By Lindsay Bell
Tim Frick is an avid cyclist and he brews his own beer.
If you morphed Gini Dietrich and me into one person, he would be us!
He owns the Chicago based B-Corp company Mightybytes, a full-service creative firm for conscious companies.
Social responsibility and the environment are at the core of the Mightybytes value system, and working with other organizations who share those same ideals is a crucial part of the company’s mission, goals, and success.
Very cool.
He’s also an experienced entrepreneur, speaker, educator, and author of books on digital media and marketing. He published Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing in 2010, and recently released the new and improved updated edition – Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing.
About Return on Engagement
We all know that relationships, online and off, are key to a successful marketing campaign.
What some of us don’t know, though, is how to strategically develop and grow those relationships using websites, digital content, and real-time personal interaction.
Creating content is only step one. How will people see it?
Your web site is usually one of the first places people go to learn more about you, your brand and/or your company, and a lot has changed in these last three plus years when it comes to web design.
It’s no longer OK to just create a pretty, easy to use website. Today? You need to view your web site as another arm of your marketing strategies.
Frick’s latest book helps you do just that. It will help designers and developers become comfortable incorporating content strategies into their designs, and presents best practices of web design as seen through marketing’s lens: The aforementioned content strategy, as well as SEO, social media marketing, and success measurement.
He explores the latest tools for analyzing website metrics, the rapid growth in social media networks, and looks at how new research in how audiences read and receive content has changed current digital marketing practices.
Return on Engagement also features a step-by-step breakdown of how to use all of the above – and includes new tools, techniques, and updated case studies of industry leaders who are knocking it outta the park. There’s also a handy-dandy companion site, offering readers sample content, easy sharing tools, and a plethora of other web-based resources.
If you’re looking to dig deeper into the principles of design, SEO, and viral content, and how to achieve your own successful return on engagement, join us for the live Q&A, with Tim Frick.
He’ll answer any and all of your questions, including ones about bikes, beer, and why B-Corp is so important.
Today’s Author Q&A with Tim Frick
At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Tim will be here to answer any and all of your questions.
In order to participate, all you have to do is:
- Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
- Set a reminder for noon ET today.
- Order Return on Engagement so you can support Tim, get your freebies, and get your learn on.
- Create a list of questions.
- Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Tim will see it and reply to you. You can even join the conversation around questions others are asking, if you like.
We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.
Win a Copy
Those of you who participate in today’s author Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered into a random drawing for a free copy of the book.
Don’t forget—you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.
Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.
Former Guests and Who’s Next
For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini Dietrich, Rob Biesenbach, Steve McKee, Neal Schaffer, Ed Zitron, and Ann Handley.
And following are the dates for the next few months, so mark your calendars!
Same bat time, same bat channel.
- October 16 – Tom Martin, with The Invisible Sale
- November 19 – Paul Roetzer, with The Marketing Performance Blueprint
- December 17 – Diana Kander, with All in Startup
- January 21 – Jeremy Miller, with Sticky Branding
- February 18 – Hessie Jones, with Marketing as You Know it is Dead