Gini Dietrich

Join Mitch Joel for a Special Livefyre Q&A Today

By: Gini Dietrich | May 22, 2013 | 
337

Join Mitch Joel for a Special Livefyre Q&A TodayI’m pretty excited about today’s Livefyre Q&A. We have uber smart, extraordinary speaker, and my social media husband, Mitch Joel.

Most of you already at least know of Mitch. He is the president of Twist Image, one of North America’s best digital marketing agencies (and headquartered in my second country, Canada), and is a speaker, road warrior, father, husband, journalist, blogger, music lover, and author.

His latest book – which came out yesterday – Ctl Alt Delete and he’s going to be on the blog today to chat with you about it.

Just like you use those command keys to reboot your computer, Mitch’s latest book is about how to reboot and rebuild your business model. He believes, if you don’t, not only will your company begin to slide, you may not have one to go to every day in as little as five years.

If you don’t own a business, that’s okay! This book is for you too. Just insert “job” or “career” in place of “business.”

I’m excited for you to chat with him about that and more.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Mitch is going to be hanging out in the comments so you can ask him anything and everything about his newest book, about his previous book – Six Pixels of Separation, what it’s like to attend the TED (not a TEDx) and Cannes, any famous people he’s met, how he moved from music to advertising, where he thinks this industry is going, or how he liked Star Wars.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Mitch out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Mitch will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought six copies and will give them all away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Win One-on-One Time with Mitch

As well, we are holding an Instagram contest and the winner gets an hour with Mitch. If he’s in your city for a speaking engagement, it will be in person. If he’s not, it will be over Skype.

This is how it works:

  • Take a picture of your pet reading Ctrl Alt Delete.
  • Upload it to Instagram (or take the photo with your Instagram app).
  • Tag your photo with #spinsucks.

That’s it! We will randomly select a winner on July 17.

All you have to do is buy the book, take a photo of your pet “reading” it, and upload to Instagram. We’ll do the rest.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris Brogan, and C.C. Chapman.

And following is the lineup through September so mark your calendars! Same bat time, same bat channel.

If you have a recommendation on who to fill the very last slot, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

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337 Comments on "Join Mitch Joel for a Special Livefyre Q&A Today"

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belllindsay
3 years 2 months ago

I’m going to ask Mitch how – in all that is holy – did he end up with YOU as his SM wife? I mean *koff* I’m available…!! 😉

ginidietrich
3 years 2 months ago

belllindsay I WIN!!!

bobledrew
bobledrew
3 years 2 months ago

ginidietrich belllindsay  I heard they were six pixels of separating, Lindsay. There’s still hope.

ginidietrich
3 years 2 months ago

bobledrew belllindsay Don’t you be spreading rumors, Pepe!

jasonkonopinski
3 years 2 months ago

Very much looking forward to this one. I was lucky enough to get an advance galley copy of Ctrl Alt Del and published my review on Monday. An excellent read and I love his idea about businesses sitting in purgatory in a post-disruptive digital world.

Howie Goldfarb
3 years 2 months ago

jasonkonopinski  I don’t read business books. But I promised ginidietrich and @dannybrown I will read theirs. So can I read your review as kind of cliff notes and soak up everything? It was ghost written by Jackie Collins so much be exciting! Trying to finish the Decline of the Ottoman Empire (all about the foot rest stool) and Alexander the Great at War.

jasonkonopinski
3 years 2 months ago

ginidietrichThis is a worthwhile read, IMO. I frame it as a “now what?” reaction to how new media has reached a certain level of maturation.

Howie Goldfarb
3 years 2 months ago

jasonkonopinski ginidietrich but he thinks social scoring which 99% of non-markters are clueless about or care about is important. I am sticking with his Vegan Recipe book instead.

Howie Goldfarb
3 years 2 months ago

jasonkonopinski ginidietrich btw it isn’t meant as an offense that i don’t read business books I read a boatload of business articles and periodicals every day and study business everyday which is why I escape with history or sci-fi fantasy when I read.

jasonkonopinski
3 years 2 months ago

Howie Goldfarb I know. 🙂

Howie Goldfarb
3 years 2 months ago

If I can make it I will be here. But seriously I got a preview of the book. It has one page. It says:
If you aren’t on Myspace your company is doomed.
The other 289 pages are infographics on shark hunting.

And already is on the NY Times best sellers list. amazing.

ginidietrich
3 years 2 months ago

Howie Goldfarb Actually, there is a secret second page. Did you not see that one?

Howie Goldfarb
3 years 2 months ago

ginidietrich DOH!

Nancy Davis
Nancy Davis
3 years 2 months ago

Can I ask him to lunch? 🙂

dbvickery
3 years 2 months ago

Argh, going to miss it because I’m in Graduation season around the Vickery house. Heard Mitch last year, though – enjoyed it!
Looks like a great lineup of guests coming throughout the year, too.

ginidietrich
3 years 2 months ago

dbvickery Especially the one in November, don’t you think?

Howie Goldfarb
3 years 2 months ago

ginidietrich dbvickery who is coming in November? And who is graduating Brian? I thought you get left back every year. 😉

dbvickery
3 years 2 months ago

Howie Goldfarb ginidietrich Hah, the last Vickery Girl graduated (she with the arch-nemesis of Alliteration…just Google Savvy Alliteration), and then her boyfriend graduated today.
They gave up on me and let me slide by…

dbvickery
3 years 2 months ago

How can I contain myself that long! 🙂

Arment Dietrich, Inc.
Arment Dietrich, Inc.
3 years 2 months ago

Ask him whatever your little heart desires!! ^yp

AnneReuss
AnneReuss
3 years 2 months ago

8 minutes!!!

ginidietrich
3 years 2 months ago

AnneReuss Ready, set, go!

ginidietrich
3 years 2 months ago

It’s tiiiiiiiime!!

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich Here!

ginidietrich
3 years 2 months ago

mitchjoel Woo hoo!

mitchjoel
mitchjoel
3 years 2 months ago

At what point do I proclaim my unbridled love for all things Gini?

ginidietrich
3 years 2 months ago

mitchjoel Oh go ahead! Be my guest!

creativeoncall
3 years 2 months ago

mitchjoel We are all required to do that daily, 6am and 6pm.. don’t be late. She gets made.

ginidietrich
3 years 2 months ago

creativeoncall mitchjoel Yes, listen to Chuck.

BobFarnham
BobFarnham
3 years 2 months ago

I’m in… Thanks for hosting this. Is there food?

ginidietrich
3 years 2 months ago

BobFarnham We’ll have cupcakes in a little bit.

AnneReuss
AnneReuss
3 years 2 months ago

BobFarnham Come to Chicago for some mad delicious cupcakes!

susancellura
susancellura
3 years 2 months ago

Hi – why did you write this book?

mitchjoel
mitchjoel
3 years 2 months ago

susancellura I wrote the book because I had something more meaningful, structured and bigger to share. It felt like everything was coming together and a blog post wasn’t cutting it.

ginidietrich
3 years 2 months ago

mitchjoel susancellura It’d be kind of a long blog post!

ginidietrich
3 years 2 months ago

One of the things that drives me crazy about the PR industry is how far behind most of my peers are. Did you find, while writing this book, that isn’t so uncommon in most industries?

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich I think everyone feels like they are behind and most people are behind. To me, it’s not about being forward, either. It’s about being present. In the now. Most people are still in the past. Sadly.

ginidietrich
3 years 2 months ago

mitchjoel I agree…it makes me sad, too. In my experience, most finished learning when they graduated. That’s really too bad.

susancellura
susancellura
3 years 2 months ago

ginidietrich mitchjoel Always keep learning!  🙂

AnneReuss
AnneReuss
3 years 2 months ago

Would this book be a good fit for a youngster who’s been working under two years who’s still trying to figure out how to get more (and what kind of) business? mitchjoel

mitchjoel
mitchjoel
3 years 2 months ago

AnneReuss mitchjoel I think it would, Anne. While it probably speaks to many things they know. I’m not sure how many people know how to applies this to business and their professional lives.

ginidietrich
3 years 2 months ago

We all know Ctl Alt Delete is how you reboot, but has anyone said anything about Macs not needing that? Or am I the only smart butt?

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich Command-Option-Escape is a sucky book title.

ginidietrich
3 years 2 months ago

mitchjoel LOL! We also found, while we were thinking about the Instagram contest, there is a lot of mention of Ctl Alt Delete in pop culture. Very cool!

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich mitchjoel It’s not an easy keyword to flag in Google Alerts 😉

ginidietrich
3 years 2 months ago

mitchjoel No, I imagine not.

ginidietrich
3 years 2 months ago

This isn’t so much a question as an observation. I’ve seen you speak several times and I love how you always talk about sex with data. I LOVE that is a title of one of your chapters.

AnneReuss
AnneReuss
3 years 2 months ago

ginidietrich Well, now I’m sold.

ginidietrich
3 years 2 months ago

AnneReuss Ha!

nickcicero
3 years 2 months ago

ginidietrich it’s not the size of your data it’s how you use it

ginidietrich
3 years 2 months ago

nickcicero And how you love it, apparently.

mitchjoel
mitchjoel
3 years 2 months ago

nickcicero ginidietrich My, what big data you have!

susancellura
susancellura
3 years 2 months ago

mitchjoel nickcicero ginidietrich LOL!

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich I figured the only way to make data interesting is to add sex. Sex makes everything more interesting… including data. But, truthfully, that ‘s not what the chapter is about. It’s about how we make the linear and circular data come together.

ginidietrich
3 years 2 months ago

mitchjoel Or bacon.

AnneReuss
AnneReuss
3 years 2 months ago

ginidietrich mitchjoel Do you need background knowledge on data to understand? Not my strongest area right now! 
 And preach on the bacon.

creativeoncall
3 years 2 months ago

mitchjoel ginidietrich Well, sex is supposed to be about bringing things together (sorry, almost said coming together), but it usually gets sold short, just as does in-depth understanding does

bobledrew
bobledrew
3 years 2 months ago
Really looking forward to reading the book, Mitch. If it’s as good as SPoS, it’ll be a keeper. Here’s my long drawn-out question (yes, I’m that guy at the public event with the manifesto to read at the Q&A): In the last couple of weeks, I’ve been watching as two major brands screw up royally, most recently when Ferrero sent a cease & desist letter to the creator or World Nutella Day. So when brands that should / do have huge resources to throw at the social media side fail on the most basic of tasks, is saying to them… Read more »
ginidietrich
3 years 2 months ago

bobledrew You is smart.

bobledrew
bobledrew
3 years 2 months ago

@ginidietrich I’ve been working on that question since his last book came out.

ginidietrich
3 years 2 months ago

bobledrew LOL! I hope you have a manifesto to read during the Q&A when I see you next weekend.

bobledrew
bobledrew
3 years 2 months ago

ginidietrich bobledrew My manifesto is your destiny

mitchjoel
mitchjoel
3 years 2 months ago

bobledrew It’s not about reboot or die. Brands will be fine without the work I talk about in CTRL ALT Delete… but they always just stay fine. Fine isn’t very exciting anymore.

bobledrew
bobledrew
3 years 2 months ago

mitchjoel bobledrew So how do we convince people that fine isn’t enough (other than gifting them with your book, obviously)?

ginidietrich
3 years 2 months ago

One of the things I often hear you talk about is a “blend” vs. work/life balance. Explain the difference (pretty please).

belllindsay
3 years 2 months ago

ginidietrich I love the blend theory. So much.

ginidietrich
3 years 2 months ago

belllindsay That’s why you never get mad at me when you have to work weekends.

Howie Goldfarb
3 years 2 months ago

ginidietrich belllindsay Mitch owns a Blendtech blender. There you go.

belllindsay
3 years 2 months ago

ginidietrich The problem *I* have, is I love my job! LOL

ginidietrich
3 years 2 months ago

belllindsay But I think it goes to the blend theory, no? If you love what you do, you fit it into your life, even if it’s nights or weekends (or, in your case, at the butt crack of dawn).

belllindsay
3 years 2 months ago

ginidietrich “The Butt Crack of Dawn” – BAND NAME!! hahahahahaha

AnneReuss
AnneReuss
3 years 2 months ago

Pretty please with sprinkles on top of the sundae!!

nickcicero
3 years 2 months ago

I really do like the cover, very bright and will stand out on a shelf.

AnneReuss
AnneReuss
3 years 2 months ago

nickcicero Yes Orange is boss!

ginidietrich
3 years 2 months ago

AnneReuss nickcicero Kind of like our big button up there ^^^

nickcicero
3 years 2 months ago

ginidietrich AnneReuss nickcicero is that new? I never noticed it before!

ginidietrich
3 years 2 months ago

nickcicero AnneReuss It’s brand spanking new!

creativeoncall
3 years 2 months ago

AnneReuss nickcicero Orange is to social media and content marketing what blue is to insurance… sorry.. but it does pop!  The cover design overall is excellent (unlike many in the biz book space)

AnneReuss
AnneReuss
3 years 2 months ago

creativeoncall AnneReuss nickcicero Right on

mitchjoel
mitchjoel
3 years 2 months ago

creativeoncall AnneReuss nickcicero I am proud of it!

nickcicero
3 years 2 months ago

mitchjoel creativeoncall AnneReuss nickcicero as a Syracuse guy I agree with all things orange

mitchjoel
mitchjoel
3 years 2 months ago

nickcicero I couldn’t believe it when I first saw it. It’s starting to grow on me. It makes me thirsty.

Howie Goldfarb
3 years 2 months ago
mitchjoel I have always loved your chats with Mr Jaffe on your podcast. You usually take the view of the consumer vs that marketer or techie who thinks they know how people will behave. And I have always admired that. I am curious from reading jasonkonopinski ‘ s review I was shocked you seem to believe in social scoring….vs social influence on and offline. Forget that is can be gamed. With 99% of our human communication offline or private and the fact you can’t get a stranger to be an advocate why do you think scoring is the right path… Read more »
mitchjoel
mitchjoel
3 years 2 months ago

Howie Goldfarb mitchjoel jasonkonopinski I think that social scoring is still nascent and I believe it will get better with technology and other players. Someone, somewhere will figure out how to truly score one’s clout and the power of that will be profound.

Howie Goldfarb
3 years 2 months ago

mitchjoel well I am glad we have something in disagreement. Since we rarely do. Though waiting on the band answer 8)

belllindsay
3 years 2 months ago

Hi Mitch! What are three things companies will notice or experience that should be triggers that it’s time to reboot?

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay Disruption by competitors. Disruption by startups. Disruption from businesses outside of the industry.

ginidietrich
3 years 2 months ago

mitchjoel belllindsay Does it always have to be disruption? We find people won’t change without a crisis, but perhaps there is a way to do it without one?

susancellura
susancellura
3 years 2 months ago

ginidietrich mitchjoel belllindsay What about from an internal standpoint?

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich mitchjoel belllindsay Why change when there is no disruption? Welcome to the Innovator’s Dilemma 😉

Howie Goldfarb
3 years 2 months ago

mitchjoel Metallica, Judas Priest or Iron Maiden who was better?

mitchjoel
mitchjoel
3 years 2 months ago

Howie Goldfarb mitchjoel Ugh… that’s like asking me which one of my children in my favorite. How about this: morning: Metallica. Working out: Maiden. Feeling retro: Priest. Fair?

Howie Goldfarb
3 years 2 months ago

mitchjoel LOL fair!

superdumb
superdumb
3 years 2 months ago

How do you convince techphobic clients to jump on board?

mitchjoel
mitchjoel
3 years 2 months ago

superdumb that’s like asking: how do you tell country folk who never had electricity to get electricity. Does anyone in business have a choice to not be somewhat tech savvy?

superdumb
superdumb
3 years 2 months ago

mitchjoel superdumb I live in Kansas and we’re not exactly early adopters. Clients still want to fax me stuff.

ginidietrich
3 years 2 months ago

superdumb mitchjoel I had a client ask me to fax them something the other day and I laughed out loud. We haven’t had a fax machine for nearly two years.

superdumb
superdumb
3 years 2 months ago

ginidietrich superdumb mitchjoel so you see what I’m up against!

ginidietrich
3 years 2 months ago

superdumb mitchjoel That would make my brain hurt.

superdumb
superdumb
3 years 2 months ago

ginidietrich superdumb mitchjoel yep!

belllindsay
3 years 2 months ago

What reboots are you doing with Twist Image…? Without sharing state secrets of course. 🙂

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay We work hard everyday to push everything from the strategy to the creative team to the technology behind it. It’s a constant struggle and battle, but we’re fighting the good fight 😉

belllindsay
3 years 2 months ago

mitchjoel belllindsay You guys have always been ahead of the game.  Love that you keep pushing. Even when you get push-back.

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay mitchjoel pushing and push-back is the business that I am in.

belllindsay
3 years 2 months ago

mitchjoel belllindsay HA! True. 🙂

yvettepistorio
3 years 2 months ago

Hi Mitch! Where and when do you like to write?

Howie Goldfarb
3 years 2 months ago

yvettepistorio 3am while in the shower I bet is not his answer.

mitchjoel
mitchjoel
3 years 2 months ago

yvettepistorio anytime. anywhere. anyhow.

ginidietrich
3 years 2 months ago

mitchjoel yvettepistorio Yvette, I’ve seen him write a blog post in mere minutes from the back of an auditorium in between speakers.

Howie Goldfarb
3 years 2 months ago

ginidietrich mitchjoel yvettepistorio on the back of a napkin?

ginidietrich
3 years 2 months ago

Howie Goldfarb mitchjoel yvettepistorio No! On his laptop!

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich mitchjoel yvettepistorio writing has nothing to do with timing, tools or locations.

Howie Goldfarb
3 years 2 months ago

mitchjoel on a serious note. I am bringing a client into social media and content marketing. They just started last year and now are finally investing in it. I feel they actually have a partial advantage in being able to see what was done good and bad. Do you feel it is easier for a Brand to recreate now vs the early adopters?

mitchjoel
mitchjoel
3 years 2 months ago

Howie Goldfarb mitchjoel Yes: easier because of lower barrier to entry. BUT: much harder in terms of resonance.

ginidietrich
3 years 2 months ago

(Posting again because it got lost down there) 
One of the things I often hear you talk about is a “blend” vs. work/life balance. Explain the difference (pretty please).

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich work/life balance means that work lies outside of life. That’s silly. Blend to me is seeing life as a three-legged stool: one leg = family/friends one leg=community one leg=work. Any semblance of imbalance? It topples over. Blend.

AnneReuss
AnneReuss
3 years 2 months ago

mitchjoel ginidietrich That’s beautiful.

gertkoot
gertkoot
3 years 2 months ago

mitchjoel Is Marketing dead? Or is it reinventing itself?

mitchjoel
mitchjoel
3 years 2 months ago

gertkoot mitchjoel marketing isn’t dead… it isn’t even on life-support. It doesn’t even have the sniffles. In this day and age, I would say: marketing is everything (so long as you have a product that does what it says).

belllindsay
3 years 2 months ago

Is it possible that Dallas Green is the most talented singer/songwriter to come out of Canada since Leonard Cohen…?

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay Don’t forget about Neil Young… but I do think that talent like Dallas only comes around once in a very long while. He is soul.

belllindsay
3 years 2 months ago

mitchjoel Neil too. I just introduced Dallas to a pal in the states. She’s freaking out over how good he is. 😉 It’s like my heart is going to burst when I listen to his music.

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay mitchjoel He makes you see yourself and the human condition through his voice. A true gift.

belllindsay
3 years 2 months ago

mitchjoel Beautifully said.

yvettepistorio
3 years 2 months ago

Favorite 80’s hair metal band?

Howie Goldfarb
3 years 2 months ago

yvettepistorio I think he loves Warrant or Bullet Boys

mitchjoel
mitchjoel
3 years 2 months ago

Howie Goldfarb yvettepistorio Heaven and Smooth Up In Ya are both classics 😉

Howie Goldfarb
3 years 2 months ago

mitchjoel yvettepistorio I was friends with the bullet boys because my roommate was though used to mock their music. LOL Lonnie Vincent was a nice guyand Tommy Pittam slept on my floor for a few months he was Jimmy age incarnate.

mitchjoel
mitchjoel
3 years 2 months ago

Howie Goldfarb mitchjoel yvettepistorio Mark has a crazy voice. Could have been the next DLR.

jasonkonopinski
3 years 2 months ago

Howie Goldfarb mitchjoel yvettepistorio Have you listened to the Darkness? They’re my new obsession.

mitchjoel
mitchjoel
3 years 2 months ago

yvettepistorio tough one to call. In terms of guilty pleasure: Winger. Kip Winger got his ass handed to him by Beavis And Butthead, but this guy can really sing. Trust me. If I had to choose: Whitesnake… I know… I know…

yvettepistorio
3 years 2 months ago

mitchjoel yvettepistorio Oh, Whitesnake…good one!! I’ll admit it, I used to see Poison every year. But in my defense, they were always free tickets!

mitchjoel
mitchjoel
3 years 2 months ago

yvettepistorio mitchjoel Love Bret and the boys 🙂

jasonkonopinski
3 years 2 months ago

mitchjoel yvettepistorio Never, ever apologize for liking Poison.

ginidietrich
3 years 2 months ago

You love your MacBook Air (I love mine too, pink keyboard condom and all) and you use the Apple ad verbiage in the book. What is it about Apple that makes us so … passionate?

Howie Goldfarb
3 years 2 months ago

ginidietrich I will also add do you think Apple did something to create this mania for over paying for technology just because it is apple? Isn’t apple the Justin Bieber of technology?

mitchjoel
mitchjoel
3 years 2 months ago

Howie Goldfarb ginidietrich We pay for value and utility.

jasonkonopinski
3 years 2 months ago

mitchjoel Howie Goldfarb ginidietrich Not just value and utility — but a sense of connectedness. There is still a level of cultural capital in aligning yourself with a brand like Apple — especially when they created an entire product category (and market) ex nihilo.

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich I think Apple products actually wind up doing more than they say that they can do. I also believe that design is the heart and soul of a business. To date, they have done design well.

bobledrew
bobledrew
3 years 2 months ago

Since belllindsay opened the door… One of the things we point to with social media is the ease of entry into the space. There have been a number of musicians who have made huge use of this. Your friend David Usher, Amanda Palmer, just to point to a couple. 
But there are far more indie musicians who struggle to integrate the “ideals” of social in terms of engagement with fans and creation of online content with the rest of their musical and non-musical lives. How would you / what do you advise people in that situation?

mitchjoel
mitchjoel
3 years 2 months ago

bobledrew belllindsay They have to get better at the business side. Let’s be candid: if you’re a musician with a song to share, that has never, ever, been easier. Artists tend to shy away from the commerce side, but they have no choice but to change.

bobledrew
bobledrew
3 years 2 months ago

mitchjoel bobledrew belllindsay So do you give them tough love or do you hold their hand?

mitchjoel
mitchjoel
3 years 2 months ago

bobledrew mitchjoel belllindsay either, but they have to spread their own wings and fly. Not everyone can be Adele.

belllindsay
3 years 2 months ago

bobledrew Stop being so smart Bob! 😉

bobledrew
bobledrew
3 years 2 months ago

belllindsay bobledrew don’t worry. It’s just a spasm, like a foot cramp. And passes just as quickly.

ginidietrich
3 years 2 months ago

When you talk about rebooting yourself, one of the lessons you provide is to become a digital native. I LOVE THIS. People always snicker at me because I’m such an early adopter of technology, but I agree with your advice to readers about how they should think back to when they were teenagers and seeing things for the first time. I hope people really take that advice to heart.

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich I actually tell people to embrace being a Digital Immigrant. It’s fun. It’s like playing with LEGO. You have to tinker, fumble and play but it’s easy and you start getting the drift real fast.

belllindsay
3 years 2 months ago

mitchjoel ginidietrich I don’t think I can remember that far back Gini. 😉

ginidietrich
3 years 2 months ago

belllindsay True Linds…you’re pretty old.

belllindsay
3 years 2 months ago

ginidietrich The truth sets me free.

jasonkonopinski
3 years 2 months ago

mitchjoel ginidietrich The LEGO one was one of my favorite analogies you used.

superdumb
superdumb
3 years 2 months ago

ginidietrich this makes me really anxious to read the book.

yvettepistorio
3 years 2 months ago

What mobile app/game are you addicted to?

mitchjoel
mitchjoel
3 years 2 months ago

yvettepistorio Email… is that an app or a game? I say both!

yvettepistorio
3 years 2 months ago

mitchjoel yvettepistorio Definitely both!

ginidietrich
3 years 2 months ago

mitchjoel yvettepistorio EMAIL!?!? LOL!

yvettepistorio
3 years 2 months ago

ginidietrich mitchjoel yvettepistorio It can be a game…especially when jasonkonopinski starts emailing you letters of the alphabet!

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich mitchjoel yvettepistorio it’s like Tetris, I tell you, trust me!

ginidietrich
3 years 2 months ago

mitchjoel You should try Ruzzle. And then challenge me to a game.

jasonkonopinski
3 years 2 months ago

ginidietrich mitchjoel She’s a bulldog, Mitch.

BobFarnham
BobFarnham
3 years 2 months ago

I recently listened to the audiobook of Six Pixels of Separation AGAIN. Are you planning to do an audiobook for Ctrl Alt Delete?

mitchjoel
mitchjoel
3 years 2 months ago

BobFarnham Done and already available. Try Audible.com They have been kind to me!

BobFarnham
BobFarnham
3 years 2 months ago

mitchjoel BobFarnham – pardon me while I go download!
http://www.audible.com/pd/ref=sr_1_1?asin=B00CF03UXW&qid=1369240355&sr=1-1

ginidietrich
3 years 2 months ago

You’ve been writing for a while about robots and how they’ll affect our lives in the very near future. What is your fascination with them?

BobFarnham
BobFarnham
3 years 2 months ago

Along those lines, are there any “automation” tips and tricks that you use to keep your finger on the pulse? ginidietrich mitchjoel

mitchjoel
mitchjoel
3 years 2 months ago

BobFarnham ginidietrich mitchjoel Not sure if they are tricks. I rely mostly on email and alerts.

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich Yeah – here’s my new blog (on tumblr), because I’m not busy enough:
http://werobots.tumblr.com/
I believe that we have it all wrong. Robotics is not about automation… it’s about augmentation. We should be working better and smarter because of robots. With this, I am also fascinated by wearable technology, telepresence, drones and more. Please check it out at We, Robots 🙂 (shameless plug!)

belllindsay
3 years 2 months ago

mitchjoel ginidietrich Have you tried Google Glass?

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay mitchjoel ginidietrich I have. I blogged it here:

http://www.twistimage.com/blog/archives/google-glass-and-thinking-differently-about-technology/

belllindsay
3 years 2 months ago

mitchjoel ginidietrich Riiight, read that one! *slinks out of room*

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay mitchjoel ginidietrich COME BACK! 😉

ginidietrich
3 years 2 months ago

mitchjoel ginidietrich Oh I’ve been there … don’t you know I stalk you? Though I don’t mind the plug for others here.

belllindsay
3 years 2 months ago

ginidietrich mitchjoel Creepy robot Gini.

Howie Goldfarb
3 years 2 months ago

belllindsay ginidietrich mitchjoel I heard Mitch still hand waters his 7 acre garden and refuses to use a keurig instead hand pressing each cup of coffee.

gertkoot
gertkoot
3 years 2 months ago

mitchjoel What do you think of the Kickstarter approach from Joseph Jaffe with ZERO? Have thought about this option?

mitchjoel
mitchjoel
3 years 2 months ago

gertkoot mitchjoel I love Jaffe. I think it’s a great route to create a true direct relationship. I have an amazing publisher, with a great book deal and they can put me into corners of the world that my blog doesn’t reach. I like it when my ideas can transcend my current community. I like to grow!

gertkoot
gertkoot
3 years 2 months ago

mitchjoel So new thinking in a old approach (just joking)

Howie Goldfarb
3 years 2 months ago
mitchjoel
mitchjoel
3 years 2 months ago

Howie Goldfarb mitchjoel Have seen. LOL… not an investor.

Howie Goldfarb
3 years 2 months ago

mitchjoel funny because ginidietrich thinks I have a fascinating life but if I get one it will prove her wrong.

ginidietrich
3 years 2 months ago

Howie Goldfarb mitchjoel Fascinating because it’s SO DIFFERENT than mine. I can’t go out on my front porch without seeing hoards of people. You can go days without seeing another person.

jasonkonopinski
3 years 2 months ago

I know you’ve written a fair bit about the future of wearable tech — and the fact that Google Glass is just an intermediary technology at this stage. What do you think the real future of immersive, wearable tech holds?

mitchjoel
mitchjoel
3 years 2 months ago

jasonkonopinski I think it will be the inter-connectedness between us and the screens around us. So, right now, with Google Glass, you wear the screen on your head. Imagine when that part goes away 😉

Howie Goldfarb
3 years 2 months ago

mitchjoel jasonkonopinski so the ‘V’ chip is coming to our brains one day?

jasonkonopinski
3 years 2 months ago

mitchjoel Aye! It boggles the mind. As a marketer, I’m fascinated by the possibilities — and the implications — of tech that transcends the physical screen.

BobFarnham
BobFarnham
3 years 2 months ago

jasonkonopinski mitchjoel – and would you be willing to embed something in your body? Tim Ferris spoke about a person who put a magnet in their finger to gain another sense…

Howie Goldfarb
3 years 2 months ago

BobFarnham jasonkonopinski mitchjoel Slow down bob you can’t beat me to my questions! 8)

yvettepistorio
3 years 2 months ago

What’s your favorite city to visit?

mitchjoel
mitchjoel
3 years 2 months ago

yvettepistorio SF – of course. NYC is great too. Love Boston. Prague is one of the most beautiful cities I have ever seen.

belllindsay
3 years 2 months ago

mitchjoel yvettepistorio I would DIE to go to Prague.

ginidietrich
3 years 2 months ago

mitchjoel yvettepistorio (cough, Chicago, cough)

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich mitchjoel yvettepistorio Right – love Chicago… anyone else want a shout-out?

Howie Goldfarb
3 years 2 months ago

ginidietrich mitchjoel yvettepistorio If chicago had good pizza it would be really cool to be there.

ginidietrich
3 years 2 months ago

mitchjoel yvettepistorio LOL!

BobFarnham
BobFarnham
3 years 2 months ago

mitchjoel ginidietrich yvettepistorio I hear Hanover, NH is great – home of Dartmouth College but Montreal is pretty special too.

yvettepistorio
3 years 2 months ago

ginidietrich mitchjoel yvettepistorio LOVE SF and NYC…going to NY in July. Agree with belllindsay Prague would be a dream.

Howie Goldfarb
3 years 2 months ago

BobFarnham mitchjoel ginidietrich yvettepistorio I am pretty sure new Hampshir and Vermont are best places on earth. But from 92-2008 by far was Los Angeles.

yvettepistorio
3 years 2 months ago

Howie Goldfarb ginidietrich mitchjoel yvettepistorio It’s unfortunate you don’t know what good pizza tastes like Howie!!!

ginidietrich
3 years 2 months ago

yvettepistorio Howie Goldfarb  Are we going to have the pizza argument again?!?

belllindsay
3 years 2 months ago

Howie Goldfarb BobFarnham mitchjoel ginidietrich yvettepistorio You’re so easy Howie.

belllindsay
3 years 2 months ago

K, you say this on your post about Google Glass “Technology won’t make humans have better manners.” – But hasn’t tech caused a decline in manners? Do you think manners are simply a thing of the past?

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay I think people do a crappy job of managing their technology. We need to manage our tech – not the other way around.

belllindsay
3 years 2 months ago

mitchjoel But how do we have it both ways? The immediacy and connectivity, yet remain mindful of the impact on our human interactions? #thingsIthinkabout #RobotsGiveMeTheWillies!

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay mitchjoel Just accept your new robotic overlords.

BobFarnham
BobFarnham
3 years 2 months ago

ginidietrich Remind me to have 2 cups of coffee before the next one of these events. The caffeine is a must and it will go great with cupcakes…

yvettepistorio
3 years 2 months ago

BobFarnham ginidietrich Or wine?

mitchjoel
mitchjoel
3 years 2 months ago

BobFarnham ginidietrich It’s hard to keep up!

ginidietrich
3 years 2 months ago

BobFarnham I’ll set a reminder at 9 a.m. on June 19.

BobFarnham
BobFarnham
3 years 2 months ago

ginidietrich BobFarnham 
Give me more notice… There are so many questions that I would love to had thought of…

ginidietrich
3 years 2 months ago

BobFarnham OK…be ready for Influence Marketing by Danny Brown and Sam Fiorella on June 19. It’s at noon. Start thinking of questions now!

Howie Goldfarb
3 years 2 months ago

mitchjoel have you been to burningman? (ginidietrich asked me to ask you)

ginidietrich
3 years 2 months ago

Howie Goldfarb mitchjoel (Liar)

belllindsay
3 years 2 months ago

Howie Goldfarb mitchjoel ginidietrich Mitch IS Burningman. 😉

mitchjoel
mitchjoel
3 years 2 months ago

Howie Goldfarb mitchjoel ginidietrich UK? 😉

BobFarnham
BobFarnham
3 years 2 months ago

mitchjoel ginidietrich 
Is there a venue coming up in the Northeast where stalkers could stalk you? I mean…

mitchjoel
mitchjoel
3 years 2 months ago

BobFarnham mitchjoel ginidietrich I’m sure… depends on who is asking.

BobFarnham
BobFarnham
3 years 2 months ago

mitchjoel BobFarnham ginidietrich 
I’ll pick up Gini and bring her with me… would that get me in? Having listened to every podcast you’ve produced and read your work, I SO owe you and it would be fun to thank you in person. Plus, you’d get to see Gini!

ginidietrich
3 years 2 months ago

BobFarnham mitchjoel I like the way you think, Bob!

belllindsay
3 years 2 months ago

First stop (stops) on your book tour?

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay not really doing a book tour… more like speaking events. About 50 of those coming up – some public, most private. Follow my blog for the public ones.

belllindsay
3 years 2 months ago

mitchjoel Very civilized! 😉

ginidietrich
3 years 2 months ago

mitchjoel belllindsay Having done that just last year, I do not envy you. I wanted to crawl into a cave never to come out by Christmastime.

mitchjoel
mitchjoel
3 years 2 months ago

ginidietrich mitchjoel belllindsay It’s fun!

Howie Goldfarb
3 years 2 months ago

mitchjoel belllindsay he is speaking at the Retired Meavy Metal Writers Rest Home for the Wicked next Tues in Wichita.

ginidietrich
3 years 2 months ago

We have just 10 minutes left with Mitch. You can ask your silly questions now.

yvettepistorio
3 years 2 months ago

ginidietrich Woops, been asking them all along…

belllindsay
3 years 2 months ago

yvettepistorio ginidietrich Me too.

belllindsay
3 years 2 months ago

Sorry, I’ll stop now – last question from me: What do your children *think* you do for a living…?

Howie Goldfarb
3 years 2 months ago

belllindsay mafia hitman of course!

belllindsay
3 years 2 months ago

Howie Goldfarb belllindsay Zee Montreal Mafia! Bien sur!

BobFarnham
BobFarnham
3 years 2 months ago

belllindsay mitchjoel add your mother to that question too…

yvettepistorio
3 years 2 months ago

BobFarnham belllindsay mitchjoel I was just typing that…good one Bob 🙂

mitchjoel
mitchjoel
3 years 2 months ago

BobFarnham belllindsay mitchjoel She thinks I write… I think.

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay They think I’m a pilot. 😉

belllindsay
3 years 2 months ago

mitchjoel belllindsay HAHAHAHAHAHA!!

Howie Goldfarb
3 years 2 months ago

I have to take off and drive to Albany thanks mitchjoel for coming into ginidietrich ‘s jungle. Hey Gini you said we all get our appearance fee checks next week right?

mitchjoel
mitchjoel
3 years 2 months ago

Howie Goldfarb mitchjoel ginidietrich Thanks for playing along, Howie.

ginidietrich
3 years 2 months ago

Howie Goldfarb mitchjoel It’s in the mail!

yvettepistorio
3 years 2 months ago

Do you squeeze toothpaste from the middle or bottom of the tube?

mitchjoel
mitchjoel
3 years 2 months ago

yvettepistorio bottom… I am very detailed!

belllindsay
3 years 2 months ago

mitchjoel yvettepistorio Always the bottom. Maybe it’s a Canuck thing? 😉

yvettepistorio
3 years 2 months ago

belllindsay mitchjoel yvettepistorio MIght be, I’m a middle girl myself.

ginidietrich
3 years 2 months ago

yvettepistorio belllindsay mitchjoel OMG. Bottom always. It’s an OCD thing.

belllindsay
3 years 2 months ago

ginidietrich yvettepistorio belllindsay mitchjoel What are you trying to say, Gini..??

BobFarnham
BobFarnham
3 years 2 months ago

A branding question… what “brand” of shampoo do you use? mitchjoel ginidietrich

mitchjoel
mitchjoel
3 years 2 months ago

BobFarnham mitchjoel ginidietrich Have you seen my head? is King of Shaves shaving cream a shampoo?

BobFarnham
BobFarnham
3 years 2 months ago

mitchjoel BobFarnham ginidietrich Gini said I could ask a silly question. I think I performed perfectly. How about YOU Gini? What brand do you use?

ginidietrich
3 years 2 months ago

BobFarnham mitchjoel I use Bumble & Bumble.

belllindsay
3 years 2 months ago

ginidietrich BobFarnham mitchjoel I use whatever’s on sale. 😉

BobFarnham
BobFarnham
3 years 2 months ago

ginidietrich BobFarnham mitchjoel belllindsay For the record, I use Mane & Tail horse shampoo

belllindsay
3 years 2 months ago

BobFarnham ginidietrich mitchjoel belllindsay Jeeze, do you use Bag Balm too??

superdumb
superdumb
3 years 2 months ago

ginch or gaunch?

mitchjoel
mitchjoel
3 years 2 months ago

superdumb ???

superdumb
superdumb
3 years 2 months ago

mitchjoel superdumb maybe west CA slang only?

mitchjoel
mitchjoel
3 years 2 months ago

superdumb mitchjoel I’m actually sitting here with a rock star (Chuck Comeau – the drummer of Simple Plan) and he has no idea… so I don’t feel that bad. We’re looking it up on Urban Dictionary. Are we talking underwear here?

belllindsay
3 years 2 months ago

superdumb mitchjoel I think she means boxers or briefs.

belllindsay
3 years 2 months ago

mitchjoel superdumb Hey! My 13 year old loves them!

mitchjoel
mitchjoel
3 years 2 months ago

belllindsay mitchjoel superdumb oh – boxer briefs. Black, of course 🙂

belllindsay
3 years 2 months ago

mitchjoel belllindsay superdumb Well, hellooo Sailor!

superdumb
superdumb
3 years 2 months ago

belllindsay mitchjoel superdumb silly question, especially when I get the slang wrong…

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