What exactly is a sizzle reel? Tony Gnau makes the case on why PR professionals should stop using generic terms when asking video producers to create PR videos. ... Read More

Virtual reality video is here. A shiny new toy or the future of content marketing? The question is not if we should use it, but rather how we enhance our clients' story with VR videos. Check out Tony Gnau's take on VR videos... Read More

Trust is the most valuable commodity in business. You may make awesome products and provide an incredible service. But at the end of the day, we're all in the trust business. Tony Gnau looks at Edelman's Trust Barometer and its findings. ... Read More

Making a Murderer is a classic case of valuing storytelling over fancy production. Tony Gnau shares a few lessons PR pros can learn from the series... Read More

Marketing videos are necessary in today's digital world, but they don't have to cost a fortune. Three-time Emmy winner, Tony Gnau, has more on video savings... Read More

Shooting a video? Is your iPhone camera good enough? Or should you go pro when it comes to video production? Read on to make the right choice for your organization. ... Read More

Everyone wants to create their own viral video, but it won't always help you generate leads and sales. There is a better way to manage video content... Read More

By Tony Gnau Hey everyone… let’s do a video! It sounds like so much fun, and I have it say… it is. More and more companies are producing PR and marketing videos, and thanks to the web and social media, they have become easily shared pieces of content. Video allows company leaders to share their stories with customers and prospects. The About Us video is the [&hellip... Read More