PR Pros: Freshen Your Thinking to Retain Your Best Clients

By: Guest | February 11, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 138Today’s guest post is by Victoria Harris. Many PR consultancies spend a significant amount of their time and resources on proactively searching for new business and developing proposals. Some larger agencies will have teams who spend all of their time on this area. However, with increased competiveness due to the challenging economic climate, agencies would be short-sighted to focus [&hellip... Read More

Big Data: Why PR Pros Need to Harness its Power

By: Guest | February 7, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 153Today’s guest post is by Jim Delaney. During the last few months, we’ve heard a lot of chatter about big data and how to leverage it for public relations. Armed with intelligence from the millions of status updates, photos, videos, check-ins, and other digital breadcrumbs on the Internet, PR pros can uncover meaningful, valuable insights. But it can be [&hellip... Read More

Office Life: Google Hits it Out of the Park

By: Guest | February 5, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 128Today’s guest post is by Ralph Dopping.  When you think of Google, the last thing you probably consider is how their office space looks. We have all heard about the crazy stuff they do for their people. I had an opportunity to tour their new Toronto offices recently and got a firsthand peek behind the curtain. As of today, Google [&hellip... Read More

The State of the New York Startup Scene

By: Guest | February 4, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 152Today’s guest post is by Andre Archimbaud. As they say, if you can make it here, you can make it anywhere. In my 15 years of living in New York City, I’ve seen just this time and again. In days gone by, this statement applied to actors, dancers, singers. While it still holds for that crowd, it now applies [&hellip... Read More

You’ll Never Hear About a Well-Managed Issue

By: Guest | January 31, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 151Today’s guest post is by Mike Mullet. The terms issue and crisis are often used interchangeably – and so by extension are the terms issue management and crisis management – but they are not the same. Certainly, an issue and a crisis share some characteristics. Both can originate internally or externally, both have the potential to damage your business [&hellip... Read More

The NHL as Social Object

By: Guest | January 29, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 96Today’s guest post is by Jacob Hurwith. With hundreds of miles open to habitation, people still tend to build their houses close to the houses of other people. No matter the continent, no matter the culture, no matter the era, this is what we do. To find an individual choosing to live completely alone in the world is so [&hellip... Read More

Why Are We Still Writing News Releases?

By: Guest | January 28, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 406Today’s guest post is by Tom Bishop.  ‘Everyone knows’ content marketing is now the primary method of communicating with the public. That and Twitter. Everything an organization, business leader, celebrity, athlete, or political figure has to say about themselves or anything else can be boiled down to 140 characters, right? Tweets and Facebook posts are now regal declarations – [&hellip... Read More

The End of Spin as We Know it?

By: Guest | January 24, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 158Today’s guest post is by Chuck Kent. Spin sucks so much author Jonathan Salem Baskin contends it’s an endangered species. Truth be told, I dissemble as much as the next guy. Nonetheless, Truth with that capital T has always been my greatest interest, the Grail in my unholy professional life. I firmly believe nothing creates more convincing marketing messages [&hellip... Read More

The Wisdom of Mike Tyson: Scenario Planning in Marketing

By: Guest | January 22, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 111Today’s guest post is by James Ellis. It’s strange something said by Mike Tyson would have such legs, but his quote, “Everyone has a plan until they get punched in the face” really seems to resonate with people Marketers especially. You see marketers, who traffic in things called marketing plans, are surprisingly averse to planning for that knock-out moment [&hellip... Read More

Google+ Communities: Where is the Value?

By: Guest | January 21, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 146Today’s guest post is by Brian Meeks. There is a new time suck in town, it’s called Google+ Communities. It was rolled out recently; I have no idea when and it really doesn’t matter. It is the latest really well done idea on a fantastically done product nobody seems to be able to get hot and bothered over. G+ is [&hellip... Read More