Guest

PR Pros: Freshen Your Thinking to Retain Your Best Clients

By: Guest | February 11, 2013 | 
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Today’s guest post is by Victoria Harris. Many PR consultancies spend a significant amount of their time and resources on proactively searching for new business and developing proposals. Some larger agencies will have teams who spend all of their time on this area. However, with increased competiveness due to the challenging economic climate, agencies would be short-sighted to focus disproportionately on generating new business, while neglecting [&hellip... Read More
Guest

Big Data: Why PR Pros Need to Harness its Power

By: Guest | February 7, 2013 | 
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Today’s guest post is by Jim Delaney. During the last few months, we’ve heard a lot of chatter about big data and how to leverage it for public relations. Armed with intelligence from the millions of status updates, photos, videos, check-ins, and other digital breadcrumbs on the Internet, PR pros can uncover meaningful, valuable insights. But it can be an overwhelming task to sift through mountains [&hellip... Read More
Guest

Office Life: Google Hits it Out of the Park

By: Guest | February 5, 2013 | 
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Today’s guest post is by Ralph Dopping.  When you think of Google, the last thing you probably consider is how their office space looks. We have all heard about the crazy stuff they do for their people. I had an opportunity to tour their new Toronto offices recently and got a firsthand peek behind the curtain. As of today, Google has approximately 53,546 employees. That’s a jump [&hellip... Read More
Guest

The State of the New York Startup Scene

By: Guest | February 4, 2013 | 
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Today’s guest post is by Andre Archimbaud. As they say, if you can make it here, you can make it anywhere. In my 15 years of living in New York City, I’ve seen just this time and again. In days gone by, this statement applied to actors, dancers, singers. While it still holds for that crowd, it now applies to coders and tech geeks. In New [&hellip... Read More
Guest

You’ll Never Hear About a Well-Managed Issue

By: Guest | January 31, 2013 | 
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Today’s guest post is by Mike Mullet. The terms issue and crisis are often used interchangeably – and so by extension are the terms issue management and crisis management – but they are not the same. Certainly, an issue and a crisis share some characteristics. Both can originate internally or externally, both have the potential to damage your business and your brand, and both must be [&hellip... Read More
Guest

The NHL as Social Object

By: Guest | January 29, 2013 | 
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Today’s guest post is by Jacob Hurwith. With hundreds of miles open to habitation, people still tend to build their houses close to the houses of other people. No matter the continent, no matter the culture, no matter the era, this is what we do. To find an individual choosing to live completely alone in the world is so rare, we can conclude human beings need [&hellip... Read More
Guest

Why Are We Still Writing News Releases?

By: Guest | January 28, 2013 | 
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Today’s guest post is by Tom Bishop.  ‘Everyone knows’ content marketing is now the primary method of communicating with the public. That and Twitter. Everything an organization, business leader, celebrity, athlete, or political figure has to say about themselves or anything else can be boiled down to 140 characters, right? Tweets and Facebook posts are now regal declarations – the absolute truth, recorded for posterity to [&hellip... Read More
Guest

The End of Spin as We Know it?

By: Guest | January 24, 2013 | 
12
Today’s guest post is by Chuck Kent. Spin sucks so much author Jonathan Salem Baskin contends it’s an endangered species. Truth be told, I dissemble as much as the next guy. Nonetheless, Truth with that capital T has always been my greatest interest, the Grail in my unholy professional life. I firmly believe nothing creates more convincing marketing messages – or greater long-term shareholder value – than [&hellip... Read More
Guest

The Wisdom of Mike Tyson: Scenario Planning in Marketing

By: Guest | January 22, 2013 | 
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Today’s guest post is by James Ellis. It’s strange something said by Mike Tyson would have such legs, but his quote, “Everyone has a plan until they get punched in the face” really seems to resonate with people Marketers especially. You see marketers, who traffic in things called marketing plans, are surprisingly averse to planning for that knock-out moment when they get punched in the face. [&hellip... Read More
Guest

Google+ Communities: Where is the Value?

By: Guest | January 21, 2013 | 
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Today’s guest post is by Brian Meeks. There is a new time suck in town, it’s called Google+ Communities. It was rolled out recently; I have no idea when and it really doesn’t matter. It is the latest really well done idea on a fantastically done product nobody seems to be able to get hot and bothered over. G+ is the really pretty girl in a room [&hellip... Read More