Charles Arment is currently the youngest student to have received a PhD. in public relations at Georgetown University. He developed a controversial PR school of thought called “Piercing The Ignorance Chasm,” which blacklisted the once promising student. He left PR in 2006. He is rarely seen in public, lives in upstate New York, and occasionally pens articles under the pseudonym “Prosecuted Prophet.”
Entrepreneur | March 30, 2017
“A Day Without a Woman” was a response to a host of societal ills. But in order to provide memorable ammunition for generations to come, the messaging needs to be more concise. One way to make it concise and memorable is an unforgettable tagline.
Communication | February 23, 2017
Traditional PR had some practices which may strike one as a bit weird in hindsight. However, the means and goals of PR remain the same as they have always been. Charles Arment has more.
Communication | January 18, 2017
Cleopatra was highly skilled at public communications. So much so, that one can evaluate her communications strategies in light of a modern PR strategy: The PESO model. Charles Arment might have found a link between the Queen of Egypt and the Queen of the Windy City. Intrigued? Read on.
Communication | December 15, 2016
Charles Arment decides to take a break from the need to measure the ROI of public relations, and turns his attention to his favorite PR stunts, basing his choices not on returns but on the grit and showmanship of those who created these stunts.
Communication | November 22, 2016
Yes, the PESO model even works in hindsight. The only difference is that no one put a name to the elements one needs to successfully pull off an integrated public relations campaign.
Communication | July 28, 2016
The history of public relations, at least in the United States, has an awfully tarnished reputation. But even with that history, the perception of PR is going to change if Spin Sucks gets its way.
Entrepreneur | June 29, 2016
Systemic sexism in 21st century America. Unacceptable. The gender pay gap reveals women earn 77 percent of what men earn. The problem? It’s a myth.
Entrepreneur | June 2, 2016
Charles Arment shares his side of the story: How he “met” Gini Dietrich and why he agreed to lend his name to a company to help an up-and-coming PR star.
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