Tony Gnau

PR Buzzwords and Video Production: What Do They Have in Common?

By: Tony Gnau | July 24, 2017 | 
8
What exactly is a sizzle reel? Tony Gnau makes the case on why PR professionals should stop using generic terms when asking video producers to create PR videos.
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Tony Gnau

Virtual Reality Video is Stupid and I’ll Tell You Why

By: Tony Gnau | November 21, 2016 | 
7
Virtual reality video is here. A shiny new toy or the future of content marketing? The question is not if we should use it, but rather how we enhance our clients' story with VR videos. Check out Tony Gnau's take on VR videos
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Tony Gnau

Who Do You Trust? The Edelman Trust Barometer Surprise

By: Tony Gnau | February 15, 2016 | 
5
Trust is the most valuable commodity in business. You may make awesome products and provide an incredible service. But at the end of the day, we're all in the trust business. Tony Gnau looks at Edelman's Trust Barometer and its findings.
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Tony Gnau

Making a Murderer: Storytelling Substance Over Style

By: Tony Gnau | January 11, 2016 | 
5
Making a Murderer is a classic case of valuing storytelling over fancy production. Tony Gnau shares a few lessons PR pros can learn from the series
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Tony Gnau

Marketing Videos Don’t Have to Cost a Fortune

By: Tony Gnau | May 12, 2015 | 
11
Marketing videos are necessary in today's digital world, but they don't have to cost a fortune. Three-time Emmy winner, Tony Gnau, has more on video savings
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Tony Gnau

Video Production: The Benefits of Going Pro

By: Tony Gnau | September 18, 2014 | 
28
Shooting a video? Is your iPhone camera good enough? Or should you go pro when it comes to video production? Read on to make the right choice for your organization.
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Tony Gnau

You Don’t Need A Viral Video

By: Tony Gnau | May 7, 2014 | 
19
Everyone wants to create their own viral video, but it won't always help you generate leads and sales. There is a better way to manage video content
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Tony Gnau

The Four Videos Every Company Should Produce

By: Tony Gnau | October 7, 2013 | 
29
By Tony Gnau Hey everyone… let’s do a video! It sounds like so much fun, and I have it say… it is. More and more companies are producing PR and marketing videos, and thanks to the web and social media, they have become easily shared pieces of content. Video allows company leaders to share their stories with customers and prospects. The About Us video is the [&hellip
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