hear you talk about is a “blend” vs. work/life balance. Explain the difference (pretty please).

  18. nickcicero says:

    I really do like the cover, very bright and will stand out on a shelf.

  19. mitchjoel I have always loved your chats with Mr Jaffe on your podcast. You usually take the view of the consumer vs that marketer or techie who thinks they know how people will behave. And I have always admired that. I am curious from reading jasonkonopinski ‘ s review I was shocked you seem to believe in social scoring….vs social influence on and offline. Forget that is can be gamed. With 99% of our human communication offline or private and the fact you can’t get a stranger to be an advocate why do you think scoring is the right path here?

    • mitchjoel says:

      Howie Goldfarb mitchjoel jasonkonopinski I think that social scoring is still nascent and I believe it will get better with technology and other players. Someone, somewhere will figure out how to truly score one’s clout and the power of that will be profound.

  20. belllindsay says:

    Hi Mitch! What are three things companies will notice or experience that should be triggers that it’s time to reboot?

    • mitchjoel says:

      belllindsay Disruption by competitors. Disruption by startups. Disruption from businesses outside of the industry.

  21. mitchjoel Metallica, Judas Priest or Iron Maiden who was better?

  22. superdumb says:

    How do you convince techphobic clients to jump on board?

  23. belllindsay says:

    What reboots are you doing with Twist Image…? Without sharing state secrets of course. 🙂

  24. Hi Mitch! Where and when do you like to write?

  25. mitchjoel on a serious note. I am bringing a client into social media and content marketing. They just started last year and now are finally investing in it. I feel they actually have a partial advantage in being able to see what was done good and bad. Do you feel it is easier for a Brand to recreate now vs the early adopters?

    • mitchjoel says:

      Howie Goldfarb mitchjoel Yes: easier because of lower barrier to entry. BUT: much harder in terms of resonance.

  26. ginidietrich says:

    (Posting again because it got lost down there) 
    One of the things I often hear you talk about is a “blend” vs. work/life balance. Explain the difference (pretty please).

    • mitchjoel says:

      ginidietrich work/life balance means that work lies outside of life. That’s silly. Blend to me is seeing life as a three-legged stool: one leg = family/friends one leg=community one leg=work. Any semblance of imbalance? It topples over. Blend.

  27. gertkoot says:

    mitchjoel Is Marketing dead? Or is it reinventing itself?

    • mitchjoel says:

      gertkoot mitchjoel marketing isn’t dead… it isn’t even on life-support. It doesn’t even have the sniffles. In this day and age, I would say: marketing is everything (so long as you have a product that does what it says).

  28. belllindsay says:

    Is it possible that Dallas Green is the most talented singer/songwriter to come out of Canada since Leonard Cohen…?

  29. Favorite 80’s hair metal band?

  30. ginidietrich says:

    You love your MacBook Air (I love mine too, pink keyboard condom and all) and you use the Apple ad verbiage in the book. What is it about Apple that makes us so … passionate?

    • ginidietrich I will also add do you think Apple did something to create this mania for over paying for technology just because it is apple? Isn’t apple the Justin Bieber of technology?

      • mitchjoel says:

        Howie Goldfarb ginidietrich We pay for value and utility.

        • mitchjoel Howie Goldfarb ginidietrich Not just value and utility — but a sense of connectedness. There is still a level of cultural capital in aligning yourself with a brand like Apple — especially when they created an entire product category (and market) ex nihilo.

    • mitchjoel says:

      ginidietrich I think Apple products actually wind up doing more than they say that they can do. I also believe that design is the heart and soul of a business. To date, they have done design well.

  31. bobledrew says:

    Since belllindsay opened the door… One of the things we point to with social media is the ease of entry into the space. There have been a number of musicians who have made huge use of this. Your friend David Usher, Amanda Palmer, just to point to a couple. 
    But there are far more indie musicians who struggle to integrate the “ideals” of social in terms of engagement with fans and creation of online content with the rest of their musical and non-musical lives. How would you / what do you advise people in that situation?

    • mitchjoel says:

      bobledrew belllindsay They have to get better at the business side. Let’s be candid: if you’re a musician with a song to share, that has never, ever, been easier. Artists tend to shy away from the commerce side, but they have no choice but to change.

      • bobledrew says:

        mitchjoel bobledrew belllindsay So do you give them tough love or do you hold their hand?

        • mitchjoel says:

          bobledrew mitchjoel belllindsay either, but they have to spread their own wings and fly. Not everyone can be Adele.

    • belllindsay says:

      bobledrew Stop being so smart Bob! 😉

      • bobledrew says:

        belllindsay bobledrew don’t worry. It’s just a spasm, like a foot cramp. And passes just as quickly.

  32. ginidietrich says:

    When you talk about rebooting yourself, one of the lessons you provide is to become a digital native. I LOVE THIS. People always snicker at me because I’m such an early adopter of technology, but I agree with your advice to readers about how they should think back to when they were teenagers and seeing things for the first time. I hope people really take that advice to heart.

  33. What mobile app/game are you addicted to?

  34. BobFarnham says:

    I recently listened to the audiobook of Six Pixels of Separation AGAIN. Are you planning to do an audiobook for Ctrl Alt Delete?

  35. ginidietrich says:

    You’ve been writing for a while about robots and how they’ll affect our lives in the very near future. What is your fascination with them?

  36. gertkoot says:

    mitchjoel What do you think of the Kickstarter approach from Joseph Jaffe with ZERO? Have thought about this option?

    • mitchjoel says:

      gertkoot mitchjoel I love Jaffe. I think it’s a great route to create a true direct relationship. I have an amazing publisher, with a great book deal and they can put me into corners of the world that my blog doesn’t reach. I like it when my ideas can transcend my current community. I like to grow!

  37. I know you’ve written a fair bit about the future of wearable tech — and the fact that Google Glass is just an intermediary technology at this stage. What do you think the real future of immersive, wearable tech holds?

    • mitchjoel says:

      jasonkonopinski I think it will be the inter-connectedness between us and the screens around us. So, right now, with Google Glass, you wear the screen on your head. Imagine when that part goes away 😉

    • BobFarnham says:

      jasonkonopinski mitchjoel – and would you be willing to embed something in your body? Tim Ferris spoke about a person who put a magnet in their finger to gain another sense…

  38. What’s your favorite city to visit?

  39. belllindsay says:

    K, you say this on your post about Google Glass “Technology won’t make humans have better manners.” – But hasn’t tech caused a decline in manners? Do you think manners are simply a thing of the past?

    • mitchjoel says:

      belllindsay I think people do a crappy job of managing their technology. We need to manage our tech – not the other way around.

  40. BobFarnham says:

    ginidietrich Remind me to have 2 cups of coffee before the next one of these events. The caffeine is a must and it will go great with cupcakes…

  41. mitchjoel have you been to burningman? (ginidietrich asked me to ask you)

  42. BobFarnham says:

    mitchjoel ginidietrich 
    Is there a venue coming up in the Northeast where stalkers could stalk you? I mean…

    • mitchjoel says:

      BobFarnham mitchjoel ginidietrich I’m sure… depends on who is asking.

      • BobFarnham says:

        mitchjoel BobFarnham ginidietrich 
        I’ll pick up Gini and bring her with me… would that get me in? Having listened to every podcast you’ve produced and read your work, I SO owe you and it would be fun to thank you in person. Plus, you’d get to see Gini!

  43. belllindsay says:

    First stop (stops) on your book tour?

  44. ginidietrich says:

    We have just 10 minutes left with Mitch. You can ask your silly questions now.

  45. belllindsay says:

    Sorry, I’ll stop now – last question from me: What do your children *think* you do for a living…?

  46. I have to take off and drive to Albany thanks mitchjoel for coming into ginidietrich ‘s jungle. Hey Gini you said we all get our appearance fee checks next week right?

  47. Do you squeeze toothpaste from the middle or bottom of the tube?

  48. BobFarnham says:

    A branding question… what “brand” of shampoo do you use? mitchjoel ginidietrich

  49. superdumb says:

    ginch or gaunch?

  50. bobledrew says:

    Gotta go. Thanks for the venue, ginidietrich and thanks for the answers, mitchjoel

  51. Time to ride! Thanks for hanging out, mitchjoel.

  52. Do you have any pets?

  53. TonyBennett says:

    Ohhhh score! I finally come back home and it’s a live tweet with 5 minutes to spare. I don’t have time to read everyone’s Q’s so I’ll provide an alternate in case it’s been asked.
    Generally speaking, why don’t you reply to comments on your blog?
    (Alt) In the last 2 years, who has had the most influence on you and/or has helped you stay ahead of the ever changing digital marketing game?

  54. TonyBennett says:

    And Gini, for Tony’s sake, do an IG contest I can participate in. I’m tempted to buy a pet just to meet Mitch but I can’t bring myself to do it!

  55. ginidietrich says:

    Alright boys and girls. This is the end. mitchjoel, THANK YOU! Hope I see you out and about this year. You have to sign my book

  56. Thank you mitchjoel! Looking forward to getting my hands on your book 🙂

  57. belllindsay says:

    Cheers Mitch, thanks for being so patient! 😉

  58. BobFarnham says:

    Thanks ginidietrich for making this happen. Although I wasn’t prepared, it was a fun respite from what I should have been doing…

  59. BobFarnham says:

    Hey, where are the friggen cupcakes you promised? ginidietrich

  60. BobFarnham says:

    I’m just glad it’s not “Chicken Dance Day…” belllindsay ginidietrich

  61. Gini Dietrich says:

    You didn’t ask him to lunch!

  62. Nancy Davis says:

    I could not get on. Damn public library computers! I need a computer of my own!

  63. Lyn Slater says:

    Your Wheatie is getting big.

  64. Arment Dietrich, Inc. says:

    She is!! I miss the days when she was 5lbs and I could scoop her up in one hand! ^yp

  65. TopherJRyan says:

    Vcool post, Gini — I like the engagement blend you’re brewing. My question for Mitch is: What three * things, people, places, etc.* keeps you grounded on a day-to-day basis to keep chipping away at your goals and fight off scope creep?

  66. Lyn Slater says:

    And getting her grown-up coloring. So pretty.

  67. Lindsay Bell-Wheeler says:

    Hank won’t sit still long enough for a pic!

  68. Arment Dietrich, Inc. says:

    I bribed her with a treat… ^yp

  69. Gini Dietrich says:

    There is this magic word. It’s called, “Stay.”

  70. Lindsay Bell-Wheeler says:


  71. Arment Dietrich, Inc. says:

    😀 Thanks Lyn! ^yp

  72. Arment Dietrich, Inc. says:

    Bwahahaha!! I wish that was the magic word in my house. Our magic word is treat. ^yp

  73. […] For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, and Mitch Joel. […]

  74. ginidietrich says:

    I screwed up! I forgot to choose the winners!
    They are: @Lyn Slater, @nancydavis, superherosm,susancellura, Howie Goldfarb, and TopherJRyan.
    Get me your shipping addresses and pattiknight will get a book off to you!

  75. […] Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, and Chuck […]

  76. […] Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, and Tom […]

  77. […] Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel,Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, and Ahava […]

  78. […] Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, […]

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