By Gini Dietrich
Once upon a time, in a far away land, I met Chuck Hemann. At the time, he was thinking about moving to Chicago to work for Edelman and he had lots of questions (yes, it gets really cold for several months).
He made it six months (he clearly didn’t listen to me) and then the winter got to him and he went back to his beloved Texas, got a fancy new job, found himself a co-author, and wrote a book.
Digital Marketing Analytics, which he co-authored with Ken Burbary, is probably one of the (if not the) smartest books on how to use data and metrics to improve your marketing campaigns.
Not a stranger to analytics, Chuck has spent nearly four years deciphering and making sense of the data we all have at our fingertips and putting it in terms we can all understand (yes, even you professionals who went into PR because you hate math).
The book will help you figure out what makes sense for your organization or your client’s organizations…and it’s written in a way that isn’t overwhelming.
Today’s Livefyre Q&A
At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Chuck is going to be hanging out in the comments so you can ask him anything and everything about the book, how his trip to London and Edinburgh was earlier this month, what cool things he saw at The Open Championship, what he’s learned from being on Weight Watchers, what it’s like to share a publisher with me, why he always wears Argyle, or whether or not he has any affiliation with Argyle Social.
In order to participate, all you have to do is:
- Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
- Set a reminder for noon ET today.
- Order the book so you can help Chuck and Ken out, but also get your learn on.
- Create a list of questions.
- Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Chuck will see it and reply to you. You can even join the conversation around questions others are asking, if you like.
We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.
Win a Copy
Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.
We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.
Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.
Former Guests and Who’s Next
For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, and Danny Brown.
And following is the lineup through the end of the year so mark your calendars!
Same bat time, same bat channel.
- August 21 – Jay Baer
- September 18 – DJ Waldow
- October 23 – Tom Martin
- November 13 – Me! (to talk about Spin Sucks, the book, and give away a few copies!)
- December 18 – Michael Brito
See you today at noon!
P.S. And don’t forget…we have DJ Waldow doing a webinar on email marketing tomorrow! Register for free here.