Charles Arment

“A Day Without a Woman” Would Have Benefitted from a Tagline

By: Charles Arment | March 30, 2017 | 
2
“A Day Without a Woman” was a response to a host of societal ills. But in order to provide memorable ammunition for generations to come, the messaging needs to be more concise. One way to make it concise and memorable is an unforgettable tagline. ... Read More
Charles Arment

The Vestigial Organs of Traditional PR

By: Charles Arment | February 23, 2017 | 
2
Traditional PR had some practices which may strike one as a bit weird in hindsight. However, the means and goals of PR remain the same as they have always been. Charles Arment has more... Read More
Charles Arment

Cleopatra: The PESO Model Pharaoh

By: Charles Arment | January 18, 2017 | 
3
Cleopatra was highly skilled at public communications. So much so, that one can evaluate her communications strategies in light of a modern PR strategy: The PESO model. Charles Arment might have found a link between the Queen of Egypt and the Queen of the Windy City. Intrigued? Read on... Read More
Charles Arment

My Three Favorite PR Stunts (Metrics Not Included)

By: Charles Arment | December 15, 2016 | 
4
Charles Arment decides to take a break from the need to measure the ROI of public relations, and turns his attention to his favorite PR stunts, basing his choices not on returns but on the grit and showmanship of those who created these stunts. ... Read More
Charles Arment

The PESO Model, Edward Bernays, and Lucky Strike

By: Charles Arment | November 22, 2016 | 
3
Yes, the PESO model even works in hindsight. The only difference is that no one put a name to the elements one needs to successfully pull off an integrated public relations campaign. ... Read More
Charles Arment

Spin Sucks Lies: The History of Public Relations

By: Charles Arment | July 28, 2016 | 
16
The history of public relations, at least in the United States, has an awfully tarnished reputation. But even with that history, the perception of PR is going to change if Spin Sucks gets its way. ... Read More
Charles Arment

Solve the Pay Gap By Hiring Only Women

By: Charles Arment | June 29, 2016 | 
13
Systemic sexism in 21st century America. Unacceptable. The gender pay gap reveals women earn 77 percent of what men earn. The problem? It’s a myth... Read More
Charles Arment

Anonymous No More: Charles Arment Shares His Story

By: Charles Arment | June 2, 2016 | 
13
Charles Arment shares his side of the story: How he "met" Gini Dietrich and why he agreed to lend his name to a company to help an up-and-coming PR star... Read More