Tony Gnau
Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions, a video production company specializing in PR and marketing videos.
Posts by Author: Tony Gnau
Social Media | February 15, 2024
Getting the Most Out of Your Marketing Videos in 2024
Want to create a better video strategy for 2024? Tony Gnau shares five questions that will get you there.
Social Media | November 17, 2022
Successful Video Content Starts With a Plan
Tony Gnau shares some tips from his newly released book, Lights, Camera, Impact, all about how to create and execute a winning video content strategy.
Communication | April 8, 2020
How to Level Up Your Professional and DIY Video Production
While video production might be a bit tricker during these “stay-at-home” times, these tips from guest author Tony Gnau will level up both your professional and DIY video production
Social Media | January 15, 2020
How to Pay for Video in 2020 and Not Break Your Budget
Are you planning to produce videos for your organization? What’s the best way to pay for them, retainer or one-off? Tony Gnau shares video budgeting tips.
Social Media | July 10, 2019
How HR Can Help PR with Video Content and Vice Versa
There are many great HR videos communicators can use for marketing. And vice versa. Tony Gnau offers tips on how to share already produced video content and achieve company goals.
Communication | July 18, 2018
How to Avoid Pitfalls with Your Corporate Video
A corporate video is one of the very best ways you can communicate with stakeholders, but often the most seasoned pros make mistakes with them. Tony Gnau has more.
Social Media | July 24, 2017
PR Buzzwords and Video Production: What Do They Have in Common?
What exactly is a sizzle reel? Tony Gnau makes the case on why PR professionals should stop using generic terms when asking video producers to create PR videos.
Marketing | November 21, 2016
Virtual Reality Video is Stupid and I’ll Tell You Why
Virtual reality video is here. A shiny new toy or the future of content marketing? The question is not if we should use it, but rather how we enhance our clients’ story with VR videos. Check out Tony Gnau’s take on VR videos
Communication | February 15, 2016
Who Do You Trust? The Edelman Trust Barometer Surprise
Trust is the most valuable commodity in business. You may make awesome products and provide an incredible service. But at the end of the day, we’re all in the trust business. Tony Gnau looks at Edelman’s Trust Barometer and its findings.
Communication | January 11, 2016
Making a Murderer: Storytelling Substance Over Style
Making a Murderer is a classic case of valuing storytelling over fancy production. Tony Gnau shares a few lessons PR pros can learn from the series.
Social Media | May 12, 2015
Marketing Videos Don’t Have to Cost a Fortune
Marketing videos are necessary in today’s digital world, but they don’t have to cost a fortune. Three-time Emmy winner, Tony Gnau, has more on video savings.
Social Media | September 18, 2014
Video Production: The Benefits of Going Pro
Shooting a video? Is your iPhone camera good enough? Or should you go pro when it comes to video production? Read on to make the right choice for your organization.
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