Laura Petrolino

How to Harness the Power of Inclusive Brand Storytelling

By: Laura Petrolino | April 29, 2019 | 
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Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use inclusive brand storytelling to allow them to be part of your story... Read More
Laura Petrolino

Image Copyright Laws: Rules You Might Not Know…But Need To

By: Laura Petrolino | April 22, 2019 | 
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In part two of Laura Petrolino's discussion with IP lawyer Shannon Montgomery they discuss the image copyright laws for GIFs, memes, photos you take yourself, and free image sites. ... Read More
Laura Petrolino

Copyrighted Images: What Communicators Need to Know

By: Laura Petrolino | April 15, 2019 | 
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It's a communicators responsibility to understand proper image use. Laura Petrolino explains the rules around copyrighted images to protect yourself and your client. ... Read More
Laura Petrolino

14 Cognitive Biases Which Affect Your Communications Plan

By: Laura Petrolino | April 8, 2019 | 
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These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success... Read More
Laura Petrolino

Professional Ethics and a Communicator’s Ethical Responsibility

By: Laura Petrolino | April 1, 2019 | 
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Communicators have many responsibilities and opportunities when it comes to professional ethics. Laura Petrolino explains why it's an important topic for our industry. ... Read More
Laura Petrolino

Remove These Filler Words to Improve the Success of Your Content

By: Laura Petrolino | March 25, 2019 | 
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These common filler words in writing distract your reader from your message. Laura Petrolino says you should remove them to improve the success of your content. ... Read More
Laura Petrolino

Filler Words and Their Role in Effective Communication

By: Laura Petrolino | March 18, 2019 | 
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We tend to vilify the use of filler words, but are they always bad? Laura Petrolino explains when and why to use filler words and techniques to control how you use them. ... Read More
Laura Petrolino

The Car Lover’s Guide to Your Communications Plan

By: Laura Petrolino | March 11, 2019 | 
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What type of car is your organization? Laura Petrolino teaches you how to find your organizational "car persona," and how it can inform your communications plan ... Read More
Laura Petrolino

Eight Customer Retention Strategies to Grow Your Business

By: Laura Petrolino | February 25, 2019 | 
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These eight customer retention strategies will grow your business, reduce customer churn, and keep your best customers active, engaged, and loyal. Laura Petrolino explains how. ... Read More
Laura Petrolino

The Communicator’s Guide to Successful Hashtag Marketing

By: Laura Petrolino | February 18, 2019 | 
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To #hashtag or not to #hashtag? Laura Petrolino explains how to successfully use hashtag marketing to drive and collect qualified leads... Read More