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Author: Charles Arment

“A Day Without a Woman” Would Have Benefitted from a Tagline

The Vestigial Organs of Traditional PR

Cleopatra: The PESO Model Pharaoh

My Three Favorite PR Stunts (Metrics Not Included)

The PESO Model, Edward Bernays, and Lucky Strike

Spin Sucks Lies: The History of Public Relations

Solve the Pay Gap By Hiring Only Women

Anonymous No More: Charles Arment Shares His Story

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