Laura Petrolino

Cultivate a Culture-Driven Customer Experience

By: Laura Petrolino | June 6, 2016 | 
16
Customer experience doesn't need to be elaborate or expensive. But it does need to be an organizational-wide focus on putting customers first. Laura Petrolino explains how to turn customers into brand ambassadors through a culture-drive customer experience... Read More
Laura Petrolino

Community Building: Post-It Note Success Stories

By: Laura Petrolino | May 31, 2016 | 
9
Overwhelmed trying to navigate all the new technology and "marketing bling" available to communicate with your audience? Laura Petrolino explains why successful community building only requires one simple ingredient—understanding your audience. ... Read More
Laura Petrolino

Content Creation Through Excavation

By: Laura Petrolino | May 23, 2016 | 
9
Laura Petrolino explains why content excavation vs. content creation should be the first place you focus when developing a successful content marketing plan... Read More
Laura Petrolino

The Campfire Strategy for Online Community Building

By: Laura Petrolino | May 16, 2016 | 
11
Your online community is like a campfire. Do you help it burn, or do you dampen the flame? Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. ... Read More
Laura Petrolino

Mother’s Day Lessons for the PR Professional

By: Laura Petrolino | May 9, 2016 | 
16
The lessons our mothers teach us are endless, for both life and work. Laura Petrolino discusses three lessons from her mother which have helped her become a better PR professional—and can help you as well. ... Read More
Laura Petrolino

How to Choose the Right Marketing Tactics

By: Laura Petrolino | May 2, 2016 | 
10
Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate. ... Read More
Laura Petrolino

Six Steps for Success with Online Communities

By: Laura Petrolino | April 25, 2016 | 
10
Does your consumer view you as an insider or an outsider? That depends on the way you communicate with them and language you use. Laura Petrolino explains why you must learn the language of the online communities you want to target and provides six steps to become "fluent." ... Read More
Laura Petrolino

Five Goals for Successful Client Onboarding

By: Laura Petrolino | April 18, 2016 | 
11
Too often we overlook one of the most important steps of our buyer's journey: Client Onboarding. Laura Petrolino discusses five goals you must accomplish during the client onboarding process in order to lay a foundation of success for your future client relationship. ... Read More
Laura Petrolino

Build Customer Relationships for Successful Communication

By: Laura Petrolino | April 11, 2016 | 
13
All successful communication efforts start with solid customer relationships. Build them first to achieve your goals... Read More
Laura Petrolino

Human Connection: The Key to Better PR Strategy

By: Laura Petrolino | April 4, 2016 | 
10
Human connection is one of the most important skills we must have to be successful in communications. And it's something which can't be learned through market research or data-driven customer analysis. Laura Petrolino explains why you need it and three ways to cultivate it in your own work. ... Read More