Laura Petrolino

Sensory Awareness and Storytelling

By: Laura Petrolino | August 31, 2015 | 
20
Sensory awareness is an important skill for communications professionals. Laura Petrolino tells you why and how to sharpen yours. ... Read More
Laura Petrolino

Back-to-School Guide for the PR Professional

By: Laura Petrolino | August 24, 2015 | 
44
It's back to school time. Laura Petrolino shows how you can make the grade as a PR professional... Read More
Laura Petrolino

Survival for the Absent-Minded Communications Professional

By: Laura Petrolino | August 17, 2015 | 
30
Do you often lose your keys? Misplace your car? You might be absent minded. Laura Petrolino has some top survival tips to help all absent-minded communications professionals be successful... Read More
Laura Petrolino

Visual Content Lessons from Canva for Work

By: Laura Petrolino | August 10, 2015 | 
36
Visual content is an necessary part of your content marketing campaign. Laura Petrolino outlines lessons from Canva for Work about effective visual content development... Read More
Laura Petrolino

The Importance of Handwriting for Communications Pros

By: Laura Petrolino | August 3, 2015 | 
45
Handwriting has become a lost art. Laura Petrolino explains why we should bring it back and the importance of handwriting for communications professionals... Read More
Laura Petrolino

A Bodybuilder’s Guide to Communications Strategy

By: Laura Petrolino | July 20, 2015 | 
35
Whether you are building a communications strategy or building a body, these five lessons from the bodybuilding world will contribute to your success... Read More
Laura Petrolino

Choosing a Brand Name to Fit Your Business

By: Laura Petrolino | July 13, 2015 | 
23
Choosing a brand name is no easy task. Learn what questions you should ask to find the most effective name for your business. ... Read More
Laura Petrolino

The Minimalist Approach to Brand Storytelling

By: Laura Petrolino | July 6, 2015 | 
25
Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use a minimalist approach to allow them to be part of your story. ... Read More
Laura Petrolino

Achieve Your Business Goals with a Mid-year Tune-up

By: Laura Petrolino | June 10, 2015 | 
20
Time for a mid-year check-in—where are you against the business goals you set out to achieve at the beginning of the year? Laura Petrolino provides four tasks to help get you back on track... Read More
Laura Petrolino

The Study Guide for Communications Professionals

By: Laura Petrolino | June 3, 2015 | 
44
Successful communications professionals are constantly learning new things, and not just about PR and marketing. Laura Petrolino explains why you might want to add psychology, history, and sociology to your research line-up. ... Read More