Zachary Evans
Zachary Evans is a freelance web writer and graduate of Boise State University with a bachelor’s degree in creative writing. He spends his time writing, reading, playing music, and cheering on The Seattle Mariners.
Posts by Author: Zachary Evans
Branding | March 8, 2017
How to Find Time to Make Marketing Your Small Business a Priority
One of the most difficult things small business owners face is marketing their business. This is especially true as the business begins to grow. Where do you find the time to focus on marketing your small business? Zachary Evans has some tips.
Communication | November 28, 2016
Getting Your Content and PR Strategies on the Same Page
When content marketing is done without coordination of a brand’s PR and overall message, it hinders on both sides. Instead of creating content only to get shares, you should approach it specifically with your company’s core values, message, and goals in mind. Zachary Evans has more
Branding | August 1, 2016
How the WWE Has Retained Its Marketing Dominance
When you think of brands doing forward-thinking, progressive marketing and PR work, would you think of one where people hit each other with steel chairs? Probably not. Zachary Evans looks at one of the most impressively marketed entertainment brands today.
Branding | April 18, 2016
Looking Back at Weird 90s Marketing
With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today’s marketing is very different from the ’90s. However, there are many lessons marketers can learn from ’90s marketing.
Communication | December 8, 2015
How Disney Has Built Star Wars Buzz Through Trailers
The master of building buzz is Disney and the release of the three Star Wars trailers proves they know what they’re doing. Here is what you can learn.
Communication | October 5, 2015
What PR Can Learn from Star Wars
Force Friday, a holiday made up by Disney to begin selling Star Wars memorabilia, was a PR nightmare when execution was poor. Zachary Evans has lessons.
Communication | July 14, 2015
The CrossFit PR Nightmare
CrossFit recently tweeted about diabetes and alienated an entire population of potential customers. Here is more about the CrossFit PR nightmare.
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