Laura Petrolino

Customer Loyalty in a Changing World

By: Laura Petrolino | May 14, 2015 | 
36
Don't think customer loyalty matters for your business? Laura Petrolino provides some facts and figures on how it affects your bottom line... Read More
Laura Petrolino

Join Ryan Hanley for a Special Author Q&A Today

By: Laura Petrolino | April 15, 2015 | 
245
Do you have boring content? Can you not get your team to stop with content no one reads or shares? Then join Ryan Hanley during our author Q&A as he answers question about how to create content that engages and sells...without selling... Read More
Laura Petrolino

Riff App: Build Community and Have Fun

By: Laura Petrolino | April 8, 2015 | 
38
Have you heard of Riff app? Laura Petrolino explains how you can use it as motivation to encourage greater community collaboration in your communications plans... Read More
Laura Petrolino

Create a Winning Sponsored Content Strategy

By: Laura Petrolino | March 11, 2015 | 
21
When Clinique worked with PureWow on sponsored content, they created something that is highly visual, easily consumable, built for sharing, and educational. ... Read More
Laura Petrolino

Customer Experience is an Investment

By: Laura Petrolino | March 4, 2015 | 
23
Are you struggling with customer experience issues at your organization? Laura Petrolino challenges you to invest in the long-term instead of being hyper focused on short-term gain... Read More
Laura Petrolino

Communications Planning: Why More is Not Better

By: Laura Petrolino | February 19, 2015 | 
20
Are you overtraining when it comes to your communications planning efforts? Laura Petrolino has the why the "more is better" philosophy is not effective... Read More
Laura Petrolino

Using Social Media for Government Communications

By: Laura Petrolino | February 12, 2015 | 
35
Risk averse organizations often fear using social media in their communications strategies. But fear not! With good strategies in place you'll build community and reap the rewards. ... Read More
Laura Petrolino

Growing a Business: The Jump Shot Strategy

By: Laura Petrolino | February 4, 2015 | 
26
What does basketball have to do with business? Find out why every entrepreneur should take a lesson from Kenny Sailors, inventor of the jump shot... Read More
Laura Petrolino

Personalized Communications in the Digital World

By: Laura Petrolino | January 26, 2015 | 
37
Personalized communications is more than mail merge and birthday autoresponders. Laura Petrolino shares how to communicate effectively with your clients... Read More
Laura Petrolino

Effective Marketing from Bob the House

By: Laura Petrolino | January 22, 2015 | 
72
Think your product is boring? Too dull to make hearts race? Read on, as Laura Petrolino shares a love story - and how effective marketing made it happen. ... Read More