Zachary Evans

How to Find Time to Make Marketing Your Small Business a Priority

By: Zachary Evans | March 8, 2017 | 
One of the most difficult things small business owners face is marketing their business. This is especially true as the business begins to grow. Where do you find the time to focus on marketing your small business? Zachary Evans has some tips... Read More
Zachary Evans

Getting Your Content and PR Strategies on the Same Page

By: Zachary Evans | November 28, 2016 | 
When content marketing is done without coordination of a brand’s PR and overall message, it hinders on both sides. Instead of creating content only to get shares, you should approach it specifically with your company’s core values, message, and goals in mind. Zachary Evans has more ... Read More
Zachary Evans

How the WWE Has Retained Its Marketing Dominance

By: Zachary Evans | August 1, 2016 | 
When you think of brands doing forward-thinking, progressive marketing and PR work, would you think of one where people hit each other with steel chairs? Probably not. Zachary Evans looks at one of the most impressively marketed entertainment brands today... Read More
Zachary Evans

Looking Back at Weird 90s Marketing

By: Zachary Evans | April 18, 2016 | 
With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing... Read More
Zachary Evans

How Disney Has Built Star Wars Buzz Through Trailers

By: Zachary Evans | December 8, 2015 | 
The master of building buzz is Disney and the release of the three Star Wars trailers proves they know what they're doing. Here is what you can learn... Read More
Zachary Evans

What PR Can Learn from Star Wars

By: Zachary Evans | October 5, 2015 | 
Force Friday, a holiday made up by Disney to begin selling Star Wars memorabilia, was a PR nightmare when execution was poor. Zachary Evans has lessons... Read More
Zachary Evans

The CrossFit PR Nightmare

By: Zachary Evans | July 14, 2015 | 
CrossFit recently tweeted about diabetes and alienated an entire population of potential customers. Here is more about the CrossFit PR nightmare... Read More