By Gini Dietrich
Raise your hand if you create content every day.
(My hand is raised.)
Raise your hand if there are days you have absolutely no idea what you’re going to write.
(My hand is raised.)
Raise your hand if your boss or your client wants you to write content for the web that is too self-serving or promotional.
(My hand is raised.)
I have a treat for everyone who raised their hands.
Ahava Leibtag joins us today for the Livefyre Q&A to talk about her brand spanking new book, The Digital Crown.
What appeals me most about about her book is how to create content that puts your audience first while appeasing your executives.
Today’s Livefyre Q&A
At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Ahava is going to be hanging out in the comments so you can ask her anything and everything about the book, how to create systems, the seven critical rules to align your process, and how to create multidisciplinary content teams.
I hope she’ll also discuss how to motivate everyone to want to create content because that seems to be an overriding theme in every organization.
In order to participate, all you have to do is:
- Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
- Set a reminder for noon ET today.
- Order the book so you can help Ahava out, but also get your learn on.
- Create a list of questions (if you haven’t read the book, go to Amazon and read through the content there; you’ll find some things there to help you formulate questions).
- Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Ahava will see it and reply to you. You can even join the conversation around questions others are asking, if you like.
We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.
Win a Copy
Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.
We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.
Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.
Former Guests and Who’s Next
For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, and Tom Martin.
And following is the lineup for the next few months, so mark your calendars!
Same bat time, same bat channel.
- December 18 – Jay Baer
- January 15 – Yours truly, for Spin Sucks
- February 19 – Shel Israel
- March 19 – TBD
P.S. Don’t forget we have a free webinar that I am hosting tomorrow on the Future of Content Marketing. Be there or be square.