Laura Petrolino

Three Message Types for Effective Brand Storytelling

By: Laura Petrolino | June 11, 2018 | 
0
Reinforce, supporter, or challenger. Laura Petrolino explains how these three types of brand storytelling define how you can effectively communicate and convert your target consumer. ... Read More
Laura Petrolino

Summer Public Relations Professional Development: Read and Write

By: Laura Petrolino | May 29, 2018 | 
0
Summer is the perfect time to prioritize your public relations professional development. Laura Petrolino shares several action steps to do so with reading and writing. ... Read More
Laura Petrolino

25 Free Digital Marketing Tools for Small Organizations

By: Laura Petrolino | May 23, 2018 | 
0
Communicators are supposed to solve organizations' troubles, and they're to do it with limited resources. Laura Petrolino has 25 free digital marketing tools to help... Read More
Laura Petrolino

How to Spot Fake News: Triangulation for Communications Pros

By: Laura Petrolino | May 21, 2018 | 
0
Laura Petrolino explains how to spot fake news with information triangulation. This research method will help you break down fact from fiction and become aware of biases (even your own). ... Read More
Laura Petrolino

Crisis Communications Advice from Animals: Tips to Improve Your Plan

By: Laura Petrolino | May 14, 2018 | 
0
Take a walk on the wild side when thinking through your crisis communications plan and learn from the communications strategies of our animal friends. Laura Petrolino helps you master their techniques to improve your crisis strategies. ... Read More
Laura Petrolino

How to Communicate Difficult Topics with Visual Content

By: Laura Petrolino | May 7, 2018 | 
0
Visual content can help you communicate difficult topics in a way that breaks down barriers and resonates with your target audience. Laura Petrolino explains how and why. ... Read More
Laura Petrolino

The Website Pop-up: A Marketing Tactic We Love to Hate

By: Laura Petrolino | April 30, 2018 | 
0
The use of website pop-ups is a marketing tactic communications pros love to hate. But Laura Petrolino points out they can be effective, if executed as part of a PESO model strategy... Read More
Laura Petrolino

Data-Driven Decision-Making for Communicators Who Don’t Have Time

By: Laura Petrolino | April 23, 2018 | 
0
Data-driven decision making is a must for the modern communicator. Unfortunately, it can also seem overwhelming and time-consuming. Laura Petrolino explains how to make strategic data-based decisions effectively and efficiently. ... Read More
Laura Petrolino

GDPR Compliance: Everything Communicators Need to Know

By: Laura Petrolino | April 16, 2018 | 
0
Laura Petrolino interviews two GDPR compliance experts, Tom Fox and Jonathan Armstrong. They review the top questions around GDPR and communications and explain how to use it as an opportunity to reach your organization's goals. ... Read More
Laura Petrolino

The Communicator’s GDPR Checklist and Resource Guide

By: Laura Petrolino | April 9, 2018 | 
0
The GDPR will affect all businesses, big and small, across all geographies. Laura Petrolino walks your through and provides a checklist with the info every communicator needs to be prepared... Read More