Laura Petrolino

The Campfire Strategy for Online Community Building

By: Laura Petrolino | May 16, 2016 | 
11
Your online community is like a campfire. Do you help it burn, or do you dampen the flame? Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. ... Read More
Laura Petrolino

Mother’s Day Lessons for the PR Professional

By: Laura Petrolino | May 9, 2016 | 
16
The lessons our mothers teach us are endless, for both life and work. Laura Petrolino discusses three lessons from her mother which have helped her become a better PR professional—and can help you as well. ... Read More
Laura Petrolino

How to Choose the Right Marketing Tactics

By: Laura Petrolino | May 2, 2016 | 
10
Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate. ... Read More
Laura Petrolino

Six Steps for Success with Online Communities

By: Laura Petrolino | April 25, 2016 | 
10
Does your consumer view you as an insider or an outsider? That depends on the way you communicate with them and language you use. Laura Petrolino explains why you must learn the language of the online communities you want to target and provides six steps to become "fluent." ... Read More
Laura Petrolino

Five Goals for Successful Client Onboarding

By: Laura Petrolino | April 18, 2016 | 
11
Too often we overlook one of the most important steps of our buyer's journey: Client Onboarding. Laura Petrolino discusses five goals you must accomplish during the client onboarding process in order to lay a foundation of success for your future client relationship. ... Read More
Laura Petrolino

Human Connection: The Key to Better PR Strategy

By: Laura Petrolino | April 4, 2016 | 
10
Human connection is one of the most important skills we must have to be successful in communications. And it's something which can't be learned through market research or data-driven customer analysis. Laura Petrolino explains why you need it and three ways to cultivate it in your own work. ... Read More
Laura Petrolino

Rut-Busting Content Marketing Examples

By: Laura Petrolino | March 14, 2016 | 
13
It's easy to fall into a pattern with our content marketing efforts. And while we may know there are endless ways to tell a story through content, we often stick to the same patterns and methods. Laura Petrolino uses three creative and unique content marketing examples to challenge you to "think outside the blog" and get out of your rut... Read More
Laura Petrolino

Leap into these Online Professional Development Resources

By: Laura Petrolino | February 29, 2016 | 
3
Set a leap day resolution to up your learning game with the variety of online professional resources available to PR professionals. Laura Petrolino pulls together a starter list and challenges you to take a leap forward in your career through a commitment to lifelong learning. ... Read More
Laura Petrolino

Customer Retention Strategies for Lovebirds

By: Laura Petrolino | February 8, 2016 | 
2
The customer lifecycle is much like any other romantic relationship. First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer. ... Read More
Laura Petrolino

Ad Blocking, Brand Journalism, and the Publisher’s Dilemma

By: Laura Petrolino | February 1, 2016 | 
11
An experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected... Read More