Gini Dietrich

Join Mitch Joel for a Special Livefyre Q&A Today

By: Gini Dietrich | May 22, 2013 | 

Join Mitch Joel for a Special Livefyre Q&A TodayI’m pretty excited about today’s Livefyre Q&A. We have uber smart, extraordinary speaker, and my social media husband, Mitch Joel.

Most of you already at least know of Mitch. He is the president of Twist Image, one of North America’s best digital marketing agencies (and headquartered in my second country, Canada), and is a speaker, road warrior, father, husband, journalist, blogger, music lover, and author.

His latest book – which came out yesterday – Ctl Alt Delete and he’s going to be on the blog today to chat with you about it.

Just like you use those command keys to reboot your computer, Mitch’s latest book is about how to reboot and rebuild your business model. He believes, if you don’t, not only will your company begin to slide, you may not have one to go to every day in as little as five years.

If you don’t own a business, that’s okay! This book is for you too. Just insert “job” or “career” in place of “business.”

I’m excited for you to chat with him about that and more.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Mitch is going to be hanging out in the comments so you can ask him anything and everything about his newest book, about his previous book – Six Pixels of Separation, what it’s like to attend the TED (not a TEDx) and Cannes, any famous people he’s met, how he moved from music to advertising, where he thinks this industry is going, or how he liked Star Wars.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Mitch out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Mitch will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought six copies and will give them all away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Win One-on-One Time with Mitch

As well, we are holding an Instagram contest and the winner gets an hour with Mitch. If he’s in your city for a speaking engagement, it will be in person. If he’s not, it will be over Skype.

This is how it works:

  • Take a picture of your pet reading Ctrl Alt Delete.
  • Upload it to Instagram (or take the photo with your Instagram app).
  • Tag your photo with #spinsucks.

That’s it! We will randomly select a winner on July 17.

All you have to do is buy the book, take a photo of your pet “reading” it, and upload to Instagram. We’ll do the rest.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris Brogan, and C.C. Chapman.

And following is the lineup through September so mark your calendars! Same bat time, same bat channel.

If you have a recommendation on who to fill the very last slot, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • I’m going to ask Mitch how – in all that is holy – did he end up with YOU as his SM wife? I mean *koff* I’m available…!! 😉

    • belllindsay I WIN!!!

      • bobledrew

        ginidietrich belllindsay  I heard they were six pixels of separating, Lindsay. There’s still hope.

        • bobledrew belllindsay Don’t you be spreading rumors, Pepe!

  • Very much looking forward to this one. I was lucky enough to get an advance galley copy of Ctrl Alt Del and published my review on Monday. An excellent read and I love his idea about businesses sitting in purgatory in a post-disruptive digital world.

    • jasonkonopinski  I don’t read business books. But I promised ginidietrich and @dannybrown I will read theirs. So can I read your review as kind of cliff notes and soak up everything? It was ghost written by Jackie Collins so much be exciting! Trying to finish the Decline of the Ottoman Empire (all about the foot rest stool) and Alexander the Great at War.

      • ginidietrichThis is a worthwhile read, IMO. I frame it as a “now what?” reaction to how new media has reached a certain level of maturation.

        • jasonkonopinski ginidietrich but he thinks social scoring which 99% of non-markters are clueless about or care about is important. I am sticking with his Vegan Recipe book instead.

        • jasonkonopinski ginidietrich btw it isn’t meant as an offense that i don’t read business books I read a boatload of business articles and periodicals every day and study business everyday which is why I escape with history or sci-fi fantasy when I read.

        • Howie Goldfarb I know. 🙂

  • If I can make it I will be here. But seriously I got a preview of the book. It has one page. It says:
    If you aren’t on Myspace your company is doomed.
    The other 289 pages are infographics on shark hunting.

    And already is on the NY Times best sellers list. amazing.

    • Howie Goldfarb Actually, there is a secret second page. Did you not see that one?

  • Nancy Davis

    Can I ask him to lunch? 🙂

  • Argh, going to miss it because I’m in Graduation season around the Vickery house. Heard Mitch last year, though – enjoyed it!
    Looks like a great lineup of guests coming throughout the year, too.

    • dbvickery Especially the one in November, don’t you think?

      • ginidietrich dbvickery who is coming in November? And who is graduating Brian? I thought you get left back every year. 😉

        • Howie Goldfarb ginidietrich Hah, the last Vickery Girl graduated (she with the arch-nemesis of Alliteration…just Google Savvy Alliteration), and then her boyfriend graduated today.
          They gave up on me and let me slide by…

      • How can I contain myself that long! 🙂

  • Arment Dietrich, Inc.

    Ask him whatever your little heart desires!! ^yp

  • AnneReuss

    8 minutes!!!

  • It’s tiiiiiiiime!!

    • mitchjoel

      ginidietrich Here!

  • mitchjoel

    At what point do I proclaim my unbridled love for all things Gini?

    • mitchjoel Oh go ahead! Be my guest!

    • mitchjoel We are all required to do that daily, 6am and 6pm.. don’t be late. She gets made.

      • creativeoncall mitchjoel Yes, listen to Chuck.

  • BobFarnham

    I’m in… Thanks for hosting this. Is there food?

    • BobFarnham We’ll have cupcakes in a little bit.

    • AnneReuss

      BobFarnham Come to Chicago for some mad delicious cupcakes!

  • susancellura

    Hi – why did you write this book?

    • mitchjoel

      susancellura I wrote the book because I had something more meaningful, structured and bigger to share. It felt like everything was coming together and a blog post wasn’t cutting it.

      • mitchjoel susancellura It’d be kind of a long blog post!

  • One of the things that drives me crazy about the PR industry is how far behind most of my peers are. Did you find, while writing this book, that isn’t so uncommon in most industries?

    • mitchjoel

      ginidietrich I think everyone feels like they are behind and most people are behind. To me, it’s not about being forward, either. It’s about being present. In the now. Most people are still in the past. Sadly.

      • mitchjoel I agree…it makes me sad, too. In my experience, most finished learning when they graduated. That’s really too bad.

        • susancellura

          ginidietrich mitchjoel Always keep learning!  🙂

  • AnneReuss

    Would this book be a good fit for a youngster who’s been working under two years who’s still trying to figure out how to get more (and what kind of) business? mitchjoel

    • mitchjoel

      AnneReuss mitchjoel I think it would, Anne. While it probably speaks to many things they know. I’m not sure how many people know how to applies this to business and their professional lives.

  • We all know Ctl Alt Delete is how you reboot, but has anyone said anything about Macs not needing that? Or am I the only smart butt?

    • mitchjoel

      ginidietrich Command-Option-Escape is a sucky book title.

      • mitchjoel LOL! We also found, while we were thinking about the Instagram contest, there is a lot of mention of Ctl Alt Delete in pop culture. Very cool!

        • mitchjoel

          ginidietrich mitchjoel It’s not an easy keyword to flag in Google Alerts 😉

        • mitchjoel No, I imagine not.

  • This isn’t so much a question as an observation. I’ve seen you speak several times and I love how you always talk about sex with data. I LOVE that is a title of one of your chapters.

    • AnneReuss

      ginidietrich Well, now I’m sold.

    • ginidietrich it’s not the size of your data it’s how you use it

      • nickcicero And how you love it, apparently.

      • mitchjoel

        nickcicero ginidietrich My, what big data you have!

        • susancellura

          mitchjoel nickcicero ginidietrich LOL!

    • mitchjoel

      ginidietrich I figured the only way to make data interesting is to add sex. Sex makes everything more interesting… including data. But, truthfully, that ‘s not what the chapter is about. It’s about how we make the linear and circular data come together.

      • mitchjoel Or bacon.

        • AnneReuss

          ginidietrich mitchjoel Do you need background knowledge on data to understand? Not my strongest area right now! 
           And preach on the bacon.

      • mitchjoel ginidietrich Well, sex is supposed to be about bringing things together (sorry, almost said coming together), but it usually gets sold short, just as does in-depth understanding does

  • bobledrew

    Really looking forward to reading the book, Mitch. If it’s as good as SPoS, it’ll be a keeper. Here’s my long drawn-out question (yes, I’m that guy at the public event with the manifesto to read at the Q&A): In the last couple of weeks, I’ve been watching as two major brands screw up royally, most recently when Ferrero sent a cease & desist letter to the creator or World Nutella Day. So when brands that should / do have huge resources to throw at the social media side fail on the most basic of tasks, is saying to them “reboot or die” a valid threat? Brands for the most part have stumbled through the first 10 years of social. Why shouldn’t they continue to do so?

    • bobledrew You is smart.

      • bobledrew

        @ginidietrich I’ve been working on that question since his last book came out.

        • bobledrew LOL! I hope you have a manifesto to read during the Q&A when I see you next weekend.

        • bobledrew

          ginidietrich bobledrew My manifesto is your destiny

    • mitchjoel

      bobledrew It’s not about reboot or die. Brands will be fine without the work I talk about in CTRL ALT Delete… but they always just stay fine. Fine isn’t very exciting anymore.

      • bobledrew

        mitchjoel bobledrew So how do we convince people that fine isn’t enough (other than gifting them with your book, obviously)?

  • One of the things I often hear you talk about is a “blend” vs. work/life balance. Explain the difference (pretty please).

    • ginidietrich I love the blend theory. So much.

      • belllindsay That’s why you never get mad at me when you have to work weekends.

        • ginidietrich belllindsay Mitch owns a Blendtech blender. There you go.

        • ginidietrich The problem *I* have, is I love my job! LOL

        • belllindsay But I think it goes to the blend theory, no? If you love what you do, you fit it into your life, even if it’s nights or weekends (or, in your case, at the butt crack of dawn).

        • ginidietrich “The Butt Crack of Dawn” – BAND NAME!! hahahahahaha

    • AnneReuss

      Pretty please with sprinkles on top of the sundae!!

  • I really do like the cover, very bright and will stand out on a shelf.

    • AnneReuss

      nickcicero Yes Orange is boss!

      • AnneReuss nickcicero Kind of like our big button up there ^^^

        • ginidietrich AnneReuss nickcicero is that new? I never noticed it before!

        • nickcicero AnneReuss It’s brand spanking new!

      • AnneReuss nickcicero Orange is to social media and content marketing what blue is to insurance… sorry.. but it does pop!  The cover design overall is excellent (unlike many in the biz book space)

        • AnneReuss

          creativeoncall AnneReuss nickcicero Right on

        • mitchjoel

          creativeoncall AnneReuss nickcicero I am proud of it!

        • mitchjoel creativeoncall AnneReuss nickcicero as a Syracuse guy I agree with all things orange

    • mitchjoel

      nickcicero I couldn’t believe it when I first saw it. It’s starting to grow on me. It makes me thirsty.

  • mitchjoel I have always loved your chats with Mr Jaffe on your podcast. You usually take the view of the consumer vs that marketer or techie who thinks they know how people will behave. And I have always admired that. I am curious from reading jasonkonopinski ‘ s review I was shocked you seem to believe in social scoring….vs social influence on and offline. Forget that is can be gamed. With 99% of our human communication offline or private and the fact you can’t get a stranger to be an advocate why do you think scoring is the right path here?

    • mitchjoel

      Howie Goldfarb mitchjoel jasonkonopinski I think that social scoring is still nascent and I believe it will get better with technology and other players. Someone, somewhere will figure out how to truly score one’s clout and the power of that will be profound.

      • mitchjoel well I am glad we have something in disagreement. Since we rarely do. Though waiting on the band answer 8)

  • Hi Mitch! What are three things companies will notice or experience that should be triggers that it’s time to reboot?

    • mitchjoel

      belllindsay Disruption by competitors. Disruption by startups. Disruption from businesses outside of the industry.

      • mitchjoel belllindsay Does it always have to be disruption? We find people won’t change without a crisis, but perhaps there is a way to do it without one?

        • susancellura

          ginidietrich mitchjoel belllindsay What about from an internal standpoint?

        • mitchjoel

          ginidietrich mitchjoel belllindsay Why change when there is no disruption? Welcome to the Innovator’s Dilemma 😉

  • mitchjoel Metallica, Judas Priest or Iron Maiden who was better?

    • mitchjoel

      Howie Goldfarb mitchjoel Ugh… that’s like asking me which one of my children in my favorite. How about this: morning: Metallica. Working out: Maiden. Feeling retro: Priest. Fair?

  • superdumb

    How do you convince techphobic clients to jump on board?

    • mitchjoel

      superdumb that’s like asking: how do you tell country folk who never had electricity to get electricity. Does anyone in business have a choice to not be somewhat tech savvy?

      • superdumb

        mitchjoel superdumb I live in Kansas and we’re not exactly early adopters. Clients still want to fax me stuff.

        • superdumb mitchjoel I had a client ask me to fax them something the other day and I laughed out loud. We haven’t had a fax machine for nearly two years.

        • superdumb

          ginidietrich superdumb mitchjoel so you see what I’m up against!

        • superdumb mitchjoel That would make my brain hurt.

        • superdumb

          ginidietrich superdumb mitchjoel yep!

  • What reboots are you doing with Twist Image…? Without sharing state secrets of course. 🙂

    • mitchjoel

      belllindsay We work hard everyday to push everything from the strategy to the creative team to the technology behind it. It’s a constant struggle and battle, but we’re fighting the good fight 😉

      • mitchjoel belllindsay You guys have always been ahead of the game.  Love that you keep pushing. Even when you get push-back.

        • mitchjoel

          belllindsay mitchjoel pushing and push-back is the business that I am in.

        • mitchjoel belllindsay HA! True. 🙂

  • Hi Mitch! Where and when do you like to write?

    • yvettepistorio 3am while in the shower I bet is not his answer.

    • mitchjoel

      yvettepistorio anytime. anywhere. anyhow.

      • mitchjoel yvettepistorio Yvette, I’ve seen him write a blog post in mere minutes from the back of an auditorium in between speakers.

        • ginidietrich mitchjoel yvettepistorio on the back of a napkin?

        • Howie Goldfarb mitchjoel yvettepistorio No! On his laptop!

        • mitchjoel

          ginidietrich mitchjoel yvettepistorio writing has nothing to do with timing, tools or locations.

  • mitchjoel on a serious note. I am bringing a client into social media and content marketing. They just started last year and now are finally investing in it. I feel they actually have a partial advantage in being able to see what was done good and bad. Do you feel it is easier for a Brand to recreate now vs the early adopters?

    • mitchjoel

      Howie Goldfarb mitchjoel Yes: easier because of lower barrier to entry. BUT: much harder in terms of resonance.

  • (Posting again because it got lost down there) 
    One of the things I often hear you talk about is a “blend” vs. work/life balance. Explain the difference (pretty please).

    • mitchjoel

      ginidietrich work/life balance means that work lies outside of life. That’s silly. Blend to me is seeing life as a three-legged stool: one leg = family/friends one leg=community one leg=work. Any semblance of imbalance? It topples over. Blend.

      • AnneReuss

        mitchjoel ginidietrich That’s beautiful.

  • gertkoot

    mitchjoel Is Marketing dead? Or is it reinventing itself?

    • mitchjoel

      gertkoot mitchjoel marketing isn’t dead… it isn’t even on life-support. It doesn’t even have the sniffles. In this day and age, I would say: marketing is everything (so long as you have a product that does what it says).

  • Is it possible that Dallas Green is the most talented singer/songwriter to come out of Canada since Leonard Cohen…?

    • mitchjoel

      belllindsay Don’t forget about Neil Young… but I do think that talent like Dallas only comes around once in a very long while. He is soul.

      • mitchjoel Neil too. I just introduced Dallas to a pal in the states. She’s freaking out over how good he is. 😉 It’s like my heart is going to burst when I listen to his music.

        • mitchjoel

          belllindsay mitchjoel He makes you see yourself and the human condition through his voice. A true gift.

        • mitchjoel Beautifully said.

  • Favorite 80’s hair metal band?

    • yvettepistorio I think he loves Warrant or Bullet Boys

      • mitchjoel

        Howie Goldfarb yvettepistorio Heaven and Smooth Up In Ya are both classics 😉

        • mitchjoel yvettepistorio I was friends with the bullet boys because my roommate was though used to mock their music. LOL Lonnie Vincent was a nice guyand Tommy Pittam slept on my floor for a few months he was Jimmy age incarnate.

        • mitchjoel

          Howie Goldfarb mitchjoel yvettepistorio Mark has a crazy voice. Could have been the next DLR.

        • Howie Goldfarb mitchjoel yvettepistorio Have you listened to the Darkness? They’re my new obsession.

    • mitchjoel

      yvettepistorio tough one to call. In terms of guilty pleasure: Winger. Kip Winger got his ass handed to him by Beavis And Butthead, but this guy can really sing. Trust me. If I had to choose: Whitesnake… I know… I know…

      • mitchjoel yvettepistorio Oh, Whitesnake…good one!! I’ll admit it, I used to see Poison every year. But in my defense, they were always free tickets!

        • mitchjoel

          yvettepistorio mitchjoel Love Bret and the boys 🙂

        • mitchjoel yvettepistorio Never, ever apologize for liking Poison.

  • You love your MacBook Air (I love mine too, pink keyboard condom and all) and you use the Apple ad verbiage in the book. What is it about Apple that makes us so … passionate?

    • ginidietrich I will also add do you think Apple did something to create this mania for over paying for technology just because it is apple? Isn’t apple the Justin Bieber of technology?

      • mitchjoel

        Howie Goldfarb ginidietrich We pay for value and utility.

        • mitchjoel Howie Goldfarb ginidietrich Not just value and utility — but a sense of connectedness. There is still a level of cultural capital in aligning yourself with a brand like Apple — especially when they created an entire product category (and market) ex nihilo.

    • mitchjoel

      ginidietrich I think Apple products actually wind up doing more than they say that they can do. I also believe that design is the heart and soul of a business. To date, they have done design well.

  • bobledrew

    Since belllindsay opened the door… One of the things we point to with social media is the ease of entry into the space. There have been a number of musicians who have made huge use of this. Your friend David Usher, Amanda Palmer, just to point to a couple. 
    But there are far more indie musicians who struggle to integrate the “ideals” of social in terms of engagement with fans and creation of online content with the rest of their musical and non-musical lives. How would you / what do you advise people in that situation?

    • mitchjoel

      bobledrew belllindsay They have to get better at the business side. Let’s be candid: if you’re a musician with a song to share, that has never, ever, been easier. Artists tend to shy away from the commerce side, but they have no choice but to change.

      • bobledrew

        mitchjoel bobledrew belllindsay So do you give them tough love or do you hold their hand?

        • mitchjoel

          bobledrew mitchjoel belllindsay either, but they have to spread their own wings and fly. Not everyone can be Adele.

    • bobledrew Stop being so smart Bob! 😉

      • bobledrew

        belllindsay bobledrew don’t worry. It’s just a spasm, like a foot cramp. And passes just as quickly.

  • When you talk about rebooting yourself, one of the lessons you provide is to become a digital native. I LOVE THIS. People always snicker at me because I’m such an early adopter of technology, but I agree with your advice to readers about how they should think back to when they were teenagers and seeing things for the first time. I hope people really take that advice to heart.

    • mitchjoel

      ginidietrich I actually tell people to embrace being a Digital Immigrant. It’s fun. It’s like playing with LEGO. You have to tinker, fumble and play but it’s easy and you start getting the drift real fast.

      • mitchjoel ginidietrich I don’t think I can remember that far back Gini. 😉

      • mitchjoel ginidietrich The LEGO one was one of my favorite analogies you used.

    • superdumb

      ginidietrich this makes me really anxious to read the book.

  • What mobile app/game are you addicted to?

    • mitchjoel

      yvettepistorio Email… is that an app or a game? I say both!

      • mitchjoel yvettepistorio Definitely both!

      • mitchjoel yvettepistorio EMAIL!?!? LOL!

        • ginidietrich mitchjoel yvettepistorio It can be a game…especially when jasonkonopinski starts emailing you letters of the alphabet!

        • mitchjoel

          ginidietrich mitchjoel yvettepistorio it’s like Tetris, I tell you, trust me!

        • mitchjoel You should try Ruzzle. And then challenge me to a game.

        • ginidietrich mitchjoel She’s a bulldog, Mitch.

  • BobFarnham

    I recently listened to the audiobook of Six Pixels of Separation AGAIN. Are you planning to do an audiobook for Ctrl Alt Delete?

  • You’ve been writing for a while about robots and how they’ll affect our lives in the very near future. What is your fascination with them?

    • BobFarnham

      Along those lines, are there any “automation” tips and tricks that you use to keep your finger on the pulse? ginidietrich mitchjoel

      • mitchjoel

        BobFarnham ginidietrich mitchjoel Not sure if they are tricks. I rely mostly on email and alerts.

    • mitchjoel

      ginidietrich Yeah – here’s my new blog (on tumblr), because I’m not busy enough:
      I believe that we have it all wrong. Robotics is not about automation… it’s about augmentation. We should be working better and smarter because of robots. With this, I am also fascinated by wearable technology, telepresence, drones and more. Please check it out at We, Robots 🙂 (shameless plug!)

  • gertkoot

    mitchjoel What do you think of the Kickstarter approach from Joseph Jaffe with ZERO? Have thought about this option?

    • mitchjoel

      gertkoot mitchjoel I love Jaffe. I think it’s a great route to create a true direct relationship. I have an amazing publisher, with a great book deal and they can put me into corners of the world that my blog doesn’t reach. I like it when my ideas can transcend my current community. I like to grow!

      • gertkoot

        mitchjoel So new thinking in a old approach (just joking)

    • mitchjoel

      Howie Goldfarb mitchjoel Have seen. LOL… not an investor.

      • mitchjoel funny because ginidietrich thinks I have a fascinating life but if I get one it will prove her wrong.

        • Howie Goldfarb mitchjoel Fascinating because it’s SO DIFFERENT than mine. I can’t go out on my front porch without seeing hoards of people. You can go days without seeing another person.

  • I know you’ve written a fair bit about the future of wearable tech — and the fact that Google Glass is just an intermediary technology at this stage. What do you think the real future of immersive, wearable tech holds?

    • mitchjoel

      jasonkonopinski I think it will be the inter-connectedness between us and the screens around us. So, right now, with Google Glass, you wear the screen on your head. Imagine when that part goes away 😉

      • mitchjoel jasonkonopinski so the ‘V’ chip is coming to our brains one day?

      • mitchjoel Aye! It boggles the mind. As a marketer, I’m fascinated by the possibilities — and the implications — of tech that transcends the physical screen.

    • BobFarnham

      jasonkonopinski mitchjoel – and would you be willing to embed something in your body? Tim Ferris spoke about a person who put a magnet in their finger to gain another sense…

      • BobFarnham jasonkonopinski mitchjoel Slow down bob you can’t beat me to my questions! 8)

  • What’s your favorite city to visit?

    • mitchjoel

      yvettepistorio SF – of course. NYC is great too. Love Boston. Prague is one of the most beautiful cities I have ever seen.

      • mitchjoel yvettepistorio I would DIE to go to Prague.

      • mitchjoel yvettepistorio (cough, Chicago, cough)

        • mitchjoel

          ginidietrich mitchjoel yvettepistorio Right – love Chicago… anyone else want a shout-out?

        • ginidietrich mitchjoel yvettepistorio If chicago had good pizza it would be really cool to be there.

        • mitchjoel yvettepistorio LOL!

        • BobFarnham

          mitchjoel ginidietrich yvettepistorio I hear Hanover, NH is great – home of Dartmouth College but Montreal is pretty special too.

        • ginidietrich mitchjoel yvettepistorio LOVE SF and NYC…going to NY in July. Agree with belllindsay Prague would be a dream.

        • BobFarnham mitchjoel ginidietrich yvettepistorio I am pretty sure new Hampshir and Vermont are best places on earth. But from 92-2008 by far was Los Angeles.

        • Howie Goldfarb ginidietrich mitchjoel yvettepistorio It’s unfortunate you don’t know what good pizza tastes like Howie!!!

        • yvettepistorio Howie Goldfarb  Are we going to have the pizza argument again?!?

        • Howie Goldfarb BobFarnham mitchjoel ginidietrich yvettepistorio You’re so easy Howie.

  • K, you say this on your post about Google Glass “Technology won’t make humans have better manners.” – But hasn’t tech caused a decline in manners? Do you think manners are simply a thing of the past?

    • mitchjoel

      belllindsay I think people do a crappy job of managing their technology. We need to manage our tech – not the other way around.

      • mitchjoel But how do we have it both ways? The immediacy and connectivity, yet remain mindful of the impact on our human interactions? #thingsIthinkabout #RobotsGiveMeTheWillies!

        • mitchjoel

          belllindsay mitchjoel Just accept your new robotic overlords.

  • BobFarnham

    ginidietrich Remind me to have 2 cups of coffee before the next one of these events. The caffeine is a must and it will go great with cupcakes…

    • BobFarnham ginidietrich Or wine?

    • mitchjoel

      BobFarnham ginidietrich It’s hard to keep up!

    • BobFarnham I’ll set a reminder at 9 a.m. on June 19.

      • BobFarnham

        ginidietrich BobFarnham 
        Give me more notice… There are so many questions that I would love to had thought of…

        • BobFarnham OK…be ready for Influence Marketing by Danny Brown and Sam Fiorella on June 19. It’s at noon. Start thinking of questions now!

  • mitchjoel have you been to burningman? (ginidietrich asked me to ask you)

    • Howie Goldfarb mitchjoel (Liar)

    • Howie Goldfarb mitchjoel ginidietrich Mitch IS Burningman. 😉

    • mitchjoel

      Howie Goldfarb mitchjoel ginidietrich UK? 😉

  • BobFarnham

    mitchjoel ginidietrich 
    Is there a venue coming up in the Northeast where stalkers could stalk you? I mean…

    • mitchjoel

      BobFarnham mitchjoel ginidietrich I’m sure… depends on who is asking.

      • BobFarnham

        mitchjoel BobFarnham ginidietrich 
        I’ll pick up Gini and bring her with me… would that get me in? Having listened to every podcast you’ve produced and read your work, I SO owe you and it would be fun to thank you in person. Plus, you’d get to see Gini!

        • BobFarnham mitchjoel I like the way you think, Bob!

  • First stop (stops) on your book tour?

    • mitchjoel

      belllindsay not really doing a book tour… more like speaking events. About 50 of those coming up – some public, most private. Follow my blog for the public ones.

      • mitchjoel Very civilized! 😉

      • mitchjoel belllindsay Having done that just last year, I do not envy you. I wanted to crawl into a cave never to come out by Christmastime.

        • mitchjoel

          ginidietrich mitchjoel belllindsay It’s fun!

      • mitchjoel belllindsay he is speaking at the Retired Meavy Metal Writers Rest Home for the Wicked next Tues in Wichita.

  • We have just 10 minutes left with Mitch. You can ask your silly questions now.

  • Sorry, I’ll stop now – last question from me: What do your children *think* you do for a living…?

    • belllindsay mafia hitman of course!

      • Howie Goldfarb belllindsay Zee Montreal Mafia! Bien sur!

    • BobFarnham

      belllindsay mitchjoel add your mother to that question too…

      • BobFarnham belllindsay mitchjoel I was just typing that…good one Bob 🙂

      • mitchjoel

        BobFarnham belllindsay mitchjoel She thinks I write… I think.

    • mitchjoel

      belllindsay They think I’m a pilot. 😉

  • I have to take off and drive to Albany thanks mitchjoel for coming into ginidietrich ‘s jungle. Hey Gini you said we all get our appearance fee checks next week right?

    • mitchjoel

      Howie Goldfarb mitchjoel ginidietrich Thanks for playing along, Howie.

    • Howie Goldfarb mitchjoel It’s in the mail!

  • Do you squeeze toothpaste from the middle or bottom of the tube?

    • mitchjoel

      yvettepistorio bottom… I am very detailed!

      • mitchjoel yvettepistorio Always the bottom. Maybe it’s a Canuck thing? 😉

        • belllindsay mitchjoel yvettepistorio MIght be, I’m a middle girl myself.

        • yvettepistorio belllindsay mitchjoel OMG. Bottom always. It’s an OCD thing.

        • ginidietrich yvettepistorio belllindsay mitchjoel What are you trying to say, Gini..??

  • BobFarnham

    A branding question… what “brand” of shampoo do you use? mitchjoel ginidietrich

    • mitchjoel

      BobFarnham mitchjoel ginidietrich Have you seen my head? is King of Shaves shaving cream a shampoo?

      • BobFarnham

        mitchjoel BobFarnham ginidietrich Gini said I could ask a silly question. I think I performed perfectly. How about YOU Gini? What brand do you use?

        • BobFarnham mitchjoel I use Bumble & Bumble.

        • ginidietrich BobFarnham mitchjoel I use whatever’s on sale. 😉

        • BobFarnham

          ginidietrich BobFarnham mitchjoel belllindsay For the record, I use Mane & Tail horse shampoo

        • BobFarnham ginidietrich mitchjoel belllindsay Jeeze, do you use Bag Balm too??

  • superdumb

    ginch or gaunch?

    • mitchjoel

      superdumb ???

      • superdumb

        mitchjoel superdumb maybe west CA slang only?

        • mitchjoel

          superdumb mitchjoel I’m actually sitting here with a rock star (Chuck Comeau – the drummer of Simple Plan) and he has no idea… so I don’t feel that bad. We’re looking it up on Urban Dictionary. Are we talking underwear here?

        • superdumb mitchjoel I think she means boxers or briefs.

        • mitchjoel superdumb Hey! My 13 year old loves them!

        • mitchjoel

          belllindsay mitchjoel superdumb oh – boxer briefs. Black, of course 🙂

        • mitchjoel belllindsay superdumb Well, hellooo Sailor!

        • superdumb

          belllindsay mitchjoel superdumb silly question, especially when I get the slang wrong…

  • bobledrew

    Gotta go. Thanks for the venue, ginidietrich and thanks for the answers, mitchjoel

  • Time to ride! Thanks for hanging out, mitchjoel.

    • jasonkonopinski Better get some serious miles in if you think you have a chance to beat me.

      • ginidietrich jasonkonopinski Seriously…she’s not kidding. I think so far I’ve only beaten her twice. Then she whips out over 25,000 steps. How am I supposed to compete with that!

        • yvettepistorio ginidietrich Cyborg, remember?

        • jasonkonopinski yvettepistorio You have a chance today because it’s pouring out. I can’t even take JB for a long walk

        • ginidietrich jasonkonopinski yvettepistorio I took Lola out during the break in rain…maybe today will make 3?!

      • ginidietrich Today is a wash.

  • Do you have any pets?

    • mitchjoel

      yvettepistorio my iPhone.

  • Ohhhh score! I finally come back home and it’s a live tweet with 5 minutes to spare. I don’t have time to read everyone’s Q’s so I’ll provide an alternate in case it’s been asked.
    Generally speaking, why don’t you reply to comments on your blog?
    (Alt) In the last 2 years, who has had the most influence on you and/or has helped you stay ahead of the ever changing digital marketing game?

    • TonyBennett (Good one – hasn’t been asked!)

    • mitchjoel

      TonyBennett I read them all – I suck at responding. To be honest, I’m mostly just writing and figure it’s better to have more content… I could be wrong.

      • mitchjoel

        TonyBennett But I am reading them and thankful for them all. I genrally feel like I have said my peace in the piece – so I sometimes jump in when I feel like there is more to add.

      • mitchjoel TonyBennett I think a lot about the writer’s journey, Mitch. I don’t think you’re wrong not to comment and like your approach about content creation. There isn’t a one size fits all approach to blogging.

        • mitchjoel

          ginidietrich mitchjoel TonyBennett It’s not that I “don’t” I simply struggle with it. I feel like a simple “thank you” comes off as vapid. That being said, look at what you have Gini… it’s incredible, so you prove me wrong every day!

        • mitchjoel TonyBennett I guess that’s my point…sometimes it’s a struggle and you’ll see me tease someone or push their buttons simply because I have nothing more to say than “thank you.”

        • I can’t keep up with this rapid fire response on my mobile… I don’t think it’s wrong, either, your work speaks for yourself. On the other hand, I’m of the belief that needy people like me are more apt to comment if they’re validated or engaged with. It’s how Gini won my heart, even though she’s really mean

        • TonyBennett Brat.

        • You’ve missed me, I could feel the love in that “brat!”

        • TonyBennett I did miss you. That’s true.

        • I’m not gonna go MIA again, superhero’s honor

        • TonyBennett That makes me happy!

  • And Gini, for Tony’s sake, do an IG contest I can participate in. I’m tempted to buy a pet just to meet Mitch but I can’t bring myself to do it!

    • mitchjoel

      TonyBennett iPhones are pets!

    • BobFarnham

      TonyBennett ginidietrich Does a pet rock count? I’m enjoying being single and able to leave for a weekend in Montreal without putting the dog in a kennel…

      • mitchjoel

        BobFarnham TonyBennett ginidietrich stuffed animals count too.

        • mitchjoel BobFarnham TonyBennett ginidietrich Jesus Tony, bean a squirrel and take the picture! 😉

    • TonyBennett Can’t you borrow a pet? OR yes! Use your phone!

      • ginidietrich TonyBennett You can borrow Lola (my pup) Tony!!

  • Alright boys and girls. This is the end. mitchjoel, THANK YOU! Hope I see you out and about this year. You have to sign my book

    • mitchjoel

      ginidietrich mitchjoel Special Thanks to my Social Media Wife, Gini. You’re the best and thank you all for playing along. I really had a blast. In case you haven’t seen it, please check out:
      It’s a cool experience. If you think so, please share it.

      You all rock… like Whitesnake 😉

      • mitchjoel Oh this is cool! Go play, people!

      • AnneReuss

        mitchjoel ginidietrich This is trippy!

  • Thank you mitchjoel! Looking forward to getting my hands on your book 🙂

    • yvettepistorio I have your copy in my kitchen.

      • ginidietrich yvettepistorio YAY!

      • ginidietrich yvettepistorio YAY!!

        • mitchjoel

          yvettepistorio ginidietrich Kitchen? I’m hungry!!

  • Cheers Mitch, thanks for being so patient! 😉

    • mitchjoel

      belllindsay You’re the best – thank you!

      • Agreed, you are the best, Lindsay! (just don’t tell Gini I said that)

  • BobFarnham

    Thanks ginidietrich for making this happen. Although I wasn’t prepared, it was a fun respite from what I should have been doing…

  • BobFarnham

    Hey, where are the friggen cupcakes you promised? ginidietrich

    • BobFarnham Uh. I ate them.

      • BobFarnham

        ginidietrich BobFarnham #bitch 😉

        • BobFarnham LOL!! Ask belllindsay about our eating whoopie pies while she was on Skype and not with us.

        • ginidietrich BobFarnham Exactly. Right in my FACE!

        • belllindsay BobFarnham So. Good.

        • BobFarnham

          belllindsay ginidietrich Gini, should bellindsay be friends on Facebook? or am I just too controversial?

        • BobFarnham belllindsay SHE might be too controversial

        • ginidietrich BobFarnham belllindsay Gini does a lot of things. But she doesn’t pick my FB friends. LOL

        • BobFarnham

          belllindsay I welcome your friend request if you’re interested…

  • BobFarnham

    I’m just glad it’s not “Chicken Dance Day…” belllindsay ginidietrich

    • BobFarnham belllindsay ginidietrich EVERY DAY is Chicken Dance Day!

  • Gini Dietrich

    You didn’t ask him to lunch!

  • Nancy Davis

    I could not get on. Damn public library computers! I need a computer of my own!

  • Lyn Slater

    Your Wheatie is getting big.

  • Arment Dietrich, Inc.

    She is!! I miss the days when she was 5lbs and I could scoop her up in one hand! ^yp

  • Vcool post, Gini — I like the engagement blend you’re brewing. My question for Mitch is: What three * things, people, places, etc.* keeps you grounded on a day-to-day basis to keep chipping away at your goals and fight off scope creep?

  • Lyn Slater

    And getting her grown-up coloring. So pretty.

  • Lindsay Bell-Wheeler

    Hank won’t sit still long enough for a pic!

  • Arment Dietrich, Inc.

    I bribed her with a treat… ^yp

  • Gini Dietrich

    There is this magic word. It’s called, “Stay.”

  • Lindsay Bell-Wheeler


  • Arment Dietrich, Inc.

    😀 Thanks Lyn! ^yp

  • Arment Dietrich, Inc.

    Bwahahaha!! I wish that was the magic word in my house. Our magic word is treat. ^yp

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  • I screwed up! I forgot to choose the winners!
    They are: @Lyn Slater, @nancydavis, superherosm,susancellura, Howie Goldfarb, and TopherJRyan.
    Get me your shipping addresses and pattiknight will get a book off to you!

    • Woweee!!! So exciting. Is mine still on file since I’m a distinguished guest columnist? Or I was once =) and got a Christmas card lol

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