Laura Petrolino

Romance with the PESO Model: Valentine’s Day for PR Pros

By: Laura Petrolino | February 11, 2019 | 
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Afraid your Valentine's Day will stink? Still looking for that special someone? Learn how PR pros can use their skills to land a date... Read More
Laura Petrolino

How to Lead Communications Around Organizational Change

By: Laura Petrolino | February 4, 2019 | 
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Communicators play an important role in any type of organizational change. Laura Petrolino outlines the six elements needed to drive success at every level. ... Read More
Laura Petrolino

How to Improve Your Word Choice (And Why Every Communicator Should)

By: Laura Petrolino | January 28, 2019 | 
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Effective word choice increases the success of every communications effort. Laura Petrolino explains how to improve your word choice and the power of your message. ... Read More
Laura Petrolino

Four Communications Lessons from Martin Luther King, Jr.

By: Laura Petrolino | January 21, 2019 | 
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Martin Luther King, Jr. inspired action, hope, and change through his powerful communication skills. These four communications lessons explain how... Read More
Laura Petrolino

Context is Key for a Successful Communications Plan

By: Laura Petrolino | January 7, 2019 | 
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Don't create your communications plan in a vortex. Laura Petrolino explains how to evaluate your organization's goals, culture, and environment to set your plan up for success... Read More
Laura Petrolino

36 Good News Stories to Kick Off and Inspire Your 2019

By: Laura Petrolino | January 2, 2019 | 
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Things aren't ALL bad. There are a lot of good people doing good things daily. Use these good news stories of 2018 to inspire your new year. ... Read More
Laura Petrolino

Four Tiers of Successful Business Innovation for PR Firms

By: Laura Petrolino | December 26, 2018 | 
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Business innovation for PR firms requires facilitation from the top down. Laura Petrolino explains the four tiers of business innovation required for success... Read More
Laura Petrolino

12 Days of Christmas: Nine PR Pros You Must Follow

By: Laura Petrolino | December 17, 2018 | 
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These nine PR pros have been nominated by their peers as being some of the best and brightest of our profession. Make sure you are following all of them. ... Read More
Laura Petrolino

12 Days of Christmas: Five Rules of Effective Storytelling

By: Laura Petrolino | December 10, 2018 | 
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Follow these five rules to create compelling, effective storytelling strategies that produce real results for your organization. ... Read More
Laura Petrolino

12 Days of Christmas: Achieve Your 2019 Professional Goal

By: Laura Petrolino | December 3, 2018 | 
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On the first day of Christmas Spin Sucks gave to you...all the tools you need to set, execute, and achieve your 2019 professional goal. Laura Petrolino shows you how. ... Read More