Danny Brown

Spin Sucks is Making the Switch to Postmatic

By: Danny Brown | January 18, 2016 | 

Why Spin Sucks Should Make the Switch to PostmaticBy Danny Brown

A little while ago, I got an email from Gini Dietrich asking about Postmatic, the blog engagement solution that I use on my own blog.

Given I had been a very early user of Livefyre (the comment system Spin Sucks has used here for the last five or so years), but had stopped using it, Gini was curious as to my thought process.

She’d read the posts that I’ve published about my decision to use Postmatic, as well as posts from the likes of Josh Wilner and Tim Bonner, but she had some more questions, specifically given my long-term use of Livefyre.

So, like a good friend, I answered Gini’s questions, and she signed up for Postmatic Premium (if you’re a regular Spin Sucks reader, you’ll know she doesn’t do things by halves!).

And then she promptly forgot about switching Postmatic on. Because, you know… Gini.

So, just as a little reminder to Gini, and an introduction for you to Postmatic and why you might want to make the switch too, here’s my clog-to-the-shin recap of why Spin Sucks should move to Postmatic in 2016.

(Editor’s Note: In fairness, I didn’t forget about it. I launched the Modern Blogging Masterclass and switching was going to take a lot more time than I expected so I put it to the bottom of the priority list.)

Communication Pros Still Love Email

I don’t have access to Gini’s Google Analytics account, so I can’t look at her audience. However, given the topics as well as the comments, it’d be a fair bet to say the majority are made up of fellow communication pros.

Whether that’s PR, marketers, community managers, content marketers, I’m willing to bet the large majority of the current Spin Sucks audience are a mix of these core jobs.

And guess what’s still the number one form of communication for them?


Yep, that trusty old thing that was meant to die when social media came along.

Now, while Livefyre is a good comment plugin, it still forces people back over to the website to comment. If you’re working in an environment that has corporate firewalls, this can sometimes lead to issues.

Because Livefyre has a social component with Twitter and Facebook, firewalls set up to filter social network access can instead create issues trying to comment on a Livefyre-powered site.

Postmatic doesn’t have that issue because everything is done by email (although you can still comment via the web comment box directly—more on that later).

How Do I Leave a Comment?

Depending how you use Postmatic, there are two key ways for readers to leave a comment:

  • The blogger uses Postmatic for comments only. The visitor reads the blog post on-site, and leaves a comment. They then have the choice to tick a box to receive notifications of new replies via email. From there, they get a confirmation email advising they’re now subscribed to comments. When a new comment comes in, they hit reply to that (just as they’d hit reply to an email), type their comment, and hit send. That email becomes a public comment. Rinse and repeat.
  • The blogger uses Postmatic for email delivery of posts. A subscriber receives a new post by email, and if they want to leave a comment, they simply hit reply to the post, type their comment, and hit send. The email is now a comment on the post, and any new comments or replies get sent as email to the reader, and they rinse and repeat the process if they want to add a new comment or reply.

(Editor’s Note: This one scares me a little bit, which means you’ll get an email from us twice a day—once at in the morning and once in the afternoon. That seems like overkill. There is an option to subscribe to a weekly digest, but that means there are 10 articles in one email. Still a lot. So we’ll test it and see…but you can also tell us which you prefer.)

It’s such a beautifully simple way of engagement, you wonder why it hasn’t been done before.

The additional beauty of this approach is the hoops traditionally needed to jump through to leave a comment are dissipated in one simple plugin.

  • No need to always jump back to site to comment
  • No access issues from firewalls
  • No restrictions on tech (just try leaving a comment from your smartphone on a non-responsive or non-mobile optimized site and comment form)
  • No confusing tech (Livefyre and Disqus can often seem overpowering for some commenters)

My Poor Inbox!

For anyone worried about their inbox getting clogged up with more emails, that’s when another slick part of Postmatic kicks in.

If a blog post gets more than six comments in the same hour (or whatever number you set up in the admin area), Postmatic will pause notifications.

They’ll then send out an email advising the conversation is heating up, and it’s down to you—the subscriber—as to whether you rejoin the conversation and receive more emails, or leave it dormant.

Postmatic throttle

You can also unsubscribe from comments at any time.

It’s a nice way to put the power of comment notifications squarely in the reader’s hands, and makes the experience a more enjoyable one.

The Thoughtful Conversation Starter

One of the things I’ve always enjoyed about Spin Sucks is the feeling of an active community. Every time a post is published, you can usually guarantee there’ll be a fun and lively conversation in the comments section.

At least, it appears that way—until you dig in a little.

If you go to the Spin Sucks home page, and scroll down to the bottom where the pagination section is (the part that says Older Posts and has numbers next to it), this shows you the archives of older posts.

Click through the first couple of pages, and you’ll see that the majority of the time, the active conversations (going by comment count numbers) is when Gini posts something herself.

Other authors (including the Spin Sucks team) don’t get the same interaction and responses as Gini does.

Is this because Gini’s posts are better? Is it because Spin Sucks is inherently tied to Gini, readers only comment when it’s Gini, because it’s a name they recognize? Is it because other authors don’t encourage interaction?

It could be all of these things or none of them. Or, it could be the fact that the active comments are more snapshots of an already-invested community, and new commenters are put off by the apparent closed circle.

Note: this is just a possible reason, and not a suggestion that Spin Sucks isn’t friendly to new commenters. Far from it.

Are Comments Dead?

My own take? Livefyre isn’t fostering the same thoughtful conversations it used to, because people are so busy elsewhere on the web. Given many comments are pulled from Twitter, this would seem to back that up.

Postmatic, on the other hand, goes the opposite direction, and truly fosters thoughtful, meaningful conversation.

Jump back to the opening of this post, and the statement about the preferred outlet for PR and communication pros—email.

Because our days are spent crafting thoughtful emails for either external or internal uses, we’re already in the email mindset when it comes to conversation. It makes us comfortable, and we open up more, take more time to express ourselves, and make better points.

Web commenting rarely offers that. Read post, quick comment, out because we need to be elsewhere.

Email on the other hand?

It doesn’t matter where we are. Train, office, bar, beach, or spa, we have our smartphone and we can email to our heart’s content. And we clearly do, if results from my own blog are anything to go by.

In the seven months prior to switching to Postmatic, my average monthly comment count was 149. In the seven months after switching Postmatic on, that had jumped to 312…more than double the count.


And it wasn’t just comment count—the comments were more in-depth, and more considered.

These were comments where people had clearly thought about the topic and what they wanted to say, versus just dropping a comment in to show appreciation for a post.

For communications pros, this is a potential goldmine of information and really in-depth crowdsourcing for either your own content, or that of your clients (including campaigns).

More than Just Comments by Email

Hopefully by now you’re starting to see why Spin Sucks would benefit more from using Postmatic (and you too, not just as a reader of this blog, but for your own, too).

But let’s say you really, really love commenting on the web version of a post, will Postmatic ruin that?

Not at all.

Postmatic is simply the conduit for comments. If used in conjunction with native WordPress comments, it doesn’t replace the comment box. It merely adds a little checkbox to get new replies by email.

However, if you’re a fan of the way Livefyre and, to some degree, Disqus looks and feels, then Postmatic has something for you in the way of their Epoch solution.

Pronounced epic, think of Epoch as the natural evolution of how all comment boxes should work. It takes the best of third-party features like social comment support (if activated), Ajax-powered refresh (for instant commenting with no page reload) and more, and adds the best of native WordPress (SEO-friendly, caching support, comment template styling).

It also offers three “flavors.”

  1. Completely, which gives it a look similar to Disqus or Jetpack Comments;
  2. Use My Typography and Colors, which replicates your theme; and
  3. Minimally, which looks to use the comment style of your theme (this may or may not work, depending on your theme’s code).


In addition to Epoch, Postmatic also offers Optins, which are these cool email subscription boxes that you often see at the end of posts, or as fly-ins or pop-ups.

Not only do these help grow your subscriber base, but if you’re using Epoch on your blog, and someone leaves a comment, the pop-up opt-in will already have their name and email filled out. The reader just has to click the Subscribe button.

Pretty slick and frictionless way to grow your list!

Postmatic 2.0 Just Changed the Game Completely

If all this sounds like a cool solution so far, you ain’t seen nothing yet. To paraphrase The Joker, wait until you get a load of Postmatic 2.0.

Currently in Beta, Postmatic 2.0 has essentially closed the case on the best commenting and subscription mix for your blog (at least, if it’s a self-hosted WordPress one).

Now, instead of coming into a conversation late and missing the chance to share your thoughts, or missing a post because a particular day in the week was busy, Postmatic offers two very cool features that complement one another perfectly.

With Digests, you can set the date and time you wish a round-up of your most recent posts to go out, and let your subscriber choose their preferred option (daily, weekly, or monthly) in their subscription confirmation email.

So far, so every other newsletter feature, but here’s where it gets very cool.

First, Postmatic uses the design template of your blog to pull in your typography, brand colors, and H1/H2 tags, to offer a cohesive experience for your subscriber. Now, your newsletter is essentially an extension of your blog look and feel.

You can also add some introductory text, to personalize the message that goes out with your Digest.

I use it to explain the next cool feature of Postmatic 2.0, which you can read below.

When you receive a Digest, there are two options under each post excerpt: “Add to my inbox” and “view online.”

While view online is self-explanatory, the add to my inbox choice is simply awesome.

Add to my Inbox

When you select this, a new pre-populated email box opens, with instructions to Postmatic to send your chosen post to you via email. Simply hit send, and within a minute (or less) that specific post will be delivered, in full, direct to your inbox. It’s essentially how single posts are delivered currently.

With a very big difference.

Now you can see all comments currently left on that post, along with the option to reply any of these comments by hitting the reply button underneath each one.

Digest comment reply

Now if you miss a post earlier in the week or month, you’re immediately not only catching up on the post, but the discussion that took part. And instead of having to scroll through a bunch of non-connected emails for previous comments, every comment is there for you to read and reply to.

Brilliant. Simply brilliant.

Okay, Spin Sucks, Just Make the Switch Already!

I’ve just looked at the word count on this post, and I’m already nearly 2,300 words . So, maybe I should draw to a close…

I hope I’ve shared why it’s time for Spin Sucks to make the leap, and thank Livefyre for five years of great service, but times they are a-changing.

For communication pros who live inside email, it’s a no-brainer (and could also be tied to Spin Sucks Pro, but that’s another discussion altogether).

For anyone who loves thoughtful comments and a wider range of interactions, it’s a no-brainer.

For someone like Gini who thrives on her community of Crazies, as well as those who’re part of the “external community,” it’s a no-brainer.

I think you get the gist of my summary.

Be like Picard, Gini.

Make it so!

(Editor’s Note: Postmatic and Epoch are already installed here, so you can try the experience for yourself to compare to Livefyre. There also are some tweaks we’ll make this week as we hear from each of you and as we test it out ourselves. )

Let us know what you think about Postmatic!

About Danny Brown

Husband. Father. Optimist. Pragmatist. Purveyor of not settling for the status quo. Aspiring to be many things. Never says no to a good single malt.

  • Good Lord – you didn’t edit this opus! Now I feel like I should have thrown an Easter egg or two in there… 🙂

    I continue to be impressed with the Postmatic solution, and looking forward to seeing what your audience makes of it, Gini.

    Have at it!

    • Oh I edited it. I added a few subheads and my own notes. But, no, I didn’t cut anything out. I got you to nearly 2,300 words with my added stuff!

      • I don’t think I’ve written as long a post for my own blog! If I recall, 1,900 words is the longest so far. You’re welcome. 🙂

        It’ll be interesting to see what others think, given its first full roll-out here (early peek Friday not withstanding).

        • Kate

          I’ll send you the bill from my optometrist; the eye-strain has put me out of commission. 😉

          • LOL

          • The wink-eye emoji in the email is super cute.

            Spin Sucks shall now be overrun with wink-eye emojis! 😉 😉 😉

  • One thing I would say about the number of emails concern. If someone subscribes by email currently, they’ll get two emails a day from Feedblitz.
    So Postmatic wouldn’t be too different.

    However, as the blogger you can set up daily digests, and that way only one email will go out with both of that day’s digests. The reader can them choose which one to receive as a full email/post, or jump over to the web to read.

    Problem solved. 🙂

    • Actually, they only get one from FeedBlitz. It does a daily digest at 7:30 a.m. So it includes the morning’s post and the afternoon before. Right now, I can’t for the life of me get our information out of Feedblitz. A txt file doesn’t do me a lot of good. I’m frustrated!

      • Ah, gotcha. Yeah, I had a big issue when I wanted my subscriber info from Feedblitz when I dumped them. I mean, come on – who uses a txt file for upload?

        I eventually had to get my wife to help format into a CSV file, then use that. Not fun…

    • Hey Gini!

      You can set up a daily digest using Postmatic as well. The digest frequency is totally up to the site admin. Set it at whatever works (you could easily replicate your old Feedblitz setup).

      And on that note, choosing daily, monthly, or weekly is not up to the subscriber. They have only the option to subscribe to the frequency which you have set.

  • Danny, thank you so much for providing this tutorial to prepare everyone for their many comments on my excellent post later today. In someways I feel like this is an above and beyond prep measure—just so the community can enjoy and participate with my content to their fullest ability…but no, when I look at the greater community good, it’s clearly not.

    Everyone read this to prepare yourself for my post this afternoon where I talk about shoveling snow. I know you are on the edge of your seats already about this topic, and I promise to not disappoint.

    Come back at 1pm EST for my post!!!! Mine….it’s at 1EST. Don’t be confused, or dismayed…I’m still here! ME. At 1pm EST.


    Come on over! My post! Me! Come see me! And read my post and use postamatic for your rainfall of comments.

    • To quote a dear friend of mine, “You are a sad strange little man.”

      Or something. You get the gist. 🙂

      PS – you’re welcome. I felt bad when I saw you selling cheap replicas of your moose hat to stave off your eviction here, it was the least I could do to warm people up for you.

    • Hahaha. Boy, I can’t stop laughing.

  • Is there a TLDR version of this post? 😉 Danny’s been trying to get me to make the switch as well. So in all seriousness, I’ll be reading the whole post at some point this week.

    • Why, yes there is. Here you go:

      “Postmatic makes your life as a blogger much easier. If you don’t try it for yourself, you’ll forever be remembered as the one with Ross and a duck.”

      Especially now Postmatic 2.0 is here with the features we spoke about recently for your newsletter. 🙂

      • Why thank you sir! Why didn’t this come through in my email with all the other Spin Sucks comment emails today? It would be awesome if it would connect with a dedicated channel in Slack instead.

        • Hey Eden,

          We’re still working on helping Gini with the setup here. The migration away from Livefyre was…. interesting. And not without challenges. More on that soon.

          I expect in the next few days Gini will have the daily vs instant vs weekly digest thing configured in a way that works for you all!

          And regarding Slack: you could totally configure that with Zapier if you’d like. Their email parser is fantastic.

          • Thanks Jason. I still owe you a call. 🙂 Lot’s of juggling going on here at the moment.

            *Eden Spodek Inc.* Digital Communications Strategy EdenSpodek.com | @EdenSpodek | LinkedIn

          • Oh no! A signature slipped through. That’s our worst enemy, and it asks the question that always comes up about Postmatic: Do we strip signatures?

            The answer is: yes. Of course. We filter out both signatures and vacation replies. But as we see here with Eden, it’s not perfect. We get about 99% of them but sometimes find a new pattern because the line between signature and content is blurry. Sorry about that, Eden.

            There’s a doc about it here: http://docs.gopostmatic.com/article/131-signatures-are-not-being-stripped-from-emails

            No problem about the call, Eden. Be in touch when it works for you!

  • Bill Dorman

    Well, if Danny says it’s so, then it must be, right?

    Sounds like a no-brainer the way it integrates w/ e-mail because speaking for myself, that’s still my number one form of communication. Just sayin….

    • Who is this?

    • I take great pride in sometimes being right, sometimes being wrong. Mostly wrong, mind you – but I’m trying. 🙂

  • Oooh shiny. It looks pretty intuitive. And since I’m one of those people who lives in her inbox, it might be good for me!

    • You’ll have to let me know. I’m concerned about a couple of things, but I’ll be very happy to hear what you think and make adjustments based on that.

      • OK I’m replying from my email…let’s see what happens. I wonder if this style of commenting will decrease your page views on site?

        Sent with Mixmax

        • I don’t know…I’m going to keep an eye on it. But if the comments increase, I’m probably okay even if pageviews do decrease.

        • Hi Rosemary,

          One of the things I found was that – initially – page views did decrease.
          But then, due to more in-depth commenting, articles began getting shared and recommended more, which saw page views comes back up to pre-Postmatic levels. So it kinda balanced out in the long run. 🙂

    • Hi Rosemary,

      Me too! The funny thing I found happening once I made the switch (and got into “the Postmatic mindset”) was getting frustrated with blogs that didn’t use it.

      It’s amazing how quickly commenting via email has become second nature. It doesn’t hurt that the team behind Postmatic really do try and keep the power in the hands of the subscriber, so they don’t get overwhelmed with emails (especially given how chatty the SS community can be).

      Hope you enjoy!

  • Okay, must check it out further. Thanks Danny and Gini!

  • Anneliz Hannan

    Other than having a post traumatic episode from the length of this post I am looking forward to the new format;) I have read how well this has worked for Danny and the conversation that he is able to generate.

    A couple of questions or notes: I notice there is no more ‘like’ button for the comments here. Sometimes I read the comments and may not have any response except to agree (or I am just lazy); I have responded to Danny’s posts at times but have not seen the comment on his blog and wondering if I am missing something. I assume as a reader (not a blogger) that I do not have to sign up for Postmatic?. I also note I can’t ‘@’ Danny Brown on this thread as in the past. Perhaps, as often I find, I am slow on the uptake 😉 I have had the same problem with Livefyre at times so I assume my uptake needs a bit of oil and will continue to tune in for maintenance.

    • And you can’t edit comments, either! I think you will just have to write “like” and be done with it.

      • Yep, you can edit comments – Epoch does a great job of supporting the Simple Editing Plugin. I use it on my blog and works seamlessly. In fairness, it’d be pretty hard to edit email comments. 😉


      • Like

      • Hey Gini,

        I just installed a comment editing plugin for you. Users can edit comments left from the front end….

        That’s something nice about moving back to native WordPress commenting: you get to play with all of the awesome plugins available.

        • Anneliz Hannan

          Like, like 😉

    • Hi Anneliz,

      With Postmatic (and Epoch, by association), the goal is to make the reader experience cleaner, and less cluttered. So, features like “Like”, upvotes, etc., aren’t included. It essentially makes comments a smooth and seamless experience. Epoch does support various plugins, so Gini could add a voting system, Likes, etc, if that was something that was missed.

      Because it’s essentially an email commenting system (with a slick on-page comment plugin as another option), replies go directly to the original commenter. Plus, Epoch does a great of threading comments so you can see who’s replying to who. 🙂

      Not sure what happened with the comments you submitted to my blog, can you email me at danny (at) dannybrown (dot) me with some info, and I’ll check for you. : Thanks, miss!

      • Anneliz Hannan

        Giving this email prompt a whirl Danny Brown rather than your direct email.
        As I am receiving comments from this post without problem I am thinking I may not have checked off the box of receive comments by email. I know I responded in length to your “Best Decision I Made About This Blog” and the “Social Sharing Buttons. I will try again and check off the box.

        • No worries, miss. 🙂

          One thing I would recommend is having a break between your email, and email signature (like the two little dashes — ), this helps strip out email signatures that some email clients don’t separate.’

          • Anneliz Hannan

            Thanks Jason and Danny. I didn’t realize that about the two dashes and now have unchecked that box. This is a great example of why I have to keep tuning in. Hope this works otherwise I may be getting suitors today with my phone posted 😉

        • Hey there miss,

          So I just looked in my admin area, and see you’re subscribed to my weekly roundups, which go out at 10.00am EST every Sunday.

          As far as individual posts go, I only see you subscribed for The Moments We Do Not Take, which was the post about when I almost lost my 2 year old daughter.

          I can check with the Postmatic team to see if there’s been any issue with comments from digests, but as far as I can see on my own side, it looks like you’re just signed up for posts at the minute. 🙂

    • This has been a pain point for me as well. While we all love email, sometimes I just want to let someone know that what they said was awesome and that I respect them. Like a like, or a +1. Sometime in the future I hope to build in an email command for that, as well as a button on the front end.

      The end result would be that you could recognize someone, without sending an email to a dozen people in the process. It’s on the list.

      • Anneliz Hannan

        Sounds good Jason. Thanks for responding and I do agree with Danny that this is a clean look.

  • Wow. Fantastic introduction Thanks, Danny. We’re delighted to have Postmatic on Spin Sucks and hope that it’s a good fit for this community.

    I’m happy to stick around to answer questions and digest feedback from you all. Postmatic is rapidly evolving and as we grow to larger sites such as this we may need to make some tweaks. I’m all ears!


  • I’m biased but Postmatic has made a significant difference for my blogs.

    It’s not just a matter of how it’s helped with engagement but how it has made it easier for me to stay engaged too.

    I’m usually racing from place to place and project to project. Working from my inbox is a natural extension of my day.

    • That’s been the biggest thing for me, I think. This summer, I had some extended downtime so could spend it at home. Being able to relax on the back deck, with a cold beer, and still comment from my phone without worrying about jumping through hoops….

      Plus, the faster interaction with emails meant I could play more with my kids in the paddling pool, which is always nice. 🙂

      • The paddling pool? Corporal punishment for not swimming fast enough. 😉

  • 1) Chronological comments! Yes! Unless there are a hundred+ comments, I always read “oldest first” to make sure I’m caught up to the conversation before adding my thoughts. It’s a tiny thing, but not having to reorder the comments is nice!
    2) Very often I’ll read the first Spin Sucks post from my phone. Since I haven’t memorized my Livefyre password it was a pain to comment on them, so I’d either not comment or comment on facebook (see, Gini!). This looks like it will be way more mobile-friendly than Livefyre.
    3) The Crazies will definitely find a way to “like” comments, but this will probably also push people to make an actual comment if there isn’t a simple button to press.

    I approve! (Because, you were totally waiting for my approval, right? No? Weird…)

    • Thanks, Kate! I’m psyched to see your enthusiasm.

      You’re right that not having a simple like button will force people to write a longer comment… but it also may give them the excuse to just remain silent. We *need* to find a fix for that…. and one that doesn’t trigger an email.


    • One of the cool things about Epoch is there’s a setting to either display comments in an Ascending or Descending order. Now, it can depend on the coding of the theme as to how well this works, but it lets the blogger display either newer or older comments first, which is nice.

      That being said, I wonder if there can be an option in a future update to allow the front-end user choose?

      Another thing I like is the option to hyperlink directly to the comment box (it doesn’t look like Gini has it active here yet). This means if you land on a post that looks like it has lots of comments and you don’t want to scroll through to leave a comment of your own, then you can click the “Add your own” link and it jumps you straight to the comment box. 🙂

      It’s another example of Postmatic’s determination to make the UX as smooth as possible for both reader and blogger. 🙂

  • Checking out commenting from the blog post in my email.

    • Responding from my email to your comment about your email. 🙂

      • It’s a whole new wooooooorld!

        • It’s super exciting. I love it. Though I miss a like button or something.

  • Jon

    Supercool ! It’s about time someone brought something new to the commenting section of blogs. As more and more disappear, it’s great to see a company (and SpinSucks) trying something different. I am curious to see if it promotes more engagement given that it will be so much easier just to hit reply and jump into the conversation.

    • I hope so! We shall see…but Danny says his comments more than doubled when he installed it.

      • Oh, your comments have grown alright. I’ve got the unthreaded emails to prove it. 😉 I think I need to make a folder for Spin Sucks’ comments now.

        *Eden Spodek Inc.* Digital Communications Strategy EdenSpodek.com | @EdenSpodek | LinkedIn

        • That’s where the throttle feature comes in useful. If you think a post is going to continue getting a lot of interaction, then leave it paused until ready to rejoin. You’ll get a recap of all comments, with the option to reply individually as an added bonus. 🙂

        • I just marked them to go to the “social” tab in gmail. It’s a fairly quiet folder in my email, so it’s the best spot for me to park them for now.

          • Great idea. That’s the beauty with Gmail. And, like you say, it keeps your main folder clear.

        • Ha! That’s what I did. Otherwise I’d go insane.

          • No kidding!

            *Eden Spodek Inc.* Digital Communications Strategy EdenSpodek.com | @EdenSpodek | LinkedIn

    • Hi Jon,

      What I’ve found from personal experience, and from blogger friends who’ve installed Postmatic, is the engagement rate soars.

      As long as the blogger offers a good introduction post on how to get the most from Postmatic as a reader, and responds to comments accordingly, it’s pretty easy to see why this would happen.

      Like you say, since it’s a pretty frictionless system (you really can comment from anywhere), it almost makes comments an impulse action. 🙂

      • Right. The other half of the equation though is to deliver content where your your readers are: their inbox. Gini is still playing with what frequency she wants to send posts out at… but once we start delivering the content you’ll really see things take off. All post and digest emails sent from Postmatic make it easy to add a comment with just a reply….

  • I managed to read all the comments! OMG! I very much like Postmatic. Now, if you’ll excuse me, I’ll go read Laura’s post 🙂

    • Maybe you can write a summary for us. 🙂

  • I’ve been really enjoying the experience commenting on Danny’s blog since he installed Postmatic. I miss tagging a little, but getting an email with all the comments in it and replying to it to comment back is definitely good.

    I’m pretty picky about how much email I get and Postmatic hasn’t been an issue for me at all.

    • You’ll be pleased to know they have a very cool solution for comments coming in the next release (I believe – don’t tell Jason I said anything!).
      And, yes, the new Digest feature helps manage comment emails even more, which is nice. 🙂

      • Right. Spin Sucks marks the beginning of our movement onto larger, more active communities which may see 100+ comments per post.

        We’ve made a good proof of concept with Postmatic 1 and will be addressing the issue of *too much email* in the upcoming Postmatic 2.
        Hang with us for a few more weeks!


  • Here’s the critical question: Will Postmatic still let me make fun of @GiniDietrich here on Spin Sucks?!

    • Mate, I think that’s a given, regardless of platform….

      • Ken Jacobs


        Ken Jacobs Jacobs Communications Consulting Jacobs Executive Coaching 609.275.9025 @KensViews Ken Jacobs on LinkedIn

  • In what may be my shortest comment ever, HMMM. It’ll be interesting to see how this goes! Curious what happens to those of us who subscribed using that method that sent the new posts out via our twitter accounts (as opposed to us getting them via our inboxes). Perhaps it has been answered here and I haven’t gotten to it yet. THX.

    • Hi Paula,

      Once Gini makes the full switch over to Postmatic, that feature will stop (as it’s a Feedblitz one). That being said, the great thing about getting email subs with Postmatic is you can leave a comment right away via that email.

      Plus, you never need to worry about Twitter being down (like it currently is) and missing a new post notification. So, yeah… win! 🙂

  • One thing I would suggest is filling out the Headline part in the Epoch settings. This could be something like “Add your own” or “Share yours”, and is a hyperlinked invite to jump straight to the comment box and leave a comment.

    It’s a nice option for posts that have a lot of comments, and the reader might not want to go through them first before leaving a comment of their own. 🙂

  • I had a brainstorm this morning. For clients who aren’t digitally savvy or comfortable with WordPress and need others to help the with their publishing, Postmatic offers a great way for them to respond to comments without relying on others to help them. I have a client who will benefit from this and as we’re in the last stretch of developing her new website, I’ve asked the developer if he’ll install it for her. Fortunately for her, she doesn’t have as many comments a Spin Sucks. 😉

    If this has been said already, I missed it. Oops!

    • So, there’s a little-known backstory about how Postmatic came to be, which I’m sure Jason can expand on.

      But its genesis lay in connecting students helping impoverished communities in Africa, and their parents/grandparents not being savvy when it came to RSS feeds (to follow the blogs of the students).

      So Postmatic (whose client was organizing the student programs) came up with an emailed post solution, where replying to those emails would leave a comment on the post. The student replied, and the conversation continued.

      Jason and team saw they had something all bloggers could use, and what you’re using now was born.

      Cool story, bro’. 😉

      • For once, when someone says “cool story, bro”, it actually is.

    • Hey Eden,

      Right. We definitely built Postmatic to keep the technology bar low.
      It’s a success in that way but we also struggle with helping people understand exactly what they are engaging with and what the privacy ramifications are. It’s not uncommon for someone to send in a comment thinking that they are sending a personal email to the post author. My Dad has done it one or two times on our site. It’s usually just cute and endearing… but something we think about a lot regardless.

      We wrote a blog post a while back which might be of interest to you: How to set up a 100% email based WordPress blog. Posts come in via email, posts go out via email. Comments happen as well. Check it out here: https://gopostmatic.com/2014/12/going-full-email-set-100-email-wordpress-solution/

      • Thanks Jason! I’d never suggest a solution to a client without explaining what’s entailed especially when it involves privacy and other issues of importance.

        *Eden Spodek Inc.* Digital Communications Strategy EdenSpodek.com | @EdenSpodek | LinkedIn