Tony Gnau

How to Pay for Video in 2020 and Not Break Your Budget

By: Tony Gnau | January 15, 2020 | 
Are you planning to produce videos for your organization? What's the best way to pay for them, retainer or one-off? Tony Gnau shares video budgeting tips... Read More
Tony Gnau

How HR Can Help PR with Video Content and Vice Versa

By: Tony Gnau | July 10, 2019 | 
There are many great HR videos communicators can use for marketing. And vice versa. Tony Gnau offers tips on how to share already produced video content and achieve company goals. ... Read More
Tony Gnau

How to Avoid Pitfalls with Your Corporate Video

By: Tony Gnau | July 18, 2018 | 
A corporate video is one of the very best ways you can communicate with stakeholders, but often the most seasoned pros make mistakes with them. Tony Gnau has more... Read More
Tony Gnau

PR Buzzwords and Video Production: What Do They Have in Common?

By: Tony Gnau | July 24, 2017 | 
What exactly is a sizzle reel? Tony Gnau makes the case on why PR professionals should stop using generic terms when asking video producers to create PR videos. ... Read More
Tony Gnau

Virtual Reality Video is Stupid and I’ll Tell You Why

By: Tony Gnau | November 21, 2016 | 
Virtual reality video is here. A shiny new toy or the future of content marketing? The question is not if we should use it, but rather how we enhance our clients' story with VR videos. Check out Tony Gnau's take on VR videos... Read More
Tony Gnau

Who Do You Trust? The Edelman Trust Barometer Surprise

By: Tony Gnau | February 15, 2016 | 
Trust is the most valuable commodity in business. You may make awesome products and provide an incredible service. But at the end of the day, we're all in the trust business. Tony Gnau looks at Edelman's Trust Barometer and its findings. ... Read More
Tony Gnau

Making a Murderer: Storytelling Substance Over Style

By: Tony Gnau | January 11, 2016 | 
Making a Murderer is a classic case of valuing storytelling over fancy production. Tony Gnau shares a few lessons PR pros can learn from the series... Read More
Tony Gnau

Marketing Videos Don’t Have to Cost a Fortune

By: Tony Gnau | May 12, 2015 | 
Marketing videos are necessary in today's digital world, but they don't have to cost a fortune. Three-time Emmy winner, Tony Gnau, has more on video savings... Read More
Tony Gnau

Video Production: The Benefits of Going Pro

By: Tony Gnau | September 18, 2014 | 
Shooting a video? Is your iPhone camera good enough? Or should you go pro when it comes to video production? Read on to make the right choice for your organization. ... Read More
Tony Gnau

You Don’t Need A Viral Video

By: Tony Gnau | May 7, 2014 | 
Everyone wants to create their own viral video, but it won't always help you generate leads and sales. There is a better way to manage video content... Read More